Kennel to Couch

What Kennel to Couch does

Kennel to Couch is a 501(c)(3) nonprofit organization (EIN 83-0848477) founded in 2019 and headquartered in Bel Air, Maryland, focused on pit bull rescue and adoption advocacy across the United States. The organization operates a nationwide partner-shelter network spanning at least eight locations across California, Texas, Montana, Maryland, Washington D.C., Florida, and Pennsylvania. Its core offering is a single-dog sponsorship program: donors fund the rescue of individual at-risk pit bulls — specifically those at highest euthanasia risk in each partner shelter — and approved adopting families receive a K2C Pibble Package of dog-care essentials at no cost. Supporting programs include the FURever Fund Endowment (a perpetual funding mechanism launched with a $150,000 grassroots fundraiser, aimed at sponsoring 50 pit bulls at 50 shelters in all 50 states), a branded merchandise e-commerce shop, and the Pibble Press educational content platform with free force-free training videos. The organization employs approximately 10 people.

The business model is donation-driven across multiple streams: recurring monthly donations, one-time gifts, major gifts organized into PAW-tier recognition levels ($10,000 to $100,000), grants (e.g., from Greenspring Advisors), and event-based fundraising such as bourbon raffles with prizes valued at approximately $29,000. Merchandise revenue from the e-commerce shop provides a small supplementary stream with products priced from $5 (stickers) to $45.50 (hoodies). The go-to-market approach combines community-led social media campaigns targeting individual dogs, content marketing through Pibble Press and training videos, and direct donor outreach through the website and email newsletter. Partner shelters receive sponsorship-funded support that reduces kennel crowding and operating costs.

Kennel to Couch holds no proprietary technology and has no AI/ML capabilities. Its distribution relies on standard social media platforms (Instagram, Facebook, Twitter), the organizational website, and the partner-shelter network as the adoption channel. Credibility is supported by a four-star Charity Navigator rating, GuideStar Platinum seal, America's Best Charities Seal of Excellence, and GreatNonprofits Top-Rated Awards in 2023 and 2025.

Name

Kennel to Couch

Legal name

Kennel to Couch Inc

Website

https://kenneltocouch.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kennel to Couch is a 501(c)(3) nonprofit that rescues at-risk pit bulls at partner shelters nationwide by sponsoring individual dogs and providing adoption packages, supported by donations, grants, merchandise sales, and a perpetual endowment fund.

Ownership category

akta.pro rank

Product category

Animal Rescue and Adoption Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Social Services (8300)

akta.pro primary industry

Animal Shelters & Adoption Services (BPAGAIAA)

akta.pro secondary industry

Animal Shelters & Rescue Operations (AFAEALAB)

Keywords

• Pit bull rescue
• Animal welfare nonprofit
• Pet adoption advocacy
• Shelter dog sponsorship
• Donor-supported rescue

Headquarters

HQ city

Bel Air

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations: Individual and monthly donations from supporters. Monthly donors specifically enable program expansion to additional shelters.
2. Merchandise Sales: E-commerce shop selling branded merchandise including clothing, drinkware, accessories, and pet gear. Products range from $5-$45.
3. Grants: Grant funding from organizations like Greenspring Advisors supporting operational expansion and community education programs.
4. Fundraising Events: Special events including bourbon raffles generating significant revenue. Bourbon raffle prizes valued at approximately $29,000.
5. FURever Fund Endowment: Charitable endowment designed to help save pit bulls in perpetuity without soliciting further public donations once established.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Kennel to Couch is a 501(c)(3) nonprofit organization that identifies the most at-risk pit bull at each partner shelter and sponsors that individual dog for adoption by connecting them with approving families. Upon adoption, the family receives the K2C Pibble Package — a bundle of dog-care essentials — at no cost. Supporting offerings include the FURever Fund Endowment (long-term sponsorship funding), an online shop selling branded merchandise with proceeds supporting the mission, and free educational resources on training, health, and pit bull advocacy.

Product overview

Kennel to Couch is a 501(c)(3) nonprofit organization operating as a single integrated program focused on Pit Bull rescue and adoption advocacy across America. The core offering is the sponsorship program, which identifies at-risk Pit Bulls at partner shelters and sponsors their adoption by providing the K2C Pibble Package of dog-care essentials to approved families at no cost. Supporting offerings include the FURever Fund Endowment for expanding nationwide shelter partnerships, the Shop for branded merchandise with proceeds supporting the mission, and the Pibble Press/Resource Library providing free educational content on training, health, and advocacy topics. Training Videos offer force-free training resources to the community.

Differentiator

Problem solved

Functional benefit

Brands

• FURever Fund: A charitable endowment program that helps shelters find forever homes for vulnerable pit bulls.
• K2C Pibble Package

Products and services

• Kennel to Couch Sponsorship and Adoption Program

Quantifiable outcome

• 100% adoption placement rate for sponsored pit bulls through single-dog social campaigns
• +2 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Brandywine Valley SPCAcoreStrategic or Co-development Partner · 1 April 2026Expanding D.C. operations through new partnership with Brandywine Valley SPCA. Legacy gift in honor of Eric Byrnes ensures each pit bull sponsored at Brandywine will be funded in perpetuity. Located at 4 DC Village Lane SW, Washington, DC 20032.
• Butte Humane SocietycoreStrategic or Co-development PartnerPartner shelter in Chico, CA serving Northern California. Since 1911, trusted leader in animal advocacy dedicated to compassion, education, and responsible ownership.
• Friends for LifecoreStrategic or Co-development PartnerPartner shelter in Houston, TX. K2C helps spotlight overlooked pit bulls and connect them with families who see past stereotypes.
• Bitterroot Humane SocietycoreStrategic or Co-development PartnerPartner shelter in Hamilton, MT. K2C partners to help connect pit bulls with loving families.
• Harford Humane SocietycoreStrategic or Co-development PartnerPartner shelter in Maryland. K2C provides support for pit bull sponsorship program.
• The Hero RescuecoreStrategic or Co-development PartnerPartner shelter in Jarrettsville, MD. Serves as adoption location for sponsored pit bulls.
• America's Best Local Charities (ABLC)minorGTM or Marketing PartnerMember organization that certifies charities meet eligibility criteria for employee charitable fund drives.
• Local Animal Charities of America (LACA)minorGTM or Marketing PartnerFederation of organizations dedicated to protecting and enhancing lives of animals. K2C is a member organization.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Humane Society of the United States: National advocacy and animal welfare nonprofit; comparable as a fundraising-driven 501(c)(3) pursuing shelter reform and adoption, but with a much broader mission and larger donor base than K2C.
• Best Friends Animal Society: Large national animal welfare nonprofit operating the Sanctuary and a no-kill mission; comparable as a 501(c)(3) leveraging donations, grants, and merchandise to drive adoptions nationally, though K2C is pit-bull focused.
• ASPCA: One of the largest U.S. animal welfare nonprofits, comparable in operating model (donations, grants, advocacy) and donor base, though the ASPCA operates a much broader portfolio beyond breed-specific rescue.

Direct peers

• BADRAP: Pit bull advocacy and rescue organization with strong community education and training programs, directly comparable to K2C's breed-education and adoption-advocacy model.
• Animal Farm Foundation: Pit bull-specific national nonprofit focused on ending discrimination against the breed through advocacy, grants, and shelter partnerships — the closest direct peer in mission and target population to K2C.
• Pit Bull Rescue Central: Pit bull rescue advocacy nonprofit operating a volunteer network and educational resources, comparable to K2C in single-breed focus and online/community-led fundraising approach.

Peers

• Petco Love (formerly Petco Foundation):

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights1 record

Customer concentration

• Xx.com/kenneltocouch
• Facebookfacebook.com/kenneltocouch
• Instagraminstagram.com/kenneltocouch
• LinkedInlinkedin.com/company/kenneltocouch

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kennel to Couch