89.5

Public Broadcastingkenw.org

KENW-TV/FM is a non-commercial public broadcasting station licensed to Eastern New Mexico University, providing PBS television and NPR radio across eastern New Mexico via a 7-station FM network and multi-platform streaming, funded by CPB, state appropriations, and community donations.

Company typePrivate
Founded-
HeadquartersPortales, United States
Headcount1–10
GTM typeB2C
OfferingServices

What 89.5 does

KENW-TV/FM (operating at 89.5 FM) is a non-commercial public broadcasting station licensed to the Board of Regents of Eastern New Mexico University (ENMU) and operated as a public service division of the university from its Broadcast Center on the ENMU campus in Portales, New Mexico. The station provides both public television (KENW-TV, channels 3-1 and 3-2) and public radio (KENW-FM at 89.5, plus six additional FM translators) to eastern New Mexico communities including Raton, Ruidoso, Tucumcari, Des Moines, and Maljamar. Its technology stack is conventional broadcast infrastructure — over-the-air analog/digital television, an FM translator network, satellite carriage on DirecTV and Dish, and an online video portal (video.kenw.org) — supplemented by a community calendar, news tip submission platform, and the KENW Passport membership benefit that extends PBS on-demand access to donors.

Programming combines national PBS and NPR content with locally produced shows such as News 3 New Mexico, Creative Living, Cultura, Sportslook, You Should Know, and Report from Santa Fe, plus educational resources via PBS for Educators. Distribution reaches audiences through antenna, satellite, and major streaming platforms including Amazon Prime, Hulu + Live TV, YouTube TV, and the PBS app.

The revenue model is a hybrid public-media funding stack: partial operational grants from the federal Corporation for Public Broadcasting (CPB), appropriations from the State of New Mexico Legislature, recurring viewer/listener donations (cash and vehicle) collected through pledge drives and online forms, and underwriting/Business Friends sponsorships from local businesses. The station is governed by the ENMU Board of Regents (five members plus a student regent), is not publicly traded, and does not file IRS Form 990 because it operates as a university division rather than a standalone nonprofit.

89.5 firmographics

Firmographics

Name: 89.5
Legal name: KENW-TV/DT, KENW/KMTH-FM
Website: https://kenw.org
Company type: Private
Operating status: Operating
Headcount range: 1–10 employees
Short description: KENW-TV/FM is a non-commercial public broadcasting station licensed to Eastern New Mexico University, providing PBS television and NPR radio across eastern New Mexico via a 7-station FM network and multi-platform streaming, funded by CPB, state appropriations, and community donations.
Ownership category
akta.pro rank

89.5 industry classification

Industry

Product category: Public Broadcasting
NAICS: Radio Broadcasting Stations (51611), Television Broadcasting Stations (516120), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621)
SIC: Radio Broadcasting Stations (4832), Television Broadcasting Stations (4833)
akta.pro primary industry: National Public Radio Networks & Member Stations (NPR-style) (MPABADAB)
akta.pro secondary industry: Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates) (MPABACAF)

Keywords

Public broadcasting
Television broadcasting
Radio broadcasting
Local news programming
Educational media

Where 89.5 is headquartered

Location

Headquarters

HQ city: Portales
HQ country: United States
HQ region: North America

Offices1 record

Markets served

89.5 business model

Business model

GTM type: B2C
Offering type: Services
Cost components: Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

Corporation for Public Broadcasting (CPB) Funding: Partial funding from CPB as a licensed public television and radio station. CPB requires transparency disclosures and compliance with public media requirements.
Viewer/Listener Donations: Voluntary contributions from viewers and listeners through pledge drives, online donation forms for both TV and FM stations, and vehicle donations.
Underwriting/Business Friends: Business sponsorships and underwriting from local businesses through FM Underwriters/Business Friends and TV Underwriters/Business Friends programs.
State of New Mexico Legislature Funding: Partial operational funding support from the State of New Mexico Legislature as a public service division of Eastern New Mexico University.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

89.5 product offering

Product offering

Core offering

KENW operates a public television station (KENW-TV) and a public radio network broadcasting at 89.5 FM, delivering PBS and NPR national programming alongside locally produced shows such as News 3 New Mexico, Creative Living, Cultura, Sportslook, and You Should Know. Content is distributed free over-the-air, via satellite, through major streaming services, and on the KENW Video Portal, with extended on-demand access available through the KENW Passport membership benefit.

Product overview

KENW operates as a unified public media organization offering television and radio broadcasting services. The core products include KENW-TV (local PBS affiliate) and KENW-FM (public radio at 89.5 FM), supplemented by a digital video streaming portal. Programming encompasses local news (News 3 New Mexico), cultural shows, educational content (PBS for Educators), and community engagement tools like the Community Calendar. The KENW Passport membership benefit extends streaming access to PBS content. All content is distributed through multiple platforms including traditional antenna, satellite (DirecTV and Dish), and major streaming services (Amazon Prime, Hulu + Live TV, PBS app, YouTube TV).

Differentiator

Problem solved

Functional benefit

Products and services

KENW-TV

Companies that use 89.5

Customer profile

Segments1 record

Ideal customer profiles4 records

89.5 technology and API

Technology

Technology focussed No

API detail

Has API: No
API docs
API detail

Core technology

AI maturity

App detail

89.5 partnerships and signals

Strategic signal

Partnerships

Five partnerships are on record, tiered core and minor.

NPR (National Public Radio)coreStrategic or Co-development PartnerNational public radio content provider supplying national news coverage and programming to KENW FM and TV stations. KENW rebroadcasts NPR News content and employs NPR branding.
PBS (Public Broadcasting Service)coreStrategic or Co-development PartnerNational public television content provider supplying PBS programming to KENW-TV including original series, documentaries, and educational content. KENW operates PBS Passport member benefit.
Eastern New Mexico University (ENMU)coreStrategic or Co-development PartnerParent university and governing body. The Broadcast Center operates as a public service division of ENMU. The Board of Regents of ENMU serves as the governing board for KENW-TV/FM.
Protect My Public MediaminorGTM or Marketing PartnerGrassroots advocacy campaign focused on protecting federal funding for public media. KENW promotes this organization to supporters.
FCC (Federal Communications Commission)coreOthersFederal regulatory body that licenses KENW-TV and KENW-FM stations. Public inspection files maintained per FCC requirements. Station operates under FCC licenses.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

89.5 competitors and assessment

Company assessment

Broad incumbents

PBS (Public Broadcasting Service): National public television network and KENW's primary content supplier. Operates at national scale but does not directly compete at the local station level; instead enables KENW's programming distribution.
WGBH: Major Boston-based public broadcasting station and PBS producer. Significantly larger and produces nationally distributed content, but shares the public-media membership/donation funding model.
NPR (National Public Radio): National public radio network supplying KENW-FM with news and programming content. Functions as upstream content provider and brand enabler rather than local broadcast competitor.

Direct peers

New Mexico PBS (KNME): PBS affiliate serving Albuquerque and statewide New Mexico, licensed to the University of New Mexico. Comparable public-media mission, PBS programming distribution, and original local content production in the same state.
WMHT: Public broadcasting station serving upstate New York with TV and FM radio operations. Comparable non-profit public media model combining PBS/NPR content with original local programming and member-supported funding.
Vegas PBS (KLVX): PBS affiliate serving the Las Vegas market with educational programming and community content. Comparable public TV operation with similar mix of national PBS content and locally produced shows.
WBGU-TV: Bowling Green State University-affiliated PBS station in Ohio. University-licensed public TV broadcaster of similar scale, with comparable PBS programming, educational mission, and institutional governance.
Oregon Public Broadcasting (KOAB/KOAC): Statewide public radio and TV network serving Oregon with multiple transmitters. Comparable multi-station public broadcasting model with original local journalism and member-supported funding.
KACV Public Media: Amarillo College-affiliated PBS station serving the Texas Panhandle. Comparable small-market, college-licensed public broadcaster with similar geographic rural reach and audience profile to KENW.
KRWG Public Media: New Mexico State University-affiliated PBS/NPR public broadcasting station serving Las Cruces and southern New Mexico. Operates both TV and FM radio with rural regional coverage and university governance — closely comparable structure to KENW.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

89.5 financial estimates

Financial estimate

Revenue estimate

Valuation estimate

89.5 leadership team

Management profile

Number of profiles

Profiles6 records

89.5 subsidiaries and ownership

Company hierarchy

Subsidiaries5 records

89.5 funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

89.5 M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 89.5

What does 89.5 do?

Is 89.5 a public or private company?

89.5 is a private company. It is classified as state government owned and is currently operating.

When was 89.5 founded?

89.5 was founded in -1. It employs 1 to 10 people.

Where is 89.5 based?

89.5 is headquartered in Portales, United States, in the North America region.

How does 89.5 make money?

Four revenue lines are on record. Corporation for Public Broadcasting (CPB) Funding is the primary driver. The others are viewer/Listener Donations, underwriting/Business Friends and state of New Mexico Legislature Funding.

Who are 89.5's main competitors?

Broad incumbents on record are PBS (Public Broadcasting Service), WGBH and NPR (National Public Radio). Direct peers are New Mexico PBS (KNME), WMHT, Vegas PBS (KLVX), WBGU-TV, Oregon Public Broadcasting (KOAB/KOAC), KACV Public Media and KRWG Public Media.

Does 89.5 have an API?

No public API is recorded for 89.5.

What industry is 89.5 in?

89.5's product category is Public Broadcasting. Its primary akta.pro industry code is MPABADAB, National Public Radio Networks & Member Stations (NPR-style), with a secondary code of MPABACAF, Network-Affiliated Local Radio Stations (News/Talk/Sports Syndication Affiliates). Its NAICS code is 51611 and its SIC code is 4832.