Kenyon Hall Farm

What Kenyon Hall Farm does

Kenyon Hall Farm is a family-owned, vertically integrated farm and agri-tourism business operating from a 500+ acre site in Croft, Warrington, UK, positioned 15 miles between Manchester and Liverpool with direct motorway access. The business was pivoted by Tod and Barbara Bulmer in 1978 from a 166-acre arable farm into a multi-revenue destination, and is now managed into its second generation by sons James (Farm Shop Manager since 2016) and Simon (Horticultural Manager since 2020). Operations are entirely direct-to-consumer and centred on a single rural site combining a farm shop, café, plant centre, pick-your-own fruit and vegetable fields, seasonal ticketed events, and educational school visits.

The company generates revenue through eight distinct streams, each priced at modest per-transaction levels: retail produce and artisan goods at the Farm Shop, food service at the Café (including afternoon tea at £40 for two takeaway), plant nursery sales, seasonal PYO entry (£3.95-£6.95 per person), ticketed seasonal events (Easter Egg Hunt, Maize Maze, Sunflowers, Pumpkin Festival, Winter Welly Walks), tiered school visit packages (£4.50-£11.95 per child), gift vouchers through a separate e-commerce storefront, and a points-based loyalty scheme. Farming operations across 500+ acres are handled by only two full-time staff due to mechanisation, with the remaining ten or so employees split across retail, café, horticulture, and event operations.

The customer base is fragmented across families and day-trippers, schools and educational groups, gardening enthusiasts, and special-occasion visitors in Northwest England. Marketing is conducted primarily through an email newsletter and the company website, with real-time availability pages driving urgency for PYO bookings. The farm has been recognised as the Best Pumpkin Patch in the UK and holds the Muddy Award for its farm shop, with the 2026 Easter Egg Hunt drawing 16,000 participants. The business is bootstrapped, privately held, and operates with no disclosed external funding, partnerships, or institutional investment.

Name

Kenyon Hall Farm

Legal name

Kenyon Hall Farm

Website

https://kenyonhall.co.uk

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

Kenyon Hall Farm is a family-owned 500-acre farm and agri-tourism destination in Warrington, UK, running a farm shop, café, plant centre, pick-your-own fields, seasonal events, and school visits entirely direct-to-consumer for Northwest England families, schools, and gardening enthusiasts.

Ownership category

akta.pro rank

Product category

Agritourism and Farm Retail

NAICS

Other Crop Farming (1119), Nursery, Garden Center, and Farm Supply Retailers (444240)

SIC

Agricultural Production-Crops (100), Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Farmers’ Markets & Farm Stands (Fresh Food) (CRAHAHAE)

akta.pro secondary industry

Farmstead & Local Artisan Food Markets (Retail Shops) (CRAHAGAO)

Keywords

• Pick your own fruit
• Farm shop retail
• Agritourism experiences
• Plant nursery sales
• Seasonal farm events

Headquarters

HQ city

Croft, Warrington

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Farm Shop Sales: Retail sales of fresh produce grown on-farm plus locally sourced artisan products including homemade jams, chutneys, cakes, fresh bread, honey from farm hives, and rapeseed oil. Complementary goods from local suppliers: organic meat from Mrs Forster in St Helens, free-range pork and beef from Ben in Trough of Bowland, eggs from local Croft hens, vegetables from Rixton.
2. Café Food Service: On-site café serving breakfast (9am-11:45am), lunch (12pm-3pm), and coffee/cakes until 4:30pm. Offers traditional farmhouse breakfasts, fresh sandwiches, pies, soups, and home-baked cakes. Afternoon Tea available (advanced booking essential). Take-away afternoon tea at £40 for two. Vegetarian, vegan, and gluten-free options available. 7 days a week operation.
3. Plant Centre Sales: Retail plant nursery offering bedding plants, perennials, shrubs, hedging, edible plants including fruit trees, herbs, vegetables, hanging baskets, and planters. Grows plants on-site for over 30 years ensuring quality and competitive pricing. Expert advice from knowledgeable staff.
4. Pick-Your-Own Fruit & Vegetables: Seasonal U-pick experience for strawberries, raspberries, gooseberries, currants, and various vegetables. Strawberry picking requires advance online booking (tickets released 24-48 hours ahead). Other fruit available without booking. Complimentary 300-350g of fruit included with entry. Additional produce charged by weight. Growing nearly 20 different fruits and vegetables.
5. Loyalty Scheme: Points-based loyalty program rewarding customers for shopping at Farm Shop, Café, or Plant Centre. Points redeemable against purchases (1 point = 1 penny). Members receive special offers, promotions, and latest news updates.
6. School Educational Visits: Educational farm walking tours and hands-on activities for school groups. Four tiers: Bronze (£4.50/child), Silver (£8.50/child), Nickel (£8.50/child with tractor ride), Gold (£11.95/child with activity and tractor ride). Additional activities include Pick Your Own Fruit, Grow Your Own Veg, and Tractor Tours. Minimum 25 pupils, £75 deposit required.
7. Seasonal Events: Ticketed seasonal events including Pumpkin Festival (named Best Pumpkin Patch in UK, 20,000+ pumpkins grown), Maize Maze (July-August, new theme annually), Sunflower Experience, Easter Egg Hunt (16,000+ participants in 2026), and Winter Welly Walks (free self-led walks January-February). Tickets usually sell out quickly.
8. Afternoon Tea: Sit-in afternoon tea (September-May only, unavailable June-August during busy summer season) and take-away afternoon tea (available year-round, £40 for two). Includes scones, sandwiches, homemade cakes, and savouries. Vegetarian and vegan options available. Advanced booking essential for sit-in service.

Pricing tiers

Go-to-market motion1 record

Distribution channels7 records

Marketing channels4 records

Core offering

Kenyon Hall Farm is a 500+ acre family farm operating a farm shop, café, plant centre, and pick-your-own fruit and vegetable fields. It runs seasonal family events including a Pumpkin Festival, Maize Maze, Sunflower Trail, Easter Egg Hunt, and Winter Welly Walks, plus educational school visits and Junior Farmers Club. The farm grows and sells its own produce and plants direct-to-consumer, complemented by locally sourced artisan goods.

Product overview

Kenyon Hall Farm is an award-winning family farm operating since before 1500, now spanning over 500 acres between Manchester and Liverpool. The business operates as a multi-faceted destination offering: a Farm Shop (retail outlet for local produce), Café (serving breakfast, lunch and refreshments), Pick Your Own experience (seasonal fruit and vegetable picking), Plant Centre (garden nursery with 30+ years of homegrown stock), and seasonal events (Easter Egg Hunt, Maize Maze, Sunflower Trail, Pumpkin Festival, Winter Welly Walks). Additional offerings include educational programs through Junior Farmers Club and School Visits, Afternoon Tea service, a Loyalty Scheme, and Gift Vouchers. The farm is open 7 days a week from 9am-5pm (Café closes 4:30pm).

Differentiator

Problem solved

Functional benefit

Products and services

• Farm Shop Award-winning on-site retail shop selling homegrown fruit and vegetables alongside locally sourced and seasonal produce including homemade jams, chutneys, cakes, freshly baked bread, farm honey, duck eggs, and artisan goods from local suppliers. Open 7 days a week, 9am-5pm.
• Café On-site farm café serving freshly prepared local food and drink including traditional farmhouse breakfasts (9am-11:45am), sandwiches, pies, soups, home-baked cakes, and afternoon tea, with vegetarian, vegan, and gluten-free options. Open every day 9am-4:30pm.

Quantifiable outcome

• Named Best Pumpkin Patch in the UK
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves8 records

Expansion highlights5 records

Direct peers

• Odds Farm Park: Buckinghamshire family farm attraction combining children's farm experience, PYO, seasonal events (including Pumpkin Festival), and food retail. Direct comparable in UK farm-experience-as-destination model.
• Welbeck Farm Shop: Nottinghamshire estate farm shop selling local and estate-produced artisan food, with adjoining café and bakery. Direct comparable in UK farm-shop + café retail model and product mix (jams, bread, local produce).
• Hatton Adventure World: Warwickshire-based family farm attraction with farm shop, PYO fields, and seasonal events including a famous Pumpkin Festival. Directly comparable as a UK farm-experience destination combining retail, events, and education.
• Willows Activity Farm: Hertfordshire family farm attraction offering seasonal events (Easter, Pumpkin), animal encounters, and play activities. Comparable as a UK family farm-experience venue, though Willows is more activity-park than PYO focused.

Broad incumbents

• Daylesford Farm: Premium Cotswolds-based organic farm with award-winning farm shop, café, and home delivery service. Comparable as a vertically integrated UK farm-retail brand, though at much larger scale and broader geographic reach.
• Riverford Organic Farm: Devon-based organic farm pioneering the UK veg-box model, with farm shop and on-farm experiences. Comparable farm-to-consumer retail philosophy, though its scale and digital subscription infrastructure far exceed Kenyon Hall's single-site model.

Regional players

• Thornton Hall Farm: Lancashire-based farm offering seasonal events and family activities, located in Northwest England. Regional peer serving a similar day-tripper catchment to Kenyon Hall between Manchester and Liverpool.
• Farmer Ted's: Lancashire-based children's farm adventure park with seasonal events and educational programming. Regional peer in the Northwest England family farm-experience category.

Emerging players

• Clarkson's Farm (Diddly Squat): Cotswolds farm with farm shop, café, and seasonal events driven by the Amazon Prime series. Comparable UK farm-retail destination model but with exceptional brand recognition from media exposure that dwarfs organic growth at farms like Kenyon Hall.

Others

• Cairn Lodge Services / Cairn Farm Shop: Scottish farm shop and food destination on the M74 corridor. Adjacent comparable as a UK farm shop / local-produce retail concept, though operating as a motorway services hybrid rather than destination farm experience.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kenyon-hall-farm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kenyon Hall Farm