Keramundo
Keramundo is Germany's leading stationary tile specialty retailer, operating 24 showrooms nationwide under STARK Deutschland GmbH. It serves homeowners and trade customers with 10,000+ tile variants, four proprietary brands (KERMOS, RAW, RAPTOR, TERRALIS), digital planning tools, and B2B e-procurement.
- Company typePrivate
- Founded-
- HeadquartersGermany (24 locations), Germany
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Keramundo does
Keramundo is a German tile specialty retailer positioned as the country's "Nr. 1 im Fliesenfachhandel" (No. 1 in stationary tile trade). Operating as a consumer brand of STARK Deutschland GmbH — part of the broader STARK Group — it runs 24 brick-and-mortar showrooms nationwide alongside a transactional e-commerce platform (shop.keramundo.de) and a dedicated B2B Profi-Shop. The assortment aggregates over 10,000 tile variants from global manufacturers (Villeroy & Boch, Agrob Buchtal, Ragno, Fiandre, and others) and is complemented by four proprietary labels: KERMOS (tiles and room concepts including parquet, laminate, vinyl, and acoustic panels), RAW (construction chemistry), RAPTOR (diamond cutting tools), and TERRALIS (outdoor landscaping products). The customer base is horizontal, spanning end-consumers undertaking bathroom, kitchen, living room, and terrace renovations and a parallel professional segment of tilers, builders, and tradespeople.
The platform layer combines in-person consultation, sample provision, delivery logistics, and a craftsman-referral service (Handwerkersuche) with digital pre-purchase tools — including a 3D room planner, the Fliesenstilfinder questionnaire, and a Roomvo-powered virtual room planner that allows customers to upload their own room photos for in-situ tile simulation. The B2B channel layers in e-procurement and EDI capabilities for trade customers, with supporting categories such as workwear, power tools (Bosch, Makita, DeWalt, Metabo), and construction chemicals from named brands (Schlüter, Wedi, Ardex, Bostik).
The business model is transaction-based retail and trade distribution. Pricing is quote-driven ("Preis auf Anfrage") with no public catalog, and revenue mechanics rest on per-transaction unit sales across B2C and B2B channels rather than subscriptions or licensing. Marketing is multi-channel: content-led website, e-commerce storefront, Instagram/Facebook/YouTube presence, email newsletters, and local store-finder SEO — all reinforced by recurring third-party endorsement (Handelsblatt "Bester stationärer Fliesenhändler" for seven consecutive years; n-tv "Beliebtester Fliesenmarkt Deutschlands"). The overall footprint is exclusively domestic (Germany), with no disclosed international expansion.
Keramundo firmographics
Firmographics- Name
- Keramundo
- Legal name
- STARK Deutschland GmbH
- Website
- https://keramundo.de
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Keramundo is Germany's leading stationary tile specialty retailer, operating 24 showrooms nationwide under STARK Deutschland GmbH. It serves homeowners and trade customers with 10,000+ tile variants, four proprietary brands (KERMOS, RAW, RAPTOR, TERRALIS), digital planning tools, and B2B e-procurement.
- Ownership category
- akta.pro rank
Keramundo industry classification
Industry- Product category
- Tile Retail
- NAICS
- Furniture, Home Furnishings, Electronics, and Appliance Retailers (449)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms (CRAIAFAJ)
Keywords
Where Keramundo is headquartered
LocationHeadquarters
- HQ city
- Germany (24 locations)
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Keramundo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Tile Sales: Retail sale of ceramic tiles, natural stone, mosaic, and flooring materials including parquet, laminate, and vinyl across multiple product categories
- Professional/Trade Sales: B2B sales to craftsmen and tilers through dedicated Profi-Shop with specialized product ranges, e-procurement, and EDI solutions
- Consultation Services: In-store advisory services including 3D bathroom planning, samples service, and craftsman referrals
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Consumer (B2C) tile sales |
| Transaction based/ take rate | Pay-as-you-go | Professional/Trade customer pricing |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Keramundo product offering
Product offeringCore offering
KERAMUNDO is Germany's leading stationary tile specialty retailer (Fliesenfachhandel) operating 24 physical showrooms nationwide and an e-commerce platform. The company sells over 10,000 tile variants from leading global manufacturers across bathroom, kitchen, living room, and outdoor categories, alongside complementary floor coverings (parquet, laminate, vinyl), construction chemistry, and accessories. Services include 3D room planning, a virtual room planner (Roomvo), a Tile Style Finder questionnaire, sample service, delivery/logistics, and craftsman referral (Handwerkersuche).
Product overview
KERAMUNDO is Germany's leading tile specialty retailer operating 24 physical store locations plus an online shop. The company offers over 10,000 tile variants from global manufacturers like Villeroy & Boch, Agrob Buchtal, Ragno, and Fiandre, alongside four proprietary brands: KERMOS (exclusive tiles in various series such as Limestone, Time, Opera, Roca), RAW (construction chemistry and installation products), RAPTOR (diamond cutting tools), and TERRALIS (garden and landscaping materials). The product portfolio spans ceramic tiles for all rooms (bathroom, kitchen, living room, terrace), mosaic tiles, decorative borders, and complementary floor coverings (parquet, laminate, vinyl). KERAMUNDO also provides digital planning tools including a 3D room planner, tile style finder, and virtual room visualization via Roomvo integration, complemented by in-store consultation services and professional tradesperson referral.
Differentiator
Problem solved
Functional benefit
Brands
- KERMOS: Private label brand offering tiles and room concepts including flooring, wall tiles, acoustic panels, laminate, rigid vinyl, and doors.
- RAW
- RAPTOR
- Terralis
Products and services
- Badfliesen (Bathroom Tiles) Ceramic and porcelain tiles designed for bathroom applications, offering water resistance, slip resistance, and easy cleaning to prevent mold and mildew. Sold to homeowners and trade customers for bathroom renovation and new construction.
- Küchenfliesen (Kitchen Tiles) Tiles for kitchen walls and floors combining aesthetics with functionality, including grease resistance, fire resistance, and easy maintenance. Sold to homeowners and trade customers for kitchen renovation and new construction.
- Wohnzimmer-Fliesen (Living Room Tiles) Floor and wall tiles for living areas available in various styles including wood-look, stone-look, and large-format tiles. Sold to homeowners and trade customers for living room renovation and new construction.
- Terrassenfliesen (Terrace/Outdoor Tiles) Outdoor tiles designed for terraces and balconies with frost resistance, slip resistance, and durability against weather conditions. Sold to homeowners and trade customers for outdoor applications.
- Mosaik (Mosaic Tiles) Small-format tiles available in glass, ceramic, and natural stone for decorative accents and detailed design work. Sold to homeowners and trade customers.
- Parkett, Laminat, Vinyl (Parquet, Laminate, Vinyl Flooring) Alternative floor coverings to ceramic tiles, including wooden parquet, laminate flooring, and vinyl planks for residential and commercial applications. Sold to homeowners and trade customers.
- KERMOS Private Label Tile Brand KERAMUNDO's exclusive private label brand of tiles featuring series such as Limestone, Time, Opera, Roca, and Semento across bathroom, kitchen, and living areas. Expanded into a broader room concept line including flooring, wall tiles, acoustic panels, laminate, rigid vinyl, and doors. Sold to consumers and trade customers.
- RAW Private Label Construction Chemistry Brand KERAMUNDO's own brand covering construction chemistry products including primers, sealants, adhesives, grout, and waterproofing. Sold to professional tilers and installers through the Profi-Shop and consumer channels.
- RAPTOR Private Label Diamond Tools Brand KERAMUNDO's own brand of diamond cutting and grinding tools for professional tile installation. Sold to professional tradespeople.
- TERRALIS Private Label Outdoor Landscaping Brand KERAMUNDO's own brand for garden and landscaping products including concrete slabs, ceramic plates, natural stone, pavers, WPC decking, walls, stairs, and palisades. Sold to homeowners and landscaping professionals.
- Profi-Shop (Professional B2B Shop) Dedicated B2B e-commerce platform at shop.keramundo.de for professional tradespeople, offering specialized product ranges, e-procurement, and EDI solutions for streamlined procurement.
- Handwerkersuche (Craftsman Referral Service) Referral service connecting consumers with competent craftsmen and tilers for tile installation projects, completing the end-to-end renovation journey.
- 3D-Raumplaner (Virtual Room Planner / Roomvo) Virtual room planning tool allowing customers to visualize and simulate different tiles in their living spaces by uploading their own room photos or using sample rooms. Available free to customers via the website.
- Fliesenstilfinder (Tile Style Finder) Interactive questionnaire-based tool that helps customers identify their tile preferences through image-based selection and room requirements. Available free to customers via the website.
- Beratungstermin (In-Store Consultation Appointment) Bookable in-person expert consultation service at KERAMUNDO store locations for tile selection advice, including 3D bathroom planning.
Companies that use Keramundo
Customer profileSegments2 records
Ideal customer profiles2 records
Keramundo technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature3 records
Keramundo partnerships and signals
Strategic signalScale indicators3 records
Recent moves1 record
Expansion highlights5 records
Keramundo competitors and assessment
Company assessmentBroad incumbents
- Toom Baumarkt: Toom is a German home improvement chain with tile and flooring categories that compete with KERAMUNDO's assortment. It targets a similar mix of DIY consumers and tradespeople but as part of a broader retail offering.
- OBI: OBI is a major German home improvement retail chain with broad tile and flooring offerings. It overlaps with KERAMUNDO in consumer tile purchasing but competes across a much wider category set including tools, garden, and DIY.
- Bauking: Bauking is a German building materials retailer with a strong professional-customer focus and tile offerings. It competes with KERAMUNDO's Profi-Shop and broader trade positioning, particularly in northern and western Germany.
- Bauhaus: Bauhaus is a leading European home improvement and DIY big-box chain operating large-format stores across Germany. It competes with KERAMUNDO for tile and flooring sales but as part of a much broader product portfolio rather than a tile specialty focus.
- Saint-Gobain Distribution Nordic (and other STARK Group platforms): Saint-Gobain Distribution is the parent of STARK Group, KERAMUNDO's ultimate corporate parent. It is a comparable European building materials distribution platform with overlapping tile and flooring brands across multiple geographies.
- Hagebau: Hagebau is a large German building materials cooperative supplying tile, flooring, and installation products to independent retailers and contractors. It overlaps with KERAMUNDO in tile and flooring distribution but operates a wider building materials portfolio across a cooperative network.
- Hornbach Baumarkt: Hornbach is a German home improvement chain with a strong project-trade positioning and substantial tile and flooring assortments. It competes with KERAMUNDO on the professional and DIY consumer segments but is not a tile-only specialist.
Direct peers
- Fliesenmax: Fliesenmax is a German multi-store tile specialty retailer offering a comparable assortment of ceramic tiles, natural stone, and flooring with in-store consultation. It is the closest direct competitor to KERAMUNDO's showroom-led tile retail model in Germany.
Regional players
- Porcelanosa: Porcelanosa is a Spanish-origin premium tile and bathroom surface specialist with showrooms across Europe. It is comparable to KERAMUNDO in tile assortment depth and showroom-led retail but primarily serves markets outside Germany.
Others
- Marazzi Group: Marazzi is a major European tile manufacturer (part of Mohawk Group) whose products are stocked by KERAMUNDO. It is comparable as a key supplier-side counterparty shaping the tile assortment and pricing dynamics KERAMUNDO faces.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Keramundo social profiles
Digital presenceKeramundo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Keramundo leadership team
Management profileNumber of profiles
Keramundo funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Keramundo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Keramundo
What does Keramundo do?
KERAMUNDO is Germany's leading stationary tile specialty retailer (Fliesenfachhandel) operating 24 physical showrooms nationwide and an e-commerce platform. The company sells over 10,000 tile variants from leading global manufacturers across bathroom, kitchen, living room, and outdoor categories, alongside complementary floor coverings (parquet, laminate, vinyl), construction chemistry, and accessories. Services include 3D room planning, a virtual room planner (Roomvo), a Tile Style Finder questionnaire, sample service, delivery/logistics, and craftsman referral (Handwerkersuche).
Is Keramundo a public or private company?
Keramundo is a private company. It is classified as corporate owned and is currently operating.
When was Keramundo founded?
Keramundo was founded in -1. It employs 11 to 50 people.
Where is Keramundo based?
Keramundo is headquartered in Germany (24 locations), Germany, in the Europe region.
How does Keramundo make money?
Three revenue lines are on record. Tile Sales are the primary driver. The others are professional/Trade Sales and consultation Services.
Who are Keramundo's main competitors?
Broad incumbents on record are Toom Baumarkt, OBI, Bauking, Bauhaus, Saint-Gobain Distribution Nordic (and other STARK Group platforms), Hagebau and Hornbach Baumarkt. Fliesenmax is listed as a direct peer. Porcelanosa is listed as a regional player. Marazzi Group is listed as an others.
Does Keramundo have an API?
No public API is recorded for Keramundo.
What industry is Keramundo in?
Keramundo's product category is Tile Retail. Its primary akta.pro industry code is CRAIAFAJ, Kitchen & Bath Surfaces (Backsplash, Wall Panels, Specialty Tile) Showrooms. Its NAICS code is 449 and its SIC code is 5700.