Kerlin Walsh Law
Kerlin Walsh Law is a privately-held estate planning law firm in Palos Heights, Illinois, serving families and wealth-builders across the southwest suburbs of Chicago with wills, trusts, probate, and trust administration services.
- Company typePrivate
- Founded2006
- HeadquartersPalos Heights, Illinois, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Kerlin Walsh Law does
Kerlin Walsh Law (legal entity: Law Offices Of Eileen Kerlin Walsh) is a privately-held estate planning law firm founded on April 18, 2006, and headquartered at 11757 Southwest Highway, Palos Heights, Illinois. The firm specializes in estate planning, trust administration, probate administration, and real estate matters, serving families and wealth-building individuals across Cook County, DuPage County, and Will County in the southwest suburbs of Chicago. Service offerings include drafting Wills, Revocable and Irrevocable Living Trusts, Pour-Over Wills, Special Needs Trusts, Medicaid Asset Protection Trusts, Children's Trusts, Healthcare and Financial Powers of Attorney, Guardian Nominations, and Living Wills/Healthcare Directives.
The firm operates as a small practice with approximately 8 employees, anchored by founder and principal attorney Eileen Kerlin Walsh, JD, who has over 25 years of specialized estate planning experience and holds a Top Attorneys of North America recognition. Additional attorneys include Samantha Geisey and Joelle Doyle. The firm distinguishes itself through a personalized service model that includes in-office consultations, home visits, and hospital room visits, as well as through a substantial educational content presence including a monthly television program 'Where The Road Rises' on PHTV Channel 4, a TikTok channel (@trustwhisperer), Facebook Live sessions, a YouTube playlist, an extensive blog of 67+ pages, and sub-brand programs ('Share My Legacy' for ethical wills/legacy letters and 'Back Pocket Skills' for personal development).
Revenue is generated through professional services fees on a quote-based model following an initial consultation; specific fee schedules are not publicly disclosed. Client acquisition is driven by community seminars, television programming, local media partnerships, social media presence, and referrals from financial advisors, insurance professionals, and existing clients. The firm has guided hundreds of families through estate planning over its 19+ year operating history, but no revenue figures are publicly disclosed and there is no external funding, parent company, or institutional investment.
Kerlin Walsh Law firmographics
Firmographics- Name
- Kerlin Walsh Law
- Legal name
- Law Offices Of Eileen Kerlin Walsh
- Website
- https://kerlinwalshlaw.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Kerlin Walsh Law is a privately-held estate planning law firm in Palos Heights, Illinois, serving families and wealth-builders across the southwest suburbs of Chicago with wills, trusts, probate, and trust administration services.
- Ownership category
- akta.pro rank
Kerlin Walsh Law industry classification
Industry- Product category
- Estate Planning Legal Services
- NAICS
- Trust, Fiduciary, and Custody Activities (523991)
- SIC
- Services-Legal Services (8111)
- akta.pro primary industry
- Family & Private Client (Trusts & Estates) Law (BPAHAAAK)
- akta.pro secondary industries
- Estate Planning & Trust Structuring Advisory (FSAEAKAC), Estate & Probate Administration Services (FSAEAKAD), Estate Administration & Probate Services (FSAAANAE)
Keywords
Where Kerlin Walsh Law is headquartered
LocationHeadquarters
- HQ city
- Palos Heights, Illinois
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Kerlin Walsh Law business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Legal Services - Estate Planning: Professional legal services for drafting wills, trusts, powers of attorney, healthcare directives, and related estate planning documents. Revenue generated through attorney fees for consultation, document drafting, and ongoing legal representation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Other | Initial consultation to assess estate planning needs |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels10 records
Kerlin Walsh Law product offering
Product offeringCore offering
Kerlin Walsh Law is an estate planning law firm that drafts wills, revocable and irrevocable living trusts, pour-over wills, special needs trusts, Medicaid asset protection trusts, children's trusts, healthcare and financial powers of attorney, guardian nominations, and living wills. The firm also administers probate estates and guides successor trustees through trust administration after a grantor's death, serving families across the southwest suburbs of Chicago.
Product overview
Kerlin Walsh Law is an estate planning law firm offering a comprehensive suite of legal services centered on estate planning and probate administration. The firm's core services include drafting Wills and Trusts (Revocable and Irrevocable Living Trusts, Pour-Over Wills, Special Needs Trusts, Medicaid Trusts, Children's Trusts), Healthcare and Financial Powers of Attorney, Guardian Nominations, and Living Wills/Healthcare Directives. The firm also provides trust administration services for successor trustees. The firm operates under several sub-brands including 'Where the Road Rises' (television program), 'Share My Legacy' (legacy letter services), and 'Back Pocket Skills' (personal development). The firm serves clients throughout the southwest suburbs of Chicago, including Cook County, DuPage County, and Will County in Illinois.
Differentiator
Problem solved
Functional benefit
Brands
- Where the Road Rises: Television program on PHTV Channel 4 where Eileen Kerlin Walsh presents estate planning topics relevant to families.
- Share My Legacy
- Back Pocket Skills
Products and services
- Estate Planning
Quantifiable outcome
- Illinois probate typically costs 4-8% of estate value; proper trust planning avoids this cost entirely
- +2 more outcomes
Companies that use Kerlin Walsh Law
Customer profileSegments5 records
Ideal customer profiles3 records
Kerlin Walsh Law technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kerlin Walsh Law partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Kerlin Walsh Law competitors and assessment
Company assessmentBroad incumbents
- Nolo: Long-standing legal information publisher and DIY legal forms provider with a substantial estate planning content and product catalog. Comparable as a broader legal incumbent that also produces educational content in the same estate planning category.
- Rocket Lawyer: Subscription-based online legal services platform with estate planning documents and on-demand attorney consultations. Operates as a broader legal incumbent but competes directly for simple estate planning engagements.
- LegalZoom: Large online legal services company offering wills, trusts, and estate planning documents as part of a broader legal services portfolio. Competes with Kerlin Walsh Law for the same DIY and price-sensitive client segment in basic estate planning, though LegalZoom lacks the firm's in-person, high-touch advisory model.
Emerging players
- Trust & Will: Online estate planning platform focused specifically on wills, trusts, and estate administration. Directly competes with the firm's lower-complexity offerings by offering faster, cheaper digital delivery to the same mass-affluent household segment.
- Wealth.com: Digital estate planning platform primarily serving financial advisors and their clients. Comparable because it sits at the intersection of estate planning technology and the financial professional referral network that the firm relies on for client acquisition.
- FreeWill: Online estate planning platform that initially offered free wills and has expanded into paid estate planning products. Targets the same mid-market family demographic as the firm with a streamlined digital experience.
Others
- Avvo: Online legal directory and attorney Q&A platform that connects consumers to lawyers, including estate planning attorneys. Comparable as a discovery channel and indirect competitor influencing how potential clients find and evaluate estate planning services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Kerlin Walsh Law social profiles
Digital presenceKerlin Walsh Law financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kerlin Walsh Law leadership team
Management profileNumber of profiles
Profiles3 records
Kerlin Walsh Law funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kerlin Walsh Law M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kerlin Walsh Law
What does Kerlin Walsh Law do?
Kerlin Walsh Law is an estate planning law firm that drafts wills, revocable and irrevocable living trusts, pour-over wills, special needs trusts, Medicaid asset protection trusts, children's trusts, healthcare and financial powers of attorney, guardian nominations, and living wills. The firm also administers probate estates and guides successor trustees through trust administration after a grantor's death, serving families across the southwest suburbs of Chicago.
Is Kerlin Walsh Law a public or private company?
Kerlin Walsh Law is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Kerlin Walsh Law founded?
Kerlin Walsh Law was founded in 2006. It employs 1 to 10 people.
Where is Kerlin Walsh Law based?
Kerlin Walsh Law is headquartered in Palos Heights, Illinois, United States, in the North America region.
How does Kerlin Walsh Law make money?
One revenue line is on record: legal Services - Estate Planning.
Who are Kerlin Walsh Law's main competitors?
Broad incumbents on record are Nolo, Rocket Lawyer and LegalZoom. Emerging players are Trust & Will, Wealth.com and FreeWill. Avvo is listed as an others.
Does Kerlin Walsh Law have an API?
No public API is recorded for Kerlin Walsh Law.
What industry is Kerlin Walsh Law in?
Kerlin Walsh Law's product category is Estate Planning Legal Services. Its primary akta.pro industry code is BPAHAAAK, Family & Private Client (Trusts & Estates) Law, with a secondary code of FSAEAKAC, Estate Planning & Trust Structuring Advisory. Its NAICS code is 523991 and its SIC code is 8111.