Kerngroep Training & Consulting

What Kerngroep Training & Consulting does

Kerngroep Training & Consulting (legal entity Kerngroep B.V.) is a privately held Dutch professional services firm headquartered in Velp, Gelderland (with a secondary facility address in nearby Ressen), employing approximately five people, of whom Laura van Doorn and Wim Speek are the named senior coaches. The firm delivers customized incompany training programs, team coaching trajectories, personal coaching engagements, and DISC-based behavioral and motivation analyses to organizations throughout the Netherlands, operating exclusively in the domestic Dutch market with no disclosed international footprint.

Its core offering is grounded in a proprietary 'iceberg' coaching framework (three circles: passion, mindset, behavior/skills) layered on top of the DISC behavioral model and a systemic team-coaching methodology that examines both the visible 'above surface' and the 'undercurrent' (beliefs, emotions, unwritten rules) of team dynamics. The published product surface spans roughly twenty discrete training modules — including personal leadership, ambassadorships, feedback, advisory skills, effective communication, complaint handling, telephone skills, sales, networking, and time management — together with team development, leadership development, custom team days, coaching on the job, and standardized DISC/Diagnostics profile products.

Kerngroep's business model is professional-services project delivery: clients are acquired via consultative B2B sales, with intake-led needs analysis followed by customized multi-month trajectories delivered at the client site or at Kerngroep's Ressen facility. Revenue is primarily project-based and quote-based, supplemented by a standardized €495 ex-VAT online DISC + drivers profile and debrief. Customer industries include healthcare, technical, ICT, financial services, real estate/housing, and non-profit/government (libraries, municipalities). Distribution is direct, supported by a content/SEO engine of city- and topic-specific landing pages. No funding, M&A, partnerships of strategic significance, AI/ML capabilities, mobile apps, or patents are disclosed.

Name

Kerngroep Training & Consulting

Legal name

Kerngroep B.V.

Website

https://kerngroep.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kerngroep Training & Consulting is a small Dutch B2B professional services firm that delivers customized incompany training, team coaching, personal coaching, and DISC-based behavioral analyses to organizations in the Netherlands across healthcare, technical, ICT, financial, real estate, and non-profit sectors.

Ownership category

akta.pro rank

Product category

Professional Training & Coaching Services

NAICS

Professional and Management Development Training (611430), Professional and Management Development Training (61143), Business Schools and Computer and Management Training (6114), Management, Scientific, and Technical Consulting Services (5416)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Coaching, Feedback & Mentoring Skills (EDABAMAM)

akta.pro secondary industries

Stakeholder, Communication & Change Management (EDABAHAF), Conflict Resolution, Negotiation & Stakeholder Management Coaching (EDABANAK)

Keywords

• Team coaching services
• Corporate training programs
• DISC behavioral analysis
• Leadership development consulting
• Personal coaching services

Headquarters

HQ city

Ressen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Incompany Training Programs: Customized training programs delivered at client locations, covering topics such as personal leadership, ambassador programs, feedback training, advisory skills, and effective communication. Programs are tailored to organizational and team objectives.
2. Team Coaching Trajectories: Structured coaching programs for teams that include intake and analysis, coaching sessions over several months, leadership coaching, and evaluation. Revenue generated through project-based fees for complete trajectories.
3. Personal Coaching Programs: Individual coaching trajectories including intake, DISC behavioral and motivation analyses, three in-person coaching sessions, three interim telephone coaching sessions, and evaluation. Duration approximately 3-4 months.
4. DISC Profile Sessions: Online DISC behavioral and motivation profile completion with personal online follow-up discussion. One-time purchase per individual session.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Kerngroep delivers customized incompany training programs (covering personal leadership, feedback, ambassadorship, advisory skills, and effective communication) and systemic team coaching trajectories for organizations across the Netherlands. The firm also provides individual personal coaching programs and standardized DISC behavioral and motivation profile sessions, all grounded in a proprietary iceberg methodology that diagnoses team and individual dynamics at the passion, mindset, and behavior levels.

Product overview

Kerngroep Training & Consulting is a Dutch training and consulting company offering a portfolio of training programs, coaching services, and behavioral assessment tools. The core offering consists of customized incompany training programs (Trainingen) and team development services (Teamontwikkeling), supported by DISC-based behavioral and motivation analysis tools (DISC Gedragsanalyse and Drijfverenanalyse). Individual services include personal coaching trajectories, while organizational services encompass team coaching, leadership development, and specialized training modules (communication, sales, time management, networking, complaint handling, telephone skills). The company operates from Ressen near Arnhem and serves clients throughout the Netherlands through various local office pages for coaching in Arnhem, Nijmegen, Deventer, Utrecht, Apeldoorn, Veenendaal, Ede, and Zwolle.

Differentiator

Problem solved

Functional benefit

Products and services

• Trainingen (Customized Incompany Training) Customized training programs delivered at the client's location, with learning objectives and desired outcomes of the organization and teams placed at the center. Covers topics including personal leadership, ambassadorship, feedback, advisory skills, and effective communication.
• Teamontwikkeling (Team Development) Team coaching and development programs guided by a clear vision and systemic approach, aimed at improving collaboration and team effectiveness through structured intake, coaching sessions, and evaluation.
• Persoonlijke Coaching (Personal Coaching Trajectory) Intensive individual coaching trajectory that begins with intake and DISC behavioral and motivation analyses, followed by three in-person coaching sessions, three interim telephone coaching sessions, and evaluation. Duration approximately 3-4 months. Always focused on answering the coachee's specific question.
• DISC en Drijfveren Profiel (Combined DISC & Motivation Profile) Standardized package combining online DISC behavioral assessment and drivers/motivation analysis (~20 minutes) with a 1.5-hour personal online debriefing session with a coach. Priced at €495 excluding VAT. Provides a complete picture of an individual's behavioral style and underlying motivations.
• Teamcoaching (Team Coaching Trajectory) Team coaching that helps teams grow in collaboration, communication, ownership, and results by making dysfunctional patterns visible and developing new behavior for sustainable results. Uses a consultative intake and analysis phase followed by structured coaching sessions.
• Teamcoaching in de Zorg (Healthcare Team Coaching) Specialized team coaching for healthcare teams using DISC and motivation analyses, addressing both above-surface and below-surface layers of team dynamics. Focused on collaboration, communication, ownership, trust, and shared vision on quality care.
• Leiderschapsontwikkeling (Leadership Development) Leadership development programs integrated into coaching trajectories, focusing on topics such as steering and letting go, addressing and limiting behavior, and stimulating ownership among team members.
• Maatwerk Teamdagen (Custom Team Days) Custom team days tailored to specific organizational needs, focusing on team development goals identified during intake discussions with Kerngroep coaches.

Quantifiable outcome

• Teams develop open and constructive communication
• +8 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Sandra-Kok.nlminorOthersExternal independent third party for dispute resolution. Customers have the option to engage an independent third party for disputes. Sandra-Kok.nl's judgment is binding, and any consequences are handled promptly by Kerngroep.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Direct peers

• Bureau Zuidema: Independent Dutch consulting and training firm focused on organizational development, team coaching, and leadership training. Comparable target market (Dutch SME and mid-market) and similar consultancy-style delivery model.
• De Baak Training & Coaching: Netherlands-based training and coaching institute for managers and executives. Comparable on leadership development, personal coaching trajectories, and team development programming for Dutch mid-market and enterprise clients.
• Krauthammer: European corporate training firm specializing in sales, leadership, and interpersonal skills training delivered incompany across multiple countries. Direct competitor to Kerngroep's soft-skills, feedback, and communication training modules.
• TN Group: Dutch commercial training firm delivering incompany programs on sales, communication, and personal effectiveness. Direct peer on the standardized training-module side of Kerngroep's offering (sales training, telefoontraining, communication).
• GITP: Dutch assessment and development firm offering DISC, personality assessments, team development, and coaching for Dutch enterprises. Direct overlap with Kerngroep's DISC analysis, drivers/motivation work, and team coaching practice.
• Assessment & Coaching consultancy (e.g., Kessels & Smit): Dutch learning and organization development firm with strong emphasis on team learning, systemic team coaching approaches, and behavioral change interventions in organizations. Comparable on methodology (systemic, behavioral, team coaching).

Broad incumbents

• Schouten & Nelissen: Largest Dutch training & coaching provider offering leadership development, team coaching, and personal effectiveness programs. Comparable because it sells similar incompany training and DISC-based behavioral work to Dutch organizations, but at meaningfully larger scale and broader scope.
• Berenschot: One of the largest Dutch management consultancies with an HR, leadership, and organizational development practice that competes for the same enterprise coaching and team development budgets. Broader scope but overlapping on team and leadership engagements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kerngroep-training-&-consulting

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerngroep Training & Consulting