Kerrville Convention & Visitors Bureau

What Kerrville Convention & Visitors Bureau does

The Kerrville Convention & Visitors Bureau is a private nonprofit destination marketing organization (DMO) serving Kerrville and Kerr County, Texas, in the Texas Hill Country region. It operates as the official tourism promotion entity for an area encompassing Kerrville, Hunt, Ingram, and Center Point, marketing the destination through its flagship digital property kerrvillecrafted.com, a downloadable visitor guide, a physical visitor center at 2108 Sidney Baker Street, and social media channels including Instagram (@kerrvillecrafted). The Bureau serves individual leisure travelers seeking Hill Country experiences (outdoor recreation, arts, dining, music), professional meeting and event planners organizing corporate events, weddings, and conferences, and group tour operators arranging motorcoach and escorted travel.

The Bureau's core product is a content-driven destination marketing platform comprising a website with categorized sections for things to do, dining, lodging, shopping, and itineraries; a comprehensive event calendar; a business directory; downloadable visitor guides; and email and Instagram marketing. The technical stack is a standard content-managed website rather than proprietary technology, and the organization does not develop software products. It distributes content through a physical visitor center, in-market brochure placement at local businesses, partnerships with state and regional tourism entities (Texas Tourism), and a network of more than 100 local cultural, civic, and community organizations including the Kerrville Area Chamber of Commerce, Hill Country Arts Foundation, Kerr Arts & Cultural Center (representing 600 member artists), and the Downtown Kerrville Business Alliance. Its "Gift Kerr Forward" holiday campaign represents a transactional extension of its marketing platform, enabling remote supporters to purchase gift certificates at local businesses.

As a nonprofit DMO, the Bureau is funded primarily through hotel occupancy taxes and tourism-related revenue and does not charge visitors for its promotional resources. Operations are led by President/CEO Julie Davis CTE, TDM, with a small team of approximately 15 employees. Following the July 2025 floods that caused significant damage across Kerr County, the Bureau pivoted toward disaster recovery marketing, coordinating the "Kerr Together" community recovery coalition and partnering with the Community Foundation of the Texas Hill Country to administer the Kerr County Flood Relief Fund, while maintaining its core destination promotion mandate.

Name

Kerrville Convention & Visitors Bureau

Legal name

Kerrville Convention & Visitors Bureau

Website

https://kerrvillecrafted.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

The Kerrville Convention & Visitors Bureau is a 15-employee nonprofit destination marketing organization that promotes tourism to Kerrville and Kerr County, Texas through its kerrvillecrafted.com website, visitor center, and partnerships with more than 100 local organizations, funded primarily by hotel occupancy taxes.

Ownership category

akta.pro rank

Product category

Destination Marketing and Tourism Promotion

NAICS

Convention and Trade Show Organizers (56192), Nature Parks and Other Similar Institutions (71219)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Convention Campus & District Operators (Integrated Venue Districts) (THAHAAAL)

akta.pro secondary industries

Recreation & Activity Services (Hiking, Boating, Climbing, Fishing—Guided/Authorized) (THAAAGAF), Fairgrounds & Expo Parks (THAHAAAH)

Keywords

• Destination marketing
• Tourism promotion
• Visitor services
• Convention bureau
• Travel guide

Headquarters

HQ city

Kerrville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Others

Distribution channels4 records

Marketing channels5 records

Core offering

The Kerrville Convention & Visitors Bureau operates as the official destination marketing organization for Kerrville and Kerr County, Texas. It promotes the Texas Hill Country region through its KerrvilleCrafted.com tourism website, visitor guides, event calendars, business directories, and a physical Visitor Center. The organization also supports meeting planners, group tour operators, and event organizers with venue and accommodation coordination for corporate events, weddings, and conventions.

Product overview

Kerrville Convention & Visitors Bureau operates KerrvilleCrafted.com, a comprehensive destination marketing platform and visitor guide for Kerrville, Texas in the Texas Hill Country. The primary product is the official tourism website featuring an event calendar, visitor planning resources, and a business directory covering local attractions, dining, lodging, shopping, and outdoor activities. The bureau also runs promotional initiatives like the Gift Kerr Forward program to support local businesses.

Differentiator

Problem solved

Functional benefit

Products and services

• KerrvilleCrafted.com Destination Website Official destination marketing website and visitor guide for Kerrville, Texas, providing comprehensive tourism information including attractions, dining, lodging, events, outdoor activities, arts, and shopping recommendations across Kerr County communities. Targeted at individual tourists, meeting planners, and group tour operators.
• Kerrville Visitor Guide Digital and printable visitor guide providing curated itineraries, travel tips, and planning tools for Kerrville visits. Distributed free to leisure travelers and group tour operators through the website, Visitor Center, and local business network.
• Kerrville Visitor Center Services In-person visitor services at the physical Visitor Center in Kerrville, providing personalized itinerary suggestions, printed guides, and local recommendations. Free to visitors; serves individual travelers and group tour operators.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• Kerrville Area Chamber of CommercecoreStrategic or Co-development PartnerPrimary community partner for business development and tourism promotion. Collaborates on economic development initiatives, visitor referral services, and community events supporting the local business community.
• Hill Country Arts FoundationcoreStrategic or Co-development PartnerMajor cultural partner hosting performances, exhibitions, and arts education programs. The CVB promotes HCAF events as part of Kerrville's arts and culture tourism offering. HCAF venues were temporarily closed due to July 2024 flooding but are recovering.
• Kerr Arts & Cultural Center (KACC)coreStrategic or Co-development PartnerPrimary arts partner representing 600-member artists. CVB promotes KACC exhibitions and events as key visitor attractions showcasing local and regional artistic talent.
• Kerr Together (Community Recovery Coalition)coreStrategic or Co-development PartnerPost-flood recovery coalition providing centralized resource hub for flood relief information, donations, volunteer coordination, and community rebuilding efforts. Serves as the one-stop information source for those wanting to support or visit Kerrville during recovery.
• Downtown Kerrville Business AlliancecoreStrategic or Co-development PartnerCollaboration to promote historic downtown shopping, dining, and entertainment district. Supports small business visibility and visitor experience in downtown Kerrville.
• Riverside Nature CenterminorStrategic or Co-development PartnerNature education partner offering native gardens and environmental programming. CVB promotes nature-based tourism experiences and outdoor recreation.
• Texas Tourism / Texas Travel DivisioncoreGTM or Marketing PartnerState tourism promotion partnership providing broader distribution of Kerrville destination marketing materials through official Texas travel channels and resources.
• Schreiner UniversityminorStrategic or Co-development PartnerEducational institution partner with Trailhead Beer Garden located on campus. CVB promotes university-related events and the venue as part of the local entertainment scene.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Visit Fredericksburg: The DMO for Fredericksburg, Texas — the most prominent competitor within the Texas Hill Country tourism category. Operates a similar destination-marketing mandate, target segments (leisure travelers, meeting planners, group tours), and funding model (hotel occupancy tax), and competes directly for Hill Country visitors.
• Boerne Convention & Visitors Bureau: DMO for Boerne, Texas — another small Hill Country town actively marketing outdoor recreation, arts, and weekend getaway experiences. Comparable in scale, structure, and target audience to the Kerrville CVB and competes for the same regional leisure traveler.
• Visit Waco: DMO for Waco, Texas — a mid-sized Texas city that has built destination brand around heritage tourism and lifestyle experiences. Similar nonprofit structure, hotel-tax funding model, and mid-market scale make it a directly comparable peer.
• New Braunfels Convention & Visitors Bureau: DMO for New Braunfels, Texas — another Hill Country/Guadalupe River-adjacent destination with comparable outdoor recreation, arts, and weekend leisure tourism positioning. Closely comparable in customer segments, funding model, and tourism mix.

Broad incumbents

• Visit Dallas: Large-scale Texas DMO with strong convention, meeting, and group tour sales capabilities. While serving a distinctly urban destination, it competes with the Kerrville CVB for some group tour and meeting planner demand and represents a benchmark for DMO operating maturity.
• Visit Austin: Major Texas DMO with strong live music and festival positioning. Operates a much larger destination-marketing mandate but competes for overlapping music tourism, meeting, and group tour segments that the Kerrville CVB also targets.
• Visit San Antonio: The largest DMO in the Texas Hill Country region, promoting San Antonio's broader convention, meeting, and leisure market. Operates an overlapping MICE focus and convention sales capability but at substantially larger scale, serving as both a feeder market and competitive destination for Kerrville.

Others

• Hill Country Alliance: Regional nonprofit organization promoting the conservation and sustainable development of the Texas Hill Country. Functions as a complementary ecosystem partner rather than a competitor, supporting the broader destination appeal that the Kerrville CVB markets.
• Texas Tourism (Travel Division of the Governor's Office): The official state-level DMO that distributes Kerrville marketing materials and provides broader Texas destination exposure. Functions as a strategic upstream partner rather than direct competitor, channeling statewide promotion that supports Kerrville's inbound demand.

Regional players

• Bandera County Convention & Visitors Bureau: DMO for Bandera County, the 'Cowboy Capital of the World,' which sits immediately adjacent to Kerr County. Competes for a similar Hill Country leisure traveler but differentiates through western/ranching heritage positioning rather than Kerrville's music/focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kerrvillecrafted
• LinkedInlinkedin.com/company/kerrvillecrafted

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kerrville Convention & Visitors Bureau