Keston Primary School

What Keston Primary School does

Keston Primary School is a two-form entry state-funded primary academy located at Keston Avenue, Old Coulsdon, Surrey (CR5 1HP), operating within the PACE Academy Trust multi-academy trust. The school delivers primary education to children aged 4-11 across Reception through Year 6, alongside a dedicated nursery provision (Keston Nursery) for 3-4 year olds with stated capacity for 52 children. Governance sits with a local governing body under PACE Academy Trust's strategic oversight (Trust CEO Zoe Harris), with day-to-day leadership from Acting Headteacher Mrs T Eason and Acting Deputy Headteacher Mrs K Storey. The legal entity is structured as an exempt charity and company limited by guarantee (Co. No. 08891864), with PACE Academy Trust as the parent organization.

Core educational delivery follows the National Curriculum enhanced by six "core threads" — Safeguarding, Equity and Diversity, Inclusion and Wellbeing, Communication, Global Citizenship, and Digital Literacy — with specialist teachers delivering music and PE from EYFS through Year 6. Notable physical infrastructure includes an indoor heated swimming pool enabling weekly curriculum swimming from Reception to Year 5, with a target of 25m proficiency by the end of Key Stage 2. Technology infrastructure is conventional rather than differentiated: Chromebooks, iPads, and a computer suite support digital literacy; third-party platforms Evidence Me (nursery parent journal), Arbor (wrap-around care bookings and payments), Little Wandle Letters & Sounds (phonics instruction), and Times Table Rock Stars (maths fluency) are integrated into operations. Additional offerings include a choir, instrumental music tuition (guitar, violin, piano, ukulele) delivered by two external music teachers, and a Global Scholars program connecting Year 5 students with international peers. Marketing channels center on the school website (kestonprimary.org.uk) — including a 360-degree virtual tour — supplemented by Open Mornings, school tours, regular newsletters, PTA communications via Facebook and Instagram, and listings on the Croydon Local Authority and PACE Academy Trust portals.

The school's revenue model is dominated by government per-pupil funding supplemented by grant streams including Sports Premium (£19,750 for academic year 2025/2026) and Pupil Premium (13.9% of pupils eligible, below the national average of 20.8%). Fee-based services include Nursery charges beyond the government-funded 15 or 30 free hours, Breakfast Club at £4.50 per day (7:30am-8:45am), After School Club at £13.50 (short session to 5pm) or £15.50 (long session to 6pm), termly parental contributions toward swimming pool running costs, and school facility lettings (Infant Hall and School Field for evenings, weekends, and school holidays). Admissions for Reception through Year 6 are processed through Croydon Local Authority via the eAdmissions system; nursery applications are handled directly by the school. The institution is a not-for-profit, and revenue is not publicly disclosed.

Name

Keston Primary School

Legal name

Keston Primary School

Website

https://kestonprimary.org.uk

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Keston Primary School is a two-form entry state-funded academy in Old Coulsdon, Surrey, serving children aged 3-11 through nursery and Reception to Year 6 under PACE Academy Trust. Revenue is mainly government per-pupil funding, plus wrap-around care fees.

Ownership category

akta.pro rank

Product category

Primary Education Services

NAICS

Elementary and Secondary Schools (61111), Educational Services (61)

SIC

Services-Educational Services (8200), Services-Child Day Care Services (8351)

akta.pro industry

PRIMARYEDAJAAAB

Public Elementary Schools

Education/K–12 / Primary & Secondary Education/Public K–12 Schools & Districts

SECONDARYEDACABAA

General Preschools (Play-Based)

Education/Early Childhood Education/Preschools & Pre-K Programs

SECONDARYEDACAAAG

Toddler-Focused Childcare Centers

Education/Early Childhood Education/Daycare & Childcare Centers

Keywords

• Primary education
• Nursery education
• Wrap-around childcare
• School swimming programme
• Early years foundation

Headquarters

HQ city

Coulsdon

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Others

Revenue model

1. Government School Funding: Schools receive government funding based on pupil numbers (Sports Premium £19,750 for 2025/2026) and other grants including Pupil Premium funding. This is the primary funding source for educational operations.
2. Wrap-Around Care Services: Breakfast Club at £4.50 per day and After School Club at £13.50 (short session until 5pm) or £15.50 (long session until 6pm). These fee-based services provide before and after school childcare.
3. Nursery Fees: Nursery charges fees for additional hours beyond government-funded 15 or 30 free hours. Parents may be eligible for Tax Free Childcare and Employee Childcare Vouchers.
4. Swimming Contribution: Parents contribute towards running costs of the school swimming pool on a termly basis.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Keston Primary School is a state-funded two-form entry primary school in Old Coulsdon, Surrey, operated as part of the PACE Academy Trust. It delivers full-time primary education for children aged 4–11 (Reception through Year 6) alongside a dedicated Nursery class for 3–4-year-olds, and offers wrap-around childcare (Breakfast Club and After School Club) and extra-curricular music and swimming provision to enrolled families.

Product overview

Keston Primary School offers a comprehensive primary education service for children aged 3-11 years, consisting of Nursery (for 3-4 year olds), Reception through Year 6 primary education, and wrap-around care (Breakfast Club and After School Club). The school, part of the PACE Academy Trust, delivers the National Curriculum enhanced by six core threads (Safeguarding, Equity and Diversity, Inclusion and Wellbeing, Communication, Global Citizenship, and Digital Literacy). Additional offerings include a swimming programme using the school's indoor heated pool, instrumental music tuition, choir, and school facility lettings. The school integrates with third-party platforms including Evidence Me (parent communication), Arbor (booking/payments), Little Wandle Letters & Sounds (phonics), Times Table Rock Stars (maths), Olive Catering (school meals), and Claddish Sports (uniform).

Differentiator

Problem solved

Functional benefit

Products and services

• Keston Nursery A dedicated nursery class for children aged 3–4 led by a qualified teacher, providing Early Years Foundation Stage education within the school grounds and preparing children for transition into Reception.
• Primary School Education (Reception to Year 6) Full primary education for pupils aged 4–11 organised across Reception, Key Stage 1 and Key Stage 2 in a two-form entry structure, following the National Curriculum and supported by specialist music and PE teaching.
• Breakfast Club Morning wrap-around childcare available to enrolled pupils before the school day, supporting working parents with early drop-off.
• After School Club Afternoon wrap-around childcare for enrolled pupils running until 6pm, providing supervised activities beyond the standard school day.
• School Swimming Programme Curriculum and extra-curricular swimming lessons delivered in the school's on-site heated outdoor pool, led by qualified swimming instructors and supported by parent volunteers.
• Specialist Music Provision Specialist music teaching for all year groups delivered by a dedicated music lead, with additional peripatetic music lessons offered through an external provider for a fee.
• School Facility Lettings Hiring of school premises — including the heated swimming pool and other facilities — to external community groups and clubs during non-school hours.

Named customers2 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• PACE Academy TrustcoreStrategic or Co-development PartnerKeston Primary School is part of PACE Academy Trust, a multi-academy trust. The trust provides strategic oversight, shared curriculum development, teacher training, and centralized policies. Zoe Harris serves as Trust CEO. The trust manages admissions, finances, and governance centrally while allowing schools to personalize curriculum to local needs.
• Olive CaterersminorOthersOlive provides school catering services, preparing hot meals daily from fresh ingredients in the school kitchen. They offer meat/fish options, vegetarian choices, freshly baked bread, salad bar, and dessert/fresh fruit across a three-week menu cycle meeting government dietary requirements.
• Government Childcare SchemescoreOthersSchool participates in government childcare funding schemes including Universal Funding (15 free hours for 3 & 4 year olds) and Extended Funding (30 free hours). Accepts Tax Free Childcare and Employee Childcare Vouchers.
• Little Wandle Letters and SoundsminorOthersSchool uses Little Wandle Letters and Sounds Revised as its systematic synthetic phonics programme from Reception through to catch-up interventions. This programme provides the structure for daily phonics teaching and reading practice sessions.
• Croydon Local AuthoritycoreOthersSchool is located in Croydon borough. Admissions for Reception through Year 6 are processed through Croydon Local Authority. School follows Croydon Agreed Syllabus for Religious Education.

Scale indicators7 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Oasis Community Learning: A national multi-academy trust operating primary, secondary, and all-through academies including Oasis Academy Byron in Croydon. Comparable as a trust-level operator that delivers a similar curriculum-plus-extended-services model to Keston.
• Harris Federation: One of the largest multi-academy trusts in London, operating a broad portfolio of primary and secondary academies across Croydon and South London. Its Harris Primary Academy Kenley is a direct peer; the trust represents the broader incumbent scale operator in the same market.
• ARK Schools: A large national multi-academy trust running primary and secondary schools across the UK, including in London boroughs. Comparable in operating model (academy converter with wrap-around services) and represents the broader scale benchmark for academy primary delivery.
• PACE Academy Trust: Keston's own parent multi-academy trust, providing strategic oversight, shared curriculum, and central governance across its member schools. As the broader entity managing multiple primaries, it represents the institutional incumbent and the channel through which Keston's operating model is delivered.

Direct peers

• Smitham Primary School: Another local Croydon primary school in Coulsdon, serving an overlapping catchment. Direct competitor for state primary admissions in the local area with similar two-form intake dynamics.
• Oasis Academy Byron: An academy primary school in the Croydon area, part of Oasis Community Learning. It competes for the same pool of Reception-aged pupils as Keston and operates a similar curriculum-plus-wider-offerings model.
• Chipstead Valley Primary School: The PACE Academy Trust's other Coulsdon-based primary school; the registered office of PACE Academy Trust itself is at this school. It operates a comparable two-form entry structure, similar wrap-around care, and shares governance with Keston, making it the closest operational peer.
• Harris Primary Academy Kenley: A Harris Federation academy primary in the Croydon borough serving a similar suburban catchment. Operates a comparable curriculum, wrap-around care, and admissions pathway, making it a directly comparable Croydon-area state primary.
• Woodcote Primary School: A nearby state primary school in Coulsdon, Surrey, serving a similar suburban catchment. Comparable in scale and operating model to Keston, and is one of the direct alternatives parents in the Old Coulsdon catchment consider for Reception places.

Regional players

• Croydon Council (Schools Directorate): The local authority that administers all in-year and Reception-through-Year-6 admissions for Keston and other Croydon primaries. As the regional admission authority and policy shaper, it materially shapes Keston's demand and operating context.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/1712373122315895
• Instagraminstagram.com/kestonpta?igshid=YmMyMTA2M2Y=
• LinkedInlinkedin.com/company/keston-primary-school

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Keston Primary School