Keukenmaxx B.V.

What Keukenmaxx B.V. does

Keukenmaxx B.V. is a privately held Dutch kitchen retailer founded in 2001 and headquartered in Waalwijk, Noord-Brabant, Netherlands. The company designs, supplies, and installs custom kitchens through three physical showroom locations in Barendrecht, Hoofddorp, and Reeuwijk, with a workforce of 19 employees. Customers are predominantly Dutch residential homeowners seeking new or replacement kitchens, with average transaction values typically in the €17,000-€35,000 range based on disclosed showroom display prices and customer case studies. The GTM motion is enterprise-style field sales executed through showrooms: customers book appointments online, visit a showroom, work with in-house kitchen designers in the Xxperience Lab to physically mix and match materials, colors, and styles, and finalize a custom quote that bundles cabinetry, worktops, and appliances with installation.

The product portfolio spans four own-brand kitchen collections — XX Line (accessible premium), Maxxclusive (luxury), i-Luminate (integrated LED lighting in grip strips), and New Classixx (traditional) — alongside an officially recognized SieMatic dealer partnership covering the full SieMatic line including the SLX and Urban SG6 models. Appliance offerings are multi-brand and curated across premium names including Miele, Siemens, ATAG, BORA, Gaggenau, AEG, Bosch, SMEG, NEFF, Quooker, Gessi, Novy, and Whirlpool. Keukenmaxx operates no e-commerce channel; all sales require an in-person showroom visit. Supporting digital tools include a 3D kitchen design visualization tool, a budget planner, a free kitchen magazine, and content marketing via a blog, SEO-optimized category pages, and social channels (Facebook, Instagram, Pinterest, YouTube). The company holds CBW-erkende (Dutch industry-certified) status and carries a 4.3/5 Trustpilot rating based on 1,578 reviews.

The revenue model is one-time hardware-led sales: revenue is generated primarily from custom kitchen sales (cabinetry, worktops, integrated appliances) and standalone appliance sales, with professional installation as an attached service. Pricing is project-based and quoted per configuration; only a small number of showroom display models carry publicly stated prices (e.g., Krabbe Urban at €17,091, Galvano Portland at €26,022). The company is independently owned with no disclosed parent, no subsidiaries, no funding rounds, and no management team identified in the source material. Keukenmaxx is actively operating, with recent customer reviews and an active 2026 marketing calendar including a 25th-anniversary Jubilee kitchen collection and a 2026 kitchen trends publication.

Name

Keukenmaxx B.V.

Legal name

Keukenmaxx B.V.

Website

https://keukenmaxx.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Keukenmaxx B.V. is a privately held Dutch kitchen retailer operating three showrooms in Barendrecht, Hoofddorp, and Reeuwijk, designing, supplying, and installing custom kitchens for Dutch residential homeowners across own-brand collections (XX Line, Maxxclusive, i-Luminate, New Classixx) and the SieMatic line.

Ownership category

akta.pro rank

Product category

Kitchen Retail & Custom Kitchen Design

NAICS

Household and Institutional Furniture and Kitchen Cabinet Manufacturing (3371)

SIC

Household Furniture (2510)

akta.pro primary industry

Custom Cabinet Design & Build (HSAPAIAA)

akta.pro secondary industries

Kitchen Island & Custom Storage Solutions (HSAPAAAH), Full Kitchen Remodel (Layout Reconfiguration) (HSAPAAAA), Kitchen Cabinets & Custom Millwork Showrooms (CRAIAFAA)

Keywords

• Custom kitchen design
• Kitchen retail showrooms
• Kitchen installation services
• Premium kitchen appliances
• SieMatic dealer

Headquarters

HQ city

Barendrecht

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Kitchen Sales: Keukenmaxx designs, supplies and installs custom kitchens through its physical showroom locations. The revenue is generated from the sale of kitchen cabinetry, worktops, and integrated appliances, with full installation services. Customers visit showrooms, receive design consultation, and purchase tailored kitchen solutions.
2. Appliance Sales: Sale of premium kitchen appliances including built-in ovens, cooktops, extractor hoods, refrigerators, and dishwashers from brands such as Miele, Siemens, ATAG, BORA, Gaggenau, AEG, Bosch, SMEG, NEFF, Quooker, Gessi, Novy, and Whirlpool, bundled with kitchen purchases or sold separately.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Keukenmaxx designs, supplies, and installs custom kitchens for Dutch homeowners through three physical showroom locations, offering its own collections (XX Line, Maxxclusive, i-Luminate, New Classixx) plus the official SieMatic premium line and a curated range of premium kitchen appliances. Customers work with in-house kitchen designers in the XXperience Lab to configure materials, colors, layouts, and appliances, and the company provides delivery, professional montage (installation), and after-sales service.

Product overview

Keukenmaxx B.V. is a Dutch kitchen retailer operating three showroom locations (Barendrecht, Hoofddorp, and Reeuwijk). The company offers a portfolio of kitchen collections under its own brands (Maxxclusive for luxury, XX Line for accessible premium, i-Luminate with integrated LED lighting, and New Classixx for traditional designs) alongside officially recognized SieMatic dealer partnerships. Design services include an XXperience Lab for material exploration, 3D kitchen design visualization, and budget planning tools. The company also offers a comprehensive range of kitchen appliances from premium brands including Siemens, ATAG, BORA, Miele, Gaggenau, Quooker, Bosch, NEFF, SMEG, AEG, and Gessi through its showrooms and online platform.

Differentiator

Problem solved

Functional benefit

Brands

• XX Line: Own kitchen collection offering modern design combined with affordable quality.
• Maxxclusive
• i-luminate

Products and services

• SieMatic keukens

Quantifiable outcome

• 4.3 out of 5 star average customer rating on Trustpilot

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• SieMaticcoreChannel Partner/ Reseller/ DistributorKeukenmaxx is an officially recognised SieMatic dealer with trained specialists on staff. SieMatic has been a prominent kitchen brand since 1929, known for its sleek lines, perfectly finished details, optimal functionality and unmatched quality. Keukenmaxx presents the full SieMatic collection including the SLX, Urban SG6 and other models across its showrooms.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Mandemakers Keukens: One of the largest kitchen retailers in the Netherlands operating a multi-showroom model with private-label and third-party brand kitchens, plus bundled appliances. Highly comparable to Keukenmaxx in operating model, target segment and channel mix.
• Brugman Keukens: Long-established Dutch kitchen retailer with multiple showrooms offering custom kitchen design, branded appliance packages and installation — directly comparable in assortment breadth and showroom-led sales motion.
• Verheij Keukens: Netherlands-based kitchen retailer with a showroom-led sales model and custom kitchen design offering, serving the same Dutch residential mid-to-premium segment as Keukenmaxx.
• De Keuken Concurrent: Dutch kitchen showroom chain offering custom kitchen design and appliance bundling across the mid-to-premium segment, directly overlapping with Keukenmaxx's customer profile and showroom-driven GTM.
• Eigenhuis Keukens: Dutch multi-showroom kitchen retailer offering custom kitchens with bundled premium appliances and design consultation services, serving the same homeowner segment as Keukenmaxx.

Broad incumbents

• Bosc Keukens: Larger Dutch kitchen specialist with broad showroom coverage and significant scale on appliance sourcing, operating more as a high-volume chain than Keukenmaxx's premium boutique model.
• SieMatic: Premium German kitchen manufacturer since 1929, supplying the high-end segment globally. Comparable as both a partner and a competitive reference point for Keukenmaxx's premium positioning and category leadership.
• IKEA Nederland: Mass-market furniture and kitchen retailer operating across the Netherlands with significant kitchen category presence. Comparable as a kitchen purchase destination, but competes primarily in the value tier rather than Keukenmaxx's premium positioning.

Emerging players

• BORA: Specialist premium cooktop-extraction appliance brand (integrated downdraft ventilation) carried by Keukenmaxx. Comparable as a premium kitchen technology supplier increasingly defining high-end kitchen specifications.
• Quooker: Dutch-origin boiling-water tap specialist widely adopted in premium kitchens. Comparable as a high-attach premium accessory brand frequently bundled with kitchen purchases at retailers like Keukenmaxx.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5LQZX9Wo8LwbBh4EM74p6g
• Facebookfacebook.com/Keukenmaxx
• Instagraminstagram.com/keukenmaxx_nl
• Pinterestnl.pinterest.com/keukenmaxx
• LinkedInlinkedin.com/company/keukenmaxx-b-v-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keukenmaxx B.V.