Key Assets in Canada - Serving Children, Families and Communities
Key Assets in Canada is a non-profit child and family services organization delivering trauma-informed foster care, family-based care, individualized living arrangements, and clinical consultation across Newfoundland and Labrador, Ontario, and Nova Scotia, serving over 1,100 at-risk children and youth through government contracts.
- Company typePrivate
- Founded2009
- HeadquartersSt. John's, Canada
- Headcount51–100
- GTM typeB2B
- OfferingServices
What Key Assets in Canada - Serving Children, Families and Communities does
Key Assets in Canada is a registered non-profit organization founded in 2009 that delivers a continuum of child and family welfare services across three Canadian provinces — Newfoundland and Labrador, Ontario, and Nova Scotia. The organization provides trauma-informed, relationship-based foster care (Family-Based Care), Individualized Living Arrangements for children with complex needs, Respite Care, clinical consultation, Therapeutic & Group Services, Targeted Case Management, Foster/Kinship Care Assessments, Parenting Capacity Assessments, and prevention programs including SNAP (Stop Now and Plan). It also operates the first provincial Child Advocacy Centre in Newfoundland and Labrador and offers professional training and consultancy to government and community service partners.
The underlying operating model is a multidisciplinary, clinically-led framework drawing on trauma, attachment, and systems theory, delivered through three regional sub-brands (Key Assets Newfoundland & Labrador, Key Assets Ontario, Key Assets Nova Scotia) with centralized corporate oversight in St. John's. Service delivery is coordinated across therapy, education, social work, and child and youth care teams to support individualized care planning for over 1,100 children and youth in Canada.
Revenue is generated exclusively through contracts and partnerships with federal, provincial, territorial, and Indigenous government departments (Government of Canada Department of Justice, Government of Newfoundland & Labrador Department of Children Seniors and Social Development, Government of Nova Scotia Department of Community Services, Nunatsiavut Government Department of Health and Social Development, Government of Nunavut Department of Family Services) plus delivery agreements with 35+ Ontario child welfare agencies including Children's Aid Society of Toronto, Catholic Children's Aid Society of Toronto, and Family and Children's Services of the Waterloo Region. The organization is a member of the Martin James Foundation international network of Key Assets affiliates operating in 9-10 countries and is led by CEO Cathy Morris.
Key Assets in Canada - Serving Children, Families and Communities firmographics
Firmographics- Name
- Key Assets in Canada - Serving Children, Families and Communities
- Legal name
- Key Assets Canada
- Website
- https://keyassets.ca
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Key Assets in Canada is a non-profit child and family services organization delivering trauma-informed foster care, family-based care, individualized living arrangements, and clinical consultation across Newfoundland and Labrador, Ontario, and Nova Scotia, serving over 1,100 at-risk children and youth through government contracts.
- Ownership category
- akta.pro rank
Where Key Assets in Canada - Serving Children, Families and Communities is headquartered
LocationHeadquarters
- HQ city
- St. John's
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
Key Assets in Canada - Serving Children, Families and Communities business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Government Contracts and Funding: As a registered non-profit organization, Key Assets Canada receives funding through contracts and partnerships with government departments. The organization works with federal, provincial, and territorial government agencies to deliver child and family services, including foster care, family-based care, and specialized therapeutic support services.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Key Assets in Canada - Serving Children, Families and Communities product offering
Product offeringCore offering
Key Assets Canada is a non-profit children and family services organization that delivers a continuum of care including family-based foster care, individualized living arrangements (ILAs), respite care, clinical consultation, and therapeutic and group services for at-risk children and youth across three Canadian provinces. It also offers customized professional training and consultancy programs for governments and community service organizations, grounded in trauma-informed, therapeutic relationship-based approaches.
Product overview
Key Assets in Canada is a non-profit children and family services organization providing a comprehensive continuum of care with integrity and creativity. The organization operates through three regional sub-brands (Key Assets Newfoundland & Labrador, Key Assets Ontario, and Key Assets Nova Scotia) delivering core services including Family-Based Care/Foster Care, Individual Living Arrangements (ILAs), Respite Care, and Clinical Consultation. The portfolio also includes specialized programs such as SNAP (Stop Now and Plan) early intervention, Child Advocacy Centre coordination, Therapeutic & Group Services, Targeted Case Management, and Foster/Kinship Care Assessments. Training and professional development services for organizations are offered as a distinct service module, including ASIST, Immunity to Change, and Meyers Briggs programs. All services are grounded in trauma-informed, therapeutic relationship-based approaches working with multi-disciplinary teams to achieve positive outcomes for children, youth, families, and communities.
Differentiator
Problem solved
Functional benefit
Products and services
- Family-Based Care
- Individual Living Arrangements (ILAs)
- Respite Care
- Clinical Consultation
- Trainings for Organizations
- SNAP (Stop Now and Plan) Program
- Child Advocacy Centre
Quantifiable outcome
- Supporting over 1100 children and youth in Canada
- +3 more outcomes
Companies that use Key Assets in Canada - Serving Children, Families and Communities
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles2 records
Key Assets in Canada - Serving Children, Families and Communities technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Key Assets in Canada - Serving Children, Families and Communities partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, minor and moderate.
- Government of Canada, Department of JusticecoreFederal government partnership for child welfare services and family support programs at the national level.
- Government of Newfoundland & Labrador, Department of Children, Seniors and Social DevelopmentcorePrimary provincial government partner for child welfare, family-based care pilot, and the first provincial Child Advocacy Centre in Newfoundland & Labrador. Key partner in developing Child, Youth and Family Regulations.
- Government of Nova Scotia, Department of Community ServicescoreGovernment partner for community programming and specialized services for youth with complex needs in Nova Scotia.
- Nunatsiavut Government, Department of Health and Social DevelopmentcoreIndigenous government partnership for child and family services with focus on Labrador communities. Partnership designed to meet community and cultural needs through culturally safe services.
- Government of Nunavut, Department of Family ServicesminorTerritorial government partnership for family services in Nunavut.
- Children's Aid Society of TorontomoderatePartner organization for child welfare services in Toronto providing services to over 35 child welfare agencies in Ontario.
- Catholic Children's Aid Society of TorontomoderateCatholic child welfare services partner in Toronto.
- Family and Children's Services of the Waterloo RegionmoderateRegional child and family services partner in Waterloo Region.
- Dnaagdawenmag Binnoojiiyag Child & Family ServicesmoderateIndigenous child and family services organization providing culturally appropriate services.
- Child Development InstitutecorePartner for SNAP (Stop Now and Plan) program created by the institute. Also coordinates the first provincial Child Advocacy Centre in collaboration with this partner.
- The Children's Aid FoundationmoderateFoundation partner supporting child welfare initiatives and programs.
- Martin James FoundationcoreGlobal network of organizations working in alternative care for children. Founded by Key Assets creator Jim Cockburn. Promotes and delivers family-based care through Key Assets affiliates in Australia, Canada, Japan, and New Zealand, and supports foster carers through FosterTalk in the UK.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Key Assets in Canada - Serving Children, Families and Communities competitors and assessment
Company assessmentDirect peers
- Macaulay Child Development Centre: Ontario-based non-profit providing early intervention, child development, and family support services, with overlapping continuum-of-care offerings and similar government contract funding.
- Child Development Institute: Toronto-based non-profit providing child and youth mental health, developmental, and SNAP programming; listed as a Key Assets partner and operates overlapping service categories with similar government and foundation funding sources.
- Boys & Girls Clubs of Canada: Federated non-profit serving children and youth through community-based programs across Canada, with similar reliance on government grants, donations, and multi-jurisdictional operating footprint.
- Key Assets Australia: Australian affiliate of the same Martin James Foundation/Key Assets network, delivering foster care and family-based services; useful comparison for evaluating programmatic and operational benchmarks for the Canadian entity.
- Kids Help Phone: National non-profit delivering support services for children and youth across Canada, comparable in national footprint, charity status, and dependence on government and donor funding.
- Big Brothers Big Sisters of Canada: National non-profit delivering relationship-based mentoring and support services for at-risk children and youth in Canada, with a comparable mission, government and donor funding model, and multi-province delivery structure.
- Native Child and Family Services of Toronto: Indigenous-led non-profit delivering child welfare, family support, and community services in Ontario, directly comparable to Key Assets' Indigenous-focused partnerships and culturally appropriate care model.
Broad incumbents
- YWCA Canada: National federation delivering shelter, housing, and family support services to vulnerable populations including children and youth, with broader scope but similar government-funded non-profit operating model.
- Ontario Association of Children's Aid Societies: Umbrella organization representing Ontario's 50+ Children's Aid Societies that deliver the majority of child welfare services in the province, representing the established incumbents Key Assets contracts with.
Regional players
- Jewish Child & Family Services: Provides culturally specific child welfare and family services in specific Canadian jurisdictions; comparable to Key Assets' specialized culturally-appropriate placement services, though operating in a different cultural segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Key Assets in Canada - Serving Children, Families and Communities social profiles
Digital presenceKey Assets in Canada - Serving Children, Families and Communities financial estimates
Financial estimateRevenue estimate
Valuation estimate
Key Assets in Canada - Serving Children, Families and Communities leadership team
Management profileNumber of profiles
Profiles4 records
Key Assets in Canada - Serving Children, Families and Communities subsidiaries and ownership
Company hierarchySubsidiaries3 records
Key Assets in Canada - Serving Children, Families and Communities funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Key Assets in Canada - Serving Children, Families and Communities M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Key Assets in Canada - Serving Children, Families and Communities
What does Key Assets in Canada - Serving Children, Families and Communities do?
Key Assets Canada is a non-profit children and family services organization that delivers a continuum of care including family-based foster care, individualized living arrangements (ILAs), respite care, clinical consultation, and therapeutic and group services for at-risk children and youth across three Canadian provinces. It also offers customized professional training and consultancy programs for governments and community service organizations, grounded in trauma-informed, therapeutic relationship-based approaches.
Is Key Assets in Canada - Serving Children, Families and Communities a public or private company?
Key Assets in Canada - Serving Children, Families and Communities is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Key Assets in Canada - Serving Children, Families and Communities founded?
Key Assets in Canada - Serving Children, Families and Communities was founded in 2009. It employs 51 to 100 people.
Where is Key Assets in Canada - Serving Children, Families and Communities based?
Key Assets in Canada - Serving Children, Families and Communities is headquartered in St. John's, Canada, in the North America region.
How does Key Assets in Canada - Serving Children, Families and Communities make money?
One revenue line is on record: government Contracts and Funding.
Who are Key Assets in Canada - Serving Children, Families and Communities's main competitors?
Direct peers on record are Macaulay Child Development Centre, Child Development Institute, Boys & Girls Clubs of Canada, Key Assets Australia, Kids Help Phone, Big Brothers Big Sisters of Canada and Native Child and Family Services of Toronto. Broad incumbents are YWCA Canada and Ontario Association of Children's Aid Societies. Jewish Child & Family Services is listed as a regional player.
Does Key Assets in Canada - Serving Children, Families and Communities have an API?
No public API is recorded for Key Assets in Canada - Serving Children, Families and Communities.