The KEY Collective

What The KEY Collective does

The KEY Collective is a 501(c)(3) nonprofit organization founded in 2017 and headquartered in Exeter, New Hampshire, that connects K-12 youth from low-income families in the NH Seacoast region to free or reduced-cost access to sports, arts, camps, and other youth activities. The organization operates as an intermediary rather than a direct service provider: its flagship #areuin? Card Program issues a discreet membership card to qualifying families (verified via NH Medicaid, Federal Free & Reduced Lunch, or community validator referral), which grants access to a network of 40+ partner organizations offering discounts ranging from 25% to 100% off program fees. The companion Singlar Family Foundation Scholarship Program funds up to $200 per child annually for activities not available through partner organizations.

The organization's technology footprint is intentionally light. The core product is a membership/identification mechanism — a web-based application paired with a physical/digital card — designed to eliminate repetitive financial-aid paperwork and reduce social stigma for both children and parents. There is no proprietary technology platform, no API, no mobile application, and no proprietary data assets disclosed. Operations run on a Squarespace-hosted website, standard social media channels (Facebook, Instagram, LinkedIn), and a monthly email newsletter (KEY Connections).

The business model is donor-funded. Revenue is generated through individual donations, corporate sponsorships (Exeter Hospital as Platinum Sponsor), community grants (initial $10,000 founding grant from Exeter Hospital in 2017), and a calendar of fundraising events including the annual Summer Benefit (raised $17K in 2024, $45K in 2025, over $57K in 2026), the Lonza Harvest Open Charity Golf Tournament ($31K in 2025), The Brook charitable gaming partnership ($70K in 2024), and the Fabulous Find nonprofit resale beneficiary program ($6K). The organization transitioned from an all-volunteer operation to staff-led execution in February 2024 with the hiring of its first employee, NH Seacoast Community Manager Kim Irwin, followed by a part-time Program Administrator (Katy Singlar) in January 2026. It is governed by a Board of Directors chaired by Founder and Executive Director Kristyn LaFleur.

Name

The KEY Collective

Legal name

The KEY Collective

Website

https://keycollective.org

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

The KEY Collective is a 501(c)(3) nonprofit that provides K-12 youth from low-income families on New Hampshire's Seacoast access to sports, arts, camps, and youth activities through the #areuin? card and a 40+ partner network.

Ownership category

akta.pro rank

Product category

Youth Nonprofit Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro industry

PRIMARYEDADAHAC

Scholarship & Fellowship Foundations and Trusts

Education/Education Administration, Accreditation & Policy/Education Funding, Grants & Financial Aid Administration

SECONDARYBPAGADAE

College Access, Scholarships & Student Success Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

SECONDARYBPAGADAL

Dropout Prevention, Alternative Education & Re-Engagement Nonprofits

Business & Public Services/Nonprofit, NGO & Social Services/Education & Youth Development Nonprofits

Keywords

• Youth activity access
• Nonprofit scholarship programs
• Youth sports subsidies
• Community youth services
• After-school program access

Headquarters

HQ city

Exeter

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Others

Revenue model

1. Individual Donations: Tax-deductible donations from individuals supporting youth access to activities. Donations can be made online through secure forms or by mailing checks.
2. Annual Fundraising Events: Revenue from annual summer benefits, charity golf tournaments, and community fundraising events. Examples: Raise a Glass for Good ($57,000 raised in 2026), Summer Soiree ($17,000 in 2024, $45,000 in 2025).
3. Corporate Sponsorships: Corporate sponsors contribute financially in exchange for recognition at events and visibility. Companies can sign up to become corporate sponsors.
4. Charitable Gaming Proceeds: Partnership with venues like The Brook for charitable gaming events generates significant donations ($70,242 in 2024).
5. Grants: Initial funding came from a $10,000 grant from Exeter Hospital in 2017. Organization continues to pursue grant funding.
6. Community Grants: Organizations like The Fabulous Find grant donations to the organization ($6,052.71 received).

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

The KEY Collective is a 501(c)(3) nonprofit that provides K-12 youth from low-income families in NH's Seacoast region access to sports, arts, camps, and other youth activities at reduced or no cost. Its flagship offering is the #areuin? Card Program, a discreet pre-qualification card that families apply for once and present at any of 40+ partner organizations to receive discounts ranging from 25% to 100%. A complementary Singlar Family Foundation Scholarship Program funds activities outside the partner network up to $200 per child per year.

Product overview

The KEY Collective operates as a non-profit intermediary that connects low-income K-12 youth in New Hampshire's Seacoast region with access to extracurricular activities. The organization functions through two complementary programs: the #areuin? Card Program, which provides a discreet identification card enabling youth to access scholarships and discounts at over 40 partner organizations for sports, arts, camps, and other youth activities without red tape or social stigma; and the Singlar Family Foundation Scholarship Program, which supplements the partner network by funding programs not available through existing partners (up to $200 annually per child). The #areuin? card serves as the primary mechanism while the scholarship program fills gaps in program offerings.

Differentiator

Problem solved

Functional benefit

Brands

• #areuin? Card Program: A card program that provides K-12 youth from low-income families access to sports and youth activities for free or at reduced cost through partner organizations.
• Singlar Family Foundation Scholarship Program

Products and services

• #areuin? Card Program Free, discreet identification card for K-12 youth from low-income families in NH's Seacoast region that grants access to sports, arts, camps, and other youth activities at 25%-100% discounts through 40+ partner organizations. Families apply once online, are qualified via NH Medicaid, Federal Free & Reduced Lunch, or community-validator referral, and present the card at registration with no additional paperwork or social stigma.
• Singlar Family Foundation Scholarship Program Supplementary scholarship giving current #areuin? card members up to $200 annually per child to access programs and activities not currently offered by program partners. The KEY Collective pays the program provider directly on behalf of the family.
• Program Partner Network Network of 40+ local youth-activity providers (recreation departments, sports clubs, arts programs, summer camps, YMCAs) that deliver discounted or free programming to #areuin? card members. Partners include Hampton Parks & Recreation, Exeter Area YMCA, Portsmouth City Soccer Club, Prescott Park Arts Festival Camp ENCORE!, Seacoast United Soccer Club, Copper Cannon Camp, FC Exeter Soccer, and others.

Quantifiable outcome

• 502 kids served in 2024-2025 (25% increase from prior year)
• +3 more outcomes

Named customers6 records

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

19 partnerships are on record, tiered core and supporting.

• Exeter Area YMCAcoreStrategic or Co-development PartnerWaives join fee for #areuin? card members and offers 50% off membership. Major partner serving Exeter area youth and families.
• Portsmouth City Soccer ClubcoreStrategic or Co-development PartnerFounding partner that raised $3,300 through sweatshirt fundraiser. Provides scholarships for youth soccer in SAU52 and SAU50 districts.
• Seacoast United Soccer ClubcoreStrategic or Co-development PartnerOffers 75% off Grassroots & Skills, Scrimmage programs, and Summer Camps to #areuin? card members.
• Southern District YMCAcoreStrategic or Co-development PartnerCornerstone partner providing youth programming with #areuin? discounts. Includes Exeter Area YMCA and Camp Lincoln.
• Sail PortsmouthcoreStrategic or Co-development PartnerSea Challenge Tall Ship Adventure offered at $100 (reduced from $2,100) for #areuin? card members ages 14-18.
• Copper Cannon CampcoreStrategic or Co-development PartnerTuition-free overnight summer camp offering all activities including swimming, kayaking, archery at no cost to #areuin? families.
• Seacoast ArtSpotsupportingStrategic or Co-development PartnerOffers 50% scholarship for summer camps and 45% discount on youth after-school programs.
• Portsmouth Recreation DepartmentcoreStrategic or Co-development PartnerProvides recreation programs to Portsmouth area youth with #areuin? card member discounts.
• Little Warrior CheersupportingStrategic or Co-development PartnerOffers 10 full scholarships covering registration fees and uniforms for new participants.
• Girls on the Run New HampshirecoreStrategic or Co-development PartnerSeason registration offered at $10 for #areuin? card members (plus processing fee).
• FC Exeter SoccercoreStrategic or Co-development PartnerFull registration scholarships for travel soccer club serving Exeter, Kensington, Stratham area.
• ForestKidscoreStrategic or Co-development Partner100% scholarships for all summer camps. Outdoor nature-based programs for ages 5-12.
• CoastXsupportingStrategic or Co-development PartnerOcean-based programs offering $100 (from $400) for Ocean Discovery and $250 (from $1,100) for Ocean Engineering.
• First Tee NHsupportingStrategic or Co-development Partner30% discount on golf programs with equipment provided.
• Kensington Recreation & Social CommitteesupportingStrategic or Co-development PartnerScholarships for programs and summer camp for Kensington residents.
• Portsmouth Youth FootballsupportingStrategic or Co-development PartnerFull registration scholarship (less $20 fee) for grades 3-8 tackle football.
• Portsmouth Youth CheerleadingsupportingStrategic or Co-development PartnerCheerleading programs for ages 4-14 serving Portsmouth and surrounding towns.
• Seabrook Recreation DepartmentsupportingStrategic or Co-development PartnerPartial scholarships for summer camp, vacation camps, and after-school programs.
• Greenland Recreation DepartmentsupportingStrategic or Co-development Partner100% scholarships for all recreation programming.

Scale indicators10 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• National 4-H Council: Nationwide youth development organization providing access to programs in STEM, agriculture, healthy living, and civic engagement, often subsidized for low-income participants. Comparable mission of expanding youth access to enrichment activities through community-based partnerships.
• Communities In Schools: National nonprofit that places site coordinators inside schools to connect K-12 students — particularly those from low-income families — to community resources and supports. Highly comparable school-validator and partnership-driven model.
• Big Brothers Big Sisters of America: National youth mentoring nonprofit that uses school-based and community validators to connect low-income youth with adult mentors and enrichment opportunities. Overlaps with KEY Collective in target population and school-anchored referral model.
• Horizons for Youth: Network of summer and school-year programs providing enrichment experiences to low-income K-12 youth. Operates a similar access-broadening model using scholarship and partner-facilitated programming for the same demographic.
• Laureus Sport for Good: Global nonprofit that funds and partners with sport-based youth development programs serving disadvantaged communities. Directly comparable to The KEY Collective's sports-and-activity access model for low-income youth.
• Police Athletic League: National nonprofit providing athletic and educational programs to low-income youth, often free or at reduced cost, in partnership with local recreation providers. Closely comparable model of intermediating access to existing programs rather than operating them directly.
• After-School All-Stars: National nonprofit providing free comprehensive after-school programs to low-income youth across the U.S. Shares the target population (underserved K-12 youth) and outcome (equitable access to enrichment) with The KEY Collective.

Broad incumbents

• Boys & Girls Clubs of America: National nonprofit operating membership-based youth development clubs that provide sports, arts, and after-school programs to young people, including those from low-income families. Comparable mission to The KEY Collective but operates direct program facilities rather than an intermediary scholarship-card model.
• YMCA (National Council): National nonprofit operating youth recreation, sports, and camp facilities with financial-aid programs. The Exeter Area YMCA is itself a #areuin? partner, and YMCA's nationwide financial-assistance model targets the same low-income youth population as The KEY Collective.

Others

• KIPP Foundation: National nonprofit network of charter schools serving low-income K-12 students, with significant out-of-school enrichment partnerships. Adjacent rather than directly competitive, but operates in the same low-income youth services space with similar funder and validator ecosystems.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KEYCollectiveNH
• LinkedInlinkedin.com/company/the-key-collective
• Instagraminstagram.com/thekeycollective_nh

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The KEY Collective