Key Experience
Key Experience Scandinavia AB is a Stockholm-based mediatech company that builds co-branded loyalty apps, editorial content, and exclusive events for Nordic banks — including Handelsbanken, Nordea Private Banking, Avanza, and Söderberg & Partners — under a "sustainable loyalty" concept.
- Company typePublic
- Founded-
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Key Experience does
Key Experience Scandinavia AB (publ) is a Stockholm-based mediatech company that builds and operates custom loyalty and engagement programs for Nordic banks and financial institutions under a branded "sustainable loyalty" concept. The company produces editorial content, films, benefits, and exclusive events intended to strengthen long-term relationships between its clients and their (predominantly affluent) end customers, differentiating itself from transactional points- or cashback-based loyalty programs.
Its product surface comprises co-branded, custom-built mobile applications distributed via Apple App Store and Google Play — Psst! for Handelsbanken private card customers in Sweden and Norway (launched 2020), Key Moments for Nordea Private Banking (launched February 2024), and Key Aza for Avanza Private Banking — alongside bespoke event production, notably film premieres and two annual events at Gröna Lund in Stockholm for Söderberg & Partners' high-net-worth clients. The underlying technology is positioned as a configurable loyalty platform rather than a software product sold to multiple buyers; each app is purpose-built per client. The team of approximately nine people is split between content production and event production, drawing on credentials in award-winning Swedish premium-lifestyle magazine journalism and international event production in banking and real estate.
The business model is B2B enterprise services, with revenue generated through long-term contracts with banks and financial institutions for app development, content production, and events, classified in available materials as recurring subscription-style engagements. Go-to-market is direct enterprise field sales targeting senior decision-makers at major Nordic banks (Handelsbanken, Nordea, Avanza, Swedbank, Söderberg & Partners). The company is a publicly registered Swedish entity (AB (publ), organization number 556991-6058) headquartered at Surbrunnsgatan 34B, Stockholm, and is currently conducting an equity emission via the Greenmerc investment platform to fund continued platform growth.
Key Experience firmographics
Firmographics- Name
- Key Experience
- Legal name
- Key Experience Scandinavia AB (publ)
- Website
- https://keyexperience.se
- Company type
- Public
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Key Experience Scandinavia AB is a Stockholm-based mediatech company that builds co-branded loyalty apps, editorial content, and exclusive events for Nordic banks — including Handelsbanken, Nordea Private Banking, Avanza, and Söderberg & Partners — under a "sustainable loyalty" concept.
- Ownership category
- akta.pro rank
Key Experience industry classification
Industry- Product category
- Banking Loyalty Solutions
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs) (BPAMAHAK)
- akta.pro secondary industry
- VIP Event & Venue Access (Clubs, Lounges, Private Suites) (HSACAMAB)
Keywords
Where Key Experience is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Key Experience business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- B2B Loyalty Solutions: Revenue generated through long-term contracts with banks and financial institutions for the creation and maintenance of custom loyalty apps, digital content, and exclusive events. The company operates as a B2B service provider with sustainable, long-term relationships as the business model foundation.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
Key Experience product offering
Product offeringCore offering
Key Experience is a Swedish mediatech company that designs, produces, and operates custom loyalty apps, digital content, and exclusive events for banks and financial institutions. Its offering combines bespoke mobile apps (e.g., Psst!, Key Moments, Key Aza), editorial articles and films, and in-person events to build long-term 'sustainable loyalty' between financial institutions and their private banking or premium card customers in the Nordics.
Product overview
Key Experience is a B2B loyalty and engagement platform targeting the banking and finance sector. The company operates a platform-plus-services model, producing articles, films, benefits, and events to sustainably strengthen relationships between clients and their customers. The core product portfolio includes named loyalty apps (Psst! for Handelsbanken, Key Moments for Nordea Private Banking, Key Aza for Avanza Private Banking) alongside event management services (for Söderberg & Partners), all delivered under the 'sustainable loyalty' concept.
Differentiator
Problem solved
Functional benefit
Products and services
- Psst! Custom benefits and experience app for Handelsbanken's private card customers in Sweden and Norway, delivering tailored offers and editorial content to strengthen loyalty between the bank and its customers.
- Key Moments Custom loyalty and benefits app built exclusively for Nordea Private Banking and their clients, providing exclusive offers and experiences.
- Key Aza Benefits and experience app created for Avanza Private Banking customers, providing added value through tailored offers in conjunction with events.
- Evenemang (Events) Exclusive event services for Söderberg & Partners' high-net-worth clients, including film premieres and two annual events at Gröna Lund in Stockholm.
Companies that use Key Experience
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles2 records
Key Experience technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Key Experience partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Investeramera.seminorSwedish investment news portal that published an article about Key Experience and their investment opportunity, providing media coverage and investor awareness.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Key Experience competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Key Experience social profiles
Digital presenceKey Experience financial estimates
Financial estimateRevenue estimate
Valuation estimate
Key Experience leadership team
Management profileNumber of profiles
Profiles6 records
Key Experience funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Key Experience M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Key Experience
What does Key Experience do?
Key Experience is a Swedish mediatech company that designs, produces, and operates custom loyalty apps, digital content, and exclusive events for banks and financial institutions. Its offering combines bespoke mobile apps (e.g., Psst!, Key Moments, Key Aza), editorial articles and films, and in-person events to build long-term 'sustainable loyalty' between financial institutions and their private banking or premium card customers in the Nordics.
Is Key Experience a public or private company?
Key Experience is a public company. It is classified as public and is currently operating.
When was Key Experience founded?
Key Experience was founded in -1. It employs 1 to 10 people.
Where is Key Experience based?
Key Experience is headquartered in Stockholm, Sweden, in the Europe region.
How does Key Experience make money?
One revenue line is on record: B2B Loyalty Solutions.
Does Key Experience have an API?
No public API is recorded for Key Experience.
What industry is Key Experience in?
Key Experience's product category is Banking Loyalty Solutions. Its primary akta.pro industry code is BPAMAHAK, Local Experiences & Event Services Marketplaces (Photographers, Caterers, DJs), with a secondary code of HSACAMAB, VIP Event & Venue Access (Clubs, Lounges, Private Suites). Its NAICS code is 54151 and its SIC code is 7370.