KFC GREECE

What KFC GREECE does

KFC Greece is the Greek operating entity of the KFC quick-service restaurant brand, run by Food Plus S.A. — a Greek anonymous company (S.A.) headquartered in Chalandri, Attica — under a master franchise agreement with Yum! Restaurants Europe Limited, a subsidiary of Yum! Brands (NYSE: YUM). The company entered the Greek market in 1997 and currently operates 21 KFC-branded restaurant locations distributed across the Athens metropolitan area (the majority), Thessaloniki (3 stores), Patras, Larissa, and Spata (Smart Park). It serves individual Greek consumers seeking quick-service chicken meals through dine-in, take-away, Click & Collect (online-ordered in-store pickup), and delivery, with the vegetarian KFC Veggie sub-brand extending its addressable market to non-meat-eaters.

The business is built around three commercial channels: (1) owned restaurants for dine-in and take-away; (2) a proprietary direct e-commerce channel comprising the kfc.gr website and a native iOS/Android app supporting Click & Collect scheduling up to three days in advance and own-delivery within selected Attica zones; and (3) third-party delivery aggregators efood, Wolt, and box.gr, which handle last-mile delivery in areas outside KFC's directly served zones. Online payments are processed through myPOS, with cash, card, and icard app accepted. Core product differentiation rests on the proprietary 11-spice "Secret Recipe" developed by Harland Sanders in 1940, an 11-point quality control system (GFSI-certified suppliers, bi-monthly chef certification, twice-daily oil acidity testing, strict time/temperature holding limits), and fresh preparation minutes before service.

The revenue model is straightforward unit-pricing across food and beverage sales at owned restaurants, supplemented by direct e-commerce delivery (€9 minimum order) and Click & Collect (no minimum), plus a revenue-share/commission layer on aggregator-fulfilled orders. Marketing is conducted through owned social channels (Facebook, Instagram, LinkedIn, YouTube), email newsletter, and co-branded campaigns such as the Champions Duo Deal with PEPSICO HELLAS. The entity is privately held under the Yum! Brands franchise umbrella, with no public funding events, M&A activity, or disclosed financial statements in the available source data.

Name

KFC GREECE

Legal name

FOOD PLUS Ανώνυμη Βιομηχανική & Εμπορική Εταιρεία Εκμετάλλευσης Διεθνών Εστιατορίων

Website

https://kfc.gr

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

51–100 employees

Short description

KFC Greece, operated by Food Plus S.A. as a Yum! Brands master franchisee, runs 21 KFC quick-service restaurants across Athens, Thessaloniki, Patras, and Larissa, serving Greek consumers via dine-in, Click & Collect, own-delivery, and third-party aggregators efood, Wolt, and box.gr, with the KFC Veggie sub-brand addressing vegetarian demand.

Ownership category

akta.pro rank

Product category

Quick-Service Fried Chicken Restaurant

NAICS

Limited-Service Restaurants (722513), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)

akta.pro industry

PRIMARYTHAFAAAC

Chicken & Wings QSR

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Quick-Service Restaurants (QSR)

SECONDARYTHAFABAI

Chicken Concepts (Fried/Grilled/Hot Chicken)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Fast Casual Restaurants

Keywords

• Quick-service chicken restaurant
• Fried chicken menu
• Online food ordering
• Click and collect meals
• Vegetarian fast food

Headquarters

HQ city

Chalandri (Athens)

HQ country

Greece

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Food and Beverage Sales — Owned Restaurants: KFC Greece generates the majority of revenue through direct food and beverage sales at its 21 owned and operated restaurant locations across Greece. Customers dine in or take away at each location. This is the primary revenue stream.
2. Owned Delivery (Direct E-commerce): KFC fulfills delivery orders directly through its own website (kfc.gr) and mobile app, delivering to customers in areas served by its restaurant network. Delivery orders must meet a minimum spend of €9. Revenue is recognized at point of delivery.
3. Click & Collect (Online Ordering with In-Store Pickup): Customers place orders online via kfc.gr or the mobile app and collect from a selected KFC store. No minimum order applies for Click & Collect. Revenue is recognized at point of customer pickup.
4. Third-Party Delivery Platform Revenue Share: KFC receives orders routed through efood, Wolt, and box.gr platforms. These aggregators handle last-mile delivery. Revenue from these channels may include a commission or revenue-sharing arrangement with the third-party platforms.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels6 records

Core offering

KFC Greece operates 21 quick-service fried chicken restaurants across Greece, selling the proprietary 11-spice Original Recipe chicken menu plus a vegetarian sub-brand (KFC Veggie, made with mycoprotein). Orders are fulfilled through dine-in, take-away, owned direct delivery (€9 minimum) via kfc.gr and a mobile app, in-store Click & Collect pickup, and third-party delivery aggregators efood, Wolt, and box.gr.

Product overview

KFC Greece operates a unified food-service platform centered on its kfc.gr web ordering platform and companion mobile app (iOS and Android). The core offering is online ordering for KFC's chicken menu and the KFC Veggie vegetarian sub-brand, with two fulfillment models: Delivery (to customer address, primarily within Attica) and Click & Collect (in-store pickup). The online platform integrates with third-party delivery aggregators (efood, Wolt, Box) for expanded delivery reach, accepts multiple payment methods including cash, card (via myPOS), and icard app, and features a loyalty-adjacent coupon system. Orders can be placed immediately or scheduled up to three days in advance.

Differentiator

Problem solved

Functional benefit

Brands

• KFC Veggie: A vegetarian sub-brand offering 100% meat-free products (Veggie Strips, Veggie Burger, Veggie Twister, Veggie Snack Box, Veggie Rice Bowls) made with mushroom-based mycoprotein and prepared using the original 11-spice Sanders recipe. The Veggie line is certified vegetarian (contains milk and eggs) but not vegan.

Products and services

• KFC Original Recipe Chicken Menu Core fried chicken menu built on the proprietary 11-spice Original Recipe developed by Colonel Sanders in 1940. Includes chicken buckets, burgers, strips, rice bowls, snacks, sides, and beverages, freshly prepared to order and served across dine-in, take-away, Click & Collect, and delivery channels. Targeted at individual Greek consumers, families, and groups seeking consistent, trusted quick-service chicken meals.
• KFC Veggie (Vegetarian Sub-Brand)

Quantifiable outcome

• Fresh preparation: every product is made minutes before delivery/pickup
• +4 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature4 records

Partnerships

Six partnerships are on record, tiered core and minor.

• efoodcoreChannel Partner/ Reseller/ Distributorefood is one of Greece's largest food delivery platforms and is prominently listed as a KFC delivery partner on kfc.gr. KFC products are available for ordering through efood for last-mile delivery. efood handles its own delivery fleet.
• WoltcoreChannel Partner/ Reseller/ DistributorWolt is a leading food delivery technology platform operating across multiple European markets including Greece. Listed as a KFC delivery partner on kfc.gr, Wolt enables customers to order KFC for home delivery.
• box.gr (Box)minorChannel Partner/ Reseller/ Distributorbox.gr is a Greek food delivery aggregator listed as a KFC partner. KFC Syntagma is specifically listed as available via box.gr.
• myPOScoreTechnology or IntegrationmyPOS is the electronic payment processing platform used by KFC Greece for all online card transactions (credit, debit, and prepaid cards) and icard app payments. myPOS processes payments securely and KFC does not store card details on its own systems.
• PEPSICO HELLAScoreGTM or Marketing PartnerPEPSICO HELLAS is the sponsor and prize donor for the KFC 'Champions Duo Deal' promotional competition, offering UEFA Champions League 2025 final tickets and signed memorabilia (Messi boots, Vinicius Jr. and Grealish shirts) as prizes. PEPSICO covers the cost and provides the prizes; KFC organizes the promotion.
• FRANK AND FAMEminorGTM or Marketing PartnerFRANK AND FAME A.E. is the advertising and communications agency co-managing the Champions Duo Deal promotional competition alongside KFC. They operate from the same address as KFC (Kifisias 250-254, Chalandri).

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Everest: Everest is a leading Greek QSR chain specializing in burgers, sandwiches, and snacks, competing head-to-head with KFC Greece in the Greek casual quick-service segment.
• Goody's: Goody's is Greece's largest domestic quick-service burger chain with hundreds of locations nationwide, directly competing with KFC Greece for the everyday quick-service meal occasion among Greek consumers at a similar price point.
• Pizza Fan: Pizza Fan is a Greek QSR/pizza chain competing for family meal and delivery occasions at a similar price point to KFC Greece, particularly relevant as a delivery-channel competitor on aggregator platforms.
• McDonald's Greece: McDonald's operates a major QSR footprint across Greece with comparable dine-in, takeaway, delivery, and mobile app ordering — directly overlapping with KFC Greece on target customer, occasion, and channels.
• Burger King Greece: Burger King Greece competes in the same quick-service burger/chicken category as KFC Greece with overlapping dine-in, Click & Collect, and delivery offerings through its own platform and aggregators.
• Subway Greece: Subway operates a broad QSR footprint across Greece targeting quick, customizable lunch and dinner occasions — overlapping with KFC Greece's quick-service meal use case at a similar price tier.

Emerging players

• Starbucks Greece: While positioned as a coffee-led concept, Starbucks competes for similar out-of-home consumption occasions and uses comparable mobile-order, loyalty, and aggregator integrations in the Greek market.

Others

• Wolt (operating in Greece): Wolt is one of KFC Greece's three named delivery aggregator partners — included as an ecosystem participant whose commission economics, ranking, and feature changes materially affect KFC Greece's delivery channel economics.
• efood: efood is Greece's leading food delivery aggregator and a named KFC Greece partner; as an ecosystem participant it shapes delivery-channel commission rates, customer data access, and promotional visibility for KFC Greece.

Broad incumbents

• Pizza Hut Greece: Pizza Hut is another Yum! Brands portfolio brand operating in Greece via franchisees, sharing the same franchisor relationship and competing for the same QSR/family-meal occasions as KFC Greece.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCGO4OZwVkx6pT5_MiMfu22g
• Facebookfacebook.com/KFC.GR
• LinkedInlinkedin.com/company/kfc-greece
• Instagraminstagram.com/kfc_gr

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KFC GREECE