King's Academy Easthampstead Park

What King's Academy Easthampstead Park does

King's Academy Easthampstead Park (KAEP) is a UK state-funded secondary academy located in Bracknell, Berkshire, operating within the King's Group Academies (KGA) multi-academy trust. Originally established as Easthampstead Park Community School in 1973 and rebranded under the KGA banner, the school delivers secondary education across a three-tier structure: Discovery School (Years 7–8), Destiny School (Years 9–11), and the KAEP6 Sixth Form (Years 12–13), preparing students for GCSEs, A-Levels, and university progression. Its primary customers are school-age students (aged 11–18) and their parents/carers, with secondary audiences including prospective families reached via open evenings and graduate teachers recruited through the School Direct Initial Teacher Training programme.

The school runs a wide digital learning stack built almost entirely on third-party platforms rather than proprietary technology, including Google Workspace for Education, ClassCharts (behaviour management), GCSEPod, MyMaths, Tassomai (AI-assisted revision), Bedrock Vocabulary, LanguageNut, Kerboodle, MathsWhizz, Active Learn, and Codecademy. Back-office functions rely on CPOMS (safeguarding), ParentPay (billing), iDEA, UpLearn, BBC Bitesize, and The Key Support for leadership/compliance. The website is built on WordPress with Google Analytics, Wordfence security, and Google Maps integrations. There is no evidence of in-house developed software or proprietary AI.

Commercially, KAEP operates as a government-funded academy; its core revenue stream is per-pupil funding from the Education and Skills Funding Agency (ESFA), supplemented by facilities hire, uniform sales via Stevensons, ParentPay-collected contributions for meals/trips, and partnership/sponsorship income (notably a Johnson & Johnson Sixth Form partnership that provides mentoring and bursaries). Revenue is not publicly disclosed. GTM is direct-to-consumer via local-authority admissions for Year 7 entry, in-year transfers, open evenings, and digital outreach (Facebook, X, YouTube, Google Forms), with no commercial sales motion. The school holds an OFSTED 'Good' rating across all areas (inspection November 2021) and aligns its ethos around the values of Honesty, Faith and Courage.

Name

King's Academy Easthampstead Park

Legal name

King's Group Academies

Website

https://kgaeasthampstead.uk

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

King's Academy Easthampstead Park is a UK state-funded secondary academy in Bracknell, Berkshire, serving students aged 11–18 across Years 7–13 (including a Sixth Form), funded by the ESFA and operated within the King's Group Academies trust.

Ownership category

akta.pro rank

Product category

Secondary Education

NAICS

Elementary and Secondary Schools (6111), Exam Preparation and Tutoring (611691)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Literacy & Numeracy Intervention (Reading/Math Support) (EDAJALAD)

akta.pro secondary industry

Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)

Keywords

• Secondary education services
• Academy schooling
• Sixth form education
• GCSE preparation
• Teacher training

Headquarters

HQ city

Bracknell

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. State Education Funding: As a government-funded academy, the school receives its primary revenue through the Education Funding Agency based on student enrollment numbers. Additional revenue may come from extended services, facilities hire, and sixth form contributions.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

King's Academy Easthampstead Park is a UK state-funded secondary school and academy providing free secondary education for students aged 11-18 (Years 7-13), organized into Discovery School (Years 7-8), Destiny School (Years 9-11) for GCSE study, and KAEP6 Sixth Form (Years 12-13) for A-Levels. The school delivers a full curriculum supported by digital learning platforms, extracurricular clubs, sports, and character development programmes, with a unique mentoring and bursary partnership with Johnson & Johnson for sixth form students.

Product overview

King's Academy Easthampstead Park is a secondary school offering a three-tier educational structure: Discovery School (Years 7-8), Destiny School (Years 9-11), and KAEP6 Sixth Form. The school provides a comprehensive curriculum including GCSE options, A-Level subjects, and vocational programmes. The educational offering is supported by various digital learning platforms including GCSEPod, MyMaths, Tassomai, Bedrock Learning, and ClassCharts for homework and behaviour management. The school also offers enrichment through clubs, Bushcraft trips, Esports competitions, and theatre productions, with a special Johnson & Johnson partnership supporting sixth form students through mentoring and bursaries.

Differentiator

Problem solved

Functional benefit

Brands

• KAEP6: The school's sixth form provision for students in Years 12-13

Products and services

• KAEP6 Sixth Form

Quantifiable outcome

• Top 15 UK schools for GCSEPod usage
• +2 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Johnson & JohnsoncoreStrategic or Co-development PartnerSpecial partnership with Johnson & Johnson whose staff mentor and support Sixth Form students throughout their time in KAEP6. They have provided generous bursaries to support students with purchase of books and equipment for university. This partnership is unique to EPCS.
• Education Endowment FoundationminorStrategic or Co-development PartnerPartnered with Wellcome Foundation to run the SMART Spaces Revision research project focused on increasing outcomes in Year 11 'double award' Science. If chosen as intervention school, Science teachers receive training and materials.
• Bracknell Forest School Direct PartnershipcoreStrategic or Co-development PartnerKAEP is a member of the Bracknell Forest School Direct Partnership comprising six secondary schools, committed to recruiting high class graduates with potential to become excellent teachers. Provides Initial Teacher Training through School Direct route.
• University of ReadingminorStrategic or Co-development PartnerPartner institution for Initial Teacher Training through School Direct programme, offering teacher training pathways alongside the Bracknell Forest partnership.
• FujitsuminorGTM or Marketing PartnerSponsored a student place at the Teentech 2019 event in Basingstoke, which was led by Maggie Philbin. Students participated in STEM activities including bridge building and app development.
• Wooden Hill Primary SchoolminorStrategic or Co-development PartnerKAEP Year 10/11 students served as reading mentors at Wooden Hill Primary School, working with Year 6 pupils to help them gain confidence through reading.
• South Hill Park Creative Arts CentreminorStrategic or Co-development PartnerYear 11 English students attended theatre production of Great Expectations at South Hill Park's Wilde Theatre as part of their GCSE English Literature preparation.

Scale indicators4 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Reach Academy Feltham: Small, non-selective UK state secondary academy that explicitly combines character education with academic outcomes. Comparable in size, ethos, and reliance on founding partnerships.
• King's Academy College Park: Flagship secondary academy within the King's Group Academies network in Portsmouth. Directly comparable as a KGA-operated secondary school with shared ethos, governance, and operational model.
• King's Academy Binfield: Sister King's Group Academies school in Binfield, Berkshire — geographically adjacent to Bracknell. Competes for the same Year 6 into 7 intake pool and shares KGA policies and curriculum framework.

Broad incumbents

• United Learning: Major UK multi-academy trust running both state and independent schools. Comparable governance and operating framework, with shared curriculum resources across the network.
• E-ACT: Large multi-academy trust operating dozens of UK state schools. Comparable business model (charitable academy operator) at greater scale, with shared back-office and centralized governance.
• Oasis Community Learning: Large UK academy trust combining academic education with character/hub ethos — directly analogous to KAEP's stated 'character development and values' emphasis.
• Ark Schools: National multi-academy trust running state secondary and primary schools across England. Comparable on curriculum-driven secondary education model and charter-style academy governance.
• Harris Federation: One of the UK's largest multi-academy trusts. Comparable on academy operating model, governance structure, and scale of centralized services versus a single school.

Regional players

• Garth Hill College: Local Bracknell secondary school that competes with KAEP for the same Year 6 into 7 catchment. Directly comparable in subject mix, GCSE/A-Level offering, and reliance on local authority admissions.
• Brakenhale School: Sibling Bracknell secondary school sharing the same local recruitment funnel. Useful comparator on parental perception, enrollment trends, and OFSTED positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/KAEasthampstead
• YouTubeyoutube.com/channel/UCRBvo9M5bRHF3udNDpyoc-g
• Facebookfacebook.com/KAEasthampstead
• LinkedInlinkedin.com/company/kings-academy-easthampstead-park

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King's Academy Easthampstead Park