What KGK Motor does

KGK Motor AB is a Swedish wholesale distributor of marine propulsion products and recreational boats, headquartered in Sollentuna, Sweden, and operating exclusively through an authorized dealer network across Sweden. The company represents a portfolio of seven brands covering both electric and conventional propulsion, as well as multiple boat categories — electric boat motors from ePropulsion and SeaDrive (including rotatable pod drives from 7.5kW to an upcoming 30kW), Suzuki outboard motors (2.5–350hp, third-largest global outboard brand), and boats from four manufacturers: Capelli (Italian RIBs), Arronet (handcrafted Swedish aluminum boats from Öregrund), Suzumar (inflatable boats), and Askeladden (Norway's largest recreational boat manufacturer, founded 1911). The deepest technical assets sit with the principals KGK Motor distributes — direct-drive electric motors with hydrogeneration, pod drive steering systems, and dual-propeller outboard technology — rather than with KGK Motor itself, which performs no manufacturing.

The company's business model is B2B wholesale hardware distribution with no direct-to-consumer sales and no public pricing. Revenue is generated by selling marine motors, electric drive systems, and boats to authorized Swedish resellers who access the products through the dealer's portal at af.kgkmotor.se; transactions are conducted on a quote or inquiry basis. KGK Motor employs approximately 16 people and operates a single Swedish market, with the marine operations organized under the "Affärsenhet Marin" business unit. Its longest-standing relationship is the Suzuki agency, taken over in 1982 and still intact more than four decades later, anchoring the company's portfolio. The company is privately held with no disclosed funding, no parent company, and no publicly available revenue.

Name

KGK Motor

Legal name

KGK Motor AB

Website

https://kgkmotor.se

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KGK Motor AB is a Swedish wholesale distributor in Sollentuna that sells electric and petrol marine motors plus recreational boats through an authorized dealer network across Sweden, representing seven brands including Suzuki, ePropulsion, SeaDrive, Askeladden, Capelli, Arronet, and Suzumar.

Ownership category

akta.pro rank

Product category

Marine Equipment Distribution

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Motor Vehicle Supplies and New Parts Merchant Wholesalers (423120)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)

akta.pro primary industry

Water Sports & Marine Recreation Gear Distribution (CRAOAJAD)

akta.pro secondary industry

Marine Parts, Accessories & Maintenance Supplies Retail (CRAMAIAB)

Keywords

• Marine equipment distribution
• Boat motors
• Electric propulsion
• Outboard motors
• Recreational boats

Headquarters

HQ city

Sollentuna

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Marine product distribution: KGK Motor distributes branded boats and marine motors as a wholesale distributor and brand agent to authorised dealers across Sweden. Revenue is generated through the sale of marine equipment — outboard motors, electric drive systems, and recreational boats — to a network of resellers and end customers.

Distribution channels1 record

Marketing channels1 record

Core offering

KGK Motor is a Swedish wholesale distributor of marine propulsion and recreational boats operating under its Marine Business Unit (Affärsenhet Marin) in Sollentuna. The company represents and distributes a portfolio of seven marine brands in Sweden, including electric boat motors (ePropulsion, SeaDrive), Suzuki petrol outboard motors (2.5–350hp), and recreational boats from Norwegian (Askeladden), Italian (Capelli), Swedish (Arronet), and inflatable (Suzumar) manufacturers. Products are sold exclusively through an authorised dealer network rather than directly to end consumers.

Product overview

KGK Motor is a Swedish marine distribution company headquartered in Sollentuna, operating under the Marine Business Unit (Affärsenhet Marin). The company distributes and represents a portfolio of electric and traditional marine propulsion products and recreational boats. The product portfolio includes: electric boat motors (ePropulsion and SeaDrive brands), Suzuki outboard motors (2.5-350hp 4-stroke), and recreational boats from four manufacturers (Capelli from Italy, Arronet from Sweden, Suzumar inflatable boats, and Askeladden from Norway). The portfolio combines both electric and conventional propulsion solutions serving various marine segments from tenders and entry-level boats to larger recreational vessels.

Differentiator

Problem solved

Functional benefit

Brands

• Affärsenhet Marin: Marine business unit handling all boat and motor brands
• ePropulsion
• SeaDrive
• Suzuki Utombordare
• Capelli
• Arronet
• Suzumar
• Askeladden

Products and services

• ePropulsion Electric Boat Motors Distributed line of electric boat motors from ePropulsion, including outboard and inboard motors ranging from 10kW to 140kW with direct-drive architecture, near-silent operation, hydrogeneration for battery charging while sailing, and a full ecosystem of batteries, chargers, and accessories. Targeted at Swedish dealers serving recreational boaters seeking electric propulsion.
• SeaDrive Electric Pod Drive Systems Distributed line of SeaDrive rotatable pod drive systems (7.5kW, 15kW, and upcoming 30kW) offering superior maneuverability, with steering options ranging from simple mechanical to electronic joystick control. Targeted at Swedish dealers serving electric and hybrid boat applications.
• Suzuki Outboard Motors Complete distributed line of Suzuki 4-stroke outboard motors from 2.5 to 350 horsepower, including the flagship DF350 with dual-propeller technology. KGK Motor has held the Swedish agency since 1982. Targeted at Swedish dealers and resellers across all boat segments from dinghies to large motorboats.
• Capelli RIB Boats Distributed line of Italian-made Capelli RIB (Rigid Inflatable Boat) sport and comfort boats featuring Hypalon tubes, Flexiteek deck flooring, stainless steel targa arches, and matching Suzuki motors. Targeted at Swedish dealers serving buyers needing premium sporty RIBs for daily use in demanding conditions.
• Arronet Aluminium Boats Distributed line of Swedish handcrafted aluminium boats manufactured in Öregrund from salt water-resistant marine aluminium with reinforced hulls and air chamber buoyancy, fully customisable from in-house laser cutting to finished boat. Targeted at Swedish dealers serving professional and utility marine buyers.
• Suzumar Inflatable Boats Distributed line of Suzumar inflatable boats paired with Suzuki 4-stroke outboard motors, offering easy transportation and storage with good sea-going properties. Positioned as ideal entry-level family boats and tender boats, with the DS350FDJ model named best youth boat by Båtnytt magazine. Targeted at Swedish dealers serving family and entry-level boating buyers.
• Askeladden Recreational Boats Distributed line of Askeladden recreational boats, manufactured since 1911 by Norway's largest recreational boat builder, with over 100 years of boat-building heritage. Positioned as class-leading boats with uncompromising design, innovation, and safety. Targeted at Swedish dealers serving buyers of premium recreational boats.

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Seven partnerships are on record, tiered core.

• SuzukicoreChannel Partner/ Reseller/ Distributor · 1 January 1982KGK Motor has been the authorised Swedish agent for Suzuki outboard motors since 1982. Suzuki is the third-largest outboard motor brand globally with a complete model program from 2.5 to 350hp. KGK Motor also holds the agency for Suzuki MC and ATV products.
• ePropulsioncoreChannel Partner/ Reseller/ DistributorePropulsion is a leading global manufacturer of electric boat motors founded by four engineers. KGK Motor distributes the full ePropulsion range in Sweden, including outboards, inboards (10–140kW), batteries, and accessories. ePropulsion is described as one of the world's largest electric boat motor manufacturers.
• SeaDrivecoreChannel Partner/ Reseller/ DistributorSeaDrive manufactures electric drive systems including rotatable pod drives (7.5kW, 15kW, and 30kW). KGK Motor distributes SeaDrive products in Sweden. The rotatable pod design creates exceptional maneuverability with multiple steering options from mechanical to electronic joystick control.
• CapellicoreChannel Partner/ Reseller/ DistributorCapelli is an Italian manufacturer of premium RIB (Rigid Inflatable Boat) boats. KGK Motor distributes Capelli boats in Sweden, offering sporty RIBs with Hypalon tubes, Flexiteek deck flooring, and stainless steel targa arches, designed for daily use in demanding conditions.
• ArronetcoreChannel Partner/ Reseller/ DistributorArronet is a Swedish manufacturer of handcrafted aluminium boats based in Öregrund. KGK Motor distributes Arronet boats, which are built from salt water-resistant marine aluminium with reinforced hulls, air chamber buoyancy, and fully customisable construction from in-house design to finished boat.
• SuzumarcoreChannel Partner/ Reseller/ DistributorSuzumar is a manufacturer of inflatable boats paired with Suzuki 4-stroke outboard motors. KGK Motor distributes Suzumar boats in Sweden, positioning them as ideal entry-level boats for family outings and as tender boats. The DS350FDJ model was named best youth boat by Båtnytt magazine.
• AskeladdencoreChannel Partner/ Reseller/ DistributorAskeladden is Norway's largest recreational boat manufacturer, founded in 1911, with over 100 years of boat-building heritage. KGK Motor distributes Askeladden boats in Sweden. The brand is known for uncompromised design, innovation, and safety across its full range of recreational boats.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Yamaha Motor (Marine): One of the world's largest outboard motor manufacturers and a direct competitor to Suzuki (KGK Motor's anchor brand). Comparable in scale and product category; broader geographic footprint and proprietary IP give Yamaha a structural advantage versus KGK Motor's agency-based distribution model.
• Mercury Marine: Global leader in marine propulsion, manufacturing outboard and inboard engines distributed through dealer networks worldwide. Comparable as a major brand-principal competing for share in the same Swedish and Nordic dealer channels that KGK Motor serves.
• Volvo Penta: Swedish-origin marine and industrial engine manufacturer with a global dealer network. Comparable as a regional incumbent and brand-principal whose products overlap with the marine propulsion portfolio KGK Motor distributes, particularly in the larger recreational and professional boat segments.
• BRP (Marine/Evirude): Canadian manufacturer of recreational marine products including outboard motors (formerly Evinrude) and a broad portfolio of powersports vehicles. Comparable as a major multi-category brand-principal whose marine products compete in the same dealer channels as KGK Motor's portfolio.

Direct peers

• Watski: Sweden's largest marine accessories and boat equipment retail chain with a multi-brand portfolio spanning boats, outboard motors, and marine accessories. Most directly comparable to KGK Motor as another Sweden-based multi-brand marine distributor serving recreational boating customers through physical and dealer-style channels.
• Torqeedo: German-headquartered manufacturer of electric boat motors (outboards and inboards) sold globally through dealer networks. Torqeedo competes directly with ePropulsion and SeaDrive — the two electric propulsion brands KGK Motor distributes — making it the closest direct competitor to the companies KGK Motor represents in Sweden.

Regional players

• Nimbus Boats: Swedish boat manufacturer producing premium motorboats under multiple brands (Nimbus, Flipper, Bella, Falcon). Comparable as a fellow Swedish-headquartered marine company with overlapping boat categories and a shared Nordic dealer base, though vertically integrated into manufacturing rather than distribution.
• HR Maskin / Marinhandeln: Swedish multi-brand marine distributor covering outboard motors, boats, and accessories. Comparable as a competing domestic distributor operating in adjacent Swedish geographies with overlapping multi-brand portfolios, providing meaningful head-to-head competition for KGK Motor's dealer network.

Emerging players

• Oceanvolt: Finnish manufacturer of electric sail and motorboat propulsion systems. Comparable as a Nordic electric marine propulsion specialist that competes with both ePropulsion and SeaDrive in the same regional market, and as a potential future distribution partner or competitor to KGK Motor's electric propulsion portfolio.
• Pure Watercraft: US-based electric marine propulsion company developing outboard motors and integrated boat systems. Comparable as a competing electric outboard brand whose technology roadmap intersects with the ePropulsion and SeaDrive lines KGK Motor distributes in Sweden.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kgk-motor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KGK Motor