Kew Green Preparatory School

Name

Kew Green Preparatory School

Legal name

Kew Green Preparatory School

Website

https://kgps.co.uk

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

London (Kew Green, Richmond)

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Tuition Fees: Core revenue from termly tuition fees for children aged 2-11. Fees are tiered by year group, with Reception at the lowest rate and Years 2-6 at the highest rate. Payment can be made termly in advance or monthly by direct debit.
2. Wrap-Around Care: Morning care (8am onwards) and after-school care services available until 6pm. Charged per session on an ad hoc or pre-registered basis, with pricing varying by duration.
3. After-School Clubs: Co-curricular activities and clubs offered before and after school, with the majority included in core fees. Some premium clubs may have additional charges.
4. Registration Fee: Non-refundable registration fee of £120 (incl VAT) required to secure a pupil's registration.
5. Acceptance Deposit: Refundable deposit of £3,000 payable on acceptance, returned after child leaves Year 6 subject to settlement of outstanding fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

Kew Green Preparatory School delivers co-educational independent preparatory education for children aged 2-11, combining a broad academic curriculum with specialist teaching in music, sport, languages, computing and art. The school sells termly tuition places, wrap-around care, co-curricular clubs, school bus transport, and 11+ preparation, preparing pupils for entry into top independent senior schools. Adjacent Kew Green Nursery (ages 2-4) provides a feeder pathway to the main school and is Ofsted Outstanding.

Product overview

Kew Green Preparatory School provides educational services through its main preparatory school for children aged 2-11 and an affiliated nursery (Kew Green Nursery) for ages 2-4. The institution offers a comprehensive academic curriculum alongside specialist teaching in music, sport, languages, computing and art. Additional services include co-curricular clubs, wrap-around care, school bus transport, and a means-tested bursary programme. The school prepares children for 11+ examinations through a stress-free preparation approach, with natural progression pathways to Kew House School and Maida Vale School within the Gardener Schools Group.

Differentiator

Problem solved

Functional benefit

Products and services

• Kew Green Preparatory School Co-educational London Preparatory School for children aged 2-11, located in Richmond on Kew Green beside the River Thames and Royal Botanic Gardens, Kew. Provides a broad curriculum including art, music, drama, design technology, computing, modern languages, and 11+ preparation for senior school entry.
• Kew Green Nursery Co-educational nursery for children aged 2-4 located opposite Kew Green, providing Ofsted Outstanding early years education (February 2025) with automatic progression pathway to Reception at Kew Green Preparatory School.
• Wrap-Around Care Morning care from 8am and after-school care until 6pm, offered to enrolled families. Morning care priced at £6.50 per child per day; aftercare sessions from £6.00-£14.50 depending on duration and end time (5pm or 6pm, with snack included).
• 11+ Preparation Programme Non-cramming, stress-free 11+ preparation programme with expert guidance for senior school selection. Includes bespoke preparation with extended day and scholarship options, weekly reasoning sessions, and preparation for various independent school entrance examinations. The 2026 Year 6 cohort of 42 pupils secured 119 offers from senior schools and 35 scholarships.
• School Bus Transport School bus service covering southwest and west London locations with experienced staff supervision. Routes are reviewed regularly to meet demand from enrolled families.
• Means-Tested Bursary Programme Financial assistance programme for families demonstrating financial need. Bursaries may cover a proportion of school fees and are reviewed annually for continued eligibility.

Quantifiable outcome

• 91% application success rate for 11+ exams
• +5 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Gardener Schools GroupcoreStrategic or Co-development Partner · 1 January 1991Family company founded by teachers, comprising four co-educational schools: Ravenscourt Park Preparatory School, Kew Green Preparatory School, Kew House School, and Maida Vale School. Educates 1,450 pupils aged 2-18 years. Provides shared educational values, resources, and natural transition pathways between schools.
• Kew House SchoolcoreStrategic or Co-development PartnerSister senior school within Gardener Schools Group located just across the bridge. Provides Kew Green pupils access to specialist facilities including science laboratories, design studios, food technology kitchens, theatre, dance studios, and professional sports facilities at Ealing Trailfinders. Year 5 pupils attend weekly DT sessions, languages and food-tech workshops are hosted at Kew House, and Sixth Form students support Kew Green with reading and enrichment activities.
• Ealing Trailfinders Sports ClubcoreStrategic or Co-development PartnerProfessional sporting facility used for Upper School games programme, regular fixtures, and hosting tournaments. Provides Kew Green pupils access to high-quality sports facilities not typically available at standalone prep schools.
• Macken Brothers ButchersminorOthersIndependent family-run butcher based in Turnham Green, Chiswick, established in 1960. Supplies free-range meat delivered fresh daily to school kitchens.
• Browns SeafoodminorOthersFresh fish supplier delivering produce directly from market in refrigerated vans to ensure optimal freshness and quality.
• Fletchers GreengrocerminorOthersLocal supplier delivering fresh fruit and vegetables from market daily, allowing menus to feature seasonal ingredients throughout the year.
• Morgans DairyminorOthersFamily-run dairy business delivering fresh milk, yoghurt, and cheese daily to school kitchens.
• BrakesminorOthersUK leading foodservice wholesaler providing high-quality dry ingredients used by chefs to prepare sauces, stocks, and dishes from scratch.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Garden House School: Independent co-educational prep school in Chelsea, central London. Comparable in age range, premium fee band, and London independent sector positioning, with a similarly broad curriculum and strong 11+ preparation track record.
• Norland Place School: Co-educational independent prep school in the Notting Hill/Holland Park area of west London. Comparable in age range, fee band, and affluent west London catchment, with a similar broad curriculum and 11+ preparation focus.
• The Falcons School for Girls: Independent prep school in Chiswick/Burlington, west London, serving a similar affluent family base. Comparable premium fee band and west London geography, with strong 11+ outcomes and a broad co-curricular offering similar to KGPS.
• South Hampstead High School: GDST independent girls' school in Hampstead with junior and senior phases covering similar age ranges to KGPS. Comparable London premium independent positioning, fee band, and outcome-driven family demographic in an overlapping affluent catchment.
• Bute House Preparatory School: Independent co-educational prep school in Brook Green, west London. Comparable as a high-fee premium London day prep serving similar professional families with strong 11+ preparation in an overlapping geography.
• Ravenscourt Park Preparatory School: Sister school within the same Gardener Schools Group, also a co-educational London independent prep school. Directly comparable in curriculum, fee band, target family demographic, and group-level positioning, making it the closest mirror asset to KGPS.
• Maida Vale School: Third school within the Gardener Schools Group, also a London independent co-educational day school. Comparable on operating model, group-level resources, and family demographic, providing a like-for-like benchmark within the same ownership structure.
• Latymer Prep School: Premium independent co-educational prep school in Hammersmith, west London, serving a similar affluent professional family base. Closely comparable fee band, age range, and independent sector positioning in an overlapping London catchment.

Broad incumbents

• Eaton House Schools: A multi-school London independent group (The Mall, Eaton Square, Belgravia, Clapham, Manor) operating several prep schools. A broader incumbent with greater scale and London footprint, offering comparable premium independent day prep positioning across multiple sites.

Others

• Kew House School: Sister senior school (ages 11-18) within the Gardener Schools Group, located adjacent to KGPS. An ecosystem player rather than direct competitor — Kew House is the primary senior school destination for KGPS Year 6 leavers and a key reason families choose KGPS.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kewgreenprep
• LinkedInlinkedin.com/company/kewgreenprep

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kew Green Preparatory School