Kheti Virasat Mission

What Kheti Virasat Mission does

Kheti Virasat Mission (KVM) is a non-profit organization founded in 2005 and headquartered in Punjab, India. It promotes organic farming, ecological reconstruction, and the preservation of traditional indigenous seed varieties. The organization serves smallholder farmers across Punjab, Haryana, Chandigarh, Himachal Pradesh, and Rajasthan, with programs spanning 100+ villages and engaging 500+ organic farmers. KVM also runs TRINJAN, a women's empowerment initiative engaging 100+ women farmers in traditional textile arts and value-added food products such as pickles and preserves.

KVM operates an integrated program portfolio that includes acting as an authorized Regional Council under India's Participatory Guarantee System (PGS) for organic certification, the Kudrati Kisan Haat retail initiative selling organic produce directly to consumers, Kitchen Gardening programs for households, advocacy on pesticide-free farming, a community seed bank, and a Kudrati Kheti Gurukul training center. Since 2018 the organization has partnered with the Centre for Science and Environment on rice straw management to provide natural alternatives to stubble burning, a major environmental issue in Punjab. Programs are delivered by a team of approximately 20 staff through community organizing, training camps, and on-farm demonstrations.

As a registered non-profit, KVM is funded primarily through grants and donations from philanthropic sources including Reliance Foundation, the Azim Premji Foundation, Association for India's Development (AID), the Centre for Science and Environment (CSA), and ONGC Foundation. Revenue is supplemented through product sales at Kudrati Kisan Haat, TRINJAN value-added products, kitchen-gardening kits, and nominal internship fees. Pricing is structured around retail grocery transactions, training enrollments, and certified organic produce; there are no formal enterprise contracts or subscription SaaS-style pricing. Distribution is local-retail and community-network driven, with high-visibility outreach through Aamir Khan's Satyamev Jayate platform.

Name

Kheti Virasat Mission

Legal name

Kheti Virasat Mission Trust

Website

https://khetivirasatmission.org

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Kheti Virasat Mission is a Punjab-based non-profit founded in 2005 that promotes organic farming, ecological restoration, and traditional seed preservation across 500+ farms and 100+ villages in northern India, while empowering 100+ women farmers through textile arts and value-added food products.

Ownership category

akta.pro rank

Product category

Sustainable Agriculture Non-Profit Services

NAICS

Support Activities for Crop Production (11511), Soil Preparation, Planting, and Cultivating (115112), Farm Management Services (115116)

SIC

Agricultural Services (700)

akta.pro primary industry

Agronomy Advisory & Field Services (Retailer-Affiliated) (AFABAJAH)

akta.pro secondary industry

Root & Tuber Vegetable Farming (Carrots, Beets, Radish, Turnip, Sweet Potato) (AFAGADAC)

Keywords

• Organic farming advocacy
• Natural farming training
• Traditional handicraft crafts
• Rural community development
• Organic certification services

Headquarters

HQ city

Jaitu, Faridkot

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain, Others

Revenue model

1. Donations and Contributions: KVM relies substantially on donations and contributions from individuals and organizations concerned about Punjab's ecology. The organization accepts monthly, quarterly, and annual donations, village adoption sponsorships, farmer sponsorships, campaign/event sponsorships, festival sponsorships, magazine/publication sponsorships, and volunteer support. Donations within India are exempt from Income Tax under Section 80-G.
2. TRINJAN Handicraft Sales: TRINJAN products (handspun, naturally dyed, handwoven textiles; hand embroidery; crochet; grass crafts) are marketed by KVM on various public platforms, exhibitions, and live demonstration events. Products include bedsheets, khes, towels, stolls, mufflers, darri, mats, rugs, phulkaris, hand-woven baskets, crochet earrings, toran, coasters, and wall hangings.
3. Internship Program Fees: KVM offers national and international internships in organic farming and environmental activism. Students receive certificate and recommendation letters. No stipend is paid to interns.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Kheti Virasat Mission (KVM) is a non-profit civil society organization that promotes ecological reconstruction of Punjab through organic and natural farming. It delivers participatory organic certification (PGS), farmer training, direct-to-consumer farmers' markets, the TRINJAN women-artisan program for traditional textiles, kitchen-gardening and seed-bank programs, internships and public-awareness events, supported substantially by donations and grants.

Product overview

Kheti Virasat Mission (KVM) is a non-profit organization focused on ecological reconstruction of Punjab through organic farming and sustainable agriculture. Rather than a unified software product, KVM operates a comprehensive portfolio of programs and initiatives including organic certification services (PGS Certification), farmer markets (Kudrati Kisan Haat), training programs (Organic Farming Training, Model Farm Schools), women's empowerment through traditional crafts (TRINJAN), kitchen gardening initiatives, educational programs (Kudrati Kheti Gurukul), annual festivals (Kudrat Utsav), internship programs, seed conservation (Seed Banks), and publications. These interconnected programs work together to promote natural farming, empower rural communities, preserve traditional knowledge, and restore Punjab's agricultural ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• TRINJAN: Rural Livelihoods through Traditional Skills - A project reviving Punjabi tradition of spinning, weaving, and handicrafts among women, creating employment and preserving cultural heritage.
• Kudrati Kisan Haat
• Kudrati Kheti Gurukul
• Jeevamrit

Products and services

• PGS Organic Certification (PGS-India Green & PGS-India Organic) Participatory Guarantee System organic certification service issued to farmers and farmer groups in Punjab, Haryana and Chandigarh who convert their fields to organic/natural farming practices. Deliverable is a recognized certification that farmers can use to command organic prices at Kudrati Kisan Haats and other markets.
• Organic Kitchen Gardening Program Training and ongoing support for establishing organic kitchen gardens in villages, educational institutions and urban households. Enrolled participants receive training in vegetables, fruits, medicinal plants and mushroom cultivation, plus seasonal seed kits (15-20 varieties) tied to 110 family seed banks.
• Organic Farming Training Programs and Model Farm Schools Hands-on farmer training delivered through workshops, seminars, farm visits and 100+ Model Farm Schools, covering cow-based farming, permaculture, Amrut Krishi, no-till farming, millets-based farming, indigenous seed conservation and pest management, delivered to organic and natural farmers across Punjab.
• TRINJAN Handicraft Collective (handspun, naturally dyed, handwoven textiles and handicrafts) Marketplace for handicraft products (bedsheets, khes, towels, stolls, mufflers, darri, mats, rugs, phulkaris, hand-woven baskets, crochet earrings, toran, coasters and wall hangings) produced by 277+ women artisans using organic cotton hand-spinning, natural dyeing and hand weaving. Distributed via Trinjan Melas, exhibitions with live demonstrations, and direct orders via phone/WhatsApp.
• Internship Programs (on-field and online) Structured internship placements for students and researchers covering organic farming, TRINJAN traditional textile skills and environmental activism. Deliverables include field or online project work, a certificate and a recommendation letter; no stipend is paid to interns.
• KVM Publications (Kudrati Kheti newsletter and books) Print and digital publications sold to supporters and the general public, including the monthly Kudrati Kheti newsletter in Hindi and English, plus books Bebe Di Rasoi, Ghrelu Bagichi, Gian Di Potli and Kudrati Kheti Ik Saral Vigyan covering organic farming recipes, kitchen gardening and traditional knowledge.
• Kudrati Kheti Gurukul (organic farming residential training initiative) Residential training-camp initiative (Kudrati Kheti Gurukul) for promoting organic farming among new cohorts of farmers and learners, funded by Satyamev Jayate and Reliance Foundation.
• Kudrati Kisan Haat (Organic Farmers' Market) and Kudrat Hut Permanent Stores Direct-to-consumer sales channel for certified organic produce and traditional foods (including millets and 'Bebe Di Rasoi' items) sold by KVM-network farmers at weekly farmers' markets and at permanent Kudrat Hut stores in Bathinda, Ludhiana, Batala and Muktsar.

Quantifiable outcome

• Over 3,000 awareness meetings conducted across Punjab districts
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

Four partnerships are on record, tiered minor.

• Center for Sustainable Agriculture (CSA)minorStrategic or Co-development Partner · 1 January 2018CSA partnered with KVM on a rice straw management project in Punjab. Anna Helfers joined KVM as part of this project collecting data for her master's thesis.
• Ranas Mosler (Switzerland)minorStrategic or Co-development Partner · 1 January 2018Swiss-based institute Ranas Mosler partnered with KVM and CSA on a rice straw management project in Punjab, involving data collection for research.
• Aasha FoundationminorStrategic or Co-development PartnerAasha Foundation is listed as a partner organization that believes in KVM's vision and empowers action in saving the farming ecosystem, health, soil, and the planet.
• CSA FoundationminorStrategic or Co-development PartnerCSA Foundation is listed as a partner collaborating with KVM on ecological farming initiatives.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BAIF Development Research Foundation: A large Indian development research foundation working on livestock, agriculture, and rural livelihoods — comparable to KVM in agricultural development and rural community work, though significantly larger and broader in scale.
• ActionAid India: A large national affiliate of ActionAid International working on women's rights, agriculture, and rural livelihoods — comparable to KVM's mission areas (organic farming, women empowerment) but with a much broader geographic and thematic scope.
• SEWA (Self Employed Women's Association): A much larger women's trade union and NGO supporting rural and informal-sector women artisans across India — comparable in its rural women's economic empowerment mission and artisan market access, though broader in scope than TRINJAN.
• Greenpeace India: An environmental advocacy organization campaigning on sustainable agriculture and chemical-free farming in India — comparable to KVM in ecological and anti-pesticide advocacy, though with a broader environmental focus and more urban/campaign-based approach.

Direct peers

• Association for India's Development (AID): A volunteer-driven development organization supporting rural livelihoods and agriculture in India — directly comparable to KVM as a long-standing partner, with similar grassroots funding model and project-based interventions.
• Deccan Development Society (DDS): An Andhra Pradesh-based NGO promoting community-managed organic farming, women's sanghams, and millets revival among smallholder farmers — closely mirrors KVM's combination of organic farming, women empowerment, and indigenous seed conservation.
• PRADAN: Professional Assistance for Development Action works with rural poor communities across India on livelihood promotion including agriculture and women's empowerment — comparable to KVM's integrated farming and rural women's programs.
• Navdanya: Founded by Vandana Shiva, Navdanya is a leading Indian organic farming movement promoting seed conservation, organic certification, and farmer networks — directly comparable to KVM in mission, organic advocacy, and community-based natural farming model.
• Centre for Sustainable Agriculture (CSA): A Hyderabad-based organization promoting sustainable agriculture, non-pesticidal management, and PGS certification across India. Already a partner of KVM, CSA is comparable in its training, certification, and policy-advocacy approach to natural farming.

Emerging players

• SRISTI (Society for Research and Initiatives for Sustainable Technologies and Institutions): An Indian organization supporting grassroots innovations, traditional knowledge, and sustainable practices including agriculture — comparable to KVM in its emphasis on traditional/indigenous knowledge systems and rural community innovation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/khetivirasatmis
• YouTubem.youtube.com/user/khetivirasatmission
• Facebookfacebook.com/khetivirasatmissionjaitu
• Instagraminstagram.com/kvm_punjab/?hl=en
• LinkedInlinkedin.com/company/kheti-virasat-mission

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kheti Virasat Mission