Khivraj Motors Pvt Ltd

What Khivraj Motors Pvt Ltd does

Khivraj Motors Chennai Private Limited is an authorized Maruti Suzuki and NEXA automobile dealership headquartered at Anna Salai, Chennai, with operations dating to 1961 under the diversified Khivraj Group. The company retails the full Maruti passenger-car portfolio — Arena hatchbacks/sedans/MUVs (Alto K10, S-Presso, Wagon R, Celerio, Swift, Dzire, EECO, Brezza, Ertiga, Victoris, Tour series) and NEXA premium models (Baleno, Fronx, Ciaz, XL6, Grand Vitara, Jimny, Invicto, e-Vitara) — across 4 Arena showrooms, 2 NEXA showrooms, 2 commercial-vehicle showrooms, and a network of service centers, body shops, and Maruti Driving Schools spanning Chennai and Tiruvallur. Revenue is generated from one-time vehicle sales (across passenger, premium, commercial LCV, and tour/fleet segments), authorized service and parts, finance-and-insurance commission income via Maruti Finance and Maruti Insurance Broking, certified pre-owned sales under the True Value brand, 1,600+ Maruti Genuine Accessories, and driving-school course fees.

The business model is direct retail: physical showrooms serve as primary customer touchpoints, supplemented by an online enquiry and test-drive booking portal (khivrajmotors.com / khivrajnexa.in). Customer segments are primarily individual retail car buyers in Chennai and surrounding regions, with secondary segments in commercial-vehicle SMB buyers and fleet/corporate accounts. Pricing is one-time/transactional per vehicle on ex-showroom pricing; no subscription, recurring, or enterprise licensing model exists. The company is privately held under the Chordia family (current CEO Sri Bharat Kumar Chordia), with the parent Khivraj Group diversified into Real Estate, Renewable Energy, Infrastructure, and IT Park. No external institutional investment is indicated.

Name

Khivraj Motors Pvt Ltd

Legal name

Khivraj Motors Chennai Private Limited

Website

https://khivrajmotors.com

Company type

Private

Founded year

1961

Operating status

Operating

Headcount range

251–500 employees

Short description

Khivraj Motors is an authorized Maruti Suzuki and NEXA automobile dealership in Chennai and Tiruvallur, retailing new passenger, premium, and commercial vehicles alongside authorized service, finance/insurance broking, driving school, and certified pre-owned operations under the Khivraj Group.

Ownership category

akta.pro rank

Headquarters

HQ city

Chennai

HQ country

India

HQ region

Asia

Offices20 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. New Car Sales: Sale of new Maruti Suzuki vehicles including Arena (hatchbacks, sedans, MUVs/SUVs) and NEXA (premium) models. Revenue is generated from vehicle sales with standard dealer margins.
2. Vehicle Service and Maintenance: Authorized Maruti service centers providing periodic maintenance, repairs, body work, and genuine spare parts replacement. Revenue from labor and parts markup.
3. Finance and Insurance Services: Facilitation of car loans through partnered banks and NBFCs, and sale of motor insurance policies through Maruti Insurance Broking. Commission-based revenue from financial partnerships.
4. Used Car Sales (True Value): Certified pre-owned car sales under the Maruti True Value brand, bridging affordability and quality for used car buyers.
5. Commercial Vehicles: Sale of Maruti Super Carry LCV mini trucks and EECO cargo vehicles for business/commercial use.
6. Driving School: Maruti Driving School providing driving lessons and training, generating revenue from course fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Khivraj Motors Pvt Ltd is an authorized Maruti Suzuki automobile dealership based in Chennai, India. It sells new passenger vehicles through the Maruti Suzuki Arena and NEXA channels, pre-owned cars under the True Value program, and Maruti Suzuki commercial vehicles. The dealership also provides vehicle servicing, financing, insurance, and driving school services.

Product overview

Khivraj Motors Chennai Pvt Ltd operates as an authorized Maruti Suzuki and NEXA dealership offering a comprehensive automotive portfolio. The core offering includes Maruti Arena new passenger cars (Alto K10, Wagon R, Swift, Dzire, Ertiga, Brezza, Celerio, S-Presso, Eeco, Victoris, Tour models) and premium NEXA vehicles (e-Vitara, XL6, Ciaz, Baleno, Grand Vitara, Jimny, Fronx, Invicto). The company provides an integrated ecosystem of automotive services including vehicle maintenance/repair at authorized service centers, car insurance through Maruti Insurance, vehicle financing via Maruti Finance and NBFC partners, and Maruti Driving School for driver training. Additionally, the company sells Maruti Genuine Accessories (1600+ products), operates True Value for certified pre-owned cars, and maintains a commercial vehicle division offering Super Carry mini trucks and EECO cargo vans.

Differentiator

Problem solved

Functional benefit

Brands

• Khivraj Maruti Suzuki Arena: Authorized Maruti Suzuki car dealership offering new cars, service, insurance, and finance
• Khivraj Nexa
• Khivraj Maruti Commercial
• Maruti Driving School
• Khivraj Maruti True Value

Products and services

• Maruti Suzuki Arena New Car Sales
• Maruti Suzuki NEXA New Car Sales
• Maruti Suzuki True Value (Pre-Owned Cars)
• Maruti Suzuki Commercial Vehicle Sales
• Authorized Vehicle Service
• Vehicle Finance Facilitation
• Vehicle Insurance Facilitation
• Driving School

Quantifiable outcome

• Customer Satisfaction Excellence for 5 consecutive years (award)
• +1 more outcomes

Segments3 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Maruti Suzuki India Ltd.coreStrategic or Co-development PartnerAuthorized Maruti Suzuki dealer since 1996, representing India's largest automobile manufacturer. Khivraj Motors operates Maruti Arena showrooms (selling Arena hatchbacks, sedans, MUVs) and NEXA showrooms (selling premium NEXA models). The partnership includes access to genuine spare parts, factory training, marketing support, and manufacturer-backed warranty and service programs.

Scale indicators5 records

Recent moves11 records

Expansion highlights5 records

Direct peers

• Kalyani Motors: Authorized Maruti Suzuki dealer group in Maharashtra (Pune region) operating multiple Arena and NEXA showrooms with service, insurance, and True Value used-car operations — a direct regional analogue of Khivraj's Chennai franchise.
• PPS Motors (Suraksha Group): Multi-state authorized Maruti Suzuki dealer group operating Arena and NEXA showrooms across North/Central India — comparable in business model, OEM dependency, and full-spectrum service offering.
• Popular Vehicles and Services Ltd. South India-focused authorized Maruti Suzuki dealer group with strong Kerala/Tamil Nadu presence; comparable as a regional Maruti franchise operator with integrated service, used-car, and insurance revenue streams.
• Sai Service (Bhandari Automobiles): One of the largest Maruti Suzuki authorized dealer groups in India, headquartered in Mumbai with a multi-location Arena/NEXA footprint and integrated service, insurance, and finance offerings — structurally identical to Khivraj at greater scale.
• TVS Sundaram Motors (MyTVS): One of India's largest multi-brand auto dealer groups with deep South India presence, including Maruti Suzuki franchises — comparable as a multi-location authorized dealer with service, used-car, and insurance verticals.
• Manohar Motors: Authorized Maruti Suzuki dealer group with multiple outlets in Central India; comparable as a single-OEM franchise operator running the same Arena + service + insurance stack as Khivraj.

Broad incumbents

• Nandi Toyota: Authorized Toyota dealer group operating multi-location showrooms and service centers in South India — comparable as a premium-OEM authorized dealer in the same geography, with the same service/insurance/spare-parts revenue mix.
• Carnation Auto (India): Multi-brand passenger vehicle dealer group in India operating sales, service, and used-car outlets — comparable as a regionally focused authorized dealer network with similar attached-product revenue structure.
• Landmark Cars: Multi-brand authorized automobile dealer (Hyundai, Honda, Renault, MG, Citroën) operating across India — comparable as a multi-OEM retail franchise operator with integrated service and used-car operations.
• Concorde Motors: Authorized dealer for Honda, Toyota and other OEMs with multi-city South India presence — comparable in scale, showroom-and-service-center footprint, and customer-finance/insurance attach model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/khivraj-motors-pvt-ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Khivraj Motors Pvt Ltd