Kia de Magog

What Kia de Magog does

Kia de Magog is a single-point franchised automobile dealership located at 2960 Rue Sherbrooke in Magog, Quebec, operating as an authorized Kia Canada franchise and a member of the Groupe Beaucage dealer network (20+ affiliated dealerships across Quebec). With approximately 9 employees under General Manager Éric Martel, the business sells new Kia vehicles (ranging from $27,016 K4 sedan to $87,598 EV9 GT-Line), certified pre-owned Kia vehicles (135-point inspection), and trade-in vehicles to retail consumers across the Estrie region. The product portfolio spans the full Kia lineup including gas, hybrid, plug-in hybrid, and battery-electric models (EV4, EV5, EV9, Niro EV, Sportage HEV/PHEV, Sorento HEV, Carnival HEV).

The dealership operates a full-service back office comprising a parts department (OEM Kia parts and accessories), an authorized service center (oil changes, tire rotation, scheduled maintenance), a tire shop, and a collision center, plus offers prepaid maintenance plans and roadside assistance for retention. Revenue streams include one-time new and used vehicle sales, recurring service and maintenance contracts, parts transactions, and transaction-fee F&I income from dealer-arranged financing (including subprime options) and leasing across 48-84 month terms. A proprietary online ordering platform at commander.kiamagog.com enables configure-to-order, trade-in valuation, credit pre-qualification without a hard credit pull, and reservation deposit placement, though final transactions occur at the physical showroom.

The go-to-market motion is enterprise field sales (traditional dealership) overlaid with direct-to-consumer digital tools and event-driven acquisition (AutoPassion road tests, social media). Marketing leverages Kia Canada's national brand advertising alongside the dealer's own Google AdWords remarketing, Facebook, Instagram, TikTok, LinkedIn, YouTube, and blog content. Geographic scope is limited to Quebec (specifically the Estrie/Magog catchment area), with regulatory exposure to Canadian federal and Quebec provincial EV incentive programs. The dealership is privately held under Groupe Beaucage ownership, with no public financials disclosed.

Name

Kia de Magog

Legal name

Kia de Magog

Website

https://kiamagog.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kia de Magog is an authorized Kia automobile dealership in Magog, Quebec, selling new, used, and certified pre-owned Kia vehicles, plus service, parts, financing, and collision repair, serving retail consumers across the Estrie region as a member of the Groupe Beaucage dealer network.

Ownership category

akta.pro rank

Headquarters

HQ city

Magog

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new Kia vehicles (cars, SUVs, minivans, electric and hybrid vehicles) directly to retail consumers at the Magog dealership. Revenue derived from vehicle sale prices, including financing arrangements facilitated by the dealer.
2. Used Vehicle Sales: Sale of pre-owned vehicles including certified pre-owned Kia models and other makes. Includes used car inspection, certification (135-point inspection for Kia certified vehicles), and resale to consumers.
3. Vehicle Service and Maintenance: Workshop services including scheduled maintenance, mechanical repairs, collision repair (body shop), tire sales and installation, and pre-paid maintenance plans. Service department is a key revenue stream.
4. Parts and Accessories Sales: Sale of OEM Kia parts and accessories. Customers can request parts quotes online and order directly through the parts department.
5. Financing and Insurance Products: Dealer-arranged vehicle financing through financial partners, including subprime lending options (first, second, third chance credit). Kia Protect extended warranty and prepaid maintenance plans are offered. Insurance quote services are also provided.
6. Vehicle Leasing: Operating leases and finance leases on new Kia vehicles, offered on approved credit. Multiple term lengths available (48, 60, 72, 84 months) with various down payment and mileage limit structures.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Kia de Magog is an authorized Kia automobile franchise dealership that sells new Kia vehicles (sedans, SUVs, minivans, hybrid, plug-in hybrid, and fully electric models), certified pre-owned vehicles, and used vehicles. Beyond sales, the dealership operates a full-service workshop offering scheduled maintenance, mechanical repair, collision repair, tire sales and installation, OEM parts, and prepaid maintenance plans, and arranges consumer vehicle financing and leasing through third-party financial partners.

Product overview

Kia de Magog is a Kia automobile dealership and authorized service center located in Magog, Quebec, Canada, and a member of the Groupe Beaucage. The company offers a comprehensive portfolio of Kia vehicles including sedans (K4, K4 Hatchback), subcompact SUVs (Seltos, Niro, Soul), compact SUVs (Sportage in gas/hybrid/PHEV variants), mid-size SUVs (Sorento, Telluride), minivans (Carnival in gas/hybrid variants), and a growing lineup of all-electric vehicles (EV4, EV5, EV9, Niro EV). Beyond vehicle sales, the dealership provides certified pre-owned vehicles, comprehensive financing and leasing services with loyalty discounts, full maintenance and repair services, and a digital online ordering platform. The product portfolio emphasizes electrification with multiple hybrid, plug-in hybrid, and fully electric options across different vehicle segments.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Kia Canada sold 94,622 vehicles in 2025 in Canada, with Seltos at 21,276 units and Sportage at 23,906 units (nearly 50% of total volume)
• +4 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and moderate.

• Groupe BeaucagecoreStrategic or Co-development PartnerKia de Magog is a member of Groupe Beaucage, a major Quebec automotive dealer group operating 20+ dealerships across the province. Groupe Beaucage owns and operates the dealership, providing shared infrastructure, digital marketing, branding, and administrative support. The partnership enables cross-brand promotion, unified remarketing (across 26 affiliated websites), and operational scale.
• Kia CanadacoreStrategic or Co-development PartnerKia de Magog operates as an authorized Kia franchise dealer under Kia Canada. Kia Canada provides vehicle supply, national brand advertising, warranty support, financing program administration, government incentive coordination (for EVs and PHEVs), and access to Kia Connect connected vehicle services.
• AutoPassionmoderateGTM or Marketing PartnerAutoPassion is an automotive media outlet producing road test videos and vehicle reviews featuring Kia vehicles sold at the dealership. Content is distributed via YouTube, TikTok, and the AutoPassion platform, driving awareness and consideration for vehicles sold by Kia de Magog.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Broad incumbents

• Dilawri Auto Group: Largest privately owned automotive dealer group in Canada, with 40+ franchised dealerships across Ontario, Quebec, British Columbia, and Saskatchewan. Competes for Kia and other OEM franchises and represents the upper bound of multi-brand dealer scale.
• AutoCanada Inc. TSX-listed (ACQ.TO) largest Canadian automotive dealership group with 80+ franchised stores across North America. A scaled incumbent that competes with independent and smaller-group franchised dealers like Kia de Magog for talent, inventory allocation, and customer share.

Regional players

• Groupe Park Avenue: Established Quebec-based dealer group operating luxury and volume franchises (BMW, Volvo, Mazda, etc.). Regionally comparable to Groupe Beaucage in scope and geography; competes for OEM franchise allocations and customer attention in Quebec.
• ALBI Le Géant: Major Quebec automotive dealer group with multiple franchises across the province. A regionally significant dealer group competing in the same Quebec retail automotive market where Kia de Magog operates.

Direct peers

• Kia Granby: Groupe Beaucage Kia franchise in Granby, Quebec. Same parent group, same brand, comparable single-store footprint serving an adjacent regional catchment.
• Kia Sherbrooke: Authorized Kia franchised dealership in Sherbrooke, also operated by Groupe Beaucage. Same brand, same group, similar full-service sales/service/parts/collision offering in a nearby Quebec city — directly comparable in operations and scale.
• Kia Cowansville: Groupe Beaucage-affiliated Kia franchised dealer in Cowansville. Comparable authorized Kia retail operation within the same dealer network, targeting a neighboring Estrie-area market.
• Kia Drummondville: Groupe Beaucage-affiliated Kia dealer in Drummondville, Quebec. Mirrors Kia de Magog's model: authorized Kia franchise, single location, similar online ordering and certified pre-owned program.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/groupe_beaucage
• YouTubeyoutu.be/DlwoTDPtu7Q
• Facebookfacebook.com/KiaMagogGB
• LinkedInlinkedin.com/company/kia-de-magog
• Instagraminstagram.com/kiamagog
• TikToktiktok.com/@autopassion.tv

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kia de Magog