Kids Aktief

What Kids Aktief does

Kids Aktief is a Dutch sport-focused out-of-school care (BSO) operator founded in 2010 and headquartered in Amsterdam, with 31 employees serving approximately 10 BSO locations across Amsterdam (North, East, West, South/Buitenveldert), Amstelveen, and Zaandam. The company delivers after-school childcare for children aged 4-12, embedding its operations within host sports clubs and associations (Hercules, KVZ, FIT, Kadoelen, Viking, Ulysses, Westerpark, Zeeburgereiland, Wartburgia, TRIAZ, and RODA '23) and offering weekly rotating themed sport programs (archery, hockey, yoga, theatre, and others) intended to develop cognitive, motor, and social-emotional skills. All sites operate 52 weeks per year, including school holidays and study days.

The business is organized around four sub-brands: (1) BSO Locaties, the core recurring subscription product priced at €10.67-€12.99 per hour across flexible 52/46/43-week and incidental packages, eligible for Dutch childcare allowance (kinderopvangtoeslag); (2) Vakantiekampen, holiday sports camps for BSO and non-BSO children at a member/non-member price split; (3) Kids Aktief Aqua, a specialized 5-day turbo swimming camp sub-brand held at the Friendship Sports Centre in Amsterdam Noord, licensed by the Nationale Raad Zwemveiligheid to issue Zwem-ABC diplomas A, B, and C, with online progress tracking via Zwem Score; and (4) Kids Aktief United, a social-outreach foundation funded in partnership with Gemeente Amsterdam, Nike, ASR Verzekeringen, FNO, ZonMw, and Amsterdam UMC (VUmc) to provide sport access to socio-economically disadvantaged children.

Go-to-market is community-led and digital-direct: parents discover Kids Aktief through co-located sports clubs, enroll via location-specific Google Forms interest pages on the website, and manage their accounts through the third-party parent portal. Distribution is entirely physical, delivered at sports-club and sports-centre venues; the company has no app, no SaaS offering, and no disclosed technology product. There are no public funding rounds, no disclosed ownership or investor structure, and no headcount or revenue disclosures available.

Name

Kids Aktief

Legal name

Kids Aktief

Website

https://kidsaktief.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Kids Aktief is a Dutch sport-focused after-school care operator founded in 2010, running 10 BSO locations across Amsterdam, Amstelveen, and Zaandam that deliver weekly themed sport programs for children aged 4-12, plus swimming camps and vacation camps.

Ownership category

akta.pro rank

Product category

Out-of-school childcare and youth sports services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Holiday, Inset-Day & Break Coverage Programs (Early Years) (EDACAHAK)

Keywords

• Sport-focused after-school care
• Out-of-school childcare
• Vacation sports camps
• Swimming diploma camps
• Children activity programs

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Infrastructure

Revenue model

1. BSO (Buitenschoolse Opvang) Subscriptions: Recurring hourly-rate subscription for after-school child care, billed on a weekly/monthly cadence. Parents pay per hour based on selected package (52, 46, or 43 weeks). Prices range from €10.67 to €11.61 per hour depending on package selected. Childcare allowance (kinderopvangtoeslag) from the Dutch Tax Authority may apply.
2. Swimming Camp Registration (Kids Aktief Aqua): One-time fee per 5-day intensive swimming camp course during school holidays. Packages available for BSO members (€340) and non-members (€360), including registration costs, progress testing, and swim diploma examinations.
3. Vacation Sports Camp Registration: Registration fees for sports camps (3-day and multi-day camps) offered during all school holidays. Activities include hockey, football, mixed action, kayaking, surfing, and more. BSO members receive discounted 'member rate'.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Kids Aktief operates sport-focused after-school care (BSO, Buitenschoolse Opvang) for children aged 4–12 at 10 locations embedded within sports clubs across Amsterdam, Amstelveen, and Zaandam, with weekly themed sports and movement programs. The company also runs vacation sports camps during school holidays and 5-day turbo swimming camps (Kids Aktief Aqua) that prepare children for the Zwem-ABC diplomas. Its Kids Aktief United foundation arm extends access to underprivileged children through partnerships with municipalities, insurers, and corporate sponsors.

Product overview

Kids Aktief is a Dutch child out-of-school care organization operating a portfolio of three interconnected services: (1) BSO Locaties — its core sport-focused after-school care product at 10 physical locations across Amsterdam, Amstelveen, and Zaandam; (2) Vakantiekampen — vacation sports camps during all school holidays, accessible to both BSO and non-BSO children; and (3) Kids Aktief Aqua — a specialized swimming school offering 5-day turbo swimming camps with diploma tracks, operating as a distinct sub-brand; plus Kids Aktief United Foundation, a social outreach arm providing free access to sports for underserved children. The company does not offer a SaaS platform or technology product — all offerings are in-person, facility-based services.

Differentiator

Problem solved

Functional benefit

Brands

• BSO Locaties: Buitenschoolse Opvang (out-of-school care) locations — sport-focused after-school care at various sports clubs in Amsterdam, Zaandam, and Amstelveen.
• Kids Aktief Aqua
• Vakantiekampen
• Kids Aktief United

Products and services

• BSO Locaties (Sport-Focused After-School Care) Buitenschoolse Opvang (BSO) — sport-focused after-school care for children aged 4–12 at 10 sports-club-embedded locations across Amsterdam, Amstelveen, and Zaandam. Children are picked up from school and participate in weekly themed sport and movement programs operating 52 weeks per year, including school holidays and study days.
• Kids Aktief Aqua (5-Day Turbo Swimming Camps) Specialized 5-day intensive turbo swimming camps during school holidays for children aged 4–12 at the Friendship Sports Centre in Amsterdam Noord. Small group sizes of approximately 8–9 children per level group. Includes registration, snack, swim progress testing, and Zwem-ABC diploma examinations. Available to BSO members and non-members.
• Vakantiekampen (Vacation Sports Camps) Multi-sport vacation camps (3-day and multi-day formats) offered during all Dutch school holidays for children aged 4–12. Activities include hockey, football, mixed action, kayaking, surfing, and swimming. Open to all children including non-BSO families, with a discounted BSO member rate available.
• Kids Aktief United Foundation Programs Social foundation arm of Kids Aktief providing access to sport and activity programs for children from socially or economically disadvantaged backgrounds. Organizes societal projects, events, and initiatives including Nike- and ASR Verzekeringen-sponsored SummerCamps, in collaboration with Gemeente Amsterdam, FNO, ZonMw, Amsterdam UMC (VUmc), and GGD Amsterdam, using Participatory Action Research (PAR) methodology.

Quantifiable outcome

• Children can earn Swim Diplomas A, B & C through 5-day intensive turbo swimming camps during school holidays
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Gemeente AmsterdamcoreStrategic or Co-development PartnerThe municipality of Amsterdam partners with Kids Aktief United Foundation to support social projects targeting disadvantaged children in Amsterdam. The partnership aims to provide access to sport and physical activity for children facing socio-economic or cultural barriers.
• ASR VerzekeringencoreStrategic or Co-development PartnerASR Insurance sponsors Kids Aktief United Foundation events and programs, including the SummerCamp powered by ASR Verzekering and Nike. ASR provides financial support enabling social projects and events for underprivileged children.
• NikecoreStrategic or Co-development PartnerNike partners with Kids Aktief United Foundation, sponsoring events such as sport days at Nike HQ with Olympic medalists (e.g., Marlou van Rhijn) and the SummerCamp powered by ASR and Nike. Nike provides branding, event support, and athlete involvement.
• Amsterdam UMC (VUmc)coreStrategic or Co-development PartnerAmsterdam UMC (location VUmc) collaborated with Kids Aktief on the 'Kids in Aktie' research project, employing Participatory Action Research (PAR) methodology to address childhood obesity and unhealthy lifestyles among children of lower socio-economic status in Amsterdam. The project developed initiatives including cooking workshops, after-school sports activities, and an Olympic sports tournament.
• GGD AmsterdamminorStrategic or Co-development PartnerGGD Amsterdam (Municipal Health Service) is listed as a partner organization supporting Kids Aktief United Foundation's social mission and health-focused programs for children.
• Sports Clubs & Associations (Host Venues)coreChannel Partner/ Reseller/ DistributorKids Aktief is physically embedded in 10 sports clubs and associations across Amsterdam, Amstelveen, and Zaandam. These venues serve as the operational base for BSO services, using the clubs' existing sporting facilities (fields, halls, equipment) to deliver daily sports programs. Locations include Hercules, KVZ (Zaandam), FIT, Kadoelen, Viking, Ulysses, Westerpark, Zeeburgereiland, Wartburgia, TRIAZ, and RODA '23.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Partou: One of the largest Dutch childcare organizations, operating BSO locations nationwide. Relevant as a broad incumbent competitor with deeper geographic reach but less specialization in sport-focused programming.
• Doomijn Kinderopvang: Dutch regional BSO and childcare operator serving multiple municipalities. Comparable as a multi-site BSO operator competing for working parents in the Dutch childcare allowance ecosystem.
• Humankind Kinderopvang en Peuteropvang: Large Dutch non-profit childcare provider with BSO offerings across multiple regions. Comparable as a broad incumbent in Dutch BSO, but lacking Kids Aktief's sport-club-embedded positioning.

Others

• Friendship Sports Centre: Sports facility operator that hosts Kids Aktief Aqua's swimming camps in Amsterdam North. Relevant as a strategic venue partner whose continuity directly affects delivery of the swimming diploma sub-brand.
• Nationale Raad Zwemveiligheid (Zwem-ABC licensed providers): The Dutch national body that issues Zwem-ABC licenses to certified swimming schools. Relevant ecosystem entity as it underwrites Kids Aktief Aqua's swimming-diploma moat and is the regulator any new entrant to licensed swim instruction must engage.

Direct peers

• Smallsteps Kinderopvang: Dutch BSO chain operating multiple locations with structured activity programs for school-age children. Comparable on multi-site BSO delivery, subscription pricing, and municipal childcare-allowance eligibility.
• BLOS Kinderopvang: Dutch multi-site BSO and childcare provider with locations across the Netherlands, offering sport- and activity-rich after-school programs. Comparable to Kids Aktief in target age group (4–12), service mix, and recurring subscription model.
• Eigen & Wijzer: Dutch BSO focused on activity- and outdoor-based after-school programs for school-age children. Directly comparable to Kids Aktief's sport-pedagogical positioning and target demographic.
• PleinAir: Dutch BSO operator focused on outdoor and sport-based after-school care, with a venue-embedded model very similar to Kids Aktief. Both companies differentiate from generic BSOs through activity-led programming tied to sports facilities.

Regional players

• Kinderopvang 2Samen: Regional Dutch childcare provider serving the Zuid-Holland / Rivierenland area with BSO programs. Comparable on subscription pricing and regulated childcare delivery, but operating in a different geography than Kids Aktief.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/kids_aktief
• YouTubeyoutube.com/channel/UC3ER_CqEQxn33WaQ8oHxNqA
• Facebookfacebook.com/kids.aktief
• LinkedInlinkedin.com/company/kidsaktief
• Instagraminstagram.com/kidsaktief

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids Aktief