KidsCare Kenia

What KidsCare Kenia does

Stichting KidsCare Kenia is a Dutch charitable foundation (ANBI status, CBF Erkenning since 2016) founded in 2010 by Gerard and Lisette Geenen, headquartered in The Hague with operational delivery through Trust KidsCare Kenya in Mshiu, Lunga Lunga sub-county, Kwale County, Southeast Kenya. Its mission is to keep orphaned and vulnerable children, including those with disabilities, within their own families and communities rather than in institutional care. Core programs comprise Community Based Homecare and Beekeeping (CB-HCPB/CBHB) for orphan and vulnerable children, Community Child Protection Committees (CCPC), six Special School Units for children with disabilities, the Every Child Matters service center opened in 2022, Homecare for Children with Disabilities, Emergency Aid, and the SunStarter solar energy initiative. Service delivery is community-driven: 45 Kenya-based FTE and 360 community volunteers support approximately 6,500 vulnerable children directly through Family Care programs, with over 16,000 children reached across both organizations in 2025. Reported outcome metrics include 75% of program families achieving self-sufficiency within a three-year program cycle and 100% of donations directed to Kenya programming.

KidsCare funds itself entirely through donations and grants, with a stated target that 100% of gifts reach programs in Kenya. Revenue streams include private monthly donations (anchored at €20/month to support one family), one-time gifts in €10/€20/€50 increments, matched funding from Wilde Ganzen under a partnership agreement, contributions from the Rotary Club and various Dutch foundations, school-based action campaigns, and affiliate income via Doelshop.nl. In 2024, €277,799 was transferred from the Netherlands to Kenya Trust, supporting Kenya Trust expenditure of €358,758 (with a 2025 budget of approximately €405,797). KidsCare also acts as lead organization (penvoerder) for the international Family Power – Mutual Learning consortium spanning 74 organizations across 38 countries. The Dutch foundation is staffed entirely by volunteers and governed by a board of six to nine members with no external ownership.

Name

KidsCare Kenia

Legal name

Stichting KidsCare Kenia

Website

https://kidscarekenia.nl

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

KidsCare Kenia is a Dutch charitable foundation operating community-based homecare, child protection, special education, and disability programs for orphaned and vulnerable children and families in Southeast Kenya, funded by private donations and matched by Wilde Ganzen.

Ownership category

akta.pro rank

Product category

Child Welfare Nonprofit Services

NAICS

Child and Youth Services (62411), Child and Youth Services (624110)

SIC

Services-Social Services (8300), Services-Home Health Care Services (8082)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Early Childhood Education & Childcare Nonprofits (BPAGADAA), Mental Health & Infant/Early Childhood Consultation (0–5) (EDACAFAO)

Keywords

• Home-based care programs
• Orphan and vulnerable children
• Community child protection
• Special education services
• Donation-funded charity

Headquarters

HQ city

The Hague

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Private Donations: Recurring monthly donations from private individuals (fixed donors) and one-time gifts. The organization has a loyal base of private and corporate donors who have supported for years. Donations are tax-deductible due to ANBI status.
2. Institutional Funding: Major funding from partner Wilde Ganzen, which matches exploitation contributions and provides financial support. Additional funding from Rotary Club, various foundations, and government bodies.
3. Affiliate/Shopping Programs: Partnership with Doelshop.nl allows free donations when users shop at affiliated webshops (Bol.com, Coolblue, Booking.com). No extra cost to user.
4. Fundraising Campaigns: Action-based fundraising through volunteer campaigns, school programs, events, and special projects. Food seed packet campaigns and end-of-year campaigns generate significant contributions.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

KidsCare Kenia delivers home-based care programs and community support services to orphaned and vulnerable children and their families in Southeast Kenya (Lunga Lunga sub-county, Kwale County). Programs include community homecare with beekeeping income generation, child protection committees, special education units, therapy services for children with disabilities, emergency aid, and a solar energy initiative, all funded by donations raised in the Netherlands.

Product overview

KidsCare Kenia operates as a charitable organization offering a comprehensive portfolio of home-based care programs for vulnerable children and families in Southeast Kenya. The core programs include Community Based Homecare and Beekeeping (CB-HCPB) for orphan and vulnerable children, Community Child Protection Committees (CCPC) for child safety, Special School Units (SSU) for children with disabilities, and the Every Child Matters service center. Additional support includes emergency aid, the SunStarter solar initiative, and participation in the international Family Power – Mutual Learning network. The organization focuses on enabling children to grow up in their familiar family and community environment rather than in institutions.

Differentiator

Problem solved

Functional benefit

Brands

• SunStarter: Solar energy initiative program
• Family Power – Mutual Learning
• Jos Oskam Trophy
• Ali Mwaziro's Challenge Trophy

Products and services

• Community Based Homecare and Beekeeping (CB-HCPB/CBHB)

Quantifiable outcome

• 75% of program families achieve self-sufficiency goals within 3-year program period
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core, major and minor.

• Wilde GanzencoreStrategic or Co-development PartnerMajor strategic partner providing both financial and substantive support. Wilde Ganzen matches exploitation contributions from KidsCare Netherlands and provides 50% financing for Family Power activities until mid-2025, then 1/3 of costs thereafter. Partnership focuses on developing KidsCare Kenya toward sustainability and self-sufficiency.
• Rotary ClubmajorStrategic or Co-development PartnerCollaboration on the Kenya Homecare and Beehive (KHBH) project. Joint project celebration held in February 2026 for successful completion in Lunga Lunga. Direct financial contributions to CB-HCPB program.
• Aisha & FriendsmajorStrategic or Co-development PartnerCollaboration on social-emotional learning program for children with disabilities. Materials introduced for recognizing and discussing emotions at Special School Units. Partnership creates space for children to discover themselves and develop new skills.
• KDF (Kenya Commercial Bank/County Development Fund)minorOthersPartner organization visible in KidsCare's partner logo section. Specific partnership details not extensively documented in available sources.
• APDKminorOthersOrganization for persons with disabilities. Partner visible in logo section of website. Specific collaboration details not extensively documented.
• WaridihomemajorChannel Partner/ Reseller/ DistributorLoyal and generous partner mentioned as consistently supporting KidsCare over multiple years. Trunk donor and supporter of KidsCare activities.
• Family Power Consortium PartnerscoreStrategic or Co-development PartnerDCF Ecuador, Wilde Ganzen, Hope and Homes for Children, Kanankil Institute, and Transform Alliance Africa collaborate in Family Power - Mutual Learning program. 74 organizations from 38 countries participated in the 6-month learning program. KidsCare serves as lead organization (penvoerder).
• EnablementminorStrategic or Co-development PartnerResearch partnership established to investigate the situation of children with disabilities in Kenya. Research will be conducted in 2025.
• Doelshop.nlminorChannel Partner/ Reseller/ DistributorAffiliate shopping partner where users can shop at major webshops (Bol.com, Coolblue, Booking.com) and a portion of purchase amount is donated to KidsCare at no extra cost.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Stichting Kinderpostzegels: Major Dutch child welfare NGO funding projects for vulnerable children domestically and internationally. Comparable in Dutch donor-base scale, child-welfare mission, and CBF/ANBI governance model, though operating at much larger scale.
• Compassion International: Large international child sponsorship organisation operating in Kenya. KidsCare's €20/month family-sponsorship model is directly analogous, though Compassion operates at vastly larger scale and predominantly through church partners.
• SOS Children's Villages: Global NGO supporting orphaned and abandoned children. Overlaps in Mission (orphan care) and geography (Kenya presence), but uses a residential village model rather than KidsCare's home-based community-care approach.
• Wilde Ganzen: Larger Dutch foundation supporting grassroots development projects internationally by matching private donations. Although KidsCare is a beneficiary of Wilde Ganzen, both operate the Dutch small-NGO fundraising model with matched-funding mechanics, making it a strong comparable for revenue model and scale.
• Terre des Hommes Netherlands: Dutch chapter of international children's rights NGO with programmes in Africa and Asia. Comparable in serving vulnerable children in developing countries via Dutch-raised funds, though broader thematic scope (child rights, exploitation, humanitarian).
• Plan International Netherlands: Dutch affiliate of Plan International, working on child rights, education, and youth empowerment in developing countries. Comparable in target beneficiaries (vulnerable children), Dutch donor base, and community-development programmes, but at significantly larger scale.

Direct peers

• Hope and Homes for Children: International NGO focused on closing institutions and supporting children in family-based care. KidsCare is a documented Family Power partner of Hope and Homes for Children, making it a directly comparable peer in the deinstitutionalisation and family-based care space.
• Liliane Foundation: Dutch foundation dedicated to children with disabilities in developing countries, providing rehabilitation and inclusive education. Strongly comparable to KidsCare's Every Child Matters and Special School Units in mission, geography, and donor base.

Regional players

• Edukans: Dutch NGO focused on education and youth employment in Africa and Asia. Comparable in Dutch donor-driven model and Africa focus, but specifically on education access rather than KidsCare's health/disability/protection blend.

Others

• Movendi International: International NGO focusing on community development and sustainable livelihoods. Tangentially comparable as an NGO operating community-driven development programmes in low-income countries, though thematic focus differs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCYDQCKkxNgACQgOJ8ZfPQzw
• Facebookfacebook.com/KidscareKenia
• LinkedInlinkedin.com/company/kidscare-kenia
• Instagraminstagram.com/kidscarekenia

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KidsCare Kenia