What Kids First Foundation of San Bernardino does

Kids First Foundation of San Bernardino is a 501(c)(3) nonprofit founded in May 2019 and headquartered in Apple Valley, California (mailing address 22099 Highway 18 #411; physical office 18245 Highway 18 Suite 6, by appointment only). The organization delivers trauma-informed mental health, educational, and workforce services to children, youth, adults, and families throughout California, operating from a base of 1-10 employees that includes a Founder (Jenae Holtz), a President (Alyssa Goltry), a Board President (Harold Nevels), a Development/Compliance Manager with 27+ years of grant administration experience (Sherilyn Wadsworth), a neurodevelopmental psychologist (Dr. Kiti Freier Randall), and additional clinical and program specialists. Its underlying technology is a virtual therapy and assessment platform enabling remote service delivery across the state rather than a marketed software product, and no patents, proprietary AI/ML systems, or technology IP is disclosed.

The organization delivers six core service lines: virtual individual and family therapy; workforce development for ages 15-25; virtual neurodevelopmental evaluations for children ages 0-5; professional development for educators covering trauma-informed teaching, emotional regulation, and behavior management; parent workshops; and grant writing and program management services for community organizations. It holds a formal contract with the California Department of Rehabilitation to provide vocational services to youth and adults ages 15-70, and has partnerships with the Desert/Mountain Children's Center (which served 939 children between birth to age five with over 20% showing an ACE score of 6 or more) and 8 High Desert school districts.

Revenue is sourced from grants and charitable donations across local, state, and federal levels combined with fee-for-service/contract revenue from the California Department of Rehabilitation. No public pricing is disclosed and services are provided at no cost to beneficiaries; donation intake is by phone and a "Donate" funnel on the website. The operating geography is California, with sales channels split between direct inbound (phone/contact form), virtual self-serve service delivery, and a contract-based channel through the state Department of Rehabilitation, supported by top-of-funnel community awareness through the kidsfirstfnd.org website, Facebook, Instagram, and an email newsletter.

Name

Kids First Foundation of San Bernardino

Legal name

Kids First Foundation of San Bernardino

Website

https://kidsfirstfnd.org

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Kids First Foundation of San Bernardino is a 501(c)(3) nonprofit founded in 2019 in Apple Valley, California, delivering trauma-informed virtual therapy, neurodevelopmental evaluations, vocational training, and educator professional development to children, youth, adults, and families throughout California via grants, donations, and a state rehabilitation contract.

Ownership category

akta.pro rank

Product category

Community Mental Health Services

NAICS

Child and Youth Services (62411), Educational Services (61)

SIC

Services-Social Services (8300), Services-Health Services (8000), Services-Educational Services (8200)

akta.pro primary industry

Mental Health & Infant/Early Childhood Consultation (0–5) (EDACAFAO)

akta.pro secondary industries

Trauma-Informed & Resilience-Building Programs (Early Childhood) (EDACAOAD), Parent Mental Health, Stress Management & Wellness Programs (EDACALAJ), Mental Health & Well-Being Promotion (Early Years) (EDACAMAK), Health, Safety & Compliance Training (CPR/First Aid, Safeguarding, Licensing) (EDACAIAH)

Keywords

• Community mental health services
• Trauma-informed care
• Workforce development training
• Neurodevelopmental assessments
• Nonprofit grant writing

Headquarters

HQ city

Apple Valley

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Grants and Donations: Nonprofit organization funded primarily through grants and charitable donations. Tax-deductible donations accepted via phone. The organization writes grants on local, state, and federal levels for various community initiatives.
2. Government Contracts: Contract with California Department of Rehabilitation to provide vocational services to youth and adults ages 15-70. Services include comprehensive vocational training, job placement support, and professional development.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Kids First Foundation of San Bernardino delivers customized, trauma-informed mental health, workforce development, and educational support services for children, youth, adults, and families across California. Core offerings include virtual therapy, neurodevelopmental evaluations for ages 0-5, vocational training under contract with the California Department of Rehabilitation, professional development for educators, parent workshops, and grant writing and management for community initiatives.

Product overview

Kids First Foundation of San Bernardino provides a comprehensive suite of mental health and educational support services, not a traditional software product. The organization offers virtual therapy and mental health services, workforce and vocational development programs, neurodevelopmental evaluations for young children, and professional development training for educators. These services are delivered through a combination of virtual platforms and in-person programming, with particular focus on trauma-informed care, ACE (Adverse Childhood Experiences) awareness, and support for children, youth, adults, and families throughout California. The programs are customized to meet specific population needs within community sectors.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• 20%+ of 939 children served had an ACE score of 6 or more, indicating high trauma exposure
• +2 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• California Department of RehabilitationcoreStrategic or Co-development Partner · 1 January 2019Formal contract to provide comprehensive vocational services to youth and adults ages 15-70. Services include structured work experiences, situational assessments, professional development, and job placement support aligned with state workforce standards.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• YMCA of the High Desert: Community-based nonprofit offering youth, family, and workforce-adjacent programming across the High Desert; comparable scale and regional service model.
• Boys & Girls Club of the High Desert: Regional youth-development nonprofit serving children and teens in the same High Desert / Apple Valley footprint as KFF, with comparable community-led delivery and partnership with local school districts.
• Catalyst Family Inc. California nonprofit providing child, youth, and family services including behavioral health, early childhood, and workforce programs — directly comparable multi-segment service stack to KFF.
• Big Brothers Big Sisters of the Inland Empire: Youth mentoring and family-support nonprofit operating in the broader Inland Empire region; comparable target population (at-risk youth) and community-partnership GTM.

Regional players

• Victor Valley Community Services Council: Local High Desert community-action agency providing family support, youth programming, and social services — same geography and beneficiary population as KFF.
• Inland Behavioral and Health Services: Inland Empire behavioral-health provider serving low-income communities; competes for Medi-Cal and county MH contracts in the same regional footprint.
• Catholic Charities San Bernardino & Riverside Counties: Faith-based regional nonprofit providing behavioral health, family support, and workforce services across the Inland Empire — overlapping service lines and grant-funded model.

Broad incumbents

• Childhelp: National nonprofit focused on child abuse prevention and treatment; comparable ACEs/trauma-informed mission with broader geographic reach and brand recognition.
• United Way of San Bernardino County: Regional umbrella funder and service convener; competes with KFF for grant dollars and convenes overlapping community partners across youth and family services.
• San Bernardino County Department of Behavioral Health: Public county behavioral-health authority serving the same region; competes for state MH funding and could absorb or contract with smaller community providers like KFF.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kidsfirstfoundationofsbernardino
• Instagraminstagram.com/kidsfirstfoundation
• LinkedInlinkedin.com/company/kids-first-foundation-of-san-bernardino

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Kids First Foundation of San Bernardino