Kids R Kids

What Kids R Kids does

Kids 'R' Kids Learning Academy of Matthews is a family-owned and operated childcare and early education center operating a single physical facility at 5549 Potter Rd, Matthews, NC 28104. The school serves children from 6 weeks through 12 years of age across an age-segmented program suite that includes Infant, Toddler, Preschool, Pre-K, Transitional Kindergarten, Before/After School care, and Summer Camp, delivered under a 'Hug First, Then Teach' whole-child philosophy.

The operating model combines a proprietary curriculum stack — Brain Development, STEAM Ahead, and an integrated ABCmouse digital learning platform — with safety- and transparency-oriented facility technology, specifically live-stream classroom cameras and security code entry. The center is described as 'fully accredited' by an unnamed accrediting body, and uses the registered 'WE HOLD THE FUTURE' corporate trademark consistent with its membership in the broader Kids 'R' Kids franchise system. Staff hours run 7:00 am to 6:00 pm.

The commercial model is direct-to-consumer B2C enrollment sold on an all-inclusive tuition basis (a single fee covering meals, activities, and materials), with specific rates not publicly disclosed and inbound conversion routed through phone contact with an enrollment specialist and on-site tours. The center markets to working families in Matthews, NC and surrounding communities through Facebook, Instagram, Pinterest, and a parenting blog, complemented by a virtual tour for prospective families. No external funding, parent company, or M&A activity is disclosed; the owner-operator is family-owned and the firm is private. Note: the supplied firmographic headcount of 962 is inconsistent with the single-location, family-owned operating entity described in the source data and is flagged as a data anomaly.

Name

Kids R Kids

Legal name

Kids 'R' Kids Learning Academy

Website

https://kidsrkidsmatthews.com

Company type

Private

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Kids 'R' Kids Learning Academy of Matthews is a family-owned childcare and early education center serving children aged 6 weeks to 12 years in Matthews, NC through age-segmented programs, proprietary STEAM and brain-development curricula, and live-stream classroom monitoring.

Ownership category

akta.pro rank

Product category

Early Childhood Education & Childcare Services

NAICS

Child Care Services (62441), Educational Services (61)

SIC

Services-Child Day Care Services (8351), Services-Educational Services (8200)

akta.pro primary industry

Preschool Programs within Childcare Centers (EDACABAL)

akta.pro secondary industries

Center-Based Toddler Care (18–36 months) (EDACAGAB), Extended Day Programs at Preschools & Childcare Centers (EDACAHAB), Nursery School Programs (2–4 Years) (EDACACAB)

Keywords

• Early childhood education
• Childcare services
• Preschool programs
• Infant daycare
• Before after school care

Headquarters

HQ city

Matthews

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Childcare Tuition: Recurring tuition fees charged to families for childcare and educational services. The school offers all-inclusive tuition covering all programs and services. Revenue is recurring on a periodic basis (weekly or monthly billing cycles typical for childcare).

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Kids 'R' Kids Learning Academy of Matthews is a family-owned and operated childcare and early childhood education center providing full-day care, structured curriculum, and developmental programs for children from 6 weeks through 12 years of age. The school offers age-segmented programs including Infant, Toddler, Preschool, Pre-K, Transitional Kindergarten, Before/After School care, and Summer Camp, all bundled under a single all-inclusive tuition model. Service delivery combines on-site classroom instruction with proprietary curriculum lines (Brain Development, STEAM Ahead, and ABCmouse integration) and technology features such as live stream cameras and security code entry.

Product overview

Kids 'R' Kids Learning Academy operates as a family-owned and operated childcare and preschool network offering a comprehensive suite of programs for children from 6 weeks through 12 years of age. The portfolio includes age-specific childcare programs (Infant, Toddler, Preschool), educational programs (Transitional Kindergarten), before/after school care, and seasonal Summer Camp. Supporting these programs is an exclusive curriculum line including Brain Development Curriculum, STEAM Ahead Curriculum, and ABCmouse Integrated Curriculum. The company differentiates through technology-filled classrooms with live stream cameras and security code entry, positioning itself as a premier learning academy rather than a traditional daycare.

Differentiator

Problem solved

Functional benefit

Products and services

• Infant Childcare Program Full-time childcare program for infants from 6 weeks of age, providing developmental care, early learning activities, and the proprietary Brain Development Curriculum in a secure facility.
• Toddler Childcare Program Childcare program designed for toddlers, focusing on age-appropriate curriculum, developmental activities, and the proprietary Brain Development Curriculum.
• Preschool Childcare Program Preschool program preparing children for kindergarten with structured learning activities, the STEAM Ahead Curriculum, and ABCmouse digital learning integration.
• Transitional Kindergarten Program Bridge program between preschool and kindergarten for children who need additional preparation before entering elementary school.
• Before and After School Program Extended care program for school-age children attending local elementary schools (kindergarten through 5th grade), serving children 5 to 12 years of age.
• Summer Camp Summer camp program for school-age children featuring fun activities, field trips, and lessons in teamwork, designed to empower campers through engaging experiences.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Montessori Schools (e.g., Whitby School / local Montessori academies): Independent and franchise Montessori early learning programs serving infant/toddler through elementary ages. Comparable as an alternative curriculum-driven premium preschool competing in the same suburban family market.

Broad incumbents

• Bright Horizons Family Solutions: Public early education and childcare operator with premium positioning and proprietary curricula. Comparable on full-spectrum infant-to-school-age programs and curriculum-driven differentiation, but with national employer-sponsored footprint.
• La Petite Academy: Established US childcare and preschool chain providing infant care through pre-K and after-school programs. Comparable service mix and family-focused positioning to the Kids 'R' Kids Matthews offering.
• Nobel Learning Communities: Network of private schools including Chester County Academy and Merryhill, operating preschool through elementary programs. Comparable on premium private preschool model and curriculum differentiation.
• Cadence Education: Large US private early childhood education operator with proprietary curriculum. Comparable on full-service infant-to-pre-K model and curriculum-led positioning.
• Learning Care Group: Operator of multiple early childhood education brands including Childtime and Tutor Time. Comparable on multi-brand childcare/preschool model spanning infant to school-age programs at national scale.
• KinderCare Learning Centers: Largest US private early childhood education provider with thousands of centers. Directly comparable childcare/preschool model across infant through pre-K and school-age programs, though at vastly greater scale than the Matthews location.

Direct peers

• Primrose Schools: National franchise system of accredited early childhood education schools using proprietary Balanced Learning curriculum. Closest direct peer to Kids 'R' Kids on franchise model, proprietary curriculum, and full age-range programs.
• The Goddard School: Franchise preschool system serving infants through pre-K with proprietary play-based curriculum. Highly comparable on franchise structure, proprietary curriculum, and premium positioning in suburban markets.

Others

• Age of Learning (ABCmouse): Provider of the ABCmouse digital early learning curriculum integrated into Kids 'R' Kids classrooms. Connected as a curriculum partner and enabler of the center's technology-enhanced learning environment rather than a direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/krkmatthews
• Instagraminstagram.com/kidsrkids.matthews
• Pinterestpinterest.com/krkcorporate
• LinkedInlinkedin.com/company/kids-r-kids

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids R Kids