KidSport Victoria

What KidSport Victoria does

KidSport Greater Victoria is a registered Canadian charitable organization (Charitable #: 86212 5986 RR0003) operating as a local chapter of KidSport Canada. Founded circa 2000 and headquartered in Victoria, British Columbia, the organization serves the Capital Regional District by providing financial grants of up to $700 per child per year to cover sport registration fees for children and youth aged 18 and under whose families face financial barriers to organized sport participation. The chapter is led by Executive Director Jill Shaw (since 2012) and operates with a small staff of 6 employees under a Board of Directors governance structure.

The organization's core offering is the sport registration fee grant, supplemented by two named programs: the 'Dollar a Day' recurring monthly giving campaign ($30/month or $360/year, calibrated to the average grant size per applicant) and the Active Girls initiative focused on increasing sport participation among girls. Grant applications are submitted online through the national KidSport Canada website, which routes applicants to the Greater Victoria chapter; eligible funds are administered directly to participating local sport organizations. There is no proprietary technology platform — the chapter operates as a traditional grant-making charity with an online donation portal and event-based fundraising.

Revenue is generated entirely through donations: individual one-time and recurring gifts, corporate sponsorships (national partners include Lululemon, Saputo, Kellogg's via Mission Tiger, Homewood Health, and Source for Sports), foundation grants (Salt Spring Island Foundation, Doc Seaman Amateur Sports Fund), and federal support through Sport Canada. 100% of funds raised locally remain within the Greater Victoria community. Marketing and beneficiary outreach occur through community events (Thrifty Foods Kids Run, Oak Bay Xmas Cup), social media, ambassador programs featuring Olympic and professional athletes, and the national KidSport Canada website. The chapter celebrated its 25th year of operation in 2025 with a published Impact Report.

Name

KidSport Victoria

Legal name

KidSport Greater Victoria

Website

https://kidsportvictoria.ca

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

1–10 employees

Short description

KidSport Greater Victoria is a registered Canadian charity and local chapter of KidSport Canada that provides grants of up to $700 per child per year to cover sport registration fees for youth aged 18 and under facing financial barriers in British Columbia's Capital Regional District.

Ownership category

akta.pro rank

Product category

Youth Sports Charitable Grants

NAICS

Grantmaking and Giving Services (81321), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Sports Fundraising & Development Services (Foundations, NIL Collectives Support) (MPAKAKAK)

Keywords

• Youth sports grants
• Charitable sport funding
• Community fundraising programs
• Children athletic grants
• Sport registration assistance

Headquarters

HQ city

Victoria

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Donations and Fundraising: KidSport Victoria operates as a charitable organization funded entirely by donations from individuals, corporations, and foundations. Revenue is generated through one-time and recurring donations, campaign contributions (such as the 'Dollar a Day' monthly giving program), and event-based fundraising. All funds raised stay within the Greater Victoria community to support local children's sports participation.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

KidSport Greater Victoria is a registered charitable non-profit that provides financial grants of up to $700 per child per year to cover sport registration fees for children and youth aged 18 and under in the Capital Regional District. Funds are raised through donations, recurring giving programs, and community events, then paid directly to eligible local sport organizations on behalf of approved applicants.

Product overview

KidSport Greater Victoria operates as a single-purpose charitable organization offering sport registration fee grants, rather than a technology product company. The core offering consists of financial grants (up to $700 per child/year) that cover sport registration costs for children aged 18 and under in the Capital Regional District. Supporting programs include the Dollar a Day monthly donation campaign and the Active Girls initiative. There are no software products, modules, or technology platforms offered — the organization functions as a traditional grant-making charity.

Differentiator

Problem solved

Functional benefit

Products and services

• Sport Registration Fee Grants Provides grants of up to $700 per child per year to cover season-of-sport registration fees for children and youth aged 18 and under residing in the Capital Regional District. Funds are paid directly to eligible local sport organizations on behalf of approved applicants.
• Dollar a Day Campaign Recurring monthly donation program in which donors contribute $30 per month ($360 annually) to support children in accessing sports, matching the organization's average level of grant support provided per applicant child.
• Active Girls Program Initiative focused on increasing sport participation opportunities specifically for girls in Greater Victoria by directing program funding toward female participants.

Quantifiable outcome

• Grants of up to $700 per child per year for sport registration

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered national.

• SportJeunesse CanadanationalStrategic or Co-development PartnerNational partner organization collaborating on initiatives to eliminate barriers to sport participation. KidSport is part of the SportJeunesse Canada family.
• LululemonnationalGTM or Marketing PartnerNational partner providing support for KidSport Canada's mission to provide sport access for all children.
• SaputonationalGTM or Marketing PartnerNational corporate partner supporting KidSport Canada's initiatives.
• Kellogg'snationalGTM or Marketing PartnerNational partner supporting KidSport through Mission Tiger program.
• Homewood HealthnationalGTM or Marketing PartnerNational health partner supporting KidSport Canada's initiatives.
• Source for SportsnationalGTM or Marketing PartnerNational partnership launched to break down barriers to sport participation, with Source for Sports retailers supporting local communities.

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• KidSport Canada: National umbrella organization operating the same sport-registration-grant model across all Canadian provinces and territories. Directly comparable in mission, grant structure, and beneficiary population; KidSport Greater Victoria is a local chapter of this entity.
• Canadian Tire Jumpstart Charities: Largest direct peer in Canada, providing sport registration fee grants for children aged 4-18 from low-income families. Operates a near-identical grant-based model with similar beneficiary profile, making it the most direct competitive comparable.
• Special Olympics Canada: National sport-focused charity serving a defined youth population with intellectual disabilities, providing year-round sport training and competition. Comparable sport-grant and program-based nonprofit model targeting specific youth populations.
• SportJeunesse Canada: National sport-for-youth organization referenced as a partner in the data. Operates in a closely adjacent space focused on removing barriers to sport participation for Canadian children and youth.

Broad incumbents

• Right To Play: International nonprofit promoting sport for development and youth empowerment. Broader geographic footprint (global) and deeper programming, but operates in the same overarching space of using sport as a tool for youth development.
• YMCA-YWCA of Greater Victoria: Established community organization offering youth recreational programming, child-minding, and family services in the same geography. Overlaps on youth sports and recreation services for families facing financial barriers.

Others

• Sport Canada: Federal government branch within Canadian Heritage that funds KidSport and administers national sport policy. Functions as a financial partner rather than a peer in grantmaking, but is closely tied to the operating ecosystem.

Regional players

• Boys & Girls Club of Greater Victoria: Local youth-services organization serving at-risk children and youth in the same Capital Regional District with recreational programming including sports. Comparable beneficiary population, regional focus, and nonprofit funding model.
• PacificSport Vancouver Island: Regional sport development body on Vancouver Island that supports community sport participation and athlete development. Comparable regional scope, sport-development mission, and Greater Victoria-area presence.
• Big Brothers Big Sisters of Victoria: Local youth mentoring nonprofit serving at-risk children in the same Capital Regional District. Comparable nonprofit operating model, regional scope, and beneficiary focus on children facing socioeconomic challenges.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kidsport-victoria

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KidSport Victoria