Kids voor Kinderen Kinderopvang

What Kids voor Kinderen Kinderopvang does

Kids voor Kinderen Kinderopvang is a founder-owned Dutch childcare provider operating two locations in the Gooi/Eemland region. Founded in 2001 by Jeanine Rozenberg-Mensen and Bart Mensen, the company opened its first site in Hilversum in 2003 and a second in Baarn in 2010. It offers three core services: KDV day care for children aged 0-4 (at both locations), BSO/NSO after-school care for children aged 4-12 (at Baarn only), and Dagbesteding day activity services for young adults aged 18-35 with mild intellectual disabilities (launched 2025 at both locations). The company employs approximately 18 people and serves parents primarily via direct enrollment, Jaamo parent portal, and community-driven channels (GGD inspection reports, oudercommissie, organic search).

The business operates on a subscription-based hourly billing model. KDV rates start at €12.85/hour and BSO at €11.95/hour, billed monthly via Payt, with parents eligible for Dutch kinderopvangtoeslag (government childcare allowance capped at €10.71/hour for day care and €9.52/hour for BSO in 2025). Ancillary revenue comes from unit-priced add-ons including warm biological lunches (€2.50 from Apetito/Spoony) and extra days (€70.67/half-day). Dagbesteding is funded through Persoonsgebonden Budget (PGB) under Wlz/Wmo frameworks, requiring the company's AGB-code 98108659. The company is bound by the CAO Kinderopvang collective labour agreement and operates under GGD annual inspections with three LRK registrations.

The technology stack is exclusively third-party SaaS: Jaamo for parent communication, AFAS Pocket for staff scheduling, Payt for invoicing and SEPA collections, MY2N/Mobile Key for door access, and a WordPress/PHP website. The one proprietary operational component is the "Doen, Praten, Bewegen & Rekenen" child observation system, a human-delivered methodology (not software) tracking each child's developmental well-being and engagement four times per year, paired with a physical "Kids Plakboek" scrapbook. The company is privately held with no external investment, franchise, or M&A activity.

Name

Kids voor Kinderen Kinderopvang

Legal name

Kids voor Kinderen Kinderopvang

Website

https://kidsvoorkinderen.nl

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

Kids voor Kinderen Kinderopvang is a founder-owned Dutch childcare provider operating two locations in Hilversum and Baarn, offering day care (0-4 years), after-school care (4-12 years, Baarn), and day activity services for young adults with mild intellectual disabilities.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441), Child Care Services (6244)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Childcare Centers (EDACAAAA)

akta.pro secondary industry

Extended Day Programs at Preschools & Childcare Centers (EDACAHAB)

Keywords

• Childcare services
• Day care center
• After-school care
• Pedagogical observation
• Adult day care

Headquarters

HQ city

Hilversum

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Kinderopvang dagopvang (KDV) - Hourly child day care fees: Parents pay a monthly fee based on the contracted number of days and hours. Pricing is per child, per hour. The company sends invoices monthly via Payt. SEPA direct debit is available. First invoice includes a one-time administration fee. The standard billing is a 12-month rolling subscription, with weekly billing normalised into a monthly invoice.
2. Buitenschoolse Opvang (BSO) - After-school care fees: After-school care service in Baarn, priced per child per hour, lower rate than KDV. Includes vacation care as standard. Parents are billed monthly via Payt.
3. Dagbesteding (day care for young adults with mild intellectual disability): Day care service for young adults aged 18-35 with a mild intellectual disability, offered at both Hilversum and Baarn locations. Revenue is received via Persoonsgebonden Budget (PGB) financing — government-funded personal budgets — under the Wlz or Wmo frameworks. The company holds AGB-code 98108659 required for PGB billing.
4. Extra services (warm lunch, extra days): Parents pay add-ons: warm biological lunch from Apetito (€2.50 per lunch), additional childcare days (€70.67 per half-day) billed separately. The parent app is provided free of charge.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Kids voor Kinderen operates two childcare locations in the Netherlands (Hilversum and Baarn) providing kinderdagverblijf (KDV) day care for children aged 0-4, buitenschoolse opvang (BSO) after-school care for children aged 4-12 in Baarn, and dagbesteding day activities for young adults aged 18-35 with mild intellectual disabilities. Each location features nature-oriented outdoor spaces with animals, gardens, and age-based horizontal groups supported by a proprietary child observation system called Doen, Praten, Bewegen.

Product overview

Kids voor Kinderen operates as a childcare provider offering day care (KDV) for children 0-4 years at two locations (Hilversum and Baarn), after-school care (BSO) for children 4-12 years at Baarn, and dagbesteding day care for young adults with mild intellectual disabilities. The organization uses a child monitoring system called 'Doen, Praten, Bewegen & Rekenen' to track development. Parents access services via the Jaamo parent app, while staff uses the AFAS Pocket app for scheduling. Warm meals are provided through an Apetito partnership.

Differentiator

Problem solved

Functional benefit

Products and services

• KDV (Kinderdagverblijf) Day Care Day care service for children aged 0-4 years at both Hilversum and Baarn locations, with horizontal group divisions (two baby groups 0-2 years and two toddler groups 2-4 years), fixed caregivers, individual mentors, and daily outdoor play in dedicated gardens.
• BSO/NSO (Buitenschoolse Opvang) After-School Care After-school care for children aged 4-12 years at the Baarn location, including school pickup via a dedicated BSO bus from four partner primary schools, vacation care, fresh fruit and healthy snacks, and a small-group setting with extensive outdoor activities.
• Dagbesteding Day Activities Day care service for young adults aged 18-35 with mild intellectual disabilities (LVB), funded via Persoonsgebonden Budget (PGB) under Wlz or Wmo frameworks. Participants assist pedagogical staff and engage in activities with children at both Hilversum and Baarn locations.
• Doen, Praten, Bewegen & Rekenen Child Observation System

Quantifiable outcome

• Every child has a mentor who fills in the Doen, Praten, Bewegen observation system four times per year, tracking well-being and engagement.
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature1 record

Partnerships

Five partnerships are on record, tiered minor and core.

• Keurmerk (quality mark for childcare)minorOthersThe company displays the Keurmerk quality mark on its website and at its locations. The specific body granting the mark is not identified beyond the generic 'Keurmerk' logo. This signals compliance with national quality standards in Dutch childcare.
• Bewegen met Nijntje (Dutch Gymnastics Association)minorOthersPartnership to offer a 'Beweegdiploma' (movement diploma) activity program for children. This aligns with the company's emphasis on outdoor play and physical activity.
• Expertisecentrum KinderopvangminorOthersListed as a partner/investor relationship. Expertisecentrum Kinderopvang is a knowledge centre for the Dutch childcare sector. Their 'Toekomstmaker 2025' (Future Maker) vignet is displayed, suggesting a forward-thinking/quality commitment designation.
• Amalia Astroschool, Gaspard de Coligny, Koningin Wilhelminaschool, St. Aloysiusschool (Baarn primary schools)coreOthersFour Baarn primary schools from which the BSO/NSO picks up children via the BSO bus. This is a captive distribution channel. Children from these schools can use the BSO; children from other schools are not served via pickup.
• Jaamo (parent portal and app)coreTechnology or IntegrationJaamo provides the parent portal and mobile app used by all families. Parents receive inloggegevens (login credentials) ~4 weeks before start. The app delivers diary entries, photos, news, invoice access, and day exchange requests. Critical infrastructure for parent communication and retention.

Scale indicators5 records

Recent moves8 records

Expansion highlights5 records

Broad incumbents

• Partou: One of the largest Dutch childcare operators with hundreds of locations nationwide. Comparable as a direct competitor in KDV/BSO services, but operates at significantly greater scale and with a more standardised offering rather than Kids voor Kinderen's nature-focused, small-group template.
• Humankind Kinderopvang en -ontwikkeling: One of the largest Dutch childcare organisations with a broad portfolio of day care, after-school care and development programmes. Comparable in core KDV/BSO services but with a much larger national footprint and more institutional positioning.
• Kion Kinderopvang: Large Dutch childcare foundation offering KDV, BSO and peuteropvang across many locations. Directly comparable in core offerings but operates at significantly greater scale and with broader geographic reach.
• Korein Kinderplein: Established Dutch childcare chain offering KDV, BSO and peuteropvang across multiple regions. Comparable core service offering and target customer base, though larger and more geographically dispersed than Kids voor Kinderen.

Direct peers

• Small Steps Kinderopvang: Dutch childcare operator with multiple locations offering KDV and BSO. Comparable in service portfolio and small-to-mid scale, with a similarly relationship-driven approach to parenting communication.
• PIT kinderopvang: Regional Dutch childcare organisation offering KDV, BSO and peuteropvang with a pedagogical identity. Comparable in core service offering and competitor in the broader Dutch childcare market, with similar mid-market positioning.
• KidsFoundation: Dutch childcare operator offering KDV, BSO and TSO services across multiple locations. Comparable service mix and customer base, with a similar mid-market positioning in the Dutch childcare sector.
• De Kleine Wereld: Mid-sized Dutch childcare company with a comparable mix of day care and after-school care, often positioned around distinctive locations and pedagogical approaches. Directly comparable in service portfolio and (in many cases) similar small-to-mid scale.
• Knaap Kinderopvang: Regional Dutch childcare operator with multiple locations and a comparable mix of KDV, BSO and sometimes dagbesteding services. Operates at a similar small-to-mid scale with a distinct pedagogical identity, making it a close comparable to Kids voor Kinderen's positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kids-voor-kinderen-kinderopvang

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kids voor Kinderen Kinderopvang