Kieft

What Kieft does

Kieft All Office B.V. is a family-owned Dutch office supplies and solutions provider headquartered in Emmen, Drenthe, Netherlands. Founded in 1982 and operating for over 40 years under the Hansler family, the company offers a comprehensive portfolio spanning office supplies (13,000+ SKUs including private-label and sustainable product ranges), office interior design and furniture installation, sale/lease/rental of multifunctional print and copy equipment, reprographic services, and cloud-based workplace solutions. The company serves regional small and medium-sized businesses across the Drenthe and Groningen provinces through two physical showrooms (Emmen and Stadskanaal), an inside sales team, field sales advisors, and a proprietary webshop at kieftshop.nl offering next-day delivery within the region. Operating geographies are limited primarily to the Netherlands with adjacent Belgian reach through its Quantore purchasing organization membership.

The business model combines transactional one-time sales of supplies and furniture, recurring revenue from print/copy service contracts and equipment leasing, and project-based revenue from full office interior fit-outs. Distribution is anchored by Kieft's own regional delivery fleet and in-house technical service team, eliminating reliance on third-party logistics for the core local market. Membership in Quantore, the largest professional purchasing organization in the Netherlands and Belgium, provides collective buying power that enables competitive pricing despite the company's standalone scale, plus access to a 2,500-product sustainable catalogue and a toner/cartridge recycling program.

The company is privately held by the Hansler family with no external institutional investors or funding rounds disclosed. In 2023, Kieft acquired Van der Laan Kantoorefficiency in Stadskanaal, operating the acquired business as a wholly-owned branch under the retained 'Kieft Van der Laan' brand. Management includes Director Ruud Hansler and Owner Bas Hansler, who splits time across both locations, supported by a small team of approximately 19 employees covering finance, sales, administration, logistics, and all-round operations. The technology stack is conventional — a WordPress-based marketing website plus an e-commerce webshop — with no proprietary software, AI capabilities, or public API offerings.

Name

Kieft

Legal name

Kieft All Office B.V.

Website

https://kieft.nl

Company type

Private

Founded year

1982

Operating status

Operating

Headcount range

11–50 employees

Short description

Kieft All Office is a family-owned Dutch office supplies and solutions company serving SMBs in Drenthe and Groningen with office supplies, furniture design, print/copy equipment leasing, and repro services through two regional showrooms and a webshop.

Ownership category

akta.pro rank

Product category

Office Supplies and Solutions

NAICS

Office Supplies and Stationery Retailers (45941), Stationery and Office Supplies Merchant Wholesalers (42412), Office Equipment Merchant Wholesalers (42342), Office Machinery and Equipment Rental and Leasing (532420)

SIC

Wholesale-Professional & Commercial Equipment & Supplies (5040), Computer & Office Equipment (3570), Retail-Furniture Stores (5712), Wholesale-Paper & Paper Products (5110)

akta.pro primary industry

General Office Supplies Retail (CRALABAA)

akta.pro secondary industries

Ink, Toner & Printer Supplies Retail (CRALABAH), Printing & Copy Services Retail (CRALABAD)

Keywords

• Office supplies
• Office furniture
• Office design services
• Print and copy equipment
• Reprographic services

Headquarters

HQ city

Emmen

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Office Supplies Sales: Sale of over 13,000+ office supply products including traditional items (folders, notebooks, staples) as well as consumables (coffee, tea, cleaning products), office furniture, and own-brand products. Customers order via showroom, phone, email, or webshop. Quantore purchasing organization membership enables competitive pricing through bulk buying.
2. Office Design & Furniture: Design, supply, and installation of custom office interiors including ergonomic workstations, sit-stand desks, meeting room furnishing, canteen design, and ergonomic seating. Products conform to NPR 18-13 ergonomic standards.
3. Print & Copy Equipment (Sale, Lease, Rental): Sale, leasing, and rental of multifunctional printers, copiers, scanners, and large-format machines. Service contracts available covering travel costs, repairs, and toner for a fixed or variable monthly fee. Flexible print contracts charge a fixed price per print based on volume.
4. Repro Service: High-quality copying, plotting, printing, and scanning services for large and small format work, in color and black-and-white. Includes finishing services such as folding, binding, laminating, cutting, and stapling. Delivery service provided.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kieft All Office sells and distributes office supplies, office furniture, multifunctional printers and related print services, and provides custom office interior design and installation services to businesses in the Emmen, Stadskanaal and surrounding Drenthe/Groningen region of the Netherlands. The company operates its own showrooms, an own webshop (kieftshop.nl), and an own delivery fleet, and is a member of Quantore for bulk purchasing power.

Product overview

Kieft All Office is a Dutch office supplies and solutions company operating under the brand Kieft All Office (Emmen) and Kieft Van der Laan (Stadskanaal). The company offers a comprehensive portfolio of office products and services organized into five core service lines: Office Design (custom interior design and furniture installation), Office Projects (full-scale office environment projects combining furniture, IT, and acoustics), Office Supplies (over 13,000 traditional and eco-friendly office articles with same-day delivery), Print & Copy (multifunctional printer sales, lease, rental with technical service), and Repro Service (large-format printing and finishing services). The company also operates KieftShop, a proprietary e-commerce platform, and provides cloud workspace solutions. As a member of Quantore purchasing organization, Kieft offers competitive pricing and access to a green product catalog.

Differentiator

Problem solved

Functional benefit

Products and services

• Office Design Custom office interior design and installation services for businesses, including ergonomic workstations, sit-stand desks, seating solutions, meeting room furnishing, canteen design, and showroom consultation on office furniture.
• Office Projects Comprehensive project-based office environment setup for businesses encompassing furniture delivery, automation optimization, flexible ergonomic workspace design, IT/network infrastructure implementation, and acoustic solutions.
• Office Supplies Catalog of over 13,000 office supplies including traditional articles (folders, notebooks, staples), consumables (coffee, tea, cleaning), private-label products, and 2,500+ green/eco-friendly items from Quantore's Het Groene Boek environmental catalog, with 24-hour delivery and free local regional delivery.
• Print & Copy Sale, leasing, and rental of multifunctional printers, copiers, scanners, and large-format office machines for businesses, with comprehensive document solutions including finishing options, installation, in-house technical service, and optional service contracts covering travel, repairs, and toner for a fixed or variable monthly fee.
• Repro Service Professional reprographic services for businesses including copying, plotting, printing, and scanning in various sizes and color options, with custom finishing (folding, binding, laminating, cutting, stapling) and regional delivery service.
• Cloud Werkplek Online (Cloud Workspace) Cloud-based workplace solution enabling businesses to work in the cloud, providing online workspace infrastructure as part of Kieft's office technology offerings.

Quantifiable outcome

• Orders placed before 16:00 delivered next day within the region
• +2 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and major.

• QuantorecoreStrategic or Co-development PartnerKieft All Office is affiliated with Quantore, the largest and most professional stock-holding purchasing organization in the Netherlands and Belgium. This membership enables Kieft to offer highly competitive pricing through collective buying power, access to over 2,500 sustainable 'green' products catalogued in Het Groene Boek, and participation in a toner/cartridge recycling program.
• Van der Laan KantoorefficiencymajorOthersKieft All Office acquired Van der Laan Kantoorefficiency in Stadskanaal from its previous owners. The acquisition expanded Kieft's presence in the Stadskanaal region, adding an established customer base and two full-time staff. Both companies were previously Quantore members, sharing similar business values and service-oriented approaches.

Scale indicators4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Gispen: Dutch office furniture manufacturer specializing in ergonomic and circular furniture solutions. Comparable to Kieft's office furniture offering and ergonomic (NPR 18-13) compliance expertise, though operating as an established manufacturer rather than a regional reseller.
• Viking (Office Depot Europe): Major European office supplies distributor serving Dutch SMBs with catalogs, webshop, and recurring supply contracts. Comparable to Kieft's office supplies business model, though operating at significantly larger scale and primarily through digital channels.
• Ahrend: Leading Dutch office furniture manufacturer and workspace solutions provider. Comparable to Kieft's Office Design and Office Projects service lines, though Ahrend is a manufacturer with national/international reach versus Kieft's regional reseller model.
• Lyreco: European leader in workplace and office supply distribution operating across multiple countries including the Netherlands. Comparable to Kieft in product breadth (supplies, furniture, print) but at vastly greater scale and with broader geographic coverage.
• Antalis Netherlands: European paper and packaging distributor with Dutch operations. Comparable to Kieft's paper products and office supplies distribution, though with a much broader product portfolio and international scale.

Others

• Quantore: Dutch/Belgian purchasing organization that Kieft is a member of; aggregates buying power for affiliated office-supply resellers. Comparable as an ecosystem enabler — Quantore is not a competitor but provides the supply chain infrastructure underlying Kieft's product sourcing and pricing.

Direct peers

• Rappa B.V. Dutch office supplies distributor serving businesses with stationery, furniture, and printing solutions. Comparable as a regional-to-national office supplies competitor targeting the same Dutch SMB customer base.
• Office Centre: Dutch office supplies chain offering stationery, furniture, and printing solutions to businesses nationwide. Directly comparable to Kieft as a one-stop office supplier serving the Dutch SMB market with both physical showrooms and online ordering.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kieftalloffice
• LinkedInlinkedin.com/company/kieft-all-office
• Instagraminstagram.com/kieftalloffice

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kieft