Krajowy Instytut Gospodarki Senioralnej

What Krajowy Instytut Gospodarki Senioralnej does

Krajowy Instytut Gospodarki Senioralnej (KIGS) is a privately endowed Polish foundation (fundacja, KRS 0000524902) established in Warsaw on 24 July 2014 by four founders — Marzena Rudnicka, Robert Gwiazdowski, Bolesław Meluch, and Michael Gomola — with initial capital of PLN 4,000. It operates as a research institute and advisory body focused on the Polish "silver economy," addressing the country's 9+ million citizens aged 60+ and nearly 12 million aged 55+. The organization researches senior consumer needs, the multigenerational labor market, digital inclusion, and care-services models, and publishes recurring reports (the Silver Book series, COVID-19 impact studies, the "Hejt" hate-speech study).

KIGS's product portfolio is built around three commercial anchors: the OK SENIOR quality certification system (launched October 2015, with mystery-shopper audits for senior-friendly businesses), the ABCsenior.com information portal launched during the COVID-19 pandemic (April 2020), and the annual Kongres Gospodarki Senioralnej (held since October 2014, with the ninth edition hosted at Google for Startups Warsaw in October 2025). Supporting projects include the Pienińskie Domy Dziennego Pobytu day-care facilities (2017-2019, EU-funded at PLN 5.4M), the nationwide "Senior Znaczy Szacunek" campaign, the Złote Lata radio series on Polish Radio Programme 1, and the #klimaSENIORE civic-engagement project funded by Norwegian/EEA mechanisms.

The business model mixes non-dilutive public funding (EU and EEA grants, municipal co-financing), fee-based consulting and certification (OK SENIOR audits, specialized reports), free public-facing assets (congress, ABCsenior.com, most reports) used to build authority, and donations. KIGS serves three primary segments — government and public administration, businesses seeking to address the senior market, and seniors themselves — alongside NGOs and academic institutions. Customers and partners include BNP Paribas, Orange Polska, Play, Tauron, Adamed, and the Office of Electronic Communications (UKE), with the institute employing approximately 8 staff and operating exclusively from Warsaw.

Name

Krajowy Instytut Gospodarki Senioralnej

Legal name

Krajowy Instytut Gospodarki Senioralnej

Website

https://kigs.org.pl

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

KIGS is a Polish non-profit foundation and research institute, founded in 2014, that studies and advises on the silver economy, serving government, businesses, and the country's 9+ million seniors via the OK SENIOR certification, the ABCsenior.com portal, and an annual congress.

Ownership category

akta.pro rank

Product category

Senior Economy Research and Advisory

NAICS

Management, Scientific, and Technical Consulting Services (5416), Business Associations (813910)

SIC

Services-Management Consulting Services (8742), Services-Membership Organizations (8600)

akta.pro primary industry

Knowledge Management & Wikis (BPAMAMAH)

Keywords

• Silver economy research
• Senior market consulting
• Aging society advisory
• Senior certification services
• Demographic policy research

Headquarters

HQ city

Warszawa

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D

Revenue model

1. Consulting and Advisory Services: Providing expertise to government institutions, administrative bodies, economic entities, and business communities regarding consumer needs and mature workforce market.
2. Training and Education Programs: Developing training programs and organizing professional development for external entities, including certification programs.
3. Research and Analysis Reports: Conducting market research, surveys, and publishing reports on silver economy topics that are sold or provided to businesses and institutions.
4. Certifications (OK SENIOR): Quality certification program for products and services for seniors, including audit with mystery shoppers.
5. Donations and Grants: Receiving donations and grants for mission-aligned projects, including EU funding for specific initiatives.
6. Business Activities: Economic activities including training, publishing, promotion, consulting, supervision, research, and analysis as permitted by statute to support mission goals.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Krajowy Instytut Gospodarki Senioralnej (KIGS) is a Polish non-profit foundation that researches the silver economy and aging society, producing reports and consulting for government and business stakeholders. It operates the ABCsenior.com information platform for seniors, runs the OK SENIOR quality certification program for senior-friendly products and services, and organizes Poland's annual Kongres Gospodarki Senioralnej congress series.

Product overview

Krajowy Instytut Gospodarki Senioralnej (KIGS) operates as a research institute focused on silver economy and aging society economics. The organization's product portfolio centers around three core offerings: (1) the ABCsenior.com information platform providing comprehensive senior support services including legal aid, fraud prevention, and intergenerational connection programs; (2) the OK SENIOR certification system for quality assurance of senior-friendly products and services; and (3) the annual Kongres Gospodarki Senioralnej conference series. Supporting these core offerings are community initiatives including Pienińskie Domy Dziennego Pobytu (day care centers), Kampania 'Senior Znaczy Szacunek' (awareness campaigns), educational media such as the 'Złote Lata' radio series, and research publications on senior market trends. The organization also conducts specialized projects like #klimaSENIORE for climate-related senior engagement and various intergenerational integration programs.

Differentiator

Problem solved

Functional benefit

Brands

• OK SENIOR: Certification programme for quality of products and services for seniors, including the OK SENIOR label and the 'Paszport OK SENIOR' (OK SENIOR Passport) guide.
• ABCsenior.com
• Kongres Gospodarki Senioralnej

Products and services

• ABCsenior.com (Centrum Informacji dla Seniorów) A comprehensive online information center and support platform for Polish seniors offering local help search, legal and psychological support, fraud reporting, and intergenerational connection tools. Launched during the COVID-19 pandemic under the #seniorsamwdomu campaign.
• OK SENIOR Certification System Paid quality certification program for products and services targeting seniors, evaluating service processes for older clients through audits including mystery shopper evaluations. Companies that pass receive the OK SENIOR quality mark.
• Kongres Gospodarki Senioralnej (Silver Economy Congress) Annual congress series bringing together experts, practitioners, and senior community representatives to discuss silver economy trends, aging society challenges, and senior market opportunities. IX edition held in 2025 under the #CYBERSI theme. Free to attend.
• Raporty i Analizy (Reports and Analyses) Collection of expert research reports and market analyses on silver economy topics including senior health during COVID-19, mobile marketing, senior hate online, and senior consumer behavior. Most reports available for free download; specialized editions like Silver Book 2019 may be purchased with individual presentation or dedicated workshop.

Quantifiable outcome

• 99.4% of seniors aware of hate speech phenomenon, 33.6% personally experienced it (2025 Hejt report)
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

20 partnerships are on record, tiered primary, supporting and core.

• Urząd Komunikacji Elektronicznej (UKE)primaryStrategic or Co-development Partner · 16 June 2023Co-organizer of VII Kongres Gospodarki Senioralnej, focusing on technological inclusion and digital safety for seniors.
• Adamed dla SenioraprimaryGTM or Marketing Partner · 5 May 2021Social healthcare program partnering with KIGS for COVID-19 senior health research and support initiatives.
• TauronprimaryGTM or Marketing Partner · 1 October 2018Partner for Złote Lata radio drama series and lectures at Third Age Universities, supporting senior education on energy and consumer safety.
• Play (operator sieci komórkowej)primaryGTM or Marketing Partner · 1 May 2018Technology partner for Senior Znaczy Szacunek campaign, providing mobile technology support for senior digital inclusion activities.
• Fundacja Ziko dla ZdrowiaprimaryGTM or Marketing Partner · 1 May 2018Strategic partner for Senior Znaczy Szacunek campaign, providing health screenings and health education content.
• SilverEco and Ageing Well International AwardssupportingGTM or Marketing Partner · 5 March 2018Exclusive Polish partner for international competition recognizing innovations in silver economy. Marzena Rudnicka served as jury member.
• Miasto i Gmina SzczawnicacoreStrategic or Co-development Partner · 3 April 2017Partner municipality for Pienińskie Domy Dziennego Pobytu project, providing facilities and local support for senior day care.
• Gmina CzorsztyncoreStrategic or Co-development Partner · 3 April 2017Partner municipality for senior day care project, hosting facility in Kluszkowce.
• Gmina Łapsze NiżnecoreStrategic or Co-development Partner · 3 April 2017Partner municipality for senior day care project, hosting facility in Niedzica.
• European Commission (DG GROW and DG CONNECT)coreStrategic or Co-development Partner · 27 October 2016Only Central European organization invited to participate in 'Neighbourhoods of the Future' project alongside Agile Ageing Alliance, focusing on senior-friendly living spaces.
• Agile Ageing AlliancecoreStrategic or Co-development Partner · 27 October 2016International partner for 'Neighbourhoods of the Future' project, co-organizing conference and sharing best practices on aging society solutions.
• Ministerstwo RozwojucoreStrategic or Co-development Partner · 27 October 2016Co-organizer of Otoczenie przyszłości conference and partner in Neighbourhoods of the Future project.
• Marzena RudnickaprimaryOthers · 24 July 2014Co-founder of KIGS, author of silver economy definition, developer of OK SENIOR certification and ABCsenior.com platform.
• Robert GwiazdowskiprimaryOthers · 24 July 2014Co-founder, doctor of legal sciences, former President of Adam Smith Center, expert on pension system and silver economy.
• Bolesław MeluchprimaryOthers · 24 July 2014Co-founder, expert in housing finance, Vice President of European Real Estate Institute, advisor to Polish Banks Association.
• Michael GomolaprimaryOthers · 24 July 2014Co-founder, expert in German care systems, board member of German care companies association BHSB since 2013.
• BNP ParibassupportingGTM or Marketing PartnerBNP Paribas is listed as a partner on KIGS's website, indicating collaboration on silver economy initiatives and senior market understanding.
• Orange PolskasupportingGTM or Marketing PartnerOrange Polska is listed as a partner, suggesting cooperation on digital inclusion and telecommunications services for seniors.
• Głos SeniorasupportingGTM or Marketing PartnerSenior advocacy media portal listed as partner, likely collaborating on content and senior outreach.
• Seniorzy.plsupportingGTM or Marketing PartnerSenior information portal listed as partner for senior community engagement.

Scale indicators6 records

Recent moves7 records

Expansion highlights10 records

Direct peers

• AARP: US-based membership/advocacy organization serving the 50+ population with policy research, enterprise services, and member programs — the closest large-scale analogue to KIGS's research-plus-advisory-plus-advocacy model.
• Age UK: UK charity providing services, information, and advocacy for older people — analogous mix of information portal, advisory, policy work, and community programs.
• Centre for Ageing Better: UK charity funding research and practical action on aging — comparable as a foundation-driven research/convening body targeting employers, government, and older adults.
• HelpAge International: Global NGO network focused on older people's rights and policy — matches KIGS's advocacy/research orientation and stakeholder convening, but at global scale rather than national.
• SilverEco.fr: French silver-economy portal and organizer of the SilverEco and Ageing Well International Awards — directly partnered with KIGS and runs comparable annual awards/events/knowledge-platform product.
• International Longevity Centre UK (ILC-UK): UK-based think tank producing policy research on aging societies and longevity — directly comparable in mission (research/advocacy on population aging) and GTM (reports, events, advisory to government).

Others

• Generali Foundation on Longevity and Quality of Life: Corporate foundation funding research on aging and longevity — comparable as a research-grant/convener funder rather than a competing policy advisor; an adjacent ecosystem participant.

Broad incumbents

• European Innovation Partnership on Active and Healthy Ageing (EIP-AHA): EU-level multi-stakeholder initiative on aging — overlaps KIGS's policy/research convening role at a much larger pan-European scale and is a stakeholder KIGS engages with under DG GROW/DG CONNECT.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/krajowy-instytut-gospodarki-senioralnej

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about Krajowy Instytut Gospodarki Senioralnej