Name

KiK Textilien

Legal name

KiK Textilien und Non-Food GmbH

Website

https://kik-textilien.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Discount Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (458110), Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458)

SIC

Retail-Family Clothing Stores (5651), Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Kids Apparel (5–12) (CRAAAHAC)

akta.pro secondary industry

Underwear & Socks (Children) (CRAAAHAI)

Keywords

• Discount fashion retail
• Affordable clothing
• Family apparel
• Home and living goods
• Licensed character merchandise

Headquarters

HQ city

Berlin-Rosenthal

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail Sales (Physical Stores): Revenue generated from direct retail sales through 2,700 company-owned stores in Germany. Customers purchase fashion and home goods at fixed retail prices with occasional promotional discounts.
2. E-commerce Online Sales: Revenue from online orders through kik.de website with home delivery via DHL. Additional services include Click & Collect (in-store pickup) and various payment options including invoice purchase.
3. Loyalty Program Revenue: Indirect revenue enhancement through myKiK loyalty card that drives repeat purchases and customer retention, offering exclusive discounts (20% after 5th purchase, 15% monthly advantage).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

KiK Textilien is a German discount fashion retailer selling affordable clothing and non-food lifestyle products for the whole family through approximately 2,700 physical stores nationwide and the kik.de online shop. The assortment covers women's, men's, girls', boys' and baby apparel under own brands (Janina, Ergee Baby, Kiki & Koko, Y.F.K) and licensed characters, plus home goods, toys, sports and leisure items, party supplies, and travel luggage at budget price points.

Product overview

KiK Textilien is a German discount fashion retailer operating both online and through approximately 2,700 physical stores across Germany. The company offers affordable fashion for the whole family including women's clothing (under own brands 'Janina' and 'Janina curved' for sizes 36-58), men's clothing, girls' clothing, and boys' clothing (under own brands 'Ergee Baby' sizes 42-86, 'Kiki & Koko' sizes 92-122, and 'Y.F.K' sizes 128-176). Beyond clothing, KiK's product portfolio extends to home and living goods including decoration, garden items, toys (baby toys, children's toys, board games, puzzles, plush toys, bath toys), sports and leisure equipment, party supplies, travel luggage, and children's footwear. The company also offers services including the myKiK loyalty card program, Click & Collect, and online shopping with home delivery. Children's clothing features licensed characters from Disney, Paw Patrol, Spider-Man, Frozen, Barbie, Pokemon, and other popular franchises. KiK positions itself as an affordable fashion provider with a focus on value and quality at low prices.

Differentiator

Problem solved

Functional benefit

Brands

• Janina: Women's own brand covering sizes 36-58
• Janina curved
• Ergee Baby
• Kiki & Koko
• Y.F.K
• myKiK

Products and services

• Janina / Janina curved (Women's Own Brand) KiK's proprietary women's fashion brand offering clothing in sizes 36-58, including both standard and curvy fits, sold through KiK stores and the online shop.
• Ergee Baby (Baby Own Brand) KiK's proprietary baby clothing brand offering garments for infants in sizes 42-86, including GOTS-certified organic cotton items.
• Kiki & Koko (Toddler Own Brand) KiK's proprietary toddler clothing brand for sizes 92-122, featuring age-appropriate designs for young children.
• Y.F.K (Children's Own Brand) KiK's proprietary children's clothing brand covering sizes 128-176 for older children and youth.
• Women's Clothing (Damen) Women's fashion assortment including T-shirts, sweaters, jackets, pants, jeans, sportswear, underwear, socks, leggings, blouses, sweatshirts, hoodies, coats, lingerie, and tops at budget price points.
• Men's Clothing (Herren) Men's fashion assortment including T-shirts, shirts, pants, jeans, jackets, underwear, socks, sneaker socks, undershirts, and belts at budget price points.
• Girls' Clothing (Mädchen) Girls' fashion assortment including cardigans, leggings, pants, T-shirts, long-sleeve shirts, sweaters, jackets, jeans, socks, and tights, including licensed character merchandise.
• Boys' Clothing (Jungen) Boys' fashion assortment including long-sleeve shirts, bodies, cardigans, sweatpants, shorts, sleeping bags, T-shirts, shirts, jeans, socks, and underwear, including licensed character merchandise.
• Home & Living (Zuhause) Home goods assortment including decoration, garden items, toys, pet supplies, kitchenware, candles, lanterns, cushions, blankets, and storage solutions.
• Toys & Baby Toys Children's toys including baby toys, children's toys, board games, puzzles, plush toys, bath toys, skill games, and outdoor toys.
• Sports & Leisure Equipment Sports equipment, outdoor gear, fitness accessories, water bottles, yoga mats, and sports clothing.
• Party Supplies Party decorations, costumes, accessories, balloons, LED balloons, napkins, wall decorations, and gift boxes.
• Travel & Luggage Travel luggage including suitcases, trolleys, travel accessories, and cooler bags.
• Licensed Character Merchandise Children's clothing and accessories featuring licensed characters from Disney, Stitch, Paw Patrol, Hello Kitty, Spider-Man, Minnie Mouse, Gabby's Dollhouse, Mickey Mouse, Super Mario, Bluey, Frozen, Barbie, Jurassic World, Minecraft, and Pokemon.
• myKiK Loyalty Card (Vorteilskarte) Free customer loyalty program offering 20% discount after every 5th purchase, 15% monthly price advantages, personalized offers, early access to prospect articles, birthday surprises, monthly sweepstakes entries, and free store pickup service.
• Click & Collect Order online and pick up in-store service available for orders of €25 or more, combining online convenience with local pickup speed.
• Online Shop with Home Delivery (kik.de) Online shopping via kik.de with home delivery through DHL, free returns within 30 days, and payment options including invoice purchase, credit card, PayPal, Apple Pay, Google Pay, and Sofortüberweisung.

Quantifiable outcome

• 2,700 retail stores across Germany
• +2 more outcomes

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• DHLcoreChannel Partner/ Reseller/ DistributorShipping and logistics partner for home delivery of online orders. DHL handles parcel delivery to customer addresses across Germany.

Scale indicators2 records

Direct peers

• NKD Textilien: Austrian/German-headquartered discount textile chain with 1,500+ stores selling low-price fashion for the whole family. Closest direct comparable to KiK on target segment, price point, and physical-store-led distribution.
• Takko Fashion: German discount fashion chain historically operating ~1,300 stores across Europe with affordable family apparel. Direct head-to-head competitor to KiK on price, assortment, and store-led go-to-market.
• Ernsting's family: German family-clothing discount retailer operating roughly 1,800+ stores nationwide with affordable apparel for women, men, and children plus home goods. Highly comparable to KiK on store-count, value positioning, and category mix.
• Tedi: German discount variety retailer with 3,000+ stores selling low-price non-food (including apparel basics, home goods, toys). Comparable scale, family/value positioning, and impulse-buy convenience.
• Action (non-food discounter): European non-food discount chain with 2,700+ stores selling low-price household, lifestyle, and apparel-adjacent goods. Comparable store-density and value-positioning to KiK; partially overlapping assortment.
• Woolworth (Germany): German variety/value retailer (relaunched 2019) operating 400+ stores offering a mix of fashion, household goods, and accessories at value prices. Comparable category breadth and price-positioning to KiK.

Broad incumbents

• Primark: Pan-European value fashion retailer with select German footprint offering low-price family clothing and licensed character merchandise. Direct threat at the same value segment as KiK.
• C&A: European family-fashion incumbent with 1,300+ stores offering mid-market clothing for the whole family. Comparable core customer (German families) and children's apparel depth but at higher price tier.
• H&M: Global fast-fashion incumbent with strong German presence, family assortment via Divided and Kids lines, and licensed character collaborations. Comparable category mix but broader assortment and significantly higher price tier.

Others

• Lidl (fashion/discount): German discount grocer entering/apparel-adjacent home and clothing assortments via Lidl Connect-style non-food cycles. Adjacent rather than direct because apparel is a rotating category, not core store franchise like KiK.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kik.de
• Instagraminstagram.com/kik.de
• TikToktiktok.com/@kikdeutschlandoffiziell
• LinkedInlinkedin.com/company/kik-textilien

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KiK Textilien