Klubbhuset
Klubbhuset is a Swedish omnichannel retailer specializing in floorball equipment, operating seven stores across Sweden and a nationwide e-commerce site serving individual players, clubs, and organizations with multi-brand and own-brand gear.
- Company typePrivate
- Founded2001
- HeadquartersGöteborg, Sweden
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Klubbhuset does
Klubbhuset is a Swedish omnichannel retailer specializing in floorball (innebandy) equipment, founded in 2001 and headquartered in Göteborg, Sweden. The company operates seven physical floorball-specialist stores located in Uppsala, Stockholm, Karlstad, Falun, Umeå, Växjö, and Göteborg, supplemented by a central warehouse in Kallebäck, Göteborg that also houses its e-commerce operations and supports nationwide shipping via PostNord, Schenker, DHL, and UPS. Its catalog spans floorball sticks, blades, shoes, goalkeeper equipment, clothing, bags, and accessories sourced from leading multi-brand manufacturers (Oxdog, Unihoc, Zone, Fatpipe, Salming, Adidas, Mizuno, Asics, Kanso, Exel) alongside a portfolio of own-brand and co-branded products including KH Grip grip tape, KH Innebandyboll (former official SSL match ball through 2025), KH Black Label bags, KH Innebandymål goals, KH Innebandygolv Bergo ECO flooring, and KH X co-branded sticks with Unihoc, Zone, and Fatpipe.
Klubbhuset firmographics
Firmographics- Name
- Klubbhuset
- Legal name
- Klubbhuset
- Website
- https://klubbhuset.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Klubbhuset is a Swedish omnichannel retailer specializing in floorball equipment, operating seven stores across Sweden and a nationwide e-commerce site serving individual players, clubs, and organizations with multi-brand and own-brand gear.
- Ownership category
- akta.pro rank
Klubbhuset industry classification
Industry- Product category
- Sports Equipment Retail — Floorball (Innebandy)
- NAICS
- Sporting Goods Retailers (45911), Sporting Goods Retailers (459110), Shoe Retailers (45821)
- SIC
- Sporting & Athletic Goods, Nec (3949), Retail-Apparel & Accessory Stores (5600)
- akta.pro primary industry
- Team Sports Equipment & Uniforms Retail (CRAMABAE)
- akta.pro secondary industries
- Sporting Goods & Outdoor Inventory-led Online Retailers (CRAFADAJ), Team & League Branded Merchandise Retail (Non-Apparel) (CRAMAOAF)
Keywords
Where Klubbhuset is headquartered
LocationHeadquarters
- HQ city
- Göteborg
- HQ country
- Sweden
- HQ region
- Europe
Offices7 records
Markets served
Klubbhuset business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Retail Store Sales: Physical retail sales across 7 floorball-specialist stores located in Uppsala, Stockholm, Karlstad, Falun, Umeå, Växjö, and Göteborg.
- E-commerce Sales: Online sales through klubbhuset.com with central warehouse and fulfillment in Kallebäck, Göteborg. Ships nationally via multiple logistics partners.
- B2B/Club Account Sales: Business accounts for clubs and organizations enabling invoice-based purchasing. Contact through [email protected].
- Team Merchandise (Klubshop): Custom team shop functionality allowing clubs to order custom merchandise through KH MyDesign.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | KH Grip - Volume-based pricing |
| Unit Pricing | Pay-as-you-go | Unihoc Innebandyblad UNILITE - PP+ (Titan) |
| Unit Pricing | Pay-as-you-go | Oxdog Innebandyblad HighLight - PP Carbon (MBC) |
| Unit Pricing | Pay-as-you-go | SALIRING - Wrist training weight |
| Unit Pricing | Pay-as-you-go | Pro Match Coachtejp Classic 2.0 |
| Unit Pricing | Pay-as-you-go | Oxdog Uppvärmningströja WINTON PRO II |
| Unit Pricing | Pay-as-you-go | TRÄNA-HEMMA-PAKET: MEGA - Home training package |
| Unit Pricing | Pay-as-you-go | KH Innebandymål - 115x160 cm |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Klubbhuset product offering
Product offeringCore offering
Klubbhuset is a Swedish omnichannel retailer that sells floorball (innebandy) equipment and apparel through seven dedicated physical floorball stores across Sweden and a national e-commerce site. Its assortment spans floorball sticks, blades, shoes, goalkeeper gear, clothing, bags, and accessories from major brands (Unihoc, Zone, Fatpipe, Oxdog, Salming, Exel, Adidas, Mizuno, Asics) alongside own-brand lines (KH Grip, KH Black Label, KH Innebandyboll) and co-branded collaborations (KH X Unihoc/Zone/Fat Pipe). The company also offers custom team apparel via the KH MyDesign service and dedicated B2B/club accounts for organizational purchasing.
Product overview
Klubbhuset is a Swedish e-commerce and brick-and-mortar retailer specializing in floorball (innebandy) equipment, founded in 2001 and claiming to be one of the world's largest floorball stores. Its product portfolio centers on a comprehensive range of floorball equipment across multiple categories: floorball sticks (own-brand collaborations with Unihoc, Zone, Fatpipe, plus full-shaft and complete sticks from Oxdog, Unihoc, Zone, Salming, Fatpipe), floorball blades (PP, PP+, PE materials across multiple brands), own-brand grip tape (KH Grip — flagship product in grey and multiple colors), floorball shoes (Adidas, Mizuno, Asics, Salming, Kanso), goalkeeper equipment (full protective range), clothing and match kits (multi-brand and own-brand via KH MyDesign customization service), bags (own-brand KH Black Label premium series plus multi-brand), and accessories (goals, balls, training gear, referee equipment, floorball flooring, home training packages). The store operates seven physical locations across Sweden and a large central warehouse in Kallebäck, Gothenburg, with its e-commerce platform as a primary sales channel.
Differentiator
Problem solved
Functional benefit
Brands
- KH Grip: Klubbhuset's own brand of grip tape for floorball sticks, marketed as the world's best grip tape, available in multiple colors.
- KH Black Label
- KH Innebandyboll
- KH MyDesign
- KH X Unihoc
- KH X Zone
- KH X Fat Pipe
- Team KH
Products and services
- Floorball Sticks (Innebandyklubbor) Floorball sticks sold for men, women, children, and juniors across partner brands (Oxdog, Unihoc, Zone, Fatpipe, Salming) and own-brand collaborations (KH X UNIHOC, KH X ZONE, KH X FAT PIPE). Includes shafts, oval sticks, and budget collections (500 KR and 800 KR ranges).
- Floorball Blades (Innebandyblad) Replaceable floorball blades sold across PP, PP+, and PE materials from brands including Oxdog, Zone, Unihoc, Salming, Fatpipe, and Exel, plus specialty blades such as Zorro blades.
- Floorball Shoes (Innebandyskor) Specialized floorball shoes for men, women, children, and juniors, across brands Adidas, Mizuno, Asics, Salming, and Kanso. Also includes running shoes, goalkeeper shoes, flip-flops, and insoles.
- Goalkeeper Equipment (Målvakt) Full range of goalkeeper gear including jerseys, pants, helmets and helmet accessories, knee pads, protective shirts, gloves, elbow pads, protective pants, additional protection, goalkeeper bags/roll bags, and goalkeeper shoes.
- Clothing & Match Kits (Kläder & Matchställ) Broad clothing range including match kits (jerseys, shorts, socks), t-shirts (cotton and functional), shorts, socks, hoodies, sweatshirts, warm-up shirts, training jackets, pants, tights, outer jackets, polo shirts, base layers/compression, caps/hats, referee and cup clothing.
- Bags (Väskor) Comprehensive bag range including 1-piece bags, stick bags/club cases, toolbags, sports bags, backpacks, roll bags, coach bags, ball bags, and fabric bags, including the own-brand KH Black Label series.
- Accessories (Tillbehör) Wide accessory range including stick workshop tools, home training equipment, floorball goals, passers, flooring, balls (incl. bulk packs), goggles (adults and children/juniors), wristbands, headbands, captain bands, water bottles, first aid, training accessories, tactic boards, sports drinks/supplements, knobs, barriers, referee equipment, and gift cards.
- KH Grip (Grip Tape) Klubbhuset's own-brand grip tape for floorball sticks, marketed as 'world's best grip tape'. Available in multiple colors; the grey variant is the most popular. Volume discount available (179 SEK per unit).
- KH Innebandyboll (Floorball Ball) Own-brand IFF-approved floorball ball that served as the official SSL match ball until 2025, used in all SSL and Allsvenskan matches for both men and women. Available in multiple colors and bulk pack sizes (1, 3, 10, 20, 100–800 units).
- KH Innebandygolv Bergo ECO Own-brand floorball flooring developed in partnership with Bergo Flooring, made from 100% recycled plastic with click-lock assembly (no floor key required). Each tile is 30 x 30 cm.
- KH Innebandymål (Floorball Goal 115x160 cm) Own-brand floorball goal matching official match dimensions (115x160 cm), priced at 1,399 SEK and designed for easy home assembly (10–15 min frame, 20–25 min net).
- KH Målvaktsduk Ballbuster 2.0 Own-brand goalkeeper screen made of durable fabric with velcro straps, fitting full-size match goals (115x160 cm) for teams without a goalkeeper or home shooting practice.
- KH Black Label (Premium Bag Series) Klubbhuset's own premium bag line under the Black Label brand, featured as a point of pride in the bag category.
- KH Visselpipa (Whistle) Own-brand plastic whistle for coaches and referees, available in Small and Large sizes and sold individually or in 10-packs.
- KH MyDesign (Custom Team Apparel Service) Customization service allowing teams, clubs, or companies to design their own clothing (t-shirts, shorts, caps) with logos, colors, names, and numbers. Customers submit a quote request or download a PDF; average lead time is 5–6 weeks from order confirmation.
- Home Training Packages (Hemmaträningspaket) Curated home training bundles in multiple sizes and price tiers (MEGA, STORA #1/#2, MELLAN, MATCH MINI, BASIC #1/#2) containing combinations of floorball goals, goalie screens, sports flooring, ball passers, floorball balls, and flooring (e.g., MEGA at 4,699 SEK includes a 115x160 cm goal, Ballbuster goalkeeper cloth, 3 sqm sports floor, Passer Pro 2.0, and 20 balls).
- Gift Cards (Presentkort) Physical gift cards valid both in-store and on the klubbhuset.com website.
- B2B/Club Account Purchasing Dedicated business accounts for floorball clubs and organizations enabling invoice-based purchasing across the full Klubbhuset assortment. Contact via [email protected].
Companies that use Klubbhuset
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles3 records
Klubbhuset technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Klubbhuset partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- UnihoccoreExclusive KH X UNIHOC co-branded products including sticks and equipment. Unihoc is a leading Swedish floorball equipment manufacturer.
- ZonecoreKH X ZONE co-branded products. Zone is a major floorball equipment brand.
- FatpipecoreKH X FAT PIPE co-branded products. Fatpipe is a leading floorball stick manufacturer.
- Bergo FlooringminorPartnership for KH Innebandygolv Bergo ECO - own-brand floorball floor developed with Bergo Flooring, a leading sports floor manufacturer.
- PostNordminorLogistics partner for package delivery across Sweden.
- SchenkerminorLogistics partner for freight and package delivery.
- DHLminorLogistics partner for international and domestic package delivery.
- UPSminorLogistics partner for package delivery.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Klubbhuset competitors and assessment
Company assessmentDirect peers
- Sportastic: German online retailer specializing in team sports equipment, balls, and accessories. Comparable to Klubbhuset as a digitally-led team-sports specialist serving a defined national market with curated assortment.
- Sportamore: Online-first Swedish sports retailer selling apparel, footwear, and equipment across multiple categories. Comparable to Klubbhuset as a domestic Swedish digital sports retailer, though much broader in assortment and less specialized in floorball.
Others
- Salming: Swedish floorball and running footwear/equipment brand. Comparable as a floorball category brand that Klubbhuset multi-homes; adjacent supplier rather than a competing retailer.
- Zone Floorball: Major floorball equipment manufacturer sold by Klubbhuset and co-branded through KH X Zone. OTHERS as a supplier/partner rather than a competing retailer.
- Unihoc: Leading Swedish floorball stick and equipment manufacturer. A core partner and supplier of Klubbhuset through KH X Unihoc co-branded sticks; relevant as a brand partner and ecosystem participant rather than a retailer.
Broad incumbents
- XXL ASA: Nordic sports retailer operating large-format stores across Norway, Sweden, Finland, and Denmark. Comparable in omnichannel sports retail model and Nordic geography, but with a broad assortment spanning multiple sports categories.
- Decathlon: Global vertically-integrated sports retailer with private-label equipment and active Swedish expansion. Competes on price and breadth rather than floorball specialization, but represents a structural threat to specialty sports retail.
- Stadium: One of Sweden's largest sports retail chains with strong brick-and-mortar and online presence. Acts as Klubbhuset's primary cross-category competitor in Sweden for apparel, footwear, and equipment, though it does not specialize in floorball.
- Intersport: Global sports retail cooperative with a strong Swedish franchise network. Overlaps with Klubbhuset on team sports equipment, footwear, and apparel, though Klubbhuset is materially more specialized in floorball.
Regional players
- Sportland: Sports retailer operating primarily in the Baltics (Estonia, Latvia, Lithuania). Comparable in operating model and Nordic/regional team-sports retail focus, but in a different geographic market with minimal overlap with Klubbhuset.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Klubbhuset social profiles
Digital presenceKlubbhuset financial estimates
Financial estimateRevenue estimate
Valuation estimate
Klubbhuset leadership team
Management profileNumber of profiles
Profiles1 record
Klubbhuset funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Klubbhuset M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Klubbhuset
What does Klubbhuset do?
Klubbhuset is a Swedish omnichannel retailer that sells floorball (innebandy) equipment and apparel through seven dedicated physical floorball stores across Sweden and a national e-commerce site. Its assortment spans floorball sticks, blades, shoes, goalkeeper gear, clothing, bags, and accessories from major brands (Unihoc, Zone, Fatpipe, Oxdog, Salming, Exel, Adidas, Mizuno, Asics) alongside own-brand lines (KH Grip, KH Black Label, KH Innebandyboll) and co-branded collaborations (KH X Unihoc/Zone/Fat Pipe). The company also offers custom team apparel via the KH MyDesign service and dedicated B2B/club accounts for organizational purchasing.
Is Klubbhuset a public or private company?
Klubbhuset is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Klubbhuset founded?
Klubbhuset was founded in 2001. It employs 1 to 10 people.
Where is Klubbhuset based?
Klubbhuset is headquartered in Göteborg, Sweden, in the Europe region.
How does Klubbhuset make money?
Four revenue lines are on record. Retail Store Sales are the primary driver. The others are E-commerce Sales, B2B/Club Account Sales and team Merchandise (Klubshop).
Who are Klubbhuset's main competitors?
Direct peers on record are Sportastic and Sportamore. Others are Salming, Zone Floorball and Unihoc. Broad incumbents are XXL ASA, Decathlon, Stadium and Intersport. Sportland is listed as a regional player.
Does Klubbhuset have an API?
No public API is recorded for Klubbhuset.
What industry is Klubbhuset in?
Klubbhuset's product category is Sports Equipment Retail — Floorball (Innebandy). Its primary akta.pro industry code is CRAMABAE, Team Sports Equipment & Uniforms Retail, with a secondary code of CRAFADAJ, Sporting Goods & Outdoor Inventory-led Online Retailers. Its NAICS code is 45911 and its SIC code is 3949.