Kildare Village
Kildare Village is a designer outlet shopping center in Kildare Town, Ireland, operating 80+ luxury and premium brand boutiques at up to 70% off recommended retail price. It is wholly owned by Value Retail under The Bicester Collection, serving luxury shoppers, tourists, and value-conscious consumers.
- Company typePrivate
- Founded2005
- HeadquartersKildare Town, Ireland
- Headcount51–100
- GTM typeB2C
- OfferingServices
What Kildare Village does
Kildare Village is a designer outlet shopping center located in Kildare Town, County Kildare, Ireland, approximately one hour from Dublin. Founded in 2005 and operated by Value Retail under The Bicester Collection brand, the property hosts over 80 boutiques offering luxury and premium fashion, accessories, footwear, watches, cosmetics, and homeware at discounts of up to 70% off recommended retail price. Tenant brands include Mulberry, Jimmy Choo, Kate Spade New York, Polo Ralph Lauren, Boss, Calvin Klein, Tommy Hilfiger, Michael Kors, Furla, Longines, and others. The site operates daily from 09:00 to 20:00 and celebrated its 20-year anniversary in 2025.
The business model is built on a marketplace-commission structure: Kildare Village aggregates tenant brand boutiques under a single destination and earns commission on tenant sales, supplemented by revenue from a tiered membership program (offering private sale access, concierge service, and member-only offers), gift card sales, personal shopping and virtual shopping services, and tax-refund processing for international visitors. Marketing is multi-channel — social media (Instagram, Facebook, Twitter, YouTube, Pinterest, TripAdvisor), a dedicated mobile application, email newsletters, editorial content, and a partnership network spanning airlines, hotels, and tour operators targeting tourist traffic. The go-to-market motion is direct-to-consumer, with explicit segmentation across luxury shoppers, tourists and day-trippers, and value-conscious consumers. Materials are available in five languages, indicating deliberate international tourist acquisition.
The underlying technology layer is deliberately limited: a branded mobile app, a virtual shopping / Shop From Home service, and standard CRM/membership communications. The principal competitive advantages are not technological but structural — curation of the boutique mix, affiliation with The Bicester Collection's European outlet network, and 20 years of operational and brand equity in the Irish market. The entity is wholly owned by Value Retail, a retail management conglomerate, and does not disclose revenue, ownership structure, or AI/ML capability.
Kildare Village firmographics
Firmographics- Name
- Kildare Village
- Legal name
- Kildare Village
- Website
- https://kildarevillage.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Kildare Village is a designer outlet shopping center in Kildare Town, Ireland, operating 80+ luxury and premium brand boutiques at up to 70% off recommended retail price. It is wholly owned by Value Retail under The Bicester Collection, serving luxury shoppers, tourists, and value-conscious consumers.
- Ownership category
- akta.pro rank
Kildare Village industry classification
Industry- Product category
- Designer Outlet Retail
- NAICS
- General Merchandise Retailers (455)
- SIC
- Retail-Misc General Merchandise Stores (5399)
- akta.pro primary industry
- Off-Price Department Store Chains (Regional) (CRAGAEAH)
Keywords
Where Kildare Village is headquartered
LocationHeadquarters
- HQ city
- Kildare Town
- HQ country
- Ireland
- HQ region
- Europe
Offices1 record
Markets served
Kildare Village business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Marketing or Sales, Personnel, Infrastructure, Others
Revenue model
- Retail Tenant Commissions: Kildare Village generates revenue by hosting designer outlet boutiques from various brands, earning commissions from tenant sales. The outlet features over 80 boutiques including luxury and premium brands offering up to 70% off the recommended retail price.
- Membership Program: The membership program provides exclusive benefits including birthday surprises, insider news, invitations to private sales, and tailored experiences. Members receive exclusive barcode access to special offers and events.
- Services Revenue: Additional revenue streams include personal shopping services, virtual shopping services, gift card sales, and instant tax refund services for international visitors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Outlet Pricing - up to 70% off RRP |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Kildare Village product offering
Product offeringCore offering
Kildare Village is a physical designer outlet shopping center operating over 80 boutique stores from luxury and premium brands (e.g., Gucci-adjacent labels, Armani, Calvin Klein, Mulberry, Hugo Boss, Kate Spade, Coach, Michael Kors) offering merchandise at discounts up to 70% off the recommended retail price. The outlet is supplemented by a membership program with private sales, personal shopping, virtual shopping, gift cards, dining options, and instant tax refund services for international visitors.
Product overview
Kildare Village is a designer outlet shopping center operated as part of The Bicester Collection. The offering consists of a physical retail village with multiple boutique stores from luxury and premium brands, supported by a membership program that provides exclusive benefits and access to Private Sales. Ancillary services include Personal Shopping for in-person assistance, Virtual Shopping for remote purchases, Gift Cards for gifting, and Guest Services for visitor support. The village also features dining options and tax refund services for international visitors. The core experience centers on physical outlet shopping with up to 70% savings, complemented by digital and concierge services to enhance the customer journey.
Differentiator
Problem solved
Functional benefit
Products and services
- Designer Outlet Shopping A physical designer outlet shopping center offering over 80 luxury and premium brand boutiques with merchandise priced up to 70% off the recommended retail price. Open daily 09:00–20:00 in Kildare Town, Ireland.
- Membership Program A loyalty program offering members exclusive barcode access to special offers, birthday surprises, insider news, Private Sale invitations, and tailored concierge experiences.
- Personal Shopping A dedicated shopping assistance service where personal shoppers help guests find items, navigate boutiques, and provide styling guidance at Kildare Village.
- Virtual Shopping / Shop From Home A remote shopping service enabling customers to browse and purchase products from home via digital consultations and the Shop From Home offering.
- Gift Cards Gift cards available for purchase, redeemable at Kildare Village boutiques and services for friends and family.
- Eat & Drink / Dining Food and beverage offerings within the village, including restaurants and cafes for visitors during their shopping experience.
- Guest Services Concierge and support services assisting visitors during their shopping experience at Kildare Village.
- Instant Tax Refund Tax refund service enabling international visitors to claim VAT refunds on purchases made at Kildare Village.
- The Extraordinary Sale A seasonal sale event featuring discounts up to 70% off recommended retail price across participating boutiques.
Quantifiable outcome
- Up to 70% savings on recommended retail price
- +1 more outcomes
Companies that use Kildare Village
Customer profileSegments3 records
Ideal customer profiles3 records
Kildare Village technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Kildare Village partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and supporting.
- The Bicester Collection (Value Retail)coreKildare Village is part of The Bicester Collection, a network of premier European shopping destinations operated by Value Retail. This affiliation provides access to a curated collection of luxury brands and establishes Kildare Village as part of a prestigious outlet shopping network.
- Airlines (Frequent Flyer Programs)supportingKildare Village partners with airlines to offer frequent flyer rewards, allowing members to earn loyalty points when shopping at the village. This partnership targets tourists and travelers as a key customer segment.
- Hotels and Local AttractionssupportingPartnerships with hotels and local attractions to promote Kildare Village as a shopping destination for tourists visiting Ireland. The village provides information on nearby accommodations and experiences to enhance visitor trips.
- Group Booking PartnerssupportingKildare Village offers group booking services for organized tours and group visits, partnering with tour operators and event planners to bring visitors to the outlet.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Kildare Village competitors and assessment
Company assessmentDirect peers
- La Vallée Village: Paris-based sister property of Kildare Village within The Bicester Collection. Same format, brand mix, and concierge model — directly comparable for benchmarking tenant commissions, tourist traffic, and operating performance.
- Bicester Village: Sister property within The Bicester Collection, located in Oxfordshire, UK. Operates an identical luxury designer outlet format with comparable tenant mix, discount depth, membership program, and concierge services — the closest functional comparable to Kildare Village.
- McArthurGlen Designer Outlets: Europe's largest owner-operator of designer outlet villages with 22+ centers across the UK and continental Europe (e.g., Cheshire Oaks, Roermond, La Reggia). Directly competes with Kildare Village for the same luxury-brand tenants and tourist-shopper traffic.
- Ingolstadt Village: German sister property within The Bicester Collection near Munich. Same outlet format and tenant mix — provides a directly comparable benchmark for central European tourist-shopper dynamics.
- Roermond Outlet (McArthurGlen): Large Dutch designer outlet near the German border that captures significant tourist and cross-border shopper traffic. Comparable format and scale to Kildare Village and a key European outlet competitor.
- Cheshire Oaks Designer Outlet: UK-based McArthurGlen flagship outlet with similar luxury/premium tenant mix and discount depth. Comparable as the leading UK regional luxury outlet and a key alternative for British shoppers who might otherwise consider Irish outlet destinations.
- Las Rozas Village: Madrid-based sister property within The Bicester Collection, serving Spanish and Latin American tourist shoppers. Directly comparable operating model and tenant economics.
- Maasmechelen Village: Belgian sister property within The Bicester Collection, attracting cross-border shoppers from Germany and the Netherlands. Comparable in scale, brand portfolio, and tourist-shopper dynamics to Kildare Village.
- Fidenza Village: Italian sister property within The Bicester Collection. Same curated luxury outlet model — useful peer for benchmarking Mediterranean tourist footfall and seasonal performance patterns.
Regional players
- Freeport Lisboa Fashion Outlet: Portugal's leading designer outlet near Lisbon, operated by a different owner. Comparable luxury/premium outlet format and Iberian tourist catchment, but does not directly compete for Irish shoppers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Kildare Village social profiles
Digital presenceKildare Village financial estimates
Financial estimateRevenue estimate
Valuation estimate
Kildare Village leadership team
Management profileNumber of profiles
Kildare Village funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Kildare Village M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Kildare Village
What does Kildare Village do?
Kildare Village is a physical designer outlet shopping center operating over 80 boutique stores from luxury and premium brands (e.g., Gucci-adjacent labels, Armani, Calvin Klein, Mulberry, Hugo Boss, Kate Spade, Coach, Michael Kors) offering merchandise at discounts up to 70% off the recommended retail price. The outlet is supplemented by a membership program with private sales, personal shopping, virtual shopping, gift cards, dining options, and instant tax refund services for international visitors.
Is Kildare Village a public or private company?
Kildare Village is a private company. It is classified as corporate owned and is currently operating.
When was Kildare Village founded?
Kildare Village was founded in 2005. It employs 51 to 100 people.
Where is Kildare Village based?
Kildare Village is headquartered in Kildare Town, Ireland, in the Europe region.
How does Kildare Village make money?
Three revenue lines are on record. Retail Tenant Commissions are the primary driver. The others are membership Program and services Revenue.
Who are Kildare Village's main competitors?
Direct peers on record are La Vallée Village, Bicester Village, McArthurGlen Designer Outlets, Ingolstadt Village, Roermond Outlet (McArthurGlen), Cheshire Oaks Designer Outlet, Las Rozas Village, Maasmechelen Village and Fidenza Village. Freeport Lisboa Fashion Outlet is listed as a regional player.
Does Kildare Village have an API?
No public API is recorded for Kildare Village.
What industry is Kildare Village in?
Kildare Village's product category is Designer Outlet Retail. Its primary akta.pro industry code is CRAGAEAH, Off-Price Department Store Chains (Regional). Its NAICS code is 455 and its SIC code is 5399.