KI macht Schule

What KI macht Schule does

KI macht Schule is a non-profit gGmbH founded in 2019 and headquartered in Tübingen, Germany, that delivers artificial intelligence education to students and teachers across the DACH region (Germany, Austria, Switzerland). The organization combines a didactic curriculum built on a four-pillar framework with the KIWI platform (kiwi.schule), a GDPR-compliant web environment that exposes AI chat and image generation to classrooms via integration with third-party foundation models including Microsoft Copilot and DALL·E. Its programmatic portfolio spans six sub-projects covering AI and Music, AI and Art, the KIWI Makeathon, AI and Law, AI in Everyday School Life, and an international track, with curriculum delivery supported by 10+ regional groups across Germany plus operations in Austria and Switzerland.

The organization operates on a non-profit funding model that combines philanthropic grants, corporate sponsorships, and donations rather than tuition or licensing fees. Recipients (schools, students, teachers) are not paying customers; instead, revenues flow from institutional funders and corporate partners. The organization claims to have reached 6,000+ students and 2,700+ teachers cumulatively by 2024, supported by roughly 10+ full-time staff and 100+ volunteer contributors, the latter drawn heavily from the German AI research community (Tübingen AI Center, hessian.AI, DFKI, TU Munich).

The largest disclosed funding commitments are the 6.2 million euros Hector AI + Education Future Fund consortium for six projects (announced November 2024) and the 458,115 euros aqtivator gGmbH grant (2024) earmarked for organizational professionalization and geographic expansion into Hamburg and Berlin-Brandenburg. Corporate partners include Google, Amazon, PwC-Stiftung, Münchner Symphoniker, and Haus der Kunst. The organization has received multiple recognitions including the Hochschulwettbewerb (2019), Wolfgang-Heilmann-Preis (2020), Civic Innovation Platform award (2023), KlarText-Preis (2024), and Nachwuchswissenschaftler des Jahres (2024).

Name

KI macht Schule

Legal name

KI macht Schule gGmbH

Website

https://ki-macht-schule.de

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

KI macht Schule is a Tübingen-based non-profit gGmbH that delivers AI literacy curricula and the GDPR-compliant KIWI platform to students and teachers across the DACH region, funded by philanthropic grants and corporate sponsorships rather than tuition.

Ownership category

akta.pro rank

Product category

AI Education Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Virtual Test Prep & Online Supplemental Instruction (K–12) (EDAJADAI)

akta.pro secondary industry

AI Tutoring Systems (Conversational Tutors, Homework Helpers) (EDAFAFAC)

Keywords

• AI education programs
• Teacher training services
• Non-profit education
• School workshops
• AI literacy curriculum

Headquarters

HQ city

Tübingen

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Donations and Direct Sponsorship: Individual and corporate donations via bank transfer, with donation receipts (Spendenbescheinigung) issued upon request. Donors can specify geographic focus for their contribution.
2. Umsetzungspartnerschaft (Implementation Partnership): Corporate and foundation partners fund regular course delivery, school relationships, and organizational scaling. Provides regular AI courses and long-term school partnerships.
3. Förderpartnerschaft (Funding Partnership): Partners cover costs of individual AI courses, support local group development, co-deliver courses, provide infrastructure (rooms, laptops, cloud services), and activate networks.
4. Aqtivator gGmbH Organizational Development Grant: A major 458,115€ grant from aqtivator gGmbH enabling the creation of multiple full-time and part-time positions in organizational development, including professional management staff.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels10 records

Core offering

KI macht Schule delivers free, in-person and digital AI literacy workshops for school students and professional development trainings for teachers across Germany, Austria, and Switzerland. The initiative is anchored by its KIWI teaching platform (kiwi.schule), which provides GDPR-compliant integrated AI tools (chatbot and image generator), interactive Jupyter notebooks, and structured course modules on AI in medicine, mobility, art, music, and fundamentals. All offerings are funded through donations, grants, and corporate partnerships, with no cost to schools or participants.

Product overview

KI macht Schule operates a platform-plus-curriculum model centered on the Kiwi platform (kiwi.schule), which serves as the primary Unterrichtsplattform (learning platform) for both students and teachers. The Kiwi platform integrates interactive Jupyter Notebooks and built-in generative AI tools (Microsoft Copilot for text and a DALL·E-based Bildgenerator for images) to deliver hands-on AI education. Complementing the platform, KI macht Schule offers structured AI workshops for students across multiple domain-specific tracks (AI in Medicine, AI in Mobility, AI in Art, AI in Music), as well as professional development programs for teachers. The organization operates through distributed regional groups across the German-speaking region and has reached over 6,000 students and 2,700 teachers as of 2024.

Differentiator

Problem solved

Functional benefit

Brands

• KIWI (Unterrichtsplattform): Teaching platform for AI education with privacy-compliant AI tools
• KI macht Schule Austria

Products and services

• KIWI Teaching Platform (kiwi.schule) Core educational technology platform providing interactive AI learning materials, Jupyter Notebooks, and integrated generative AI tools (Microsoft Copilot and an image generator) for students and teachers, with GDPR-compliant hosting on Swedish servers.
• AI Workshops for Students Hands-on AI education workshops delivered to school students, covering foundational AI concepts and domain-specific applications such as AI in medicine, mobility, art, and music. Free of charge, no prior programming knowledge required.
• Teacher Professional Development (Lehrkräftefortbildungen) Professional development and continuing education programs for teachers covering AI basics, use of the KIWI teaching platform, privacy-compliant AI tools, and methods for integrating AI topics into existing subjects. Free of charge.
• Domain-Specific AI Course Modules (AI & Medicine, AI & Mobility, AI & Art, AI & Music, Intro to AI) Specialized AI curriculum modules covering AI applications in specific domains, including AI and Medicine, AI and Mobility, AI and Art, AI and Music, and introductory AI fundamentals, designed for integration into school programs.
• Digital AI Learning Content Interactive Jupyter Notebook-based learning materials and online AI workshops developed for remote student learning during and after the COVID-19 pandemic, embedded in the KIWI platform.

Quantifiable outcome

• 98% of winter camp participants (2021) reported being able to explain AI fundamentals and discuss ethical implications
• +4 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature4 records

Partnerships

14 partnerships are on record, tiered notable, major, core and minor.

• Haus der Kunst MünchennotableStrategic or Co-development Partner · 1 February 2024Haus der Kunst and KI macht Schule partnered to deliver 2.5-hour workshops exploring AI in art, tied to WangShui's 'Toleranzfenster' exhibition. The workshops examined who is the creator in AI-generated art and how AI systems learn from artistic datasets. The partnership combined Haus der Kunst's art expertise with KI macht Schule's AI education content.
• Google Germany GmbHmajorGTM or Marketing Partner · 1 February 2023Google provides venues and facilities at its Munich development center for AI workshops, enabling KI macht Schule to deliver courses to school classes on-site. Google employees also participate in exchanges with students. The partnership has enabled 14 workshops reaching 350+ students and 24 teachers. Course content remains entirely under the control of KI macht Schule, ensuring independence.
• Münchner SymphonikernotableStrategic or Co-development Partner · 1 February 2023Münchner Symphoniker and KI macht Schule jointly developed a new course module 'AI and Music' exploring the intersection of AI and music. The partnership demonstrates how AI enters creative domains and provides a unique cultural-science bridge for young people.
• hessian.AI (The Hessian Center for Artificial Intelligence)coreStrategic or Co-development Partner · 1 January 2022hessian.AI and KI macht Schule entered a strategic cooperation to bring AI education directly to students and teachers in Hessen. The partnership leverages hessian.AI's research expertise and KI macht Schule's educational materials to develop interactive courses covering AI fundamentals, applications, and ethics, delivered at schools and through teacher trainings in the Hessen region.
• Erasmus+ Project Partners (Lithuania, Finland, Malta)notableStrategic or Co-development Partner · 1 October 2020KI macht Schule participates in the Erasmus+ project 'Introducing AI to Vocational Schools in Europe' with Berufsschulen (vocational schools) in Lithuania, Finland, and Malta. The project delivers modules on 'Autonomous Driving with Computer Vision', 'Machine Learning Agents in Game Design', and 'Robotic Arm and Computer Vision' over two years.
• Tübingen AI CentercoreStrategic or Co-development PartnerThe Tübingen AI Center (Cyber Valley) is a leading European AI research hub located in the same city as KI macht Schule's headquarters. Researchers from the center volunteer as course instructors, and the center's facilities have been used for partner meetings and workshops, including tours of the AI campus.
• Bauhaus-Universität Weimar / Bauhaus.MobilityLabnotableStrategic or Co-development PartnerBauhaus-Universität Weimar and its Bauhaus.MobilityLab support the Lokalgruppe Thüringen and are developing cooperation to expand AI education in Thuringia, including approval of two student assistant positions (HiWi-Stellen) for more flexible response to course inquiries.
• IT4Kids e.V.minorGTM or Marketing PartnerListed as a course partnership and network partner, supporting AI education course organization in the Rheinland region.
• Deutsches Museum BonnminorGTM or Marketing PartnerListed as a course partnership and network partner in the Rheinland region, providing venues and activation of networks for AI education courses.
• Science Future Lab, Universität Konstanz (AG Huwer)notableStrategic or Co-development PartnerSince October 2024, the Lokalgruppe Bodensee offers courses in cooperation with the Science Future Lab of the University of Konstanz, with a particular focus on introducing and applying AI in natural sciences.
• NT Neue Technologie AGminorGTM or Marketing PartnerHost of the first 2024 meeting of the Lokalgruppe Thüringen at their facilities. Supports the expansion of AI education in the Thuringia region.
• Kiezlab BerlinminorGTM or Marketing PartnerSince 2025, the Lokalgruppe Berlin-Brandenburg cooperates with Kiezlab Berlin, a space for education, sustainability, and digital innovation in the neighborhood, contributing to local projects and working with other engaged actors.
• Malta College of Arts, Science & Technology (MCAST)notableStrategic or Co-development PartnerMCAST hosted the final meeting of the Erasmus+ project 'Introducing AI to Vocational Schools in Europe', with Leon and Arne representing KI macht Schule. MCAST also demonstrated its Dobot Robotic Arm and Computer Vision module.
• Munich Data Science Institute (MDSI), TU MünchennotableGTM or Marketing PartnerThe MDSI provided facilities for a multiplier event teacher training on AI and autonomous driving for vocational school teachers. Doctoral students from TU München served as course instructors.

Scale indicators13 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Workera: AI skills assessment and learning platform. Comparable as an AI-skills education provider, though focused on enterprise/workforce rather than K-12 schools.
• Stifterverband für die Deutsche Wissenschaft: German non-profit association supporting education, science, and innovation, including digital/AI skills initiatives. Comparable as a German non-profit funding infrastructure for AI competency in the education system, although its scope is broader than KI macht Schule's.

Direct peers

• Wissensfabrik - Unternehmen für Deutschland: German non-profit network of companies supporting STEM and digital education in schools. Comparable as a German non-profit bringing business-backed STEM/digital resources (including AI/ML) into K-12 schools.
• AI4ALL: US-based non-profit focused on AI literacy and inclusion for K-12 students from underrepresented backgrounds. Direct peer in mission, target audience, and non-profit operating model delivering AI education to schools.
• Calliope gGmbH: German non-profit providing STEM/AI-ready microcontroller-based learning materials and curriculum for K-12 schools. Comparable as a German non-profit delivering hands-on technology education (including AI/ML) directly into schools through teacher training.

Broad incumbents

• Code.org: US-based non-profit providing K-12 computer science curriculum and teacher training. Comparable as a non-profit K-12 digital education provider offering free curriculum, though Code.org focuses on general CS rather than AI literacy specifically.
• Khan Academy (Khanmigo): Large-scale free educational platform with AI-powered tutor Khanmigo. Comparable as a free K-12 education provider using AI to deliver instruction, though Khan Academy operates globally and at much larger scale.

Others

• Deutsches Schulportal / Dieter Schwarz Stiftung (AI in Schools): German foundation-led initiative funding AI and digital education in German schools. Comparable as a German non-profit / foundation program supporting AI integration in K-12 classrooms, with potential overlap in target audience and funders.
• Hartmut Rosa Stiftung education initiatives (e.g., Joachim Herz Stiftung): Large German foundation funding STEM education and AI literacy programs in schools. Comparable as a funder of AI/scientific literacy in K-12, providing complementary infrastructure rather than direct curriculum.

Regional players

• App Camps gGmbH: German non-profit providing free digital and coding curriculum for teachers and pupils. Comparable as a German non-profit K-12 digital skills provider, though focused on coding foundations rather than AI specifically.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ki-macht-schule
• Instagraminstagram.com/kimachtschule_

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about KI macht Schule