Kima Surf

What Kima Surf does

Kima Surf is a privately-held surf travel brand headquartered in Bali, Indonesia, operating five surf camp properties across two countries: three in Bali (Uluwatu, Canggu, Seminyak) and two in Sri Lanka (Weligama, Hiriketiya). The company bundles accommodation, surf guiding, meals, yoga classes, and surf video analysis into vacation packages targeting surf enthusiasts ranging from absolute beginners to advanced surfers, plus digital nomads seeking a surf-and-work lifestyle. Surf guiding is delivered in small groups capped at six participants per session, twice daily seven days a week, with theory lessons and video analysis offered six days per week. Per-person-per-night pricing spans from approximately €20 in Seminyak to €36 in Uluwatu, with a one-percent-per-night discount incentivizing longer stays.

The business runs on a direct-to-consumer go-to-market model with bookings processed primarily through the company website, backed by an online booking and reservation system developed and powered by Classcruiser Limited. The company supplements direct distribution with listings on TripAdvisor and Booking.com, where it has accumulated five consecutive years of TripAdvisor Traveler's Choice recognition (2018, 2019, 2021, 2022, 2023) plus a 2022 Booking.com Traveler Review Award. Revenue streams extend beyond the bundled surf camp packages to include a separate Learn-to-Surf beginner program delivered through a partner surf school, surf equipment rental, optional Board Insurance covering rented board damage, and International Surfing Association surf instructor certification courses hosted at the camps. The company owns branded properties under 'The Green Room Hotel' and 'The Green Room Canggu' sub-brands while collaborating with local third-party partners for additional camps. Marketing is anchored on organic content (blog, Instagram @kimasurf), email newsletter, and remarketing via Google Analytics, with no disclosed funding, headcount, management team, or financial figures in the public record.

Name

Kima Surf

Legal name

Kima Surf

Website

https://kimasurf.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kima Surf operates five surf camp properties across Bali and Sri Lanka, bundling accommodation, twice-daily surf guiding, meals, yoga, and video analysis into direct-to-consumer vacation packages for surf enthusiasts and digital nomads priced at €20-36 per person per night.

Ownership category

akta.pro rank

Product category

Surf Camp Hospitality

NAICS

Tour Operators (561520)

SIC

Services-Amusement & Recreation Services (7900), Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Surfing & Kitesurfing Experiences (Lessons, Camps) (THAJAJAJ)

akta.pro secondary industry

Surf Schools & Surf Camps (THAAAKAC)

Keywords

• Surf camp vacations
• Surf guiding services
• Learn-to-surf programs
• Beach resort hospitality
• Yoga surf retreats

Headquarters

HQ city

Uluwatu

HQ country

Indonesia

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Surf Camp Vacation Packages: Bundled vacation packages combining accommodation, surf guiding, meals, yoga, and activities. Packages are priced per person per night with tiered pricing based on location and room type. Revenue is recognized upon booking confirmation with full payment required before check-in.
2. Surf School Lessons: Separate Learn-to-Surf packages (5-day/6-lesson programs) for absolute beginners, offered through partner surf schools. This is a supplemental revenue stream not included in standard packages.
3. Equipment Rental and Board Insurance: Surf equipment (boards, wax, leashes, sunscreen) available for rent upon arrival. Optional Board Insurance covers repair costs for rented surfboards during the stay.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kima Surf operates surf camp vacation packages across five locations in Bali (Uluwatu, Canggu, Seminyak) and Sri Lanka (Weligama, Hiriketiya), bundling accommodation, surf guiding, meals, yoga, and video analysis into per-person per-night bookings. The company sells direct-to-consumer surf experiences with small group sessions (maximum 6 surfers) twice daily, seven days a week, and offers a separate Learn-to-Surf program for beginners through partner surf schools.

Product overview

Kima Surf operates as a surf camp and travel brand offering vacation packages across five locations in Bali (Uluwatu, Canggu, Seminyak) and Sri Lanka (Weligama, Hiriketiya). The core product is surf camp accommodation combined with surf guiding, yoga classes, and meals. The portfolio includes the five surf camp properties as the primary offerings, supplemented by add-on modules such as the Learn-to-Surf program for beginners, Board Insurance for equipment protection, ice bath recovery facilities, and yoga classes. All camps feature surf guiding included in the package, with small group sessions (max 6 surfers) twice daily. The company also offers a dedicated surf retreat program in Bali.

Differentiator

Problem solved

Functional benefit

Brands

• The Green Room Hotel: Kima's own branded surf camp hotel in Seminyak, Bali, and Canggu, Bali.
• The Green Room Canggu

Products and services

• Surf Camp Bali Uluwatu Surf camp located in the heart of Uluwatu, Bali, close to world-class surf spots. Includes modern rooms, private villas, dorm rooms, daily three-course breakfast, expert surf guiding twice daily seven days a week, and yoga six days a week. Priced from €36 per person per night.
• Surf Camp Bali Canggu Stylish surf resort in Canggu, Bali, approximately 300 meters from the beach. Features pools, ocean view options, fully equipped gym, beach volleyball courts, 15m climbing walls, yoga shalas, diving pools, spa, and co-working spaces. Includes 3-course breakfast, surf guiding 7 days/week twice daily, surf theory and video analysis 6 days/week, yoga 6 days/week, complimentary BBQ weekly. Priced from €24 per person per night.
• Surf Camp Bali Seminyak Tropical oasis surf camp in vibrant Seminyak, Bali, also branded The Green Room Hotel. Features 3-course breakfast, sport massage available on site, restaurant offering Indonesian dishes. Priced from €20 per person per night.
• Surf Camp Sri Lanka Weligama Surf camp in Weligama, Sri Lanka. Includes daily breakfast and dinner on weeknights, surf theory and analysis for beginners, beach break within walking distance, ice bath for recovery, and surf theory rooms. Priced from €21 per person per night.
• Surf Camp Sri Lanka Hiriketiya Surf camp in tropical Hiriketiya, Sri Lanka, featuring stylish furnished bungalows, fully equipped gym, spa and ayurvedic massage rooms. Includes surf guiding 7 days/week twice daily, yoga six days a week, and free weekly BBQ. Pricing not publicly disclosed.
• Bali Surf Retreat Surf retreat experience in Bali offering comprehensive surfing programs with guided sessions and wellness activities, separate from the standard surf camp offerings.
• Learn-to-Surf Program Five-day, six-lesson surf school program for absolute beginners to learn basic surfing abilities, organized through a partner surf school in Bali. Booked and paid for separately from standard surf camp packages.
• Board Insurance Insurance covering repair costs for damage (dings, cracks, breaks) to rented surfboards during stays of 5 to 21 consecutive days at Kima Surf camps in Bali or Sri Lanka.

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Classcruiser LimitedcoreTechnology or IntegrationClasscruiser Limited develops, powers, and supports the Kima Surf website and booking system, providing technical services, sales support, and marketing. They are the key data processor for personal data collected through the website.
• Partner Surf School in BaliminorStrategic or Co-development PartnerKima partners with a local surf school in Bali to provide beginner lessons (Learn-to-Surf program) for guests who have never surfed before. These lessons are not included in standard packages and must be booked and paid for separately.
• Sungai WatchminorStrategic or Co-development PartnerEnvironmental partnership focused on addressing plastic pollution in Bali's waterways. The partnership aims to protect Bali's oceans and surf spots from environmental degradation.
• Local Partners in Bali and Sri LankaminorStrategic or Co-development PartnerKima collaborates with local partners in Bali and Sri Lanka that meet their professional quality standards for surf camp operations, though not all camps listed on the website are owned directly by the company.
• International Surfing Association (ISA)minorStrategic or Co-development PartnerISA surf instructor certification courses offered at Kima camps, enabling aspiring surf instructors to obtain professional certification.

Scale indicators4 records

Recent moves1 record

Expansion highlights6 records

Market position

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/kimasurf
• LinkedInlinkedin.com/company/kima-surfaris

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kima Surf