金佰利(中国)有限公司

What 金佰利(中国)有限公司 does

Kimberly-Clark China (金佰利(中国)有限公司) is a wholly owned subsidiary of Kimberly-Clark Corporation (NYSE: KMB) and the operating entity in the Chinese personal care market, headquartered in Shanghai and operating since 1994. The company markets and manufactures five category-leading global brands: Huggies (好奇异, baby diapers and infant care), Kotex (高洁丝, feminine hygiene), Kleenex (舒洁, household tissue), Depend (得伴, adult incontinence), and Poise (蓓姿, women's light incontinence). It also operates a B2B commercial channel (KC Professional) serving hotels, restaurants, healthcare, and offices. Core product categories are infant care, feminine care, household tissue, and adult incontinence, with the Huggies brand holding the #1 position in China all-channel baby diaper sales. Revenue streams derive from one-time product sales across D2C e-commerce (Tmall, JD, Vipshop), instant retail (JD Daojia/Dada), national retailers (Walmart, Yonghui), B2B commercial sales, and export from Nanjing to Australia, New Zealand, Southeast Asia, and Latin America.

The company operates four world-class manufacturing facilities in Beijing, Nanjing (two plants), and Tianjin, plus procurement and R&D centers. Proprietary technology includes the Huggies Sweat-Breath PRO breathable composite core, the 8D three-dimensional leak guard (60% third-party-verified leak protection uplift), the Huggies humanoid bionic motion robot for diaper leak point localization, Kotex antibacterial systems with 99.9% inhibition against four common pathogens, the Sunshine Drying pure-cotton antibacterial layer, the Cranberry Probiotic pH-balancing series with 90%+ odor removal, and the Kleenex milk essence box tissue. Quality is governed by 247 inspection steps, 1,400 high-speed scans, AI vision detection at millisecond precision, 177 safety tests (vs. national 171), and 259 quality checkpoints, with closed-loop waste processing and weekly deep disinfection.

Kimberly-Clark China sells through a multi-tier omni-channel architecture: D2C flagship stores on Tmall and JD.com; the JD Daojia instant retail platform (now the highest-revenue-share O2O channel); Vipshop 100% official supply; national retailers including Walmart and Yonghui Supermarket; regional and convenience-store networks; KC Professional field sales for B2B accounts; and global exports from the Nanjing plant. Major strategic partnerships include JD.com (2022-2024 strategic agreement targeting ~20% compound growth), Dada Group, UNICEF China, Project HOPE, Shanghai Children's Medical Center (three-year 'Newborn and Infant Smart Joint Lab'), China Rural Development Foundation, and TotalEnergies (Tianjin factory 7.00652 MWp solar project). The Nanjing Phase 3 expansion, launched June 2024 and commenced production June 2026, adds ~31,000 sqm of building area, 6 fully automated high-speed lines, ~2.3 billion pieces of incremental annual capacity, ~RMB 2 billion of incremental annual output value, and >10,000 sqm of rooftop PV.

Name

金佰利(中国)有限公司

Legal name

金佰利（中国）有限公司

Website

https://kimberly-clark.com.cn

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

101–250 employees

Short description

Kimberly-Clark China (金佰利(中国)有限公司) is the China subsidiary of Kimberly-Clark Corporation (NYSE: KMB), manufacturing and marketing five global personal care brands — Huggies, Kotex, Kleenex, Depend, and Poise — across infant care, feminine hygiene, household tissue, and adult incontinence for Chinese consumers and global export via four domestic plants.

Ownership category

akta.pro rank

Product category

Personal Care Products

NAICS

Soap and Cleaning Compound Manufacturing (32561)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844)

akta.pro primary industry

Feminine Hygiene Products (Pads, Tampons, Liners) (CRADALAG)

akta.pro secondary industries

Facial Tissue & Pocket Tissues (CRADALAB), Personal Care Wipes & On-the-Go Hygiene (Non-medical) (CRADANAJ), Feminine Hygiene & Intimate Care (Wash, Wipes, Deodorants) (CRADANAG), Home Care Tools & Consumables (Sponges, Wipes, Brushes, Gloves, Mop Refills) (CRADAKAM)

Keywords

• Personal hygiene products
• Infant diaper manufacturing
• Feminine care products
• Adult incontinence care
• Household tissue products

Headquarters

HQ city

上海市, 上海市

HQ country

China

HQ region

Asia

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. 个人健康护理用品: 婴幼儿护理（好奇纸尿裤）、女性护理（高洁丝卫生巾/棉条）、成人护理（得伴/蓓姿）等产品的制造与销售，为核心收入来源。
2. 家庭生活用纸: 舒洁®品牌面巾纸、湿厕纸、厨房纸等生活用纸产品的零售渠道销售。
3. 商用消费品: 通过KC Professional品牌向酒店、餐饮、商业楼宇等B端客户提供卫生清洁与安全防护解决方案。
4. 中国电商平台销售: 通过天猫、京东、唯品会等电商平台旗舰店直接销售品牌产品，2021年中国销售额突破百亿元人民币。
5. 即时零售渠道: 通过与达达集团/京东到家合作，提供即时配送服务，驱动O2O渠道高增长。

Pricing tiers

Go-to-market motion3 records

Distribution channels8 records

Marketing channels9 records

Core offering

Kimberly-Clark China manufactures and sells personal hygiene and care products in China under five core brands: Huggies (好奇) infant diapers and baby care, Kotex (高洁丝) feminine care, Kleenex (舒洁) household tissues, Depend (得伴) and Poise (蓓姿) adult incontinence care products, and KC Professional commercial hygiene solutions. The company operates four world-class manufacturing facilities in Beijing, Nanjing, and Tianjin, and sells through Tmall and JD flagship stores, supermarket chains (Suning, Yonghui), and instant retail platforms (Dada/JD Daojia).

Product overview

Kimberly-Clark China operates as a multi-brand personal care company with five core product categories: infant care (Huggies diapers and related products), feminine care (Kotex sanitary products), household tissue products (Kleenex tissues and wet wipes), adult care (Depend and Poise incontinence products), and commercial consumer products. The company also produces specialty lines including Pull-Ups training pants and baby bath products. The portfolio spans the full lifecycle from infants to elderly, with each category led by distinct brands with specialized sub-product lines.

Differentiator

Problem solved

Functional benefit

Brands

• 好奇®HUGGIES®: 婴幼儿护理品牌，1978年诞生，全球领先婴儿纸尿裤品牌，为宝宝提供如妈妈拥抱般的温柔呵护。
• 高洁丝®KOTEX®
• 舒洁®KLEENEX®
• 得伴®DEPEND®
• 蓓姿®POISE®

Products and services

• Huggies (好奇) Diapers and Infant Care Global leading infant diaper brand launched in 1978, providing gentle care like a mother's embrace. Product lines include Golden, Platinum, and Studio H ultra-premium series, plus pull-up training pants and baby wipes.
• Kotex (高洁丝) Feminine Care Global feminine care brand launched in 1920, first brand to educate the public about menstrual health. Product lines include sanitary napkins, overnight pants, tampons, and specialized series such as Sea Island Cotton, Cranberry Probiotic, and Sunshine Drying antibacterial lines.
• Kleenex (舒洁) Household Tissue Household tissue brand launched in 1924, product lines include box tissues, facial tissues, wet wipes, wet toilet paper, and specialized series such as Plant-Based Dual Extract wet wipes and Luxury series.
• Depend (得伴) Adult Incontinence Care Global adult incontinence care leading brand launched in 1980, offering products from mild to moderate-severe incontinence including adult diapers, pants, and comfort pads for adults experiencing incontinence.
• Poise (蓓姿) Female Light Incontinence Female light incontinence care brand launched in 1992, offering specialized feminine absorbent products covering light to moderate needs. Specifically designed for Asian women's bodies.
• KC Professional Commercial Hygiene Solutions Commercial hygiene and safety protection solutions for institutional customers including hotels, restaurants, commercial buildings, and healthcare facilities. Dedicated B2B platform at kcprofessional.com.cn.

Quantifiable outcome

• 好奇品牌长期稳居中国全渠道婴幼儿纸尿裤销量第一
• +5 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

26 partnerships are on record, tiered 核心, 一般 and 重要.

• 中国乡村发展基金会核心GTM or Marketing Partner · 12 July 2026金佰利（中国）有限公司携手中国乡村发展基金会开展爱心驰援行动，向广西灾区捐赠价值100万元个人卫生护理物资；长期合作开展多项女性健康公益项目（女生不简单、青春期健康教育等）。
• 世界健康基金会（Project HOPE）核心Strategic or Co-development Partner · 16 November 2025好奇品牌与世界健康基金会共同开展为期两年的「与她同行，为最好的新生呵护」公益项目，预计惠及近150万中国育龄女性及母婴群体，并向上海儿童医学中心捐赠50万片早产儿专用纸尿裤。
• 上海交通大学教育发展基金会一般GTM or Marketing Partner · 15 October 2025好奇品牌通过上海交通大学教育发展基金会向上海儿童医学中心早产儿照护工作捐赠50万片早产儿专用纸尿裤。
• 国际计划（Plan International）重要GTM or Marketing Partner · 15 October 2025高洁丝与联合国儿童基金会合作，在陕西省开展「青少年生理期健康教育项目」，由陕西妇女儿童发展基金会和西安科技大学高新学院承办，国际计划（美国）陕西代表处共同支持。
• 广东省绿芽乡村妇女发展基金会、深圳市南山区你我伙伴公益服务中心、杭州六个大包公益服务中心、青海省年保玉则慈善基金会重要GTM or Marketing Partner · 1 September 2025高洁丝携手中国乡村发展基金会，以上述公益组织为执行伙伴，共同开展「乡村青少年青春期生理卫生教育项目」，已深入云南、贵州、青海、四川等10个省26个县域，覆盖100多所学校6万多名孩子。
• 华润万家重要Channel Partner/ Reseller/ Distributor · 22 November 2024高洁丝与华润万家多次携手，通过中国乡村发展基金会向高校女大学生捐赠卫生用品，共同开展女性健康公益活动。
• 滴滴出行重要GTM or Marketing Partner · 31 October 2024高洁丝联合滴滴出行开展「守护她的安心每一程」彩蛋车活动，在上海、成都、南京三地投入运营，为女性乘客提供应急经期用品关爱服务。
• 永辉超市重要Channel Partner/ Reseller/ Distributor · 19 October 2023高洁丝携手永辉超市支持「女生不简单」公益活动，通过中国人口福利基金会向成都和重庆七所高校2500名女生捐赠经期护理产品。
• 中国光华科技基金会重要GTM or Marketing Partner · 12 October 2023高洁丝女生课堂项目由中国光华科技基金会与金佰利合作开展，2023年预计覆盖全国200所小学10万名小学女生，普及经期科学教育。
• 中华思源工程基金会重要GTM or Marketing Partner · 5 September 2023蓓姿品牌支持中华思源工程基金会，发起「紫色郁金香公益计划」关注女性漏尿群体，开展科普讲座、发放关爱包等公益活动。
• 道达尔能源（TotalEnergies）重要Technology or Integration · 12 May 2023金佰利天津工厂与道达尔能源携手打造光伏项目，安装12856块光伏组件，总装机容量7.00652 MWp，是金佰利集团内亚太地区最大的光伏项目，预计每年可减少二氧化碳排放4400公吨。
• 联合国儿童基金会（UNICEF）核心Strategic or Co-development Partner · 18 August 2022好奇（Huggies）品牌支持联合国儿童基金会在中国开展「促进新生儿健康和儿童早期发展」项目，共同致力于改善中国中西部地区0-3岁儿童及其照护者的健康与生活。项目预计直接惠及730万名儿童，帮助约5.4万所医疗卫生机构提升服务能力。
• 中华环境保护基金会一般GTM or Marketing Partner · 8 April 2022中华环境保护基金会与金佰利（中国）有限公司共同发起「创绿生活家」生活用纸绿色创新征集活动，面向高校征集绿色包装方案和短视频作品，推动可持续发展意识普及。
• 中国儿童少年基金会核心GTM or Marketing Partner · 19 November 2021高洁丝支持中国儿童少年基金会发起的「女生不简单」青春期健康教育校园公益项目，自2021年启动以来已在全国29个省市自治区累计惠及超过350万青春期女生及家庭、教师群体。
• 达达集团（京东到家）核心Channel Partner/ Reseller/ Distributor · 21 October 2020金佰利与达达集团深化战略合作，共创卫健护理品牌即时零售新模式。京东到家已成为金佰利销售额占比最高的O2O平台，双方在小时购业务、全渠道运营等方面深度合作。
• 腾讯公益慈善基金会一般GTM or Marketing Partner · 18 February 2020金佰利携手腾讯公益慈善基金会，向武汉地区捐赠得伴成人纸尿裤，支持抗疫一线工作人员。
• 中国扶贫基金会一般GTM or Marketing Partner · 18 February 2020金佰利通过中国扶贫基金会向湖北等灾区捐赠卫生护理用品，支持抗疫工作。
• 壹基金一般GTM or Marketing Partner · 1 January 20202013年雅安地震时，金佰利中国携手壹基金向灾区捐赠40万片高洁丝卫生巾，支持灾后应急卫生保障。
• 中国人口福利基金会一般GTM or Marketing Partner · 1 January 20202020年高洁丝与京东战略合作中，通过中国人口福利基金会共同推进女性健康公益项目落地。
• 中国社会福利基金会一般GTM or Marketing Partner · 1 January 2020高洁丝2020年「女生不简单」青春期健康2020公益项目由中国社会福利基金会联合发起，在武汉启动并向四地中小学女生开展青春期健康教育。
• 唯品会重要Channel Partner/ Reseller/ Distributor · 18 October 2017唯品会与好奇达成战略合作，官方正品100%直供，共同为中国母婴消费群体提供正品保障。
• 根与芽（北京办公室）一般GTM or Marketing Partner · 1 January 2012金佰利中国自2008年起与国际环保组织根与芽合作开展「绿色阳光行动」环保教育项目，覆盖北京四十多所中小学和高校的环保小使者，以3R好生活、爱水好生活等为主题开展环保活动。
• 国家儿童医学中心（上海儿童医学中心）核心Strategic or Co-development Partner金佰利携好奇品牌与上海儿童医学中心开展三年战略合作，共建「新生儿与婴幼儿智慧联合实验室」，围绕0-3岁新生儿及婴幼儿健康管理与皮肤护理，建立从临床研究实证、创新产品转化到家庭育儿场景落地的全周期母婴照护闭环机制。
• 中国妇女发展基金会核心GTM or Marketing Partner长期合作「白衣天使基金—金佰利关爱天使行动」，关爱女性医护人员；支持早产儿公益行动等多项项目。自2013年起持续开展相关公益合作。
• 京东核心Channel Partner/ Reseller/ Distributor金佰利与京东签署2022-2024三年战略合作，目标复合增长率约20%，在用户精细化运营、品类管理、供应链能力建设、数字化营销创新等方面深化合作。京东是金佰利中国最重要的电商合作伙伴之一。
• 唯品会重要Channel Partner/ Reseller/ Distributor好奇与唯品会达成战略合作，实现100%官方正品直供，为中国妈妈提供安全贴心购物保障。双方合作已升级至战略层面。

Scale indicators11 records

Recent moves10 records

Expansion highlights6 records

Direct peers

• Essity: Swedish hygiene and health company (Tena adult care, Libero diapers, Libresse feminine care, Tork tissue). Closest European peer to Kimberly-Clark's full personal-care portfolio, including direct competition in adult incontinence.
• Edgewell Personal Care: US personal care company (Huggies competitor not present, but Banana Boat, Schick, Playtex tampons). Comparable personal-care manufacturer with overlapping feminine care and wet-wipe offerings.
• Unicharm: Japanese personal care leader (Moomy/Moony diapers, Sofy feminine care, Lifree adult care). Strong Asia-Pacific overlap and direct competitor to Kimberly-Clark across baby, feminine and adult care categories.
• Procter & Gamble: Global FMCG leader with Pampers (direct rival to Huggies), Whisper/Always (direct rival to Kotex), and tissue/personal care products. Most direct multi-category competitor to Kimberly-Clark in China.
• Hengan International: Leading Chinese tissue and personal care manufacturer (Tiantianshuang, Qiyue, Jierou). Head-to-head competitor in mass-market tissue and feminine care segments with strong local distribution.
• Vinda International: Major Chinese tissue and personal care producer (Vinda, Tempo, Tork). Direct competitor in tissue (vs. Kleenex) and incontinence categories; partly owned by Essity, creating cross-portfolio competition.

Broad incumbents

• Johnson & Johnson: Diversified healthcare giant with baby care (Johnson's Baby) and feminine care exposure. Overlaps Kimberly-Clark in infant and family segments but with a broader healthcare portfolio.
• Henkel: German FMCG company with personal care and laundry/home care portfolio. Broader incumbent competing in adjacent categories (fa, Schauma, got2b) rather than direct baby diaper/feminine care.

Emerging players

• Daddy Baby (爹地宝贝): Chinese baby diaper specialist focused on mass-market and value segments. Emerging local challenger putting direct pricing pressure on Huggies' mid-tier offerings in China.

Regional players

• C&S Paper: Chinese tissue manufacturer (Jierou, Face, Lotus). Regional competitor primarily in Chinese tissue market against Kimberly-Clark's Kleenex brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/%E9%87%91%E4%BD%B0%E5%88%A9-%E4%B8%AD%E5%9B%BD-%E6%9C%89%E9%99%90%E5%85%AC%E5%8F%B8

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 金佰利(中国)有限公司