What Kind Centraal does

Kind Centraal is a Netherlands-based psychological practice founded in 2006 by orthopedagogue Emke Jutte, specializing in intelligence research (intelligentieonderzoek) for children — primarily those suspected of being gifted or highly gifted, as well as children with broader cognitive-development questions. The firm administers standardized, Dutch-normed instruments including the WISC-V-NL (ages 6–16), WPPSI-IV-NL (preschoolers), and KIQT+, following a three-phase engagement: parental intake and questionnaire, in-person test administration, and a comprehensive written report with practical recommendations for home and school plus a follow-up telephone debrief. Service is delivered through three practice locations — Den Haag, Pijnacker, and Rotterdam (Ommoord, added 2024) — as well as on-location home or school visits. Differentiation rests on a child-centered methodology (rapport-building, personal letters to the child, rapid turnaround) and Jutte's two decades of domain expertise.

The business model is straightforward one-time fee-for-service at €750 for a weekday assessment and €830 for weekend appointments, with separate travel-time charges for on-location sessions and installment payment available by arrangement. A discount scheme is offered for parents on low income, but the service is generally not reimbursed by Dutch health insurers, making it an out-of-pocket consumer purchase. There are no subscription, enterprise, or institutional contracts.

Go-to-market is sales-led but entirely organic: direct-to-consumer via the company website, email, and WhatsApp, supplemented by referral networks from primary schools, intern begeleiders (IB-ers), and other parents. Established referral relationships with Leonardo Schools and other specialized HB-education providers (Delta classes, plus groups) have been a meaningful demand source since inception. The firm has no disclosed external funding, no public listing, and operates as an independent, founder-owned private practice.

Name

Kind Centraal

Legal name

Kind Centraal

Website

https://kindcentraal.nl

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

1–10 employees

Short description

Kind Centraal is a Netherlands-based orthopedagogy practice founded in 2006 by Emke Jutte, offering standardized intelligence testing (WISC-V-NL, WPPSI-IV-NL, KIQT+) for (highly) gifted and other children, serving parents and schools across the Randstad region via three practice locations.

Ownership category

akta.pro rank

Product category

Psychological Assessment Services

NAICS

Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Special Education Evaluation & Assessment (Psychoeducational, Speech/Language, OT/PT) (EDAJAKAA)

akta.pro secondary industry

Assessment & Screening Tools (Developmental, Readiness, Progress Monitoring) (EDACAJAC)

Keywords

• Intelligence testing services
• Child psychology assessment
• Educational assessment services
• Psychological testing bureau
• Cognitive assessment services

Headquarters

HQ city

Den Haag (The Hague)

HQ country

Netherlands

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Intelligence research (intelligentieonderzoek): One-time fee per child for a comprehensive intelligence assessment, including test administration, written report, and follow-up phone consultation. Weekend appointments carry a surcharge. Payment in installments may be arranged. No health insurance reimbursement is typically available.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kind Centraal conducts intelligence testing (intelligentieonderzoek) for children using standardized Dutch-normed psychological instruments—WISC-V-NL for children aged 6–16, WPPSI-IV-NL for preschoolers, and KIQT+. The service comprises an intake with parental questionnaire and phone consultation, in-person test administration conducted by orthopedagogue Emke Jutte, a comprehensive written report with practical recommendations for home and school, a personalized letter to the child, and a follow-up telephone debriefing. Testing is delivered at one of three Randstad practice locations or on-location at the child's home or school, with weekend appointments available.

Product overview

Kind Centraal offers a single focused service: Intelligentieonderzoek (intelligence research/testing) for children. The service consists of three phases: an intake phase with parental questionnaire and phone consultation, test administration using standardized instruments (WISC-V-NL for children aged 6-16, WPPSI-IV-NL for preschoolers, and KIQT+), and a comprehensive written report with practical recommendations for home and school, followed by a telephone debriefing.

Differentiator

Problem solved

Functional benefit

Products and services

• Intelligentieonderzoek (Intelligence Research)

Quantifiable outcome

• Rapid turnaround: parents often receive the written report within 1-2 days after testing
• +2 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Nederlandse Vereniging van Pedagogen en Onderwijskundigen (NVO)coreOthersEmke Jutte is a member of the NVO (member number 9269) and works according to the NVO professional code, which provides guidelines for careful, expert, and ethically responsible practice. This membership provides professional accreditation and quality assurance.
• Leonardo Schools (Leonardostichting)coreChannel Partner/ Reseller/ DistributorIn the early years of Kind Centraal, many intelligence and socio-emotional assessments were conducted for children applying to newly established Leonardo Schools. This established a strong referral relationship between Kind Centraal and Leonardo Schools for gifted education placement.
• Schools (general)coreChannel Partner/ Reseller/ DistributorSchools (primary schools, Leonardo schools, Delta education programs, specialized HB schools) refer students to Kind Centraal for assessment and receive detailed reports with recommendations to inform educational placement decisions.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• 1801 – Landelijk Kenniscentrum Hoogbegaafdheid: Dutch national knowledge center focused on highly gifted children and adults, providing information, advice, and referral pathways. Highly comparable mission to Kind Centraal, operating in the same giftedness-assessment and parental-guidance space, though at a non-profit, content/referral level rather than direct clinical assessment.

Others

• Hogrefe Uitgevers: European publisher of the Dutch-language WISC-V-NL and WPPSI-IV-NL intelligence tests used by Kind Centraal. Functions as a critical supplier/enabler of the practice's testing methodology, with no overlap in client-facing service delivery.
• Pearson Clinical: Publisher of the Wechsler Intelligence Scale family (WISC, WPPSI) used by Kind Centraal. Comparable as an enabler of the practice's core service—the IQ tests administered at the firm are Pearson/Hogrefe instruments—rather than a competitor in service delivery.
• Mensa Nederland: Dutch chapter of Mensa, the high-IQ society. Comparable because its membership criterion (top 2% IQ) is the same population Kind Centraal assesses, but Mensa is a social/network organization, not a clinical assessment provider.
• European Council for High Ability (ECHA): European professional association for researchers and practitioners in the field of high ability and giftedness. Comparable as a peer network for the founder's domain expertise (orthopedagogues specializing in giftedness), not a direct clinical competitor.

Broad incumbents

• Nederlands Jeugdinstituut (NJI): Dutch national knowledge institute for youth, providing expertise on child development, parenting, and youth policy. Adjacent to Kind Centraal because it informs Dutch policy and referral pathways in pediatric developmental assessment, but is publicly funded and not a clinical assessment provider.
• Radboud Centrum voor Talentontwikkeling: University-based center at Radboud University focused on research and practice around talent and high giftedness in education. Comparable as a domain authority on highly gifted children, but operates as an academic/policy center rather than a clinical testing bureau.
• Cito: Leading Dutch institute for educational testing and assessment (developer of the widely used CITO primary-education tests and the Eindtoets referenced in Kind Centraal testimonials). Comparable as an educational assessment provider, but Cito operates at a national scale across many test products, not a specialized child-IQ practice.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kind-centraal

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kind Centraal