Kinderboerderij de Vliert

What Kinderboerderij de Vliert does

Kinderboerderij de Vliert is a community children's petting farm (Stichting Beheer Kinderboerderij De Vliert) located at Droogoven 1, Wijk bij Duurstede, Netherlands. Founded in 1974 when the playground association Speeltuinvereniging 'de Kleine Boomgaard' converted the derelict farm of Kees van der Vliert into a children's animal venue, the organization transitioned to a formal Dutch foundation (Stichting) in June 2021 and operates as an ANBI-registered nonprofit. The site houses freely accessible animals (rabbits, goats, sheep, guinea pigs, chickens, ducks, a pony, a pig, cats, and walking stick insects), the DoeLab educational center (opened April 2003), and a playground, with opening hours Tuesday–Friday and weekends.

The farm serves four primary constituencies: local families with children (visits, birthday parties, animal interactions), schools and childcare centers in Wijk bij Duurstede (DoeLab nature-education programming), individuals with distance to the labor market or intellectual disabilities (day activities and reintegration support delivered through WijkInContact and Stichting Dit-Is-Het), and community supporters (donors, volunteers, and 14+ local business sponsors). Daily operations are managed by two WijkInContact professional managers (Dymphy and Jasmijn), with weekend management handled by volunteers; the four-person board (Jan-Willem van Rooijen, Gonny Olthof, Marien de Haan, Gerie Knetsch) provides governance.

The revenue model is a hybrid of small recurring subscriptions, transactional fees, donations, in-kind sponsorship, and a modest municipal subsidy of approximately €1,815/year (originally ƒ4,000). Priced streams include symbolic animal adoptions (€7.50–€400/year), an annual donor membership (€10/year), and birthday party rentals (€100 for up to 8 children, €5 per additional child). Marketing is conducted almost exclusively through a Facebook page and local partner referrals; there is no technology platform, no proprietary software, and no AI capability. The organization explicitly states that regular income is insufficient to fund major expansion, with large projects historically underwritten by sponsor contributions of materials and labor.

Name

Kinderboerderij de Vliert

Legal name

Stichting Beheer Kinderboerderij De Vliert

Website

https://kinderboerderijdevliert.nl

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

1–10 employees

Short description

Kinderboerderij de Vliert is a 50-year-old community children's petting farm and ANBI-registered nonprofit foundation in Wijk bij Duurstede, Netherlands, operating animal enclosures, the DoeLab educational center, and a playground for local families, schools, childcare providers, and people with distance to the labor market.

Ownership category

akta.pro rank

Product category

Children's Petting Farm

NAICS

Support Activities for Animal Production (115210)

SIC

Agricultural Services (700)

akta.pro primary industry

Animal Welfare & Advocacy Organizations (AFAEALAC)

akta.pro secondary industry

Animal Welfare, Handling & Stress-Reduction Programs (Protocols, Training) (AFACALAH)

Keywords

• Children's petting farm
• Animal education programs
• Animal adoption sponsorship
• Birthday party venue
• Community nature recreation

Headquarters

HQ city

Wijk bij Duurstede

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales

Revenue model

1. Symbolic Animal Adoption: Visitors can symbolically adopt an animal for a year, receiving a photo, updates about the animal, and their photo displayed on the adoption board at the farm. Adoption fees range from €7.50 to €400 per year depending on animal type.
2. Donations and Sponsorships: Annual donations of €10 per year from donors. Additionally, sponsors provide financial support for projects, supplies, and materials. Sponsors receive recognition on the farm and website.
3. Birthday Party Rentals: Birthday party packages offered at €100 for up to 8 children, including 2 hours of activities, tour, guinea pig cuddling, craft activities, and playtime. Additional children cost €5 each.
4. Municipal Subsidy: Historical annual subsidy of approximately €1,815 (originally ƒ4,000) from municipality for operational support, though described as insufficient for major expansions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Kinderboerderij de Vliert is a non-profit children's petting farm in Wijk bij Duurstede, Netherlands, where families and school groups can visit and interact with farm animals such as rabbits, goats, sheep, guinea pigs, chickens, and ducks free of charge. Beyond general visits, the farm runs the DoeLab educational program for school and group bookings, hosts children's birthday parties at the farm, and operates an animal adoption/sponsorship program with tiered pricing for supporting individual animals.

Product overview

Kinderboerderij de Vliert is a community children's petting farm offering a combination of animal interaction, educational programming, and venue rental services. The core offerings include animal visits (with freely accessible animals such as rabbits, goats, sheep, guinea pigs, and chickens), the DoeLab educational center for school programs and birthday parties, an animal adoption sponsorship program, and donor membership. The farm operates as a social enterprise managed in partnership with WijkInContact, providing day care and reintegration opportunities for people with distance to the labor market.

Differentiator

Problem solved

Functional benefit

Products and services

• DoeLab educational programs Structured educational visits at the dedicated DoeLab facility for school groups, kindergartens, and childcare centers, focused on animal and nature learning for children.
• Children's birthday parties at the farm Hosted birthday party experiences at the petting farm, targeted at local families with young children, leveraging the farm setting and animals.
• Animal adoption and sponsorship program Tiered adoption/sponsorship program for individual animals (hens, rabbits, ducks, guinea pigs, goats, sheep) at varying annual sponsorship levels, available to individual donors and local businesses.
• Free open farm visits Free walk-in public access to the farm's animals (rabbits, goats, sheep, guinea pigs, chickens, ducks) for local families and visitors, with partial wheelchair accessibility.
• Day activities program (in partnership with WijkInContact) Structured day-activity program delivered at the farm in cooperation with partner organization WijkInContact, supporting people distant from the labor market through meaningful work at the children's petting farm.

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

17 partnerships are on record, tiered core and minor.

• WijkInContactcoreStrategic or Co-development PartnerLocal care provider that manages the farm during weekdays. Provides two professional managers (Dymphy and Jasmijn) who oversee farm operations and supervise employees with distance to labor market. Partnership enables day activities and reintegration support for community members.
• DirectplantminorGTM or Marketing PartnerSponsored plants for the duck pond, entrance garden, and nature garden.
• Sterk Decoratie CothenminorGTM or Marketing PartnerSponsors all animal information boards.
• Van Vliet KastanjehoutminorGTM or Marketing PartnerSponsors wood for goat climbing structure and other projects.
• Kaashuis DorestadminorGTM or Marketing PartnerDonated painted milk jug for farm display.
• Fruitbedrijf Toon VernooijminorGTM or Marketing PartnerYear-round supplier of apples and pears in various sizes.
• Sign ActivationminorGTM or Marketing PartnerDonated welcome/donation sign at entrance along with 't Veerhuys.
• Discus van Leeuwen Wijk bij DuurstedeminorGTM or Marketing PartnerPet specialty store that regularly donates products to the farm.
• 't Veerhuys BeusichemminorGTM or Marketing PartnerRestaurant that co-sponsored the welcome/donation sign.
• Welkoop Wijk bij DuurstedeminorGTM or Marketing PartnerGarden and pet supplies retailer that regularly donates products.
• Omnia B.V.minorGTM or Marketing PartnerCreated and sponsored the entrance sign.
• VNMW (Vereniging Natuur en Milieu Wijk bij Duurstede)coreStrategic or Co-development PartnerLocal nature and environment association active for beautiful landscape, rich nature, and healthy living environment. Collaborates with farm on nature activities.
• Natuurlijk heel leukcoreStrategic or Co-development PartnerMission to reconnect people with nature in their direct environment. Collaborates with DoeLab activities.
• De Wijkse MoestuinminorStrategic or Co-development PartnerSeasonal vegetables grown with love and care. Collaborates with DoeLab activities.
• Vereniging Stads- en Kinderboerderijen NederlandcoreStrategic or Co-development PartnerNational association providing support for children's farms, information meetings, and advocacy.
• Bezoekerscentrum De BoswerfminorStrategic or Co-development PartnerNature playground, small creatures garden, educational tours, landscape garden. Listed as cooperative partner.
• Stichting Dit-Is-HetcoreStrategic or Co-development PartnerFoundation providing day activities for people with distance to labor market. Similar mission to WijkInContact partnership.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Others

• De Wijkse Moestuin: Local community garden in Wijk bij Duurstede growing seasonal vegetables, listed as a DoeLab cooperative partner. Thematically aligned with nature education but operates a different (edible-garden) model.
• WijkInContact: Local Dutch care provider that manages Kinderboerderij de Vliert during weekdays and supplies the two professional managers. Not a competing farm, but the core operational and social-mission partner for De Vliert.
• VNMW (Vereniging Natuur en Milieu Wijk bij Duurstede): Local nature and environment association cooperating with De Vliert on educational DoeLab activities. Aligned mission but a volunteer advocacy body rather than an animal-care operator.

Emerging players

• Bezoekerscentrum De Boswerf (ODRU NME): Nature education center with a small-critters garden, nature playground, and educational tours, listed as a De Vliert cooperative partner. Adjacent to a children's farm model but focuses more on environmental education than animal interaction.
• Stichting Dit-Is-Het: Dutch foundation providing day activities for people with distance to the labor market — the same mission that WijkInContact delivers at De Vliert. Directly comparable as a partnership peer delivering the reintegration/social-care component.

Broad incumbents

• Stichting Kinderboerderijen Nederland: National umbrella foundation for Dutch children's farms, comparable as the broader institutional layer supporting community petting farms like De Vliert with shared advocacy and standards.
• Vereniging Stads- en Kinderboerderijen Nederland (VSKBN): National trade association supporting Dutch children's farms, providing advocacy, information meetings, and best-practice sharing. De Vliert is a member. Represents the broad incumbent ecosystem rather than a single competing farm.

Direct peers

• Kinderboerderij de Heuvel: Municipally-located children's farm in Culemborg, also named as a De Vliert peer. Operates as a community petting farm with multiple organizational partners co-located on the site — directly comparable in scale and mission.
• Kinderboerderij 't Woelige Nest: Children's petting farm in Driebergen, also cited by De Vliert as a comparable regional peer. Runs a near-identical operating model combining animal interaction, educational activities, and community engagement for families in the Utrecht region.
• Kinderboerderij de Brink: Children's petting farm in Zeist with ~2 hectares, explicitly listed as a sister farm by Kinderboerderij de Vliert. Operates the same model of freely accessible animals, educational programming, and community-based support in the same Utrecht Province region.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/kinderboerderijdevliert
• LinkedInlinkedin.com/company/kinderboerderij-de-vliert

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinderboerderij de Vliert