Pluk de Dag Kinderdagverblijf B.V.

What Pluk de Dag Kinderdagverblijf B.V. does

Pluk de Dag Kinderdagverblijf B.V. is a privately held Dutch childcare operator (B.V. structure) founded in 2008 and headquartered in Oosterhout, North Brabant, providing full-day daycare (dagopvang) for children aged 0-4. It runs two locations — Breda-Teteringen (Druivenstraat 3) with two vertical groups and Oosterhout (Dillehof 9) with three vertical groups plus a peuterspeelzaal — serving approximately 60-80 children at capacity with ~30+ pedagogical and support staff. Each group holds 12-16 children with a minimum of two fixed pedagogical professionals, and the model emphasizes small scale, continuity of caregiver (vast gezicht), nature-focused activities, and an all-inclusive subscription covering diapers, formula, meals, and snacks.

The company's commercial offering is a single subscription service priced at €10.97 per hour (2026 rates, valid through 01-01-2027), billed monthly with tiered subscription packages ranging from 2 days/week (€546.63/month) to 10 days/week (€2,733.28/month). Childcare services in the Netherlands are VAT-exempt, and registrations are processed through the Novict parent portal with a complementary digidagboek (digital daybook) for daily parent updates. There is no proprietary technology platform; the digital footprint is limited to the marketing website, online tour booking, parent portal integration, and standard security (fingerprint access). Both locations are registered in the Landelijk Register Kinderopvang (registration numbers 406034175 and 173547813) and are subject to annual GGD inspection under the Wet Kinderopvang.

The go-to-market is direct-to-consumer, with parents booking tours (offered Monday/Wednesday/Friday at 10:00, 14:00, and 18:00) and enrolling directly via the parent portal. The company has no app, no third-party distribution, no funding history, no parent company, and no institutional investors. Marketing relies on the website, blog content, WhatsApp sharing among parent communities, and transparency around GGD inspection reports. The competitive positioning emphasizes small scale, nature-oriented programming, vertical age grouping, and visible regulatory compliance, targeting working parents in the Breda-Oosterhout-Teteringen catchment seeking personalized care over scale operators.

Name

Pluk de Dag Kinderdagverblijf B.V.

Legal name

Pluk de Dag Kinderdagverblijf B.V.

Website

https://kinderdagverblijfplukdedag.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Pluk de Dag is a privately held Dutch daycare (B.V.) founded in 2008, operating two locations in Breda-Teteringen and Oosterhout with five vertical groups serving children aged 0-4 on a monthly-subscription basis (€10.97/hour, all-inclusive).

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Nursery Programs (EDACACAD)

akta.pro secondary industry

24-Hour / Extended-Hours Childcare Centers (EDACAAAK)

Keywords

• Childcare services
• Daycare center
• Early childhood education
• Pedagogical childcare
• Nature-based daycare

Headquarters

HQ city

Breda

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Childcare Service Revenue: Recurring subscription-based revenue from childcare services. Parents pay monthly fees based on the number of days per week (2-10 days). Pricing is per hour (€10.97) with calculated monthly totals. Service is VAT-exempt as childcare service.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Pluk de Dag Kinderdagverblijf B.V. provides full-day childcare (Dagopvang) for children aged 0-4 years across two locations in Breda-Teteringen and Oosterhout, Netherlands. Services include pedagogical care, meals, snacks, diapers, and formula in an all-inclusive package at €10.97 per hour. Each location operates vertical groups of 12-16 children with fixed pedagogical professionals and a nature-focused activity program.

Product overview

Pluk de Dag Kinderdagverblijf B.V. is a childcare service provider operating two locations (Breda-Teteringen with 2 groups and Oosterhout with 3 groups) serving children aged 0-4 years. The core product is full-day childcare (Dagopvang) at €10.97/hour, offered as an all-inclusive package covering diapers, formula, meals, and snacks. Each location operates vertical groups of 12-16 children with minimum two fixed pedagogical professionals. Supporting features include an Ouderportaal (parent portal with digidagboek), structured daily program, pedagogical policy based on Riksen-Walraven's four basic principles, and the four-eyes safety principle. The service emphasizes nature exploration, physical activity (toddler gym, yoga, dance), and creative development.

Differentiator

Problem solved

Functional benefit

Products and services

• Kinderdagverblijf Pluk de Dag - Dagopvang (0-4 jaar) Full-day childcare service for children aged 0-4 years, providing a safe second home environment with pedagogical care, meals, diapers, formula, and developmental activities. The service operates on weekdays from 7:00 to 18:30 at two locations (Breda-Teteringen with 2 vertical groups and Oosterhout with 3 vertical groups plus a toddler garden). All-inclusive pricing at €10.97/hour covers diapers, care products, formula, fruit, vegetables, and bread meals; children under 1 year also receive a warm meal.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Regional players

• 2Samen: 2Samen is a regional childcare organization in the Westland/Haaglanden area offering day care, BSO, and toddler groups. Comparable to Pluk de Dag on center-based 0-4 care with a regional, multi-location model.
• Berend Botje: Berend Botje is a Dutch regional childcare provider in Drenthe and surrounding provinces. Comparable to Pluk de Dag as a multi-location kinderdagverblijf operator serving local parent communities, but serving a distinct geographic region (not North Brabant).

Direct peers

• Smallsteps: Smallsteps is a Dutch urban-focused daycare chain (now part of the Partou group) running kinderdagverblijf locations. Comparable to Pluk de Dag on full-day center-based care for 0-4 year olds, though typically at larger group sizes and urban density.
• Kinderplanet: Kinderplanet is a Dutch multi-site daycare operator providing dagopvang and BSO services nationwide. Directly comparable to Pluk de Dag as a center-based 0-4 day care provider using vertical groups and pedagogical staff models.
• BLOS kinderopvang: BLOS is a multi-location Dutch childcare provider offering daycare and after-school care across multiple regions. Comparable to Pluk de Dag as a center-based child day care operator targeting working parents in the 0-4 segment, though at broader regional scale.
• Spelenderwijs: Spelenderwijs is a Dutch chain of kinderdagverblijf locations emphasizing play-based developmental care. Comparable to Pluk de Dag on the small-scale, development-focused day care model for 0-4 year olds, operating across multiple Dutch regions.

Broad incumbents

• Humankind: Humankind is a large Dutch childcare and youth services organization operating many kinderdagverblijf and BSO locations. It is comparable to Pluk de Dag in core day care service for 0-4 year olds but at much greater scale and with a broader social-services portfolio.
• Partou: Partou is the largest private daycare chain in the Netherlands, operating hundreds of locations nationwide. It is comparable to Pluk de Dag as a Dutch child day care provider serving the 0-4 age group, but operates at vastly greater scale and serves as a regional/national incumbent rather than a small-scale specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/pluk-de-dag-kinderdagverblijf-b.v.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pluk de Dag Kinderdagverblijf B.V.