Kinderleicht genießen GmbH

What Kinderleicht genießen GmbH does

Kinderleicht genießen GmbH is a family-run private limited company (GmbH) based in Bötzingen am Kaiserstuhl, Baden-Württemberg, Germany, founded in 2015 and co-led by Marina and Thomas Veser. The company specializes in communal catering (Gemeinschaftsverpflegung), producing and delivering daily meals to 150+ institutional customers — primarily Kitas (110+) and schools (45+), with smaller volumes into care and rehabilitation facilities and corporate restaurants (notably Embex) across the Freiburg and Breisgau-Hochschwarzwald region.

Production runs from a modern Cook-and-Chill kitchen in Bötzingen that was purpose-built and became operational at the end of 2021; the company describes it as the most modern facility of its kind in southern Baden (Südbaden). The facility enabled a shift away from convenience products toward in-house production, supported by Öko-Strom from NaturEnergie, regional sourcing partnerships (notably Biohof Hiss for organic vegetables and Frische Service GmbH for produce), and dual regulatory credentials: full organic certification via ABCERT AG (since founding) and DGE certification (Deutsche Gesellschaft für Ernährung, since February 2022).

The business model is a B2B subscription/recurring-contract catering service. Institutional customers log into a proprietary online ordering system (MBS5) to place weekly orders by Tuesday 10:00 for the following week, with optional premium add-ons (bio-quality vegetable/salad/dessert at €0.30/portion, fresh fruit at €0.10/portion). Pricing is quote-based rather than publicly listed, consistent with negotiated framework agreements. The company also operates a B2C-adjacent channel via Too Good To Go Magic Bags for surplus food. Marketing is relationship-driven and minimal, targeting decision-makers at schools, daycares, care facilities, and company restaurants.

Name

Kinderleicht genießen GmbH

Legal name

Kinderleicht genießen GmbH

Website

https://kinderleicht-geniessen.de

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Kinderleicht genießen GmbH is a family-run communal caterer in Bötzingen, Baden-Württemberg, producing and delivering daily meals to 150+ Kitas, schools, care facilities, and company restaurants across the Freiburg region from a modern Cook-and-Chill kitchen.

Ownership category

akta.pro rank

Product category

Institutional Catering Services

NAICS

Food Service Contractors (72231), Caterers (72232), Perishable Prepared Food Manufacturing (311991)

SIC

Food And Kindred Products (2000)

akta.pro primary industry

Drop-Off Catering & Boxed Meals (HSACAGAB)

akta.pro secondary industries

Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH), Prepared Meal Subscriptions (Chef-Prepared, Recurring) (CRAHAJAD), Corporate/Workplace Meal Programs & Bulk Prepared Meals (CRAHAJAJ)

Keywords

• Communal catering services
• Institutional meal delivery
• School meal catering
• Daycare food service
• Organic institutional catering

Headquarters

HQ city

Freiburg

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Supply Chain, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Catering and Meal Delivery Services: The company generates revenue through catering and meal delivery contracts with institutional customers including Kitas (daycare centers), schools, care facilities (Pflegeeinrichtungen), and company restaurants (Betriebsrestaurants). Meals are prepared and delivered according to weekly menus with optional add-ons such as vegetable/salad/dessert in bio quality (0.30 EUR extra per portion), fresh fruit (0.10 EUR extra per portion), and daily soup.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Kinderleicht genießen GmbH is a family-run catering company that produces and delivers daily meals to institutional customers including Kitas (daycare centers), schools, care facilities, and company restaurants across the Freiburg region in southern Baden. Meals are produced at a modern Cook-and-Chill kitchen in Bötzingen using over 60% fresh ingredients, organic-certified produce, and DGE-certified nutrition standards, with orders managed through a proprietary online ordering system on a weekly subscription basis.

Product overview

Kinderleicht genießen GmbH is a regional catering company specializing in communal food provision with a family-run business model based in Bötzingen am Kaiserstuhl. The company operates as a single unified catering service that delivers meals to Kitas (daycare centers), schools, company cafeterias, and care facilities. The product portfolio centers on the core Gemeinschaftsverpflegung (communal catering) service, supported by the MBS5 Online-Bestellsystem for order management. Specialty offerings include Allergieessen (allergy meals) with specialized data sheets, organic menu lines (Bio-Pasta-Gericht and Bio-Gemüse-Gericht), and Magic Bags for food waste reduction via Too Good To Go. Weekly Speisepläne (menu plans) are published across multiple facility types including Kitas, schools, care facilities, and business restaurants. Currently serving over 150 facilities in the region, the company emphasizes fresh, regional, and sustainable food production in its modern Cook-and-Chill facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Kita Catering (Kitaverse)
• School Catering (Schulverpflegung)
• Corporate Catering (Betriebsgastronomie)
• Care Facility Catering (Pflegeeinrichtungen)
• Magic Bags (Too Good To Go)

Quantifiable outcome

• 166,263 kg CO2 emissions avoided since 2021 through use of eco-electricity
• +1 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Frische Service GmbHcoreStrategic or Co-development PartnerFrische Service GmbH in Friesenheim is a key food supplier audited by Kinderleicht genießen as part of quality management. The company audited Frische Service on 20.03.2024 to review salad, vegetable, and fruit processing and handling. This partnership ensures quality supply chain for fresh produce.
• Biohof HisscoreStrategic or Co-development PartnerOrganic farm (Biohof) operated by Isabel and Matthias Hiss in Eichstetten supplies fresh vegetables including potatoes to Kinderleicht genießen. The first trial delivery of small potatoes was successful, and the partnership continues for regular supply of organic vegetables.
• ABCERT AGcoreTechnology or IntegrationABCERT AG conducts regular inspections of the company's organic certification (Öko-Kontrollnummer DE-BW-006-22572-B). As the designated organic control body, ABCERT provides third-party verification of the company's organic compliance.
• Too Good To GominorStrategic or Co-development PartnerPartnership with Too Good To Go app to sell surplus meals as 'Magic Bags' at reduced prices, reducing food waste. Magic Bags can be collected between 12:00 and 14:30 at the Bötzingen location.
• NaturEnergie (Energieversorgung Nahe GmbH)minorOthersThe company uses eco-electricity (Öko-Strom) from NaturEnergie, enabling significant CO2 savings since 2021. This partnership supports the company's sustainability and environmental commitments.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Compass Group (Germany): World's largest contract food services group with material German presence in education and corporate catering. Competes for the same institutional meal contracts with greater scale and geographic reach.
• Sodexo (Germany): Global food services and facilities management major with significant German institutional catering operations. Competes in same tenders but operates as a broad incumbent rather than a regional specialist.
• Aramark (Germany): Global contract food services leader with German operations across education, healthcare, and corporate dining. Larger incumbent offering broader service portfolio across the same institutional verticals.

Direct peers

• Apetito AG: German market leader in communal catering (Gemeinschaftsverpflegung) and frozen prepared meals for schools, care homes, and daycare. Direct competitor for institutional meal contracts with overlapping customer profile and certification requirements.
• Klüh Service Management (Klüh Catering): German multi-service provider with a dedicated catering division serving institutional and corporate clients. Comparable on contract catering for Kindergärten, schools, and corporate restaurants.
• Dussmann Group: Large German facility-services group with a major catering and food-service arm serving schools, hospitals, and corporate clients. Comparable in scope and contract-based institutional food delivery model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Kinderleicht-genie%C3%9Fen-GmbH-106916401532853
• LinkedInlinkedin.com/company/kinderleicht-genie%C3%9Fen-gmbh

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinderleicht genießen GmbH