Kinderopvang Blij

What Kinderopvang Blij does

Kinderopvang Blij is a privately held, small-scale Dutch childcare provider (dagopvang) operating from a single location at Brouwerstraat 2, Sint-Michielsgestel, Netherlands. Founded in 2008 by three co-founders — Angela van Orsouw, Marieke van den Bogaart, and Eefje Schoones — the company delivers full-day and half-day childcare for children aged 0-4 years, organized into a baby group (max 12 children) and a toddler group (max 16 children), operating Monday-Friday 07:30-18:00. The service is structured around the licensed Uk & Puk VVE (Early Childhood Education) curriculum, which targets speech/language, socio-emotional, motor/sensory, and early math development.

The business model is subscription-based, recurring monthly billing tied to weekly day packages (1-5 days per week, 52-week or 40-week contracts) at a flat hourly rate of €11.23, with gross monthly fees ranging from €510.96 (1 day) to €2,554.82 (5 days). Customers are individual families in Sint-Michielsgestel and surrounding North Brabant municipalities, with demand supported by the Dutch kinderopvangtoeslag (government childcare allowance). The company is part of the Educatief cluster de Wegwijzer, partnering with primary school De Wegwijzer and BSO de Bolderburen to enable seamless transitions and a Warme Overdracht (warm handover) program. Operations are supported by an Ouderapp parent communication app and Kovnet-based online registration; the company has 5 total employees and is subject to annual GGD regulatory inspections.

Name

Kinderopvang Blij

Legal name

Kinderopvang Blij

Website

https://kinderopvangblij.nl

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Kinderopvang Blij is a privately held Dutch daycare provider in Sint-Michielsgestel operating a single small-scale facility for children aged 0-4, with capacity for 28 children, founded in 2008 and jointly owned by three co-founders.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (624410)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

24-Hour / Extended-Hours Childcare Centers (EDACAAAK)

Keywords

• Child daycare services
• Early childhood education
• Preschool childcare
• Daycare center
• Infant toddler care

Headquarters

HQ city

Sint-Michielsgestel

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Childcare Services: Hourly-based childcare services with weekly day packages. Parents pay monthly fees based on number of days per week (1-5 days) under 52-week or 40-week contracts. Hourly rate is €11.23. Government childcare allowance (kinderopvangtoeslag) available through Dutch tax authority.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Kinderopvang Blij operates a small-scale daycare (Dagopvang) for children aged 0-4 years, structured into a baby group (max 12 children) and a toddler group (max 16 children), offered as full-day (07:30-18:00) or half-day care on a Monday-Friday schedule. The service is delivered through the Uk & Puk VVE early childhood education program, supported by an Ouderapp (parent app) and a Warme Overdracht warm handover protocol into partner Basisschool De Wegwijzer, with subscription pricing at €11.23 per hour billed monthly.

Product overview

Kinderopvang Blij offers kleinschalige (small-scale) childcare services as a single unified daycare product with multiple service modalities. The core offering is Dagopvang (daycare) for children aged 0-4 years, available as full-day or half-day sessions. The service includes an embedded parent communication module (Ouderapp), an early childhood education program (Uk & Puk), and a school transition service (Warme Overdracht). The company uses the Kovnet platform for parent portal access (registrations and login).

Differentiator

Problem solved

Functional benefit

Products and services

• Dagopvang (Daycare) Small-scale daycare service providing full-day (07:30-18:00) or half-day (07:30-13:00 or 12:30-18:00) childcare for children aged 0-4 years, structured into a baby group (max 12 children) and a toddler group (max 16 children), operating Monday to Friday. Delivered with the Uk & Puk VVE early childhood education program and priced at €11.23 per hour on subscription tiers of 1-5 days per week.

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Four partnerships are on record, tiered core and minor.

• Basisschool De WegwijzercoreStrategic or Co-development PartnerPart of Educatief cluster de Wegwijzer, providing integrated educational approach from childcare through primary school. Enables warm handover process for children transitioning from Kinderopvang Blij to primary education.
• BSO de BolderburencoreStrategic or Co-development PartnerAfter-school care partner within Educatief cluster de Wegwijzer. Collaborates with Kinderopvang Blij to provide seamless educational continuum for children.
• Stichting VESminorStrategic or Co-development PartnerEducational foundation partnership supporting the Educatief cluster de Wegwijzer collaboration.
• GGD ( Gemeentelijke Gezondheidsdienst)minorOthersGovernment health service conducting annual inspections of childcare safety, health policies, pedagogical approach, and fire safety compliance.

Scale indicators3 records

Recent moves5 records

Expansion highlights2 records

Broad incumbents

• PIT kinderopvang: Dutch childcare chain offering daycare and after-school services, often operating within integrated educational cluster models similar to Kinderopvang Blij's Educatief cluster de Wegwijzer partnership.
• Smallsteps: Major Dutch childcare chain offering daycare and after-school care at scale across the Netherlands. Competes in the same VVE/early-childhood segment with multi-site coverage.
• Eigen&Wijzer: Dutch daycare organization with locations across multiple regions. Competes in the same infant/toddler daycare segment using comparable VVE-aligned pedagogy and parent-communication apps.
• Partou: One of the largest Dutch daycare organizations, operating hundreds of locations nationwide. Offers the same core daycare services with greater scale and standardized processes.
• Kindergarden: Premium Dutch daycare chain with a similarly education-oriented, high-quality positioning. Competes for the same parent segment but operates across many locations with greater resources.
• Humankind: Large Dutch childcare and youth-services organization. Provides daycare using structured VVE programs comparable to Uk & Puk, but at significantly greater scale and geographic footprint.
• Freekids: Dutch childcare chain providing daycare and out-of-school care across multiple sites. Mirrors Kinderopvang Blij's service offering but at greater scale and with broader geographic reach.

Regional players

• Kibeo: Large Dutch childcare chain headquartered in Breda, North Brabant—the same province as Kinderopvang Blij. Directly competes for families in the regional catchment with multi-site capacity and broader marketing reach.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kinderopvang-blij

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kinderopvang Blij