King Matériaux Pro

What King Matériaux Pro does

King Matériaux is a privately held, family-owned French e-commerce retailer headquartered in Rognac (Bouches-du-Rhône) that sells decorative aggregates, gravels, pebbles, sands, petanque court kits, and garden decoration products to consumers and professional contractors across France. The company was founded in 2017 (firmographic record) and markets itself as having over 10 years of decorative aggregate expertise; it operates with approximately 10 employees and a single warehouse/showroom location. Its catalog spans multiple aggregate categories (blocs décoratifs, galets, graviers, paillages, sables, terre) and petanque-specific materials including stabilized sands, geotextiles, and complete boulodrome kits, complemented by rental services for big bags and bennes for construction waste evacuation.

The underlying technology is a self-serve e-commerce platform with a postcode-based dynamic pricing engine that requires delivery postal code entry to display prices and availability. Distribution combines an owned truck fleet with partner carriers to deliver bulky aggregate orders nationwide, with a drive-through pickup option at the Rognac site and zone-based delivery pricing. The site is supported by an extensive SEO content library of hundreds of location-specific articles and DIY guides, plus an active presence on Facebook, Instagram, YouTube, and email newsletter channels, and earned media placements in M6, Leroy Merlin, Truffaut, and Maison&Jardin. The company is FRET21-certified for reduced-emission freight and holds a 4.2/5 customer rating on Avis Vérifiés.

King Matériaux makes money through one-time product sales of aggregates, petanque kits, and garden décor (priced per big bag or in bulk with degressive volume discounts), transactional delivery fees calculated by delivery zone, and usage-based rental of big bags and bennes. A dedicated Espace Professionnel offers exclusive pricing and benefits for verified landscapers, builders, and contractors. The customer base is fragmented across individual DIY homeowners, petanque enthusiasts, professional landscaping firms, and French municipalities, with no disclosed enterprise anchors or concentration risk; no revenue figures, funding history, or ownership transactions are publicly available, consistent with the profile of a privately controlled small business.

Name

King Matériaux Pro

Legal name

King Matériaux

Website

https://kingmateriaux.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

King Matériaux is a French family-owned e-commerce retailer based in Rognac that sells decorative aggregates, petanque court kits, and garden decoration materials nationwide to DIY homeowners, landscaping professionals, petanque enthusiasts, and municipalities, with its own delivery fleet and postcode-based pricing.

Ownership category

akta.pro rank

Product category

Building Materials Retail

NAICS

Other Building Material Dealers (444180), Building Material and Garden Equipment and Supplies Dealers (444)

SIC

Retail-Building Materials, Hardware, Garden Supply (5200)

akta.pro primary industry

Concrete, Cement & Aggregates Retail (Bagged Mix, Sand, Gravel) (CRAIAEAG)

akta.pro secondary industry

Aggregates & Dimension Stone Trading (Sand & Gravel, Crushed Stone, Limestone, Granite, Marble) (IMAKAJAG)

Keywords

• Decorative aggregates supply
• Petanque court materials
• Building materials retail
• Landscaping gravel delivery
• Bulk construction aggregates

Headquarters

HQ city

Rognac

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Product Sales - Aggregates & Gravels: One-time sale of decorative gravel, pebbles, aggregates, and construction materials to individuals and professionals. Products sold in big bags or bulk quantities. Pricing varies by delivery zone based on postal code.
2. Product Sales - Petanque Court Kits: Sale of complete petanque court kits including stabilized sand, geotextile, and accessories. Higher-value bundled products for outdoor recreation installation.
3. Product Sales - Garden Decoration: Sale of decorative items including statues, fountains, stepping stones, railway sleepers, and garden kits.
4. Delivery Services: Revenue generated from delivery fees charged based on delivery zone and order volume. Own fleet and partner logistics.
5. Equipment Rental: Rental of big bags and skips (bennes) for waste evacuation during construction projects.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

King Matériaux is a French e-commerce retailer that sells decorative aggregates, gravels, pebbles, sands, geotextile fabrics, garden decoration kits, and complete petanque terrain kits to individuals and professionals across France. The company sources and distributes these physical construction and landscaping materials through its own website with postcode-based pricing, delivering nationwide via an own-fleet plus partner logistics network and offering complementary services such as big bag and skip rental.

Product overview

King Matériaux is a family-owned online specialty retailer of decorative construction materials and outdoor amenagement solutions, based in Rognac, France. The company operates as a single e-commerce platform offering a comprehensive portfolio of products organized into several core categories: Aggregates (including decorative gravels, pebbles, mulches, sands, and soils), Complete Petanque Terrain Kits, Stabilized Sands for petanque courts, Garden Decoration Kits, and related accessories. The company also provides complementary services including national delivery across France, professional account programs with exclusive benefits, and waste management solutions through big bag and skip rentals. With over 10 years of experience, King Matériaux positions itself as an expert in decorative gravel and petanque terrain solutions, emphasizing premium quality, competitive pricing, and nationwide delivery capabilities.

Differentiator

Problem solved

Functional benefit

Products and services

• Aggregates (Agrégats) Wide range of construction aggregates including decorative gravels, pebbles, sands, mulches, soils, and decorative blocks, available in multiple colors (white, black, gray, pink, multicolor, yellow, orange) and sizes for garden borders, pedestrian pathways, driveways, and petanque courts. Sold to individuals and professionals.
• Petanque Terrain Kits (Kits Boulodrome) Complete ready-to-install petanque terrain kits for residential and professional use, including permanent and ephemeral installation options, bundling all necessary materials for constructing a petanque court at home.
• Stabilized Sands (Sables Stabilisés) Stabilized sands for petanque courts and landscaping, available in multiple colors (rose, jaune, gris, rouge), providing optimal playing surfaces for petanque terrains.
• Garden Decoration Kits (Kits Décoration Jardin) Ready-to-install garden decoration kits for outdoor amenagement projects, including themed garden concepts such as Dubai and Costa Rica style gardens.
• Decorative Gravel (Graviers Décoratifs) Decorative gravel for landscaping projects, including marble gravels, limestone gravels, basalt gravels, and colored decorative aggregates available in multiple calibers.
• Decorative Pebbles (Galets Décoratifs) Decorative pebbles including marble pebbles (white, gray, black, green, red), river pebbles, and limestone pebbles for garden decoration and landscaping.
• Geotextile (Géotextile) Geotextile fabrics available in various grammages (90G, 100G, 200G, 400G) for ground preparation, drainage, and weed control in gardens, pathways, and petanque courts.
• Professional Account (Espace Professionnel) Dedicated account service offering exclusive advantages, exclusive pricing, and dedicated support for landscaping professionals, contractors, and business customers.
• Delivery Service (Livraison France) National delivery service across France using the company's own truck fleet and partners, with packaging adapted to customer needs for both professionals and individuals, and FRET21-certified for reduced CO2 emissions.
• Big Bag Rental (Location de Big Bag) Rental service for big bags with waste collection options for construction and renovation projects, including waste disposal assistance.
• Skip/Benne Rental (Location de Bennes) Skip (benne) rental service for waste management during construction and renovation projects.

Named customers9 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Five partnerships are on record, tiered minor and core.

• Wings Of The OceanminorOthersAssociation receives free big bags from King Matériaux to evacuate beach waste from Provence-Alpes-Côte d'Azur beaches. Corporate social responsibility partnership supporting ocean cleanup efforts.
• FRET21coreOthersEnvironmental certification program for sustainable freight. King Matériaux is certified, committing to CO2 emission reduction targets for deliveries.
• CO BERRE XVminorGTM or Marketing PartnerSports sponsorship of local rugby club. King Matériaux supports youth sports and community engagement in Berre-l'Étang region.
• PétanqueShopminorGTM or Marketing PartnerPetanque equipment specialist partner. Cross-referral relationship for petanque court projects. Combined offerings for complete petanque solutions.
• Score PétanqueminorGTM or Marketing PartnerPetanque equipment and accessories partner. Marketing collaboration for petanque-related products and projects.

Scale indicators4 records

Expansion highlights5 records

Broad incumbents

• ManoMano: France/Europe-leading online marketplace for DIY, home improvement, and gardening — including aggregates, gravels, and petanque materials. Already listed as a partner/press reference for King Matériaux; competes on selection and delivery coverage, but is a broad marketplace rather than a specialist.
• Truffaut: French garden-center chain selling plants, garden decoration, and landscaping materials. Already listed as a partner/media reference; overlaps on garden decoration and outdoor amenagement categories.
• Castorama: Major French big-box DIY retailer carrying building materials, aggregates, and garden products. Overlaps directly with King Matériaux' DIY and small-contractor customer base across France.
• Mr. Bricolage: National French DIY and home-improvement chain selling building materials, garden, and landscaping supplies. Targets the same individual DIY and small-professional segments King Matériaux serves.
• Leroy Merlin: France's largest home-improvement retailer with extensive building materials, garden, and landscaping ranges including gravels and decorative aggregates. King Matériaux itself references Leroy Merlin in media coverage. Massive scale but a generalist with less petanque-kit specialization.

Regional players

• Gedimat: French independent builders' merchants network distributing aggregates, concrete, and landscaping materials. Targets the same professional contractor segment as King Matériaux' Espace Professionnel.
• Point.P: Saint-Gobain's French distribution network for building materials and aggregates, serving construction professionals. Comparable on aggregate product lines but operates a heavy physical branch network rather than an online-first DTC model.
• BigMat: European building materials buying group with strong French footprint, supplying aggregates, stone, and landscaping materials to tradespeople. Competes for King Matériaux' professional landscaper and builder customers.

Emerging players

• Décovrac: French specialist online retailer of decorative aggregates, gravels, and landscaping materials sold by big bag. Closest like-for-like e-commerce specialist competing in the same decorative aggregates niche.
• Distripond: French online retailer specialized in decorative aggregates and landscaping products delivered in big bags. Comparable specialty e-commerce model targeting the same DIY and pro installer segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Customer concentration

• YouTubeyoutube.com/channel/UCh0NmWSBCvDVvE5xG5z6kmg
• Facebookfacebook.com/KingMateriaux
• Instagraminstagram.com/kingmateriaux/?hl=fr
• LinkedInlinkedin.com/company/king-mat%C3%A9riaux

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Matériaux Pro