Kings County Honda

What Kings County Honda does

Kings Honda (operating as Kings County Honda) is a privately held, single-franchise Honda automobile dealership founded in 1993 and headquartered at 7336 Highway 1 in Coldbrook, Nova Scotia. The company serves individual consumers across Nova Scotia's Annapolis Valley region, including Kentville, New Minas, Halifax, and Dartmouth, offering new Honda vehicles across the full model lineup (Civic, HR-V, CR-V, Accord, Odyssey, Passport, Ridgeline, Pilot, Prelude, Prologue), certified pre-owned Honda inventory, and a diverse pre-owned selection including non-Honda brands such as GMC, Hyundai, Mitsubishi, Nissan, and Toyota. Vehicle pricing on the new lineup ranges from approximately C$31,231 (2026 Civic LX) to C$60,051 (2026 Passport Trailsport), with pre-owned units spanning roughly C$17,990 to C$77,995.

The dealership generates revenue across four streams: new and pre-owned vehicle sales (front-end gross), financing and leasing intermediation through Honda Financial Services (F&I commissions on retail and lease contracts), and a service and parts operation including a tire centre serving all makes and models. A Second Chance Financing program extends credit access to subprime buyers. The dealership employs 15 staff and operates without proprietary technology, relying on the Solutions Médias 360 (SM360) platform for website, inventory management, and digital marketing, supplemented by an AutoTrader Canada marketplace listing for pre-owned inventory distribution and a Facebook page for customer engagement.

Kings Honda's business model is a traditional franchise automotive retail model adapted with online shopping tools (build-and-price, instant trade-in appraisal, financing applications, service booking) to support a hybrid in-person and digital purchase journey. The company has no parent entity, no institutional investors, no disclosed leadership team beyond general management, and no reported revenue. It operates as a long-standing community member with 30+ years of continuous operation in a single Nova Scotia location, with AutoTrader Best Priced Dealer recognition as a notable third-party endorsement.

Name

Kings County Honda

Legal name

Kings Honda

Website

https://kingshonda.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Kings Honda is a privately held authorized Honda dealership in Coldbrook, Nova Scotia, serving the Annapolis Valley region since 1993 with new and pre-owned vehicle sales, Honda Financial Services financing and leasing, plus service, parts, and tire operations.

Ownership category

akta.pro rank

Headquarters

HQ city

Coldbrook

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: Sale of new Honda vehicles and pre-owned/used vehicles. Revenue generated from the margin between wholesale acquisition cost and retail sale price.
2. Financing Intermediation: Facilitation of vehicle financing through Honda Financial Services, earning commissions on arranged financing and leasing contracts.
3. Service and Parts: Vehicle maintenance, repairs, and sale of OEM parts and accessories. Includes tire center services.
4. Vehicle Leasing: Offering vehicle leasing arrangements through Honda Financial Services with various term options (24-84 months).

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Kings Honda is an authorized Honda automobile dealership selling new Honda vehicles across multiple model lines (Civic, HR-V, CR-V, Accord, Odyssey, Passport, Ridgeline, Pilot, Prelude, Prologue) and pre-owned/certified pre-owned vehicles from Honda and other manufacturers. The dealership complements vehicle sales with a service department, OEM parts and accessories, a tire centre, trade-in appraisal, and vehicle financing and leasing arranged through Honda Financial Services including Second Chance Financing. Operations are delivered through a Coldbrook, Nova Scotia showroom combined with online browsing, build-and-price, and financing application tools.

Product overview

Kings Honda is a Honda automobile dealership offering a comprehensive automotive retail experience. The core offering consists of new Honda vehicles across multiple model lines (Civic, HR-V, CR-V, Accord, Odyssey, Passport, Ridgeline, Pilot, Prelude, Prologue) and pre-owned vehicles from various manufacturers. These are complemented by service and parts operations including a full service department, parts center, and tire center. Financing solutions are provided through standard financing, second chance financing programs, and Honda Financial Services leasing options. The dealership also offers online shopping capabilities and trade-in appraisal services. The product portfolio functions as an integrated automotive retail ecosystem where vehicle sales, service, parts, and financing support the complete customer ownership lifecycle.

Differentiator

Problem solved

Functional benefit

Products and services

• New Honda Vehicles Brand-new Honda automobiles across model lines including Civic, HR-V, CR-V, Accord, Odyssey, Passport, Ridgeline, Pilot, Prelude, and Prologue in various trim levels, sold to individual retail consumers in Nova Scotia.
• Pre-Owned Vehicles Used vehicle inventory including sedans, SUVs, and trucks from Honda and other manufacturers such as GMC, Hyundai, Mitsubishi, Nissan, and Toyota, offered to retail buyers.
• Certified Pre-Owned Vehicles Certified pre-owned vehicles that meet Honda's quality standards and include extended warranty coverage, targeted at buyers seeking lower-priced vehicles with manufacturer-backed assurance.
• Service Department Vehicle maintenance and repair services including oil changes, tire services, brake service, and general mechanical repairs for customers of the dealership and the broader public.
• Parts and Accessories Genuine Honda replacement parts and authorized accessories for vehicle maintenance and customization, sold to retail customers.
• Tire Centre Tire sales, installation, and tire-related services for all vehicle makes and models, available to retail customers at the Coldbrook location.
• Financing Services Vehicle financing and leasing solutions including standard financing, Second Chance Financing for credit-challenged buyers, and Honda Financial Services lease options with terms from 24 to 84 months.
• Trade-In Appraisal Vehicle trade-in evaluation service to determine the value of a customer's current vehicle as part of a purchase or lease transaction.
• Instant Cash Offer Quick vehicle trade-in valuation service providing an immediate cash offer for customers' used vehicles, available online through the dealership website.
• Online Shopping Digital platform enabling customers to browse inventory, configure vehicles, and initiate purchase or lease transactions from home, complemented by in-person completion at the Coldbrook showroom.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Honda Canada Inc.coreStrategic or Co-development PartnerAuthorized Honda dealership representing the Honda brand. Receives vehicle inventory, marketing support, warranty coverage, and access to Honda Financial Services for customer financing and leasing arrangements.
• AutoTraderminorChannel Partner/ Reseller/ DistributorThird-party marketplace listing pre-owned vehicle inventory to increase reach and visibility for used vehicle sales.
• FacebookminorGTM or Marketing PartnerSocial media platform for customer engagement, reviews, and brand presence.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Steele Auto Group: Largest automotive dealer group in Atlantic Canada, operating multiple brands and rooftops across Nova Scotia and neighboring provinces. Directly comparable as a multi-franchise competitor in the same regional market, with greater scale and brand diversification than Kings Honda.
• AutoCanada: Publicly traded Canadian multi-franchise auto dealer group with dealerships across the country including Atlantic Canada. Comparable as a large-scale dealer operator in the same industry with similar revenue mix (new, used, finance, service, parts).
• Dilawri Group: One of Canada's largest automotive dealer groups, operating numerous franchised rooftops across multiple provinces. Comparable as a multi-brand incumbent competing for OEM allocations, finance margin, and service throughput at greater scale.

Direct peers

• Dartmouth Honda: Authorized Honda dealership in Dartmouth, Nova Scotia, within the same metropolitan draw referenced by Kings Honda (Halifax/Dartmouth). Directly comparable as another Honda franchise selling new Honda vehicles, service, and parts in the same province.
• Halifax Honda: Honda dealership in Halifax, Nova Scotia, competing for the same brand-conscious buyers in the Halifax/Dartmouth region that Kings Honda markets to. Same OEM, same product portfolio, same financing partner (Honda Financial Services).

Regional players

• Moncton Honda: Authorized Honda dealership in Moncton, New Brunswick, part of the broader Atlantic Canada Honda retail network. Comparable as a same-brand franchise serving an adjacent regional market with similar operational footprint.
• Sherwood Auto Group: Multi-franchise dealer group based in the Fredericton/Moncton area of New Brunswick with presence in Atlantic Canada. Comparable as a regional dealer competitor offering overlapping sales, service, and parts operations in the broader market Kings Honda serves.
• Amherst Honda: Honda dealership in Amherst, Nova Scotia, near the New Brunswick border. Comparable as a regional Honda franchise competitor within Nova Scotia with the same OEM-backed sales/service/parts/F&I model.
• Truro Honda: Honda dealership in Truro, Nova Scotia, north of the Halifax region. Comparable as a same-brand dealer competing for Nova Scotia buyers along the Highway 102 corridor and sharing Honda Financial Services as financing partner.
• Bridgewater Honda: Honda dealership located in Bridgewater, Nova Scotia, on the South Shore of the same province. Regional competitor drawing buyers from parts of the Annapolis Valley catchment and operating with the same Honda franchise model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KingsHondaNS
• LinkedInlinkedin.com/company/kings-county-honda

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kings County Honda