Kings Landing, New Brunswick

What Kings Landing, New Brunswick does

Kings Landing is a Crown corporation of the Government of New Brunswick that operates a 300-acre open-air living history museum in Prince William, New Brunswick. Founded in 1974 to preserve heritage buildings relocated ahead of the Mactaquac hydroelectric project (with house relocations beginning in 1966), the museum features 70 reconstructed historic buildings populated by period-costumed interpreters who perform 19th-century trades, crafts, and daily activities, supported by a collection of over 90,000 artifacts documenting life in the Saint John River Valley. The organization employs approximately 35 permanent staff plus seasonal interpreters and operates year-round administratively, with the public site open seasonally from June through October, and reported tens of thousands of visitors and 5,000+ K-12 students annually.

The core product is the immersive living-history village experience, complemented by adjacent revenue modules including the King's Head Inn restaurant and pub, the Peddler's Market retail outlet, themed dinners (Thanksgiving, Christmas, harvest), an overnight children's camp program (Cousins and Kin for ages 9–15 at $550/week with capacity of 24 campers per week), curriculum-aligned educational programming for K-12 school groups (primarily from New Brunswick and Maine), heritage workshops, weddings and corporate event hosting, an Artist in Residence program, and Matterport-powered 3D virtual tours of historic buildings. The technology stack is modest: a WordPress CMS for kingslanding.nb.ca (built by Creative Juices), FareHarbor for online ticketing, and Matterport for 3D visualization. No proprietary software platform, mobile applications, or AI/ML systems are evidenced in the source material.

Kings Landing generates revenue through a hybrid model spanning transactional fees (admission, dining, retail, camp tuition, event rentals), recurring season passes offering unlimited visits and early event access during the operating season, and donations channeled through the affiliated Kings Landing Foundation (a registered charity). Distribution is primarily direct — on-site via the Welcome Centre and advance booking through FareHarbor — supplemented by group sales to tour operators, schools, and event planners, with inclusion in government-distributed tourism initiatives such as the Canada Strong Pass. As a Crown corporation, the entity operates under provincial mandate and likely receives annual appropriations in addition to self-generated revenue; specific financials are not publicly disclosed. The museum marked its 50th anniversary in 2024 with a rebrand to 'Etched in Time' and is currently led by CEO Travis Weber.

Name

Kings Landing, New Brunswick

Legal name

Kings Landing Corporation

Website

https://kingslanding.nb.ca

Company type

Private

Founded year

1974

Operating status

Operating

Headcount range

11–50 employees

Short description

Kings Landing is a New Brunswick Crown corporation operating a 300-acre open-air living history museum with 70 historic buildings and 90,000+ artifacts. Founded in 1974, it serves families, K-12 schools, tour groups, and event clients through immersive 19th-century interpretive programming.

Ownership category

akta.pro rank

Product category

Heritage Museum Services

NAICS

Historical Sites (71212)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Historic Sites, Heritage Landmarks & Archaeological Sites (THAJACAC)

Keywords

• Living history museum
• Heritage education programs
• Open-air museum
• Historical site preservation
• Experiential tourism

Headquarters

HQ city

Prince William

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Admission and Tickets: Day admission fees for visitors to the open-air museum, with pricing based on age categories and group sizes.
2. Season Passes: Annual and multi-day passes offering unlimited access throughout the operating season with benefits such as early access to event reservations.
3. Dining Services (King's Head Inn): Restaurant and pub operating daily during the season, offering traditional and modern cuisine in a historic setting. Includes themed dinners for special occasions.
4. Retail (Peddler's Market): Gift shop located in the Welcome Centre selling 19th-century and modern toys, clothing, sweets, history books, and locally crafted items.
5. Children's Summer Camps: Overnight camps (Cousins and Kin programs) charging $550 per week plus HST, providing immersive historical experiences for children aged 9-15.
6. Donations and Fundraising: Financial support through the Kings Landing Foundation, accepting donations to support preservation and educational programming.
7. Group Bookings and Events: Revenue from school tours, group visits, weddings, meetings, and receptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Kings Landing operates a 300-acre open-air living history museum featuring 70 historic buildings and over 90,000 artifacts along the Saint John River Valley. Costumed interpreters perform 19th-century trades, crafts, and daily activities for visiting families, school groups, and tourists. The museum supplements its core visitor experience with on-site dining (King's Head Inn), retail (Peddler's Market), overnight children's camps, themed dinners, school programming, weddings and events, and Matterport-powered 3D virtual tours.

Product overview

Kings Landing is a single-site open-air living history museum (not a software platform) offering visitors an immersive 19th-century experience across 300 acres with 70 historic buildings, costumed interpreters, and farm animals. The core product is the living history village where visitors interact with interpreters performing period trades. Additional offerings include on-site dining (King's Head Inn Restaurant), retail (Peddler's Market), educational programs (school tours, children's overnight camps, history lessons), virtual 3D tours, an artist residency program, and event hosting services. The museum preserves over 90,000 artifacts and operates seasonal hours from June to October annually.

Differentiator

Problem solved

Functional benefit

Products and services

• Open-Air Museum Admission A 300-acre living history museum featuring 70 historic buildings, costumed interpreters, and farm animals that recreates 19th-century life along the Saint John River Valley for visiting families and tourists.
• King's Head Inn Restaurant An on-site restaurant and pub offering traditional and modern cuisine in a historical setting, open daily during the operating season with themed dinner events such as Thanksgiving dinners.
• Peddler's Market Gift Shop A gift shop in the Welcome Centre offering 19th-century and modern toys, clothing, sweets, history books, locally crafted items, and baked goods.
• Overnight Children's Camps (Cousins & Kin) Overnight camp programs for children ages 9-15, charging $550 + HST per week, where participants wear period costumes, stay in historic buildings, and engage in 19th-century daily activities.
• Educational Programming & School Tours Curriculum-aligned educational programs and guided tours for K-12 school groups from New Brunswick and Maine, featuring interactive history lessons and costumed interpretation.
• 3D Virtual Tours Interactive 3D virtual tours of historic buildings including the Joslin House and Morehouse Farm, powered by Matterport technology, allowing remote exploration online.
• Meetings, Receptions & Weddings Event hosting services for weddings, corporate meetings, and private receptions in historic venue spaces within the museum grounds.
• Themed Dinners Special dining events including Thanksgiving dinners and Christmas experiences at the King's Head Inn featuring traditional recipes and period entertainment, priced at $80 per person.
• Heritage Workshops Hands-on craft and skill workshops where visitors learn traditional trades and arts such as weaving, candle-making, and natural dyeing.
• Season Passes Annual season passes offering unlimited access to the museum throughout the operating season, plus benefits such as early access to event reservations.

Quantifiable outcome

• Over 4,000 children have attended Cousins and Kin summer camps
• +1 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered minor and core.

• Artist in Residence Program ParticipantsminorStrategic or Co-development Partner · 1 January 2026Artists selected for residencies including Cat Candow (bobbin lace), Kathryn Slota (pyrography), and Karen LeBlanc (weaving and textile arts) who collaborate with museum staff and create original works inspired by the collection.
• Kings Landing FoundationcoreOthersRegistered charitable foundation dedicated to supporting Kings Landing through fundraising, donations, and community financial support for preservation and educational programming initiatives.
• Slipp House Restoration ProjectminorStrategic or Co-development PartnerHistoric house moved to the village and renovated to support overnight children's camp programming, involving restoration work and heritage preservation expertise.
• Government of New BrunswickcoreOthersCrown corporation operating under government mandate. Receives mandate letters and operates with government oversight. Administrative offices open year-round supporting provincial heritage objectives.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Old Sturbridge Village: Massachusetts living history museum recreating 1830s New England rural life. Directly comparable model with costumed interpreters, historic buildings, dining, retail, and strong educational programming.
• Conner Prairie: Indiana living history museum with costumed interpreters, historic structures, and experiential programs. Closely comparable operational model including themed events, dining, and educational field trips.
• Plimoth Patuxet Museums: Massachusetts-based living history museum depicting 17th-century Plymouth Colony and the Wampanoag homeland. Comparable immersive interpretation, period buildings, and educational school programs.
• Historic Deerfield: Massachusetts museum village featuring 18th- and 19th-century New England houses and craft demonstrations. Comparable immersive living history approach with strong educational programming for school groups.
• Ross Farm Museum: Nova Scotia living history farm museum operated by the provincial government. Closely comparable in scale and model — relocated historic buildings, working farm, costumed interpreters, and craft demonstrations.
• Heritage Park Historical Village: Calgary-based living history museum covering Canadian history from the 1860s onward. Comparable operating model with historic buildings, costumed interpreters, dining, and educational programs targeting families and school groups.
• Upper Canada Village: Ontario's flagship living history museum operated by the St. Lawrence Parks Commission. Directly comparable to Kings Landing as a Canadian open-air 19th-century heritage village with costumed interpreters, period buildings, and educational programming.

Broad incumbents

• Colonial Williamsburg: The largest living history museum in the United States, recreating 18th-century colonial Virginia. Highly comparable interpretive approach (costumed interpreters, trade demonstrations, school programs) but at substantially larger scale and as a private non-profit.

Regional players

• New Brunswick Museum: Provincial museum of New Brunswick covering natural and human history. Closest in-region heritage institution and potential partnership/visitor-flow comparator, though operates indoor exhibition model rather than open-air village.
• Fortress of Louisbourg National Historic Site: Parks Canada-operated reconstruction of an 18th-century French fortress in Cape Breton, Nova Scotia. Comparable Canadian historical site operator with costumed interpretation, though focused on military heritage rather than domestic 19th-century life.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KingsLandingNB
• LinkedInlinkedin.com/company/kings-landing-new-brunswick

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kings Landing, New Brunswick