KINGS RECRUITMENT LTD

What KINGS RECRUITMENT LTD does

Kings Recruitment Ltd is a New Zealand-based generalist recruitment agency founded in 2009 and headquartered in Auckland at Level 2, 19 Great South Road, Epsom. The company provides permanent, temporary, and contract staffing services across eight industry verticals — sales & marketing, business administration, management & leadership, customer service, finance & accounting, print & packaging, operations/logistics/manufacturing, and construction/engineering/trades — serving both employers seeking talent and job seekers seeking employment. Originally founded as a Sales Recruitment specialist, the firm has broadened its scope over time into a multi-vertical generalist recruiter.

The company's service portfolio encompasses core recruitment services supplemented by ancillary offerings including CV writing guidance, job alert subscriptions, interview preparation resources, psychometric profiling, and pre-employment checks. The technology infrastructure runs on the Applyflow CMS platform (applyflow.com), a third-party job board and candidate management system; no proprietary technology is disclosed. The company also maintains a self-service candidate portal where job seekers can register, submit CVs, create job alerts, save jobs, and track applications.

Kings Recruitment monetizes through traditional recruitment fees structured as a percentage of placed candidates' annual salaries for permanent placements, plus margin-based earnings on temporary and contract engagements where payroll is processed through the agency. The company operates a sales-led, relationship-driven go-to-market motion with consultants engaging directly with both employer clients and candidates. Distribution channels include the company website, an active LinkedIn and Facebook presence, content marketing via a careers-advice blog, and direct phone/email outreach. Kings Recruitment is a privately held firm under Director Lisa Baggaley, with no disclosed institutional investment, no subsidiaries, no documented M&A or funding activity, and corporate membership in the Recruitment & Consulting Services Association (RCSA).

Name

KINGS RECRUITMENT LTD

Legal name

Kings Recruitment Ltd

Website

https://kingsrecruitment.co.nz

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Kings Recruitment Ltd is a New Zealand-based generalist recruitment agency founded in 2009, providing permanent, temporary, and contract staffing across eight industry verticals to employers and job seekers primarily in Auckland.

Ownership category

akta.pro rank

Product category

Recruitment Services

NAICS

Employment Placement Agencies (561311), Executive Search Services (561312), Employment Placement Agencies and Executive Search Services (56131)

SIC

Services-Employment Agencies (7361)

akta.pro primary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

akta.pro secondary industries

Functional Leadership Search (HR/Finance/Legal/Marketing/Sales/Ops) (BPACAAAB), Sales, Marketing & Customer Success Direct Hire (BPACAFAD)

Keywords

• Permanent recruitment services
• Temporary staffing solutions
• Contract recruitment
• Talent acquisition
• Recruitment agency

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Permanent Recruitment: Placement of candidates into permanent full-time roles. Kings Recruitment earns a fee upon successful placement of a candidate.
2. Temporary/Contract Staffing: Provision of temporary (temp) workers to client businesses. Contractors are paid wages through Kings Recruitment's payroll, with the company earning a margin on the arrangement.
3. Contract Recruitment: Placement of candidates into fixed-term or contract roles, similar in structure to temporary staffing with time-bound engagements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Kings Recruitment is a generalist recruitment agency that places candidates into permanent, temporary, and contract roles on behalf of New Zealand employers across eight vertical practice areas including sales and marketing, business administration, management and leadership, customer service, finance and accounting, print and packaging, operations/logistics/manufacturing, and construction/engineering/trades. The firm also offers supporting candidate services (job alerts, CV and interview tips) and client assessment services (psychometric profiling and pre-employment checks).

Product overview

Kings Recruitment operates as a generalist recruitment agency offering a unified suite of staffing services. The core offering comprises Permanent, Temporary, and Contract Recruitment Services, supported by ancillary offerings including CV Writing Tips, Job Alert subscriptions, and Interview Preparation resources. For clients, the company provides Psychometric Profiling and Pre-Employment Checks as assessment tools. The company leverages Applyflow technology as its underlying platform for job listings and candidate management. The service portfolio spans multiple industry verticals including Sales & Marketing, Business Support, Finance & Accounting, Customer Service, Operations & Logistics, Manufacturing, Construction & Engineering, and Print & Packaging.

Differentiator

Problem solved

Functional benefit

Products and services

• Permanent Recruitment Services Full-cycle permanent placement recruitment services matching candidates with employers for lasting employment relationships across various industry sectors.
• Temporary Recruitment Services Temporary staffing solutions providing workers for short-term assignments, including timesheet management, payroll processing, and worksite coordination.
• Contract Recruitment Services Contract-based staffing for fixed-term project positions, allowing businesses to engage talent for specific durations.
• Psychometric Profiling Psychological assessment services for clients to evaluate candidate traits, behaviors, and cognitive abilities during the hiring process.
• Pre-Employment Checks Background verification and screening services conducted before finalizing candidate placements for clients.
• Submit Vacancy Service Online portal for employers to submit staffing requests and vacancy requirements to Kings Recruitment for fulfillment.

Segments8 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Recruitment & Consulting Services Association (RCSA)coreOthersKings Recruitment is an active corporate member of the Recruitment & Consulting Services Association (RCSA). Membership indicates commitment to upholding industry standards, equal opportunity, and diversity in the workplace. The RCSA is the peak professional body for recruitment and staffing professionals in Australia and New Zealand.

Scale indicators1 record

Recent moves3 records

Expansion highlights3 records

Regional players

• Talent International NZ: Talent International is an ANZ-headquartered recruitment specialist focused on technology and digital roles with NZ operations; relevant as a sector peer for the Sales & Marketing and management verticals where Kings also operates.

Broad incumbents

• Robert Half New Zealand: Robert Half is a global recruitment firm with NZ presence focused on finance, accounting, and office/administrative roles — directly comparable to several of Kings' named verticals (Finance & Accounting, Business Administration).
• Adecco New Zealand: Adecco is a global staffing incumbent operating in New Zealand with broad permanent, temporary, and contract recruitment across white- and blue-collar sectors, directly comparable to Kings' generalist multi-vertical positioning.
• ManpowerGroup New Zealand: ManpowerGroup operates in New Zealand providing permanent, temporary, and contract staffing across multiple sectors, comparable to Kings' generalist recruitment service model with broader geographic and scale reach.
• Randstad New Zealand: Randstad is a major global staffing firm with NZ operations offering perm, temp, and contract recruitment across white-collar, industrial, and professional sectors — directly overlapping with Kings' multi-vertical generalist model.
• Hays New Zealand: Hays is a global specialist recruitment firm with NZ offices covering areas like accountancy, construction, and office support — overlapping with Kings' vertical coverage while operating at significantly larger scale.

Direct peers

• AWF: AWF is one of New Zealand's largest generalist staffing and recruitment agencies, offering permanent, temporary, and contract placements across multiple industries including construction, manufacturing, and commercial — directly overlapping with Kings' perm/temp/contract generalist model in the NZ market.
• Hudson New Zealand: Hudson is a mid-sized recruitment firm operating in NZ with permanent and contract placement across professional verticals including sales, marketing, finance, and HR — closely matching Kings' sector mix and mid-market positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/Kings-Recruitment-162800600795175
• LinkedInlinkedin.com/company/kings-recruitment-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KINGS RECRUITMENT LTD