King Of Wings

What King Of Wings does

King Of Wings, doing business as King Wing, is a privately held, single-location restaurant founded in August 2009 and operating at 430 US Highway 206, Hillsborough, New Jersey. The business employs 31 staff and runs daily from 11am to 10pm, serving local consumer traffic via dine-in, carry-out, and a delivery channel enabled through a partnership with SliceLife.

The core offering centers on chicken wings structured around a five-level heat system, accompanied by a menu of 20-plus "fat sandwich" varieties, burgers, appetizers, salads, wraps, platters, seafood, hot dogs, and desserts. The entire menu is certified 100% halal, which is positioned as a defining differentiator from non-halal competitors in the surrounding trade area. The technical footprint is a standard single-unit QSR operation with a basic website (kingwingonline.com) and a third-party ordering integration rather than proprietary digital infrastructure.

The business model is straightforward unit economics: revenue is generated per menu item sold through on-premise transactions and off-premise delivery, with pricing set at the individual item level. There are no disclosed contracts, catering accounts, franchise royalties, or subscription lines, and no external funding or M&A activity is on record. The company's strategic posture to date has been defensive continuity at a single location rather than multi-unit expansion.

Name

King Of Wings

Legal name

King Wing

Website

https://kingwingonline.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

King Of Wings is a privately held, single-location halal restaurant in Hillsborough, NJ, founded in 2009. It serves local consumers with a wings-focused menu, 20-plus fat sandwich varieties, burgers, and platters via dine-in, carry-out, and SliceLife delivery.

Ownership category

akta.pro rank

Product category

Fast-Casual Dining Restaurant

NAICS

Limited-Service Restaurants (722513), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)

akta.pro primary industry

Chicken & Wings QSR (THAFAAAC)

akta.pro secondary industry

All-Day Dining Restaurants (THAFACAJ)

Keywords

• Casual dining restaurant
• Halal certified restaurant
• Chicken wings menu
• Loaded fat sandwiches
• Fast casual takeout

Headquarters

HQ city

Hillsborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Food and beverage sales: Restaurant generates revenue through dine-in, carry-out, and delivery orders of wings, fat sandwiches, burgers, appetizers, and desserts.

Pricing tiers

Distribution channels3 records

Marketing channels1 record

Core offering

King Wing operates a single-location, locally owned fast-casual restaurant in Hillsborough, NJ serving American comfort food centered on chicken wings (available across 5 heat levels with multiple sauces and dry-rub options) and signature "fat sandwiches" (over 20 loaded sandwich varieties combining cheese steak, chicken fingers, mozzarella sticks, fries, and other proteins). The 100% halal-certified menu extends to burgers, appetizers, salads, grilled items, chicken sandwiches, wraps, platters, desserts, sides, seafood, and hot dogs, available via dine-in, carry-out, and online ordering through the SliceLife platform.

Product overview

King Wing is a locally owned and operated restaurant in Hillsborough, NJ, established in 2009. The restaurant offers a diverse menu centered around two core products: Wings (with 5 spice levels and multiple sauce/dry wing options) and Fat Sandwiches (signature loaded sandwiches combining cheese steaks, chicken fingers, mozzarella sticks, french fries, and various proteins). The offering extends to burgers, grilled items, chicken sandwiches, wraps, platters, appetizers, healthy salads, seafood, hot dogs, side orders, and desserts. The entire menu is 100% Halal certified, positioning the restaurant as a fast-casual dining option for halal-conscious consumers seeking affordable quality food.

Differentiator

Problem solved

Functional benefit

Products and services

• Wings

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• SliceLifecoreChannel Partner/ Reseller/ DistributorSliceLife is the preferred online ordering provider for King Wing, providing the digital ordering platform and delivery integration for the restaurant's online operations

Scale indicators2 records

Recent moves1 record

Expansion highlights1 record

Direct peers

• Bonchon: Asian-inspired fried chicken and wings chain with a specialty menu and customizable heat levels. Closely comparable to King Wing on wing customization, signature product positioning, and smaller-format store model.
• Wayback Burgers: American burger and sandwich fast-casual chain with a menu that includes burgers, chicken sandwiches, and fries. Comparable to King Wing on casual American comfort-food menu, dine-in/takeout/delivery model, and small-store footprint.
• Wingstop: National wings-focused QSR chain offering bone-in and boneless wings with multiple flavor profiles. Wingstop is the most direct competitor to King Wing's core wings product, competing for the same casual dining and delivery occasions.
• Crown Fried Chicken: Halal-friendly fried chicken and pizza QSR chain concentrated in the Northeast U.S. city markets. Closely comparable to King Wing on halal-leaning chicken-and-comfort-food positioning and counter-service urban/small-store format.
• The Halal Guys: Iconic halal street-food concept built around platters, gyros, and chicken with a strong New York/New Jersey presence. Comparable to King Wing on halal positioning and a Middle-Eastern-American comfort food menu.
• Atomic Wings: U.S. wings chain focused on sauced wings with multiple heat levels. Directly comparable to King Wing on wings-first menu, sauce/heat customization, and counter-service dining model.

Broad incumbents

• Buffalo Wild Wings: Large casual-dining wings and sports-bar chain with a broad menu of wings, burgers, and sandwiches. Operates in a wider dining-plus-alcohol format, competing with King Wing for wing occasions but serving a fundamentally different dine-in experience.
• Five Guys: Established American burger fast-casual chain with a customizable menu of burgers, hot dogs, and fries. Comparable to King Wing on burger-centric casual menu and counter-service workflow, though at materially larger scale.
• Raising Cane's: Chicken-focused QSR chain with a single-protein menu (chicken fingers) and a strong delivery and digital footprint. Comparable to King Wing on chicken-wings-centric positioning and limited-menu discipline, though at vastly larger scale.

Others

• SliceLife: Online ordering and delivery platform used by independent restaurants in the Northeast. Listed as an ecosystem partner rather than a competitor: relevant for understanding King Wing's digital channel economics rather than as a comparable operator.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/king-of-wings

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about King Of Wings