Kininso Koncepts

What Kininso Koncepts does

Kininso Koncepts is a Lagos-based creative storytelling organization that produces original African-rooted theatre, film, and digital performance work, complemented by training programs and venue/equipment rentals. Founded in 2011 (with a UK entity registered as Kininso Creative Limited, Company No. 16770974, in 2014/2025), the company has built a catalogue of more than 30 original productions, including Queen Moremi The Musical Reloaded, Waterside, Sandscape, Kolofu, and Skin, that tour internationally across 20+ countries and have been presented at major festivals such as Kuss Festival (Marburg), Theater-der-welt (Düsseldorf), ASSITEJ, FRATZ (Berlin), and Ubumuntu (Rwanda). Its core technology centers on devised theatre methodology, ensemble storytelling, and a cross-continental digital performance capability demonstrated in The Village (2025) with Fix+Foxy (Denmark), which connected performers from five countries in real time.

The business operates six revenue streams: professional theatre production, film and TV production, training (PUSH School of Creativity, KF Lab, DRT), Kininso Place venue and equipment rentals, creative consulting, and donations/grants. Go-to-market combines event-driven touring (festivals and universities) with direct-to-consumer ticket and rental sales, and a community-led training flywheel that has reportedly trained 1,000+ students globally. Customers include international festivals, universities (King's College London, University of Leeds, Manchester Metropolitan University, Dortmund), NGO/cultural institutions (ASSITEJ, The Africa Centre London), media buyers (VPRO Tegenlicht), and project commissioners (MacArthur, Ford, British Council, Goethe-Institut, Netherlands Embassy, Lagos State Ministry of Health). Pricing is uniformly quote-based with no publicly disclosed rates.

Kininso is led by founder/CEO/creative director Joshua Alabi, with a small core management team of ~13 supported by a 29+ member ensemble and 18+ training faculty. The company is expanding geographically with a new UK headquarters launching March 18, 2026, alongside offices in Lagos (HQ) and Coventry, and is diversifying its revenue base through digital products, training programs, and Kininso Place rentals.

Name

Kininso Koncepts

Legal name

Kininso Creative Limited

Website

https://kininsokoncepts.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Kininso Koncepts is a Lagos-based African storytelling organization that produces original theatre, film, and digital performances across 20+ countries and operates training programs and venue rentals through PUSH School of Creativity and Kininso Place.

Ownership category

akta.pro rank

Product category

Performing Arts Production Services

NAICS

Independent Artists, Writers, and Performers (711510), Fine Arts Schools (61161), Motion Picture and Sound Recording Industries (512)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Amusement & Recreation Services (7900), Services-Educational Services (8200)

akta.pro industry

PRIMARYTHAJAKAC

Performing Arts & Music Lessons (Dance, Drumming, Instrument Lessons, Theater)

Travel & Hospitality/Tours, Attractions & Experiences/Workshops & Classes (Arts, Crafts, Skills & Local Lessons)

SECONDARYEDAMAMAD

Playwriting & Scriptwriting Workshops (Stage)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Creative Writing Workshops

SECONDARYTHAJAFAD

Dance Performances

Travel & Hospitality/Tours, Attractions & Experiences/Live Entertainment & Ticketed Events (Shows, Concerts, Sports Experiences)

Keywords

• Theatrical productions
• Performing arts services
• Film and documentary production
• Creative arts training
• Venue and equipment rental

Headquarters

HQ city

Lagos

HQ country

Nigeria

HQ region

Africa

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Theatre Production: Professional theatre productions staged for audiences, including home productions in Nigeria and international touring productions across Europe, Africa, and North America.
2. Film & TV Production: Professional media production including series, full-length movies, documentaries, TV commercials, and red carpet coverage.
3. Training Programs: PUSH School of Creativity offering courses in funding/grant writing, brand development, storytelling, business of creativity, and resilience building. Programs range from 3-day intensives to 3-week intensive training sessions.
4. Space & Equipment Rental: Kininso Place offers rental of studio space, rehearsal rooms, earth room lounge, recording/editing studio, and equipment including vehicles, generators, and film equipment.
5. Consulting Services: Creative strategy consulting using depth in creative and imaginative thinking to design winning ideas that are solution-driven with best practices.
6. Donations & Project Support: Accepts donations in dollars, naira, and euros to support theatre, film, training and development projects. One-time gifts and recurring donation options available.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels6 records

Core offering

Kininso Koncepts creates and tours original African-rooted theatrical productions, film and documentary content, and delivers creative-arts training programs, while operating a creative hub (Kininso Place) offering studio, rehearsal space, and equipment rental. Revenue is generated from ticket sales and commissioned performances, training tuition, venue/equipment rentals, consulting, and grants/donations from international foundations and cultural institutions.

Product overview

Kininso Koncepts is a Nigerian creative storytelling organization offering a diverse portfolio of theatrical productions and professional creative services. The company operates as a unified platform combining live theatre productions (home and international), documentary filmmaking, creative training programs, and professional production services. The core products include numerous stage plays such as Queen Moremi – The Musical Reloaded, Waterside, Sandscape, Kolofu, Dear Beloved Friend, and Imaginaction, which form the company's primary theatrical offerings. Supporting these are training and education programs under the PUSH – School of Creativity brand, offering workshops in directing, post-production, film funding strategies, and digital storytelling. The company also provides professional services including theatre production, script writing, film & TV production, and content creation/development. Kininso Place serves as a physical creative hub offering venue rental and equipment rental services. The ecosystem is tied together by a mission to tell authentic African stories, empower people, and develop ideas.

Differentiator

Problem solved

Functional benefit

Brands

• PUSH - School of Creativity: Dynamic learning and development institute offering creative, technical, and business-related skills training programs.
• KF Lab
• DRT (Directors Residency Training)
• KF Lab

Products and services

• Queen Moremi – The Musical Reloaded A musical stage play celebrating Yoruba heroine Moremi Ajasoro, featuring cultural visualization and musical orchestration. Staged successfully starring notable Nigerian actors; performed for general and family audiences.
• Punctuation A poetry, physical-theatre, and dance performance chronicling contrasting beliefs about life's negativity and positivity, existence and essence. Invited to Ubumuntu Arts Festival (Rwanda) in 2016.
• Tuti A drama exploring corruption, greed, hypocrisy in the church, centering on a dying father's redemption in his daughter's eyes. For adult and family theatre audiences.
• Tori-Tori Physical theatre with dance, music and drama presenting thought-provoking stories about commonwealth and cooperation between states and communities. Commissioned by Commonwealth/British Council for Lagos Theatre Festival 2018/2019.
• Cream Body A face-me-i-face-you house comedy addressing skin colour, bleaching, toning, pigmentation, colourism, and identity stereotypes.
• Jogbo An electrifying tale about Fumilayo Ransome Kuti and the Abeokuta Women Union, dramatizing women's struggle for independence and empowerment. Commissioned by Netherlands Embassy.
• Mastermind A commissioned intervention project helping secondary school students build confidence, self-esteem, critical thinking, resilience, and creative abilities through performance art. Commissioned by Tag International UK / Cleen Foundation for Lagos, Bayelsa, Edo, and Kano.
• Sniper A play addressing suicide, depression, and mental illness using art as therapy. Partnership with Goethe-Institut, Lagos State Ministry of Health, SURPIN, and Yaba Psychiatric Hospital as part of Art & Soul Digital Conference on Mental Health.
• Patches A lively children's performance using sewing materials and pieces of clothing as special tools to create beauty through sounds, music, and dance. For young audiences.
• The Gods Are Strange A stage performance commissioned by Goethe-Institute Nigeria for the TRUST for an Inclusive Nigeria project, exploring trust and inclusion for individuals with special needs.
• Folly of Men An adaptation of plays by Wole Soyinka, Femi Osofisan, and Bode Sowande exploring themes of sea, soil, gods deciding man's fate, and man's own championing of his cause.
• Talk N Do A musical-theatre socio-political piece addressing citizens' role in strengthening anticorruption laws, tackling sexual and gender-based violence, child rights, and access to justice for people with disabilities.
• Join Bodi An awareness/sensitization piece about reuniting Nigerian communities and reigniting solidarity after the 2019 elections. Funded by MacArthur Foundation and Ford Foundation.
• Sandscape A silent performance using sand to create visually appealing forms, designed for children aged 2-7. First created in South Africa with Zimbabwe, Senegal, Burkina Faso, Angola, South Africa, and Rwanda.
• Skin A performance using dance, colours, light, movement and sound to discuss colourism, segregation, body shaming, bleaching, and influenced skin treatments. Premiered at Theater-der-welt (World Theatre Festival) 2021 in Dusseldorf, Germany.
• Kolofu A 35-minute performance for ages 2-6 exploring colours, bringing clouds of colour, wind, and people together. Won 3rd prize at Kuss Festival (Marburg, Germany) in 2023; first Nigerian play invited to Kuss Festival.
• Imagination TV A German-Nigerian production exploring dangers of one-sided perceptions, overcoming simplistic labels of parallel societies, and confronting stereotypes.
• Dear Beloved Friend A cross-Atlantic live-stream performance exploring mass exodus of migrants, fear, longing for the future, and the relationship between Europeans and Africans.
• Imaginaction A theatrical production blending drama, spoken word, music, satire, and ensemble storytelling to ignite civic consciousness and confront Nigeria's political, social, and economic challenges.
• Bread and Butter A performance exploring the cultural significance of bread in Nigeria versus Europe, examining themes of simplicity, unity, hunger, change, and access through music, movement, and sound. Intercultural collaboration with Hessisches Landestheater Marburg.
• The Village A bold digital media/immersive theatre production featuring actors from five different countries performing simultaneously as if in the same room using cutting-edge technology.
• Waterside An internationally presented theatre production exploring totemism, taboos, environmental degradation, and the tension between tradition, faith, and survival in the Niger Delta.
• Watercity A documentary created in partnership with VPRO Backlight (Netherlands) focusing on Nigeria's approach to water-based living and sustainable community development, challenging prevailing narratives about Africa.
• Kininso Place (Creative Hub Venue and Equipment Rental) A creative and theatre hub offering versatile spaces including workstations, classrooms, rehearsal spaces, Earth room-lounge, and recording/editing studio. Equipment rentals include studio, vehicle, generator, and film equipment.
• PUSH – School of Creativity A dynamic learning and development institute offering high-quality creative, technical, and business-related skills, combining craftsmanship, design, and business tools. Offers courses in funding/grant writing, brand development, storytelling, business of creativity, and resilience building.
• KF Lab A training program in collaboration with Watershed Bristol and British Council Nigeria, focused on digital storytelling and the business of creativity for creative entrepreneurs.
• DRT (Directors Residency Training) A workshop/training/mentorship program training young female directors in the art of directing for film and theatre, in collaboration with Beeta Art Universal Foundation, NANTAP, and Paw Studio. Has trained 15 young female directors ages 20-35 since 2019.
• Post Production Workshop A 3-day intensive workshop on video editing, sound design, and visual effects (VFX), facilitated by industry experts including award-winning sound designers and VFX specialists, in collaboration with Krystal Filmworks Studio.
• iDirect (Story Finding Workshop) A story finding workshop as part of PUSH-School of Creativity program, providing immersive experience in expanding creative horizons and understanding the art of storytelling, conducted with university partners including University of Applied Sciences and Arts Dortmund.
• Film Funding Strategies Workshop A comprehensive program empowering young filmmakers and creative entrepreneurs with skills for accessing funding, strategic positioning, building alliances, and using stories as selling tools.
• Contemporary Performance Lab A workshop and artistic exchange on contemporary performance with MA/MFA students, focusing on developing artist researchers who devise original, innovative performances, including at Manchester Metropolitan University.
• Global Creative Product (Summer School Program) A program at the Performance Epistemologies of the Global Majority Summer School, sponsored by Royal Central School of Speech and Drama and Northwestern University, facilitated with the African Centre London.
• Professional Creative Services Suite A comprehensive suite of creative services including Theatre Production, Script Writing, Film & TV Production, Radio Drama/Jingles, Consulting, Creative StoryTelling, Advertising, Post Production (Video Editing, VFX), Training, and Content Creation/Development.

Quantifiable outcome

• 1000+ students trained across the world through various programs
• +2 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Fix+Foxy (Denmark)coreStrategic or Co-development Partner · 8 May 2025Collaboration on 'The Village' - groundbreaking digital media/immersive theatre production with five actors from five different countries performing simultaneously as if in the same room.
• ASSITEJ Nigeria / ASSITEJ FrancecoreStrategic or Co-development Partner · 23 March 2025Member of ASSITEJ Nigeria. Showcased Sandscape at ASSITEJ Artistic Gathering 2025 in Marseille, France under Bright Generations Professional Exchange.
• Studio Dries VerhoevencoreStrategic or Co-development Partner · 4 March 2023Cross-Atlantic collaboration on 'Dear Beloved Friend' - a live stream performance exploring mass exodus of migrants and African-European relationships. Premiered March 2023 in Netherlands theatres.
• Commonwealth / British CouncilmajorStrategic or Co-development Partner · 28 February 2019Commissioned 'Tori-Tori' - physical theatre production performed at Lagos Theatre Festival 2018/2019.
• VPRO BacklightcoreStrategic or Co-development PartnerPartnership with Dutch film company VPRO Backlight in Hilversum, Netherlands for Watercity documentary. Focuses on understanding Nigeria's approach to water-based living and sustainable community development, challenging prevailing narratives about Africa.
• Goethe-Institut NigeriacoreStrategic or Co-development PartnerMultiple collaborations including 'TRUST for an Inclusive Nigeria' project, Sniper mental health initiative, Imagination TV German-Nigerian production, and FRATZ International Festival support.
• British Council NigeriamajorStrategic or Co-development PartnerSupported KF Lab training program in collaboration with Watershed Bristol. Focus on digital storytelling and business of creativity for creative entrepreneurs.
• Kift.ngminorChannel Partner/ Reseller/ DistributorPartner platform for distribution of creative content and services.
• African Centre LondonmajorStrategic or Co-development PartnerPartner in facilitating Global Creative Product summer school and panel discussions. African Centre recommended Joshua Alabi as faculty for Performance Epistemologies of the Global Majority Summer School.
• Lagos State Ministry of Health / SURPIN / Yaba Psychiatric HospitalmajorStrategic or Co-development PartnerPartnership with Goethe-Institut on 'Sniper' - theatre production on suicide, depression, and mental health as part of Art & Soul Digital Conference on Mental Health.
• Hessisches Landestheater MarburgcoreStrategic or Co-development PartnerGerman theatre partner for 'Bread and Butter' intercultural collaboration. Developed in residence in Marburg, Germany. Co-presented by Kininso Koncepts Lagos and HLTM.
• Tag International UK / Cleen FoundationmajorStrategic or Co-development PartnerCommissioned 'Mastermind' project to help secondary school students build confidence, critical thinking, and resilience through performance art in Lagos, Bayelsa, Edo, and Kano.
• Royal Central School of Speech and Drama / Northwestern UniversitymajorStrategic or Co-development PartnerSponsors of Performance Epistemologies of the Global Majority Summer School where Joshua Alabi served as faculty member alongside Performance Studies International Conference.
• Theatre o.N. / Kulturprojekte Berlin / GRIPS TheatercoreStrategic or Co-development PartnerPartners for FRATZ International Festival 2022 with performances at tanzkomplizen and Oyoun Kultur NeuDenken Theatre in Berlin.
• Beeta Art Universal Foundation / NANTAP / Paw StudiocoreStrategic or Co-development PartnerCollaborators on DRT (Directing Training) program training 15 young female directors ages 20-35 in directing for film and theatre since 2019.
• Krystal Filmworks StudiominorStrategic or Co-development PartnerCollaborator on PUSH 3-Day Intensive Postproduction Workshop featuring sound design, VFX, and video editing training.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Others

• British Council Nigeria: UK cultural agency supporting KF Lab and other Kininso programmes. Acts as an enabler/institutional partner rather than competitor, but a key comparable node for arts/training grant-making in the same ecosystem.
• Royal Central School of Speech and Drama: UK performing-arts conservatoire that co-sponsors the Performance Epistemologies of the Global Majority Summer School where Kininso's Creative Director serves as faculty. Adjacent enabler/educator rather than direct competitor, but operates training programmes that overlap with PUSH's remit.

Broad incumbents

• Hessisches Landestheater Marburg: German regional state theatre that co-developed Bread and Butter with Kininso in residence. Substantially larger organisation but a relevant incumbent partner with similar international co-production interests.

Direct peers

• Tamasha Theatre Company: UK touring theatre company producing culturally rooted, identity-driven work with international collaborators. Comparable mission of centring non-dominant narratives and touring internationally with a small core team.
• Studio Dries Verhoeven: Netherlands-based independent performance studio producing socially engaged live and digital theatre pieces. Collaborated with Kininso on Dear Beloved Friend; operates at a comparable boutique scale with mixed live/streaming formats.
• Fuel Theatre: London-based producer of innovative international performance and theatre, supporting small companies with touring, commissioning, and producing services. Operates as a peer support/network hub for companies like Kininso in the international touring circuit.
• Tiata Fahodzi: UK-based touring theatre company focused on African and Afro-Caribbean stories with international co-productions and education programmes. Most direct UK analog to Kininso's model combining theatre, training, and cultural-exchange commissioning.
• Yellow Earth Theatre: UK East Asian-focused touring theatre company of similar size and grant/commission-funded model with an embedded training arm. Comparable in operating scale, touring footprint, and reliance on institutional partners.
• Fix+Foxy: Danish experimental theatre/performance company of similar small scale, focused on international collaboration and devised work. Direct partner on Kininso's cross-continental production The Village, operating at a comparable team size and working model.

Regional players

• Lufodo Group: Nigeria-based theatre, film, and training house led by veteran actors, producing stage plays and screen content with pan-African reach. Most direct in-country creative company peer, though more established and less focused on TYA/socially engaged work.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/kininsokoncepts
• YouTubeyoutube.com/user/JAAkies
• Facebookfacebook.com/KininsoKonceptsProductions
• LinkedInlinkedin.com/company/kininso-koncepts
• Instagraminstagram.com/kininsokoncepts
• TikToktiktok.com/@kininso_1

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kininso Koncepts