Kirra Beach Surf Club

Name

Kirra Beach Surf Club

Legal name

Kirra Beach Surf Club

Website

https://kirrabeachsurfclub.com

Company type

Private

Founded year

1916

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Coolangatta

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure

Revenue model

1. Restaurant/Bistro: Full-service beachfront restaurant serving breakfast, lunch, and dinner. Food sales constitute primary revenue stream with dine-in service and scenic ocean views.
2. Bar: Full bar offering ice-cold drinks, tea, coffee, and alcoholic beverages. Revenue from beverage sales during all operating hours.
3. Salty's Coffee: Dedicated coffee service open 7 days from 6am including public holidays (except Christmas Day). Covers morning customer segment.
4. Bottle Shop (Local Liquor Partnership): Takeaway alcohol sales through Local Liquor partnership. Fortnightly catalogues with special deals. Restricted customer base (non-locals, members, tourists only).
5. Electronic Gaming Machines: Latest electronic gaming machines available on premises, generating additional entertainment revenue.
6. Social Membership: $10 annual social membership fee. Provides access to member discounts in restaurant and bar, contributing to recurring revenue while building customer loyalty.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Kirra Beach Surf Club runs an absolute beachfront hospitality venue at 15 Marine Parade, Coolangatta, offering a full-service restaurant/bistro, a full bar, Salty's Coffee (counter-service coffee from 6am daily), electronic gaming machines, and a takeaway bottle shop operated in partnership with Local Liquor. Tiered memberships (Social, Supporters Club, Surf Club & Nippers) provide member discounts and link the venue to its 1916-founded surf life saving mission.

Product overview

Kirra Beach Surf Club is a single beachfront hospitality venue offering multiple connected services: a restaurant/bistro (the core food offering with lunch, dinner, and weekend breakfast service), Salty's Coffee (coffee shop open 7 days), a bottle shop (take-away alcohol in partnership with Local Liquor), and membership tiers (Social Membership for dining/drink discounts, Supporters Club for community engagement, and Surf Club & Nippers for life-saving activities). The venue also hosts regular events. All services share the same beachfront location at 15 Marine Parade, Coolangatta, operating under the Kirra Beach Surf Club brand established in 1916.

Differentiator

Problem solved

Functional benefit

Brands

• Salty's Coffee: Coffee shop operated within the Kirra Beach Surf Club, open 7 days from 6am including public holidays except Christmas Day.

Products and services

• Restaurant/Bistro Beachfront full-service restaurant serving lunch (daily 11am-3pm), dinner (5pm-8pm), and weekend breakfast (Sat-Sun 8am-10am), with ocean views and a scenic balcony. For dine-in customers at the Coolangatta venue.
• Full Bar Full bar service offering a wide range of ice-cold drinks, tea, coffee, and alcoholic beverages during all operating hours (Mon-Fri 10am-9pm, Sat-Sun 8am-Late). For walk-in patrons and members.
• Salty's Coffee Dedicated coffee counter open 7 days from 6am, including public holidays except Christmas Day, offering tea and coffee beverages. Targets the early-morning customer segment at the Coolangatta venue.
• Bottle Shop (Local Liquor Partnership) Takeaway alcohol service operated through a partnership with Local Liquor, offering a range of alcoholic beverages with fortnightly catalogue specials. Restricted to non-locals (outside a 15km radius), social club members, or tourists; 18+ ID required.
• Electronic Gaming Machines Latest electronic gaming machines available on premises, providing on-site gaming entertainment and ancillary revenue alongside food and beverage.
• Social Membership Annual membership priced at $10 for 12 months that unlocks discounts in the restaurant and across all bar products, building repeat visitation from locals.
• Supporters Club Membership Membership tier providing access to the venue's whale watching, sunset views, and balcony dining while supporting the Kirra Surf Life Saving Family established in 1916.
• Surf Club & Nippers Membership Community membership tier covering lifesaving, surf sports, and Nippers youth programs for all ages, with links to the separate Kirra Surf Life Saving Club for activities and events.
• Events Program Recurring on-premises events including seafood weekends and social gatherings hosted at the venue, used to drive foot traffic and community engagement alongside regular food and beverage service.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Local LiquorcoreChannel Partner/ Reseller/ DistributorPartnership with Local Liquor to operate the Kirra Beach Surf Club bottle shop for takeaway alcohol sales. Local Liquor provides inventory and pricing for the takeaway alcohol range. The partnership offers a great range at competitive prices with fortnightly catalogue specials and deals. The bottle shop is a key revenue stream for the club.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Twin Towns Services Club: Twin Towns Services Club is a much larger established hospitality, gaming, events, and membership operator in the Tweed Heads–Gold Coast corridor. It is a broader incumbent benchmark for Kirra's combined food, beverage, entertainment, and social-membership model.

Direct peers

• Greenmount Beach Surf Club: Greenmount Beach Surf Club combines a prominent beachfront position with food, beverage, membership, and community activities. It competes for a similar mix of local residents and destination visitors on the Gold Coast.
• The Strand Hotel: The Strand Hotel is a Coolangatta hospitality venue competing for local and tourist dining, drinking, and event spend. It is comparable at the venue and customer-offering level, though it is not a surf-life-saving club.
• Coolangatta Hotel: Coolangatta Hotel is a nearby hospitality and entertainment venue serving locals and tourists with food, beverages, gaming, and events. It overlaps strongly with Kirra's walk-in bar and entertainment proposition.
• Currumbin Beach Vikings Surf Club: Currumbin Beach Vikings Surf Club is a nearby Southern Gold Coast surf club with a comparable combination of community membership, beachfront hospitality, and local visitor traffic. Its restaurant, bar, events, and club operations closely overlap Kirra's offering.
• Burleigh Pavilion: Burleigh Pavilion is an established beachfront hospitality venue offering dining, drinks, and events in the same customer market. It lacks the surf-club membership layer but directly competes for premium beachfront occasions.
• Southport Surf Club: Southport Surf Club is a Queensland surf-club hospitality operator with a community membership base and on-site commercial facilities. It is comparable in operating model, although it serves a larger metropolitan market.
• Rainbow Bay Surf Club: Rainbow Bay Surf Club is a nearby coastal venue serving residents and visitors from a surf-life-saving and social-club platform. Its beachfront setting and mix of community, dining, and leisure activities are directly comparable.
• Maroochydore Surf Club: Maroochydore Surf Club combines surf-club heritage with dining, beverage, entertainment, and member services. It is a relevant direct peer for monetizing a community club through a multi-stream hospitality venue.
• North Burleigh Surf Club: North Burleigh Surf Club operates in the same Gold Coast beach-club category and serves local members, residents, and visitors through hospitality and community programs. It is a close comparison for a surf club-supported restaurant and bar.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KIRRABEACHSURFCLUB
• Instagraminstagram.com/KIRRABEACHSURFCLUB
• LinkedInlinkedin.com/company/kirra-beach-surf-club

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kirra Beach Surf Club