KISS 92.5 FM

What KISS 92.5 FM does

KISS 92.5 FM is a Toronto-based pop music radio station operating on the 92.5 MHz FM frequency under the ownership of Rogers Sports & Media, a division of Rogers Communications. Its core product is a linear broadcast stream branded as "The Biggest Hits, The Best Throwbacks," anchored by the Roz & Mocha morning show and supplemented by a slate of weekday and weekend programs (Set It Off, The After Party, The Weekend Throwback with Greg Burns, YouTube Hits with Katie Stanners, The Jeff Holland Show) plus podcasts including FML, DM Deep Dives, Entertainment Spotlight, Pop Chat, and the Blue Jays Beat sports podcast through Sportsnet. The underlying technology is conventional FM radio broadcast combined with digital streaming and on-demand distribution via the Seekr mobile application (iOS and Android) and the seekyoursounds.com web platform. The station is operated by a lean team of approximately 14 employees, leveraging shared Rogers corporate infrastructure for advertising sales, streaming, and technology.

The business model is advertising-driven: KISS 92.5 monetizes its Toronto-area audience reach by selling airtime and integrated sponsorships to advertisers through Rogers Sports & Media's centralized sales operation ([email protected], 866-386-6868). Secondary monetization comes from contest-led audience engagement (KiSS to Cash, Easy Money, OLG promotions, VIP prize experiences) and cross-platform promotion of Rogers Media properties. The primary customer segment is General Toronto Radio Listeners — adults in the Greater Toronto Area seeking pop music entertainment, morning drive-time content, and pop-culture exclusives — while the paying customer base (advertisers) is diversified across SMBs and consumer brands targeting that listener demographic. Geographic restriction is to Canada, and the station is positioned as a heritage Toronto broadcaster rather than a multi-market operator.

Name

KISS 92.5 FM

Legal name

Rogers Sports & Media

Website

https://kiss925.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

KISS 92.5 FM is a Toronto-based pop music radio station owned by Rogers Sports & Media, broadcasting on 92.5 MHz and streaming via the Seekr app, serving Greater Toronto Area adult listeners with pop hits, throwbacks, and the Roz & Mocha morning show.

Ownership category

akta.pro rank

Product category

Radio Broadcasting

NAICS

Radio Broadcasting Stations (51611)

SIC

Radio Broadcasting Stations (4832)

akta.pro primary industry

Commercial Terrestrial Radio Broadcasting (AM/FM) (MPAIAEAA)

akta.pro secondary industries

Internet Radio & Streaming Broadcast Stations (Simulcast/Online-only) (MPAIAEAE), Non-Interactive Digital Radio (Lean-Back Streaming) (MPAIACAB)

Keywords

• Pop music radio
• Fm broadcasting
• Radio advertising
• Podcast streaming
• Toronto media

Headquarters

HQ city

Toronto

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Radio Advertising: KISS 92.5 generates revenue through selling advertising airtime to businesses. The station offers advertising packages through Rogers Sports & Media, with contact options for phone (866-386-6868) and email ([email protected]). The station attracts advertisers through its audience reach in the Toronto market.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

KISS 92.5 FM operates as a Toronto-based pop music FM radio station broadcasting "the biggest hits and the best throwbacks" on 92.5 MHz, with the flagship Roz & Mocha morning show. It distributes live and on-demand audio through the Seekr digital platform, mobile applications, and podcasts, and monetizes its audience by selling advertising airtime and sponsorships via Rogers Sports & Media.

Product overview

KiSS 92.5 operates as a traditional radio station with a digital platform (Seekr) that offers live radio streaming, on-demand podcasts, music playlists, contests, and entertainment content. The core product is KiSS 92.5 Radio, a Toronto pop music station, delivered through the Seekr mobile app for iOS and Android. Programming includes flagship morning show Roz & Mocha, weekend shows like Set It Off with DJ Clymaxxx & Shem, The After Party, The Weekend Throwback with Greg Burns, YouTube Hits with Katie Stanners, The Jeff Holland Show, and the Blue Jays Beat podcast.

Differentiator

Problem solved

Functional benefit

Brands

• Seekr: A mobile app for streaming radio stations and podcasts, including KiSS 92.5 content.

Products and services

• KiSS 92.5 Radio Toronto-based pop music FM radio station broadcasting on 92.5 MHz, featuring the biggest current hits and best throwback tracks, with flagship Roz & Mocha morning show, weekend programming, celebrity interviews, and contests, delivered to listeners across the Greater Toronto Area.
• Seekr Mobile App Mobile application for iOS and Android that lets users stream KiSS 92.5 live radio, access podcasts, personalized playlists, latest highlights, and contests on demand.
• The Roz & Mocha Show Toronto's flagship morning show on KiSS 92.5 focused on entertainment, pop culture exclusives, celebrity interviews, advice segments (FML, Fix My Life), and DM Deep Dives for adult listeners.
• Set It Off Saturday evening radio show starting at 8 PM on KiSS 92.5, hosted by DJ Clymaxxx and Shem, serving as a weekend soundtrack for Toronto listeners.
• Blue Jays Beat Podcast On-demand podcast covering the latest news and rumours about the Toronto Blue Jays, sourced from Sportsnet, for Toronto sports fans.
• The After Party with DJ Mike Tomas Radio show hosted by DJ Mike Tomas airing on KiSS 92.5 for late-evening pop music listening.
• The Weekend Throwback with Greg Burns Weekend radio show featuring curated throwback music programming hosted by Greg Burns on KiSS 92.5.
• YouTube Hits with Katie Stanners Radio show on KiSS 92.5 featuring curated YouTube hits hosted by Katie Stanners.
• The Jeff Holland Show on KiSS Radio show hosted by Jeff Holland airing on KiSS 92.5 for pop music listeners.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Rogers Sports & MediacoreOthersKISS 92.5 FM is owned and operated by Rogers Sports & Media, a division of Rogers Communications. The station operates under the Rogers Media umbrella and leverages Rogers' infrastructure for distribution, advertising sales, and digital platform integration through the Seekr application.

Scale indicators1 record

Recent moves5 records

Expansion highlights10 records

Regional players

• Audacy (formerly Entercom/CBS Radio): Large US-based multi-platform audio company operating hundreds of terrestrial radio stations and the Audacy streaming app. Comparable as a major commercial radio broadcaster with both over-the-air distribution and digital streaming monetization, illustrating the digital-extension model KISS 92.5/Seekr is pursuing.

Direct peers

• Z103.5 (CIDC-FM): Toronto-area contemporary hit radio (CHR) station playing top 40 pop hits. Directly comparable format and Toronto-area market overlap with KISS 92.5's pop hits positioning.
• Energy 106.7 (CKAV): GTA-targeted CHR/pop station. Comparable as a Toronto-market pop radio competitor targeting the same demographics and competing for the same advertising dollar.
• Virgin Radio 99.9 (Toronto): Toronto hot adult contemporary FM station (CKFM-FM) operated by Bell Media. Directly competes with KISS 92.5 for the same Toronto pop-music audience and advertiser budgets.
• CHUM FM 104.5: Toronto-based commercial FM pop/hot adult contemporary station operated by Bell Media. Directly comparable as a Toronto-market pop music FM radio competitor targeting the same advertiser and listener base.
• Move 97.3 (CHBM-FM): Toronto adult contemporary FM station. Comparable as a Toronto-market commercial FM music station competing for similar listeners and ad budgets in the same metro.

Broad incumbents

• Rogers Sports & Media Radio Network: The parent network of KISS 92.5, operating multiple radio stations (e.g., 680 News, 92.3 FM, CityNews) across Canada. Comparable as the broader radio group that owns and distributes KISS 92.5's content and Seekr platform.
• iHeartRadio Canada: Bell Media-operated digital streaming platform aggregating Canadian radio stations including Toronto pop stations. Comparable as a digital streaming infrastructure competing with Seekr for on-demand music and podcast listening.
• Sportsnet 590 The FAN: Rogers-owned Toronto sports talk radio station. Comparable as a sister Rogers Sports & Media FM station in the same Toronto market, sharing parent infrastructure, sales, and digital platform (Seekr) with KISS 92.5.
• CBC Music: Canadian public broadcaster's national music radio service available in Toronto. Comparable as a music-focused radio broadcaster serving the same Toronto audience with overlapping advertiser and listener competition.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kiss-92.5-fm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KISS 92.5 FM