Kita Luna

What Kita Luna does

Kita Luna is a private childcare provider operating 12 nurseries, kindergartens, and after-school (Hort) facilities across multiple districts of Munich, Germany, serving children from 8 weeks to 10 years old. Services are structured into three core offerings — Krippe (nursery care from 8 weeks), Kindergarten (early education from age 3 to school entry), and Hort (after-school care with homework supervision up to age 10) — delivered under an open-concept pedagogy (offenes Konzept) that emphasizes participation, structure, and a documented focus on qualified language education (sprachliche Bildung) integrating Munich and Berlin integration models. Each location operates a flexible learning environment with atelier, role-play, bistro, and movement/sensory rooms; specific sites (e.g., Aubing 1) carry ÖkoKids (sustainability) and Kinder forschen (STEM) certifications.

The legal operator is KTS Verwaltungs GmbH (HRB 190 824, registered office at Haidelweg 46, 81241 Munich), which has been wholly owned by AcadeMedia, a leading Northern European education group, since 2018. Revenue is generated entirely through recurring monthly parental fees, with Krippe pricing ranging from €95-€250/month depending on hours, Kindergarten pricing €38-€100/month net of the Bavarian Beitragszuschuss of €100/month for children aged 3 until school entry (rendering most Kindergarten tiers effectively free for Munich residents), and Hort pricing €99-€153/month; a separate Verpflegungspauschale of €145/month (rising to €155 in 2026/27) applies across all tiers. Guest children (non-Munich residents, Gastkinder) pay materially higher gross rates.

The technology stack is exclusively marketing-facing: a WordPress-based website (kita-luna.de) with location pages, an online Platzanmeldung (space registration) portal, a parent information area, plus Google Analytics, Google Maps, Google Fonts, YouTube, and Google AdWords with conversion tracking and remarketing. There are no proprietary operational or pedagogical software platforms, no mobile applications, and no API. The company has no funding rounds, no venture/PE investment, no acquisitions as a buyer, and no disclosed revenue figures; management consists of KTS Verwaltungs GmbH legal representatives (Dr. Kurt Berlin, Johannes Nagel) plus regional and on-site Kita leadership across the 12 locations. Distribution is direct-to-consumer only via the 12 owned facilities, with marketing relying on local SEO, the company's Facebook (KitaLunaM) and Instagram (@kita_luna_muc) accounts, municipal endorsement from the Landeshauptstadt München Referat für Bildung und Sport, and parent word-of-mouth.

Name

Kita Luna

Legal name

KTS Verwaltungs GmbH

Website

https://kita-luna.de

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Kita Luna operates 12 private nurseries, kindergartens, and after-school (Hort) facilities across Munich, Germany, serving children aged 8 weeks to 10 years through an open-concept pedagogy focused on language education and participation, with legal operator KTS Verwaltungs GmbH wholly owned by the Nordic education group AcadeMedia.

Ownership category

akta.pro rank

Product category

Childcare Services

NAICS

Child Care Services (62441)

SIC

Services-Child Day Care Services (8351)

akta.pro primary industry

Full-Day Childcare Centers (EDACAAAA)

akta.pro secondary industries

Full-Day Nursery Programs (EDACACAD), Preschool Programs within Childcare Centers (EDACABAL)

Keywords

• Childcare services
• Early childhood education
• Nursery kindergarten care
• After-school care
• Preschool daycare

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Childcare Fee Income (Elternbeiträge): Kita Luna generates revenue primarily through monthly childcare fees charged to parents for nursery (Krippe), kindergarten, and Hort (after-school) services. Fees are structured by hours of care per day, with separate pricing for Munich residents and out-of-city 'guest children' (Gastkinder). A monthly food and catering fee (Verpflegungspauschale) of €145 is charged on top of base fees. Bavaria provides a €100/month subsidy (Beitragszuschuss des Freistaates Bayern) for children aged 3 until school entry, reducing effective costs for kindergarten families.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Kita Luna operates 12 private childcare facilities in Munich offering full-day nursery care (Krippe) for children from 8 weeks to 3 years, kindergarten programs for children aged 3 to school entry, and after-school care (Hort) for school children up to age 10. All services follow an open-concept pedagogy with emphasis on participation, structured daily rhythm, and qualified language education, operated under KTS Verwaltungs GmbH as part of the AcadeMedia Nordic educational group.

Product overview

Kita Luna is a private childcare provider operating 12 nurseries and kindergartens in Munich, Germany, under the KTS Verwaltungs GmbH which belongs to the Nordic educational group AcadeMedia. The organization offers three core educational services: Krippe (infant/toddler care from 8 weeks), Kindergarten (early education from age 3 to school entry), and Hort (after-school care for school children up to age 10). All facilities follow an open-concept pedagogy emphasizing participation, structure, and language development, with specific locations like Aubing I and Giesing offering combined services with ÖkoKids and Kinder forschen environmental and science certifications.

Differentiator

Problem solved

Functional benefit

Products and services

• Kita Luna Krippe (Kinderkrippe / Nursery) Full-day nursery care for infants and toddlers from 8 weeks to 3 years old, following Kita Luna's open-concept pedagogy with focus on language development and participation. Operated across 12 facilities in Munich with pricing tiers from €95 to €250 per month based on hours of care.
• Kita Luna Kindergarten Early childhood education for children aged 3 years to school entry, offering open-concept learning spaces and all-day programs with a primary focus on qualified language education. Monthly fees range from €38 to €100 (net after Bavaria €100 subsidy) for Munich residents across 12 Munich facilities.
• Kita Luna Hort (After-School Care) After-school childcare and homework supervision for school children up to age 10, available at facilities including Aubing I and Giesing locations. Monthly fees range from €99 to €153 based on hours of care, with structured daily activities and school path training.
• Kita Luna Giesing Facility Full-service children's facility in Giesing, Munich, offering 124 childcare places (24 Krippe, 75 Kindergarten, 25 Hort) for children from 8 weeks to 10 years old. Features open space concept with Atelier, construction room, bistro with kitchen, role-play room, and movement/sensory room. Open Mon-Fri 07:30-16:00 (Kiga) / 17:00 (Hort).
• Kita Luna Aubing I Facility Combined kindergarten and Hort facility in Aubing, Munich, with 150 total childcare places including 75 Kindergarten and 75 Hort places. Open Mon-Fri 07:30-17:00. Features ÖkoKids sustainability certification and Kinder forschen STEM education certification awarded in 2025.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• AcadeMediacoreOthers · 1 January 2018Kita Luna is part of AcadeMedia, the leading Nordic educational group. AcadeMedia acquired KTS Verwaltungs GmbH (the operating entity behind Kita Luna) in 2018, bringing international best practices in early childhood education to Munich. Kita Luna's pedagogical approach is informed by AcadeMedia's Nordic educational philosophy.

Scale indicators5 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Joki Kinderbetreuung: Joki provides betreute Grundschulen (supervised primary school) and Hort after-school services at German primary schools with a multi-location footprint. Comparable for the Hort (after-school) service line in particular and for the recurring monthly fee structure aimed at working families.
• Froebel: Froebel is one of the largest operators of Kitas and family services in Germany, providing early childhood education across multiple regions. Comparable as a scaled multi-site private Kita operator with child-led pedagogical approach and recurring parent-paid revenue model across nursery/preschool ages.
• Phorms Education: Phorms operates private bilingual (German-English) schools and preschools across Germany including in Munich, serving a similar premium, internationally-oriented parent segment. Comparable for its bilingual programming, premium positioning and parent-paid fee structure competing for the same Munich working-family cohort.
• AcadeMedia: AcadeMedia is Kita Luna's parent group and the leading Nordic education provider, operating preschools, schools and adult education across Sweden, Germany and other markets. It provides the same age-0-10 educational services at much greater scale and demonstrates the strategic and operational playbook for German private Kita growth.
• KitaConcept: KitaConcept operates multiple private Kita facilities in Munich and Bavaria, providing nursery and kindergarten services to working families. Comparable multi-location private Kita operator with similar regulatory exposure to Bavarian subsidy policy and similar premium-parent positioning.
• Le Jardin: Le Jardin operates private bilingual day-care centres and Kitas in Munich and surrounding area with a focus on immersive early education. Comparable to Kita Luna for serving similar Munich working-family segments, premium positioning and recurring parent-paid fee structure across nursery/preschool ages.
• Step Kids: Step Kids is a private Kita operator in Munich and southern Germany focused on bilingual early childhood education. Directly comparable for serving the same Munich premium parent segment with similar services (Krippe, Kindergarten, Hort) and parent-paid monthly fee structure.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/KitaLunaM
• Instagraminstagram.com/kita_luna_muc
• LinkedInlinkedin.com/company/kita-luna

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kita Luna