Italian Kitchen

What Italian Kitchen does

Italian Kitchen (المطابخ الإيطالية) is a Saudi Arabian custom kitchen design, manufacturing, and installation company founded in 2004 and headquartered in Jizan. It serves primarily residential homeowners in the southern Saudi regions of Jizan, Asir, Al-Baha, and Najran through a 35-branch showroom network, complemented by a direct-to-consumer e-commerce platform at kitchencit.com that delivers nationwide via Aramex to more than 225 cities. The company offers an end-to-end service model covering in-home measurement, design consultation, material selection, manufacturing, and one-day professional installation, with warranties of up to 35 years on kitchens.

The product portfolio spans custom modern and neo-classic kitchen designs, wardrobes and dressing rooms, Odium Solid-material furniture (nested tables, side tables, coffee tables, bar stools, coffee corners), and proprietary-branded appliances including Sablo gas cooktops and electric ovens and Dragon refrigerators, dishwashers, and range hoods. Core materials include stainless steel 304, cast iron, and Odium solid wood; coffee corners feature fingerprint-locked jewelry safes, suggesting premium-tier finishes.

The business is privately held with no disclosed funding rounds, ownership structure, or external investors. Revenue is generated through one-time custom kitchen project sales plus unit-priced hardware, furniture, and accessories; pricing ranges from SAR 8 for small accessories to SAR 4,995 for premium furniture, with kitchens quoted on a design basis and a 5% discount offered. Customer testimonials indicate installation speed and design quality are the primary purchase drivers, and the company has reportedly completed 5,000+ kitchens for 4,500+ customers over its 20+ year history. A 27-person headcount supporting 35 showrooms implies a lean, franchise- or commissioned-retailer-style operating model.

Name

Italian Kitchen

Legal name

المطابخ الإيطالية

Website

https://kitchencit.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Italian Kitchen is a Saudi Arabia-based custom kitchen design, manufacturing, and installation company founded in 2004, operating 35 showrooms in the southern Jizan, Asir, Al-Baha, and Najran regions and selling furniture and appliances via kitchencit.com nationwide to residential homeowners.

Ownership category

akta.pro rank

Product category

Custom Kitchen Design and Manufacturing

NAICS

Wood Kitchen Cabinet and Countertop Manufacturing (33711)

SIC

Wood Household Furniture, (No Upholstered) (2511)

akta.pro primary industry

Full Kitchen Remodel (Layout Reconfiguration) (HSAPAAAA)

akta.pro secondary industries

Custom Cabinet Design & Build (HSAPAIAA), Kitchen Countertops & Backsplash Installation (HSAPAAAC), Kitchen Island & Custom Storage Solutions (HSAPAAAH), Specialty Kitchen Appliances Retail (Sous Vide, Dehydrators, Ice Cream) (CRACADAF), Kitchen Countertop Appliances Retail (CRACADAA)

Keywords

• Custom kitchen design
• Kitchen furniture manufacturing
• Kitchen installation services
• Wardrobe storage solutions
• Kitchen appliance retail

Headquarters

HQ city

Kingdom of Saudi Arabia

HQ country

Saudi Arabia

HQ region

Middle East

Offices27 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Custom Kitchen Sales and Installation: Design, manufacture, and installation of custom kitchens including cabinets, storage units, and finishing work. One-time purchase model with full-service offering from measurement to installation.
2. Kitchen Appliances Sales: Sale of kitchen appliances including ovens, cooktops, range hoods, refrigerators, dishwashers, and microwaves through e-commerce and showrooms.
3. Furniture and Accessories: Sale of furniture items (tables, chairs, coffee corners), accessories (handles, drawer organizers, trolleys), and fixtures (sinks, faucets, hydraulic lifts).

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Italian Kitchen designs, manufactures, and installs custom modern and neo-classic kitchens for Saudi Arabian homeowners. The company also retails complementary kitchen furniture (tables, chairs, coffee corners), kitchen appliances (Sablo ovens and cooktops, Dragon refrigerators, dishwashers, and range hoods), sinks, faucets, hardware, and wardrobe/dressing room solutions through 35 showroom branches and an e-commerce platform.

Product overview

Italian Kitchen (المطابخ الإيطالية) is a Saudi-based kitchen design and furniture company with over 20 years of experience, operating 35 branches across Saudi Arabia. The company offers a comprehensive portfolio of products including custom-designed modern kitchens and neo-classic kitchens, wardrobe/dressing room solutions, and furniture (tables, chairs, coffee corners). Their product portfolio is organized into three main categories: kitchen appliances (Sablo gas cooktops and electric ovens in various sizes, Dragon refrigerators, dishwashers, and range hoods including T-shape, built-in, cylindrical, and smart sensor models), furniture (nested tables, side tables, coffee tables, bar stools, and coffee corners made from Odium Solid material), and kitchen accessories (cabinet handles/hardware, utensil dividers, hydraulic lifts, rice dispensers, and shelving). The company also offers installation services and after-sales support with up to 35-year warranties on kitchens.

Differentiator

Problem solved

Functional benefit

Products and services

• Modern Kitchens (مطابخ مودرن) Modern kitchen designs featuring clean lines, organized spaces, and smart storage solutions that maximize space utilization. Available in diverse colors, materials, and finishes to suit various tastes and spaces for Saudi Arabian homeowners.
• New Classic Kitchens (مطابخ نيو كلاسيك) Neo-classic kitchen designs with elegant details, calm lines, and luxurious finishes providing practicality and comfort. Designed for homeowners seeking timeless distinction and sophistication in their kitchen.
• Selected Kitchen Design Collections (Royal Navy, Olivia Plus, Lazward, Elegance, Harmony, Prestige, Crystal, Lumina, Tuscany, Graphite, Moonlight, Nova, Opal, Scandinavia, Verdi) Curated selection of latest kitchen designs from Italian Kitchen, presented as a portfolio of named collections targeting Saudi homeowners seeking distinctive kitchen aesthetics.
• Wardrobes and Dressing Rooms (خزانات ملابس / دريسينق روم) Smart wardrobe and dressing room solutions with intelligent space utilization through shelves, drawers, and diverse hanging units. Available in multiple designs, colors, and sizes, including features such as jewelry safes with fingerprint access, designed for residential customers and interior designers.
• Coffee Corners (ركن قهوة) Modern coffee corner units with cup-shape inspired design, internal lighting, and Odium Solid waterproof and scratch-resistant material. Includes multiple shelves for organizing coffee tools, targeting homeowners and café/hospitality venue owners.
• Nested and Geometric Tables (Odium Solid material) Modern nested table sets (3-piece and 4-piece configurations) with elegant geometric and interlocking designs made from waterproof and scratch-resistant Odium Solid material, space-saving and suitable for modern décor. Targeted at residential customers.
• Side and Coffee Tables (Z Side Table, Modern Coffee Table with Drawer) Modern side tables and coffee tables with Z-shaped geometric designs and storage drawers, made from waterproof and scratch-resistant Odium Solid material. Designed for living rooms and modern corner spaces.
• Bar Stools (كرسي بار) Bar stools available in multiple colors (white, beige, green, dark gray, gray) for kitchen and bar use, designed for residential customers and small commercial venues.
• Kitchen Sinks and Waterfall Mixers/Faucets Digital and standard waterfall mixer faucets and sink units in stainless steel 304 finish, including single basin and 4-button digital control variants. Sized for integrated kitchen installations and sold to residential and small commercial customers.
• Sablo Electric Ovens (BE60 60cm, BE90 90cm, BB60 60cm Black) Built-in electric ovens from the Sablo kitchen appliance line, available in 60cm and 90cm widths and in stainless steel or black finishes. Part of the integrated appliance portfolio sold to Italian Kitchen customers alongside custom kitchen installations.
• Sablo Gas Cooktops (IX60 60cm, IX90 90cm, BL90 90cm Ceramic) Heavy-duty gas cooktops from the Sablo appliance line with 4 to 5 self-ignition turbo burners, stainless steel 304 surfaces, Italian burners, full FFD safety valve systems, and cast iron pan supports. BL90 model features a black ceramic glass surface. Sold to homeowners integrating cooktops into Italian Kitchen installations.
• Dragon Refrigerators (ثلاجة دراجون) Dragon-branded refrigerators offered as part of Italian Kitchen's integrated appliance portfolio for residential kitchen installations.
• Dragon Built-in Dishwashers (غسالة بلت اطباق دراجون) Dragon built-in dishwashers designed for integrated kitchen installations, sold alongside custom kitchens to residential customers.
• Dragon Range Hoods (T-Shape, Built-in, Cylindrical, 90cm) Dragon-branded range hoods in T-shape, built-in, and cylindrical configurations at 90cm and 35cm widths, in stainless steel and black finishes. Sold to homeowners integrating ventilation into Italian Kitchen installations.
• Italian Kitchens Smart Sensor Range Hood 90cm 90cm Italian Kitchens branded smart sensor range hood with sensor technology, sold as part of the integrated kitchen appliance portfolio.
• Kitchen Cabinet Hardware and Accessories (Handles, Hydraulic Lifts, Utensil Dividers, Rice Dispensers, Shelves) Cabinet handles, hydraulic lift mechanisms (80cm), steel and plastic utensil dividers (60cm/90cm), double-drawer steel rice dispensers, and meter-sold Dragon shelving. Sold as standalone retail items for kitchen assembly and storage customization to residential and small commercial customers.
• Custom Kitchen Design, Measurement, Manufacturing, and Installation Service End-to-end custom kitchen service covering in-home measurement by professional engineers, design consultation, material selection, custom manufacturing, and one-day professional installation. Includes up to 35-year warranty and after-sales support, targeting Saudi Arabian residential homeowners.

Quantifiable outcome

• 5,000+ kitchens designed and installed
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators6 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• The One: MENA-focused contemporary home-furniture retailer with showrooms across the GCC. Comparable because both retail kitchen and home-furniture collections with a strong design-led showroom experience targeting residential customers.
• IKEA: Global home-furniture and kitchen retailer with growing presence in Saudi Arabia. Comparable because both sell assembled kitchens, kitchen appliances, and home accessories under a self-service, design-led retail model, although IKEA is far broader in assortment.
• Pan Emirates: UAE-headquartered value home-furniture retailer expanding across the GCC including Saudi Arabia. Comparable because both sell kitchen units, dining and living furniture, and home accessories to residential customers at mid-market price points.

Direct peers

• Danube Home: GCC-based home-furniture, appliance, and home-improvement retailer with stores across Saudi Arabia. Comparable because both bundle kitchen products, appliances, and accessories for residential customers under one roof with installation services.
• Home Centre: Landmark Group's MENA home-furniture and home-accessories chain with strong Saudi footprint. Comparable because both target middle-income households with full kitchen, furniture, and appliance assortments across physical stores and digital channels.
• Home Box: Landmark Group value home-furniture retailer active in Saudi Arabia. Comparable because both serve mass-market Saudi households with affordable kitchen, furniture, and home-accessories assortments across multi-branch physical retail.

Regional players

• BoConcept: Danish premium home-furniture franchise with stores in major GCC cities. Comparable because both position on modern, design-led kitchens and living furniture for higher-income residential customers, although BoConcept is more design-led and less kitchen-focused.

Others

• Häfele: German hardware, fittings, and kitchen-accessories supplier with strong presence in the Middle East. Comparable as an enabling supplier/ecosystem partner for kitchens — both supply the hardware components (handles, hydraulic lifts, drawer dividers) that go into custom kitchens, though Häfele is B2B wholesale rather than B2C retail.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/kitchencit

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Italian Kitchen