What Kitchen Installation Services does

Kitchen Installation Services is a privately held UK bathroom and kitchen design, supply, and installation company headquartered in Wilmslow, Cheshire. Founded around 2012 by Managing Director Aaron Dronsfield, the company operates under dual trade names (Kitchen Installation Services and Bathroom Installation Services) and serves busy homeowners and new-build property developers across North West England. Its core offering is an end-to-end "Done For You" service comprising in-home survey, design consultation at the Wilmslow studio, 3D and 4D Virtual Reality design presentations, product supply through partnerships with brands such as Fired Earth, Grohe, Hudson Reed, and Porcelanosa, and professional installation by an in-house team.

The company runs a tiered service model ranging from a £250 design-only option to full design-supply-install packages, with project values from approximately £1,500 for cloakroom installations to £20,000+ for large luxury bathrooms and £25,000+ for substantial kitchen renovations. Customer payments follow a milestone structure (materials in advance, deposit at start, balance on completion), with a "100% customer satisfaction" policy holding the final payment. The offering is differentiated by a 4D VR design experience, an in-house (non-subcontracted) installation team with long tenure, and an insurance-backed 3-5 year warranty. A finance partnership with Trade Help provides 0% interest options over 12-24 months.

Operationally, the company employs 6 people and claims 500+ bathrooms installed since inception, with weekly throughput of 20+ kitchen designs delivered to trade and consumer clients and 5-20 new-build plot installations. It is Which? Trusted Trader endorsed, BIKBBI/IKBBI member, and a two-time M&A Today "Bathroom Specialist of the Year" (2018, 2020). The company is bootstrapped and founder-owned, with no external private equity or venture capital investment disclosed.

Name

Kitchen Installation Services

Legal name

Kitchen Installation Services

Website

https://kitcheninstallationservices.co

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Kitchen Installation Services is a Wilmslow, UK-based design, supply, and installation company specializing in bathrooms and kitchens for busy homeowners and new-build developers across North West England, differentiated by VR design presentations and in-house installation teams.

Ownership category

akta.pro rank

Product category

Residential Bathroom and Kitchen Installation Services

akta.pro primary industry

Kitchen Permitting, Design & Project Management (HSAPAAAK)

akta.pro secondary industries

Kitchen & Bath Installation & Project Services (Retail + Install) (CRAIAFAH), Cabinet Installation (New & Replacement) (HSAPAIAC), Kitchen Appliance Installation & Integration (HSAPAAAG), Kitchen Plumbing & Fixture Installation (HSAPAAAF)

Keywords

• Bathroom installation services
• Kitchen design supply
• Home renovation services
• Bathroom design installation
• Wetroom installation services

Headquarters

HQ city

Wilmslow

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Bathroom Design, Supply & Installation: Full service bathroom installation with design consultation, product supply, and professional installation. Payment structure: materials paid in advance, 40% deposit on installation quote at start date, balance on completion.
2. Kitchen Design, Supply & Installation: Complete kitchen installation service with in-home measurement, studio design sessions, VR experience, and professional installation. Payment: materials paid in advance, 50% deposit on installation and worktop quote, balance on completion.
3. Design & Supply Only Service: Silver service tier providing design and product supply without installation, for customers who have their own installer
4. Finance Services: Partnered with Trade Help to offer 0% interest finance packages and extended payment terms (2-24 months) for bathroom installations

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Kitchen Installation Services is a bathroom and kitchen design, supply, and installation specialist based in Wilmslow, Cheshire. The company offers a complete end-to-end service covering professional design consultation, supply of products from its kitchen ranges and bathroom collections, and full installation by its in-house team, with insurance-backed 3-5 year warranties. A Design & Supply Only tier is also available for customers who already have their own installer.

Product overview

Kitchen Installation Services is a bathroom and kitchen design, supply, and installation company based in Wilmslow, Cheshire. The company operates as a service business rather than a software platform, offering two main service tiers: Design & Supply Only (for customers with their own installers) and Design, Supply & Installation (full end-to-end service with insurance-backed warranty). Their product portfolio comprises 11 kitchen ranges (Lucente, Vivo+, Cambridge, Cartmel, Windsor, Grantham, Linear, Ascot, Newmarket, Oxford, and Stratto) and 18 bathroom collections (Apollo, Apollo Slimline, Arlo, Asselby, Athena, Bliss, Carmela, Coast, Eclipse, Eden, Freya, Grace, Harmony, Ivo, Lawton, L-Shape, Luna, Maya, Mayford, and Melbourne). The service incorporates 3D design presentations and Virtual Reality experiences as differentiation tools, enabling customers to visualize their new rooms before installation. All installations are project managed, carried out by in-house teams, and backed by 3-5 year warranties. The company works with bathroom brands including Fired Earth, Grohe, Hudson Reed, Old London, Porcelanosa, Premier, and Tissino.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• Average bathroom installation takes 2-3 weeks
• +4 more outcomes

Named customers6 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered minor.

• Changing EducationminorOthersEducational partnership supporting school work placements for students interested in trades careers. Collaborates with Changing Education to offer work experience opportunities to young people, with pathway to apprenticeships and careers with the company.
• Fired EarthminorOthersPremium bathroom brand whose products are installed by the company as part of their bathroom collections
• GroheminorOthersPremium bathroom fixtures brand installed by the company
• Hudson ReedminorOthersBathroom furniture and fixtures brand featured in company showroom and installations
• PorcelanosaminorOthersPremium tile and bathroom products supplier
• TissinominorOthersBathroom furniture and heated towel rail supplier featured in company projects
• NuieminorOthersBathroom products brand with downloadable brochures available through company website

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Magnet: UK kitchen design, supply, and installation retailer with nationwide showrooms and a fitted-kitchen project management offering. Closely mirrors Kitchen Installation Services' design-supply-install model with tiered service and finance options.
• Sharps: UK fitted bedroom and home office design, manufacture, and installation company. Operates an analogous in-home consultation, design, supply, and professional installation model with in-house fitting teams across the UK.
• Moores: UK fitted furniture specialist offering design, supply, and installation of fitted bedrooms, home offices, and kitchens. Comparable in-home consultation + design + install model targeting homeowners across similar UK regions.
• Hammonds: UK fitted furniture specialist offering design, manufacture, and installation of fitted bedrooms, sliding wardrobes, and kitchens with an in-home consultation model. Comparable in-home survey + design + install service approach and similar target homeowner segment.
• Better Bathrooms: UK bathroom retailer offering design, supply, and installation services for residential customers with a national footprint. Directly comparable in the bathroom design-supply-install segment with similar customer base.
• Wren Kitchens: UK's largest kitchen specialist offering design, supply, and installation of fitted kitchens through a national network of showrooms. Directly comparable business model — end-to-end design-to-install service with in-house fitters and project management — and operates in the same Northwest England catchment.

Broad incumbents

• Wickes: UK home improvement retailer offering kitchen and bathroom design, supply, and installation services alongside DIY and trade products. Overlaps in the same design-supply-install offering but operates as a broad-line retailer rather than a specialist.
• Howdens Joinery: UK's largest trade kitchen supplier with a depot network supplying builders and developers. Overlaps in kitchen supply-and-install for new build and trade segments, but primarily serves trade customers rather than end homeowners directly.

Others

• Fired Earth: Premium UK tile and bathroom brand with showrooms offering design services and product supply. An existing supplier partner rather than a competitor, but adjacent in that it sells directly to the same premium homeowner segment.
• Porcelanosa: Premium Spanish tile and bathroom products manufacturer with UK showrooms. Not a direct competitor, but a key supplier partner for Kitchen Installation Services and a brand the company helps distribute to homeowners in NW England.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kitchen-installation-services

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kitchen Installation Services