KITES

What KITES does

KITES (Kumaar IT Experts & Services) is a privately held Indian IT services firm headquartered in Robertsganj, Sonbhadra, Uttar Pradesh, with a secondary operational footprint in Bengaluru. Founded in 2016 as Kumaar Solutions and rebranded to its current identity in 2024, the company delivers web design, full-stack web development, website maintenance and support, SEO, and digital marketing services. Its target customers are small and medium-sized businesses and non-IT organizations seeking to establish or improve a digital presence, with software product companies as a secondary segment.

Service execution relies on mainstream, broadly available web technologies — WordPress, WooCommerce, Shopify, PHP, Laravel, CodeIgniter, Bootstrap, Tailwind CSS, Node.js, Angular, React JS, and React Native — delivered through a small, named team of approximately 34 employees: a Founder & CEO, Project Manager, HR & Management, and UI/UX Designer. No proprietary platform, framework, or productized SaaS asset is indicated; offerings are professional services engagements around third-party CMS and JavaScript ecosystems.

KITES generates revenue primarily through project-based professional services (custom web design and development) with supplementary recurring maintenance retainers and SEO/digital marketing engagements. Pricing is quote-based with no public tiers; the go-to-market motion is sales-led, anchored on inbound website quote requests ('Get Quote' and 'Schedule A Call' CTAs), a content blog covering WordPress, WooCommerce, and digital marketing topics, and an Upwork agency profile (ID 1773966292806868992) for marketplace channel acquisition. No revenue, funding, customer logos, or geographic revenue split is disclosed.

Name

KITES

Legal name

Kumaar IT Experts & Services

Website

https://kites.org.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

KITES (Kumaar IT Experts & Services) is an Indian IT services firm in Robertsganj, Sonbhadra delivering web design, web development, website maintenance, SEO, and digital marketing services to small and medium-sized businesses and non-IT organizations using mainstream web technologies.

Ownership category

akta.pro rank

Headquarters

HQ city

Robertsganj

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Web Design & Development Services: Project-based custom web design and development services. Clients submit requirements via quote forms and receive tailored pricing based on project scope, complexity, and specific technology requirements.
2. Website Maintenance & Support: Ongoing website maintenance services including content updates, software updates, bug fixes, security monitoring, performance optimization, and technical support.
3. SEO & Digital Marketing Services: Search engine optimization and digital marketing services to improve website visibility and rankings, delivered as ongoing retainer or project-based engagements.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

KITES designs, develops, and maintains custom websites, e-commerce stores, and web applications for businesses, primarily SMBs and non-IT organizations. Its service portfolio covers website design, full-stack web development (WordPress, WooCommerce, PHP, Laravel, React, Angular, Node.js), UI/UX design, ongoing maintenance and technical support, SEO, and end-to-end digital marketing.

Product overview

KITES (Kumaar IT Experts & Services) is an IT services company offering a unified portfolio of web development and digital marketing services. Founded in 2016 and rebranded in 2024, the company provides Website Design & Development as its primary service, complemented by Web Maintenance & Technical Support, SEO & Digital Marketing, and Digital Marketing. These services are delivered by a dedicated team including a Founder & CEO, Project Manager, HR & Management, and UI/UX Designer. The company builds solutions using WordPress, WooCommerce, Shopify, PHP, Laravel, CodeIgniter, and JavaScript frameworks like React, Angular, and Node.js.

Differentiator

Problem solved

Functional benefit

Products and services

• Website Design & Development Custom website design and development service creating responsive, user-friendly websites tailored to client requirements using modern web technologies such as WordPress, WooCommerce, PHP, Laravel, React, and Angular. Targeted at businesses seeking to establish or upgrade their online presence.
• Web Development End-to-end web development service covering front-end development (HTML, CSS, JavaScript), back-end development (Python, Ruby, PHP, Node.js), full-stack development, web security, and content development for businesses needing custom web applications.
• Web Maintenance & Technical Support Ongoing website maintenance service including content updates, software updates, bug fixes, security monitoring, performance optimization, and technical support for businesses that need continuous upkeep of their websites.
• SEO & Digital Marketing Search engine optimization and digital marketing service aimed at improving website visibility, search rankings, and organic traffic through keyword research, content marketing, on-page optimization, local SEO, and analytics.
• Digital Marketing Comprehensive digital marketing service covering SEO, SEM, content marketing, social media marketing, email marketing, influencer marketing, and analytics for businesses looking to improve customer attraction and online presence.
• UI/UX Design UI/UX design service producing responsive, touch-friendly interfaces, including custom layouts using a Touch Layout Builder capability, intended for businesses that need user-centered design for their web projects.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• UpworkminorChannel Partner/ Reseller/ DistributorKITES maintains an active Upwork agency profile (https://www.upwork.com/agencies/1773966292806868992/) to acquire web development and IT services projects through the Upwork freelance marketplace platform.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MindInventory: India-based web and app development company with services spanning custom development, UI/UX, and digital marketing. Comparable technology stack and SMB-to-mid-market client focus.
• Konstant Infosolutions: India-based web and mobile app development agency offering design, development, and digital marketing services. Comparable in size and target customer segment, competing for similar outsourced web projects.
• WPWeb Infotech: Indian agency specializing in WordPress, WooCommerce, and Shopify development alongside SEO and digital marketing. Highly comparable to KITES given the shared technology focus on WordPress/WooCommerce and the same SMB target market.
• IndiaNIC: Established Indian web and mobile development agency serving global SMBs and enterprises. Comparable as a larger-scale Indian services firm competing for the same outsourced web development and digital marketing engagements.
• ValueCoders: Indian IT outsourcing firm providing web development, mobile apps, and dedicated development teams. Comparable because it competes for the same SMB and mid-market web development projects with similar technology stacks.
• PixelCrayons: India-based custom web development and digital marketing agency serving SMBs and startups worldwide. Comparable as a direct competitor offering web design, development, SEO, and digital marketing under a similar outsourcing model.
• Net Solutions: India-based web and app development agency offering custom web design, development, and digital marketing services to SMBs and enterprises globally. Comparable because it serves the same customer segments with overlapping service lines and a similar full-stack delivery model.

Broad incumbents

• WebFX: Large US-based digital marketing and web development agency with strong SEO focus. Comparable as a broader incumbent offering the same bundled web design, SEO, and digital marketing services that KITES provides to SMBs.
• Thrive Internet Marketing Agency: US-based full-service digital agency offering web design, SEO, and digital marketing. Comparable as an established incumbent delivering the same integrated service portfolio to SMB clients.
• Lounge Lizard: US-based web design and digital marketing agency with a long-standing brand. Comparable as a broader incumbent in the same web design and digital marketing category, though typically serving higher-end clients than KITES.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/karmicitenterprisessolutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about KITES